AEO for mobile measurement partners: AI search visibility ranking
How AI search engines rank mobile measurement partners by visibility and citations. 20 brands measured quarterly across Google AI Mode: which brands the AI names in answers, which domains it cites as sources, and how the leaders compare. Attribution and measurement platforms used by app marketers to track installs, campaigns, retention, and mobile growth performance. Composite score: 70% visibility (% of AI answers naming the brand) + 30% citation rate (% citing the brand's domain). Full methodology →
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When buyers ask AI engines about Mobile measurement partners, Adjust stands out as the leading brand with an impressive 75.0% visibility. Singular and Branch also frequently appear in recommendations, showcasing their strong presence in the industry. Adjust's prominence highlights its recognized role among AI engines when discussing analytics solutions.
The rankings highlight common references from top-cited sources, including adjust.com, splitmetrics.com, and segwise.ai. Several of these are aggregator and review sites, suggesting that they play a key role in defining authority through recent evaluations and comprehensive analysis. This pattern indicates the importance AI places on collective opinion and validated information.
For buyers reading this page, consideration should be given to how AI engines value recent reviews and third-party validation. The emphasis on topical authority within specific subcategories suggests a brand's expertise and reliability. This insight positions Adjust and its peers as knowledgeable leaders worth considering in the mobile measurement landscape.
At a glance
What we observed in this category
Adjust leads the Mobile measurement partners category with a composite score of 75.0, the only brand where visibility and citation are perfectly matched at 75.0% each. Singular shares the same visibility figure but its citation rate sits at just 37.5%, producing a composite of 63.8 versus Adjust's 75.0. That 11.2-point composite gap between first and second place is meaningful because it reflects a qualitative difference in how AI treats these brands, not merely how often they appear. Both brands rose from zero visibility in the prior period, making the gap even more notable.
The clearest divergence between visibility and citation appears at ranks 2 and 4. Singular and AppsFlyer both achieve 75.0% visibility yet receive citations at only 37.5% and 25.0% respectively, indicating AI names them in responses without treating their own domains as authoritative sources. Branch presents the opposite pattern with visibility and citation both at 62.5%, suggesting tighter source trust. Tenjin reaches 50.0% visibility but records a 0.0% citation rate, meaning it is mentioned without a single domain reference in the audit period.
Every brand in the top 10 lists Google AI Mode as its primary engine, confirming this category's AI visibility is concentrated in one channel. The top cited sources include adjust.com and branch.io alongside third-party domains such as splitmetrics.com, segwise.ai, businessofapps.com, and sourceforge.net. This pattern suggests Google AI Mode is anchoring responses on a mix of vendor content and independent review or aggregator sites rather than relying solely on brand-owned domains. The category average visibility of 18.8% and citation average of 16.9% underline how few brands have meaningful presence at all.
Movers & shakers since last refresh
Biggest visibility risers
-
Adjust 0% → 75% · rank #7 → #1+75pp
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Singular 0% → 75% · rank #8 → #2+75pp
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Tenjin 0% → 50% · rank #9 → #5+50pp
Biggest visibility fallers
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Kochava 25% → 12% · rank #4 → #8-12pp
The AEO ranking
| # | Brand | Visibility | Citation | Top engine |
|---|---|---|---|---|
| 1 |
adjust.com
|
75% | 75% | Google AI Mode |
Adjust is the only top-5 brand where visibility and citation both hit 75.0%, producing a composite of 75.0 and placing it 56.2 points above the 18.8% category visibility average. |
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| 2 |
singular.net
|
75% | 38% | Google AI Mode |
Singular matches Adjust's 75.0% visibility but its 37.5% citation rate is less than half of Adjust's, creating a composite gap of 11.2 points between the two otherwise equal-visibility brands. |
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| 3 |
branch.io
|
62% | 62% | Google AI Mode |
Branch is the only top-5 brand besides Adjust where visibility and citation rates are identical at 62.5%, giving it a balanced composite of 62.5 and signalling consistent source trust from AI. |
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| 4 |
appsflyer.com
|
75% | 25% | Google AI Mode |
AppsFlyer achieves 75.0% visibility yet only 25.0% citations, the largest visibility-to-citation gap among the top 5, suggesting AI references it frequently but rarely treats its domain as a direct source. |
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| 5 |
tenjin.com
|
50% | 0% | Google AI Mode |
Tenjin reaches 50.0% visibility, well above the 18.8% category average, but records a 0.0% citation rate, meaning it appears in AI responses without a single linked domain reference in this audit period. |
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| 6 |
adjust.com
|
0% | 75% | Google AI Mode |
| 7 |
airbridge.io
|
25% | 12% | Google AI Mode |
| 8 |
kochava.com
|
12% | 12% | Google AI Mode |
| 9 |
singular.net
|
0% | 38% | Google AI Mode |
| 10 |
firebase.google.com
|
0% | 0% | Google AI Mode |
| 11 |
amplitude.com
|
0% | 0% | Google AI Mode |
| 12 |
mixpanel.com
|
0% | 0% | Google AI Mode |
| 13 |
clevertap.com
|
0% | 0% | Google AI Mode |
| 14 |
moengage.com
|
0% | 0% | Google AI Mode |
| 15 |
braze.com
|
0% | 0% | Google AI Mode |
| 16 |
appmetrica.yandex.com
|
0% | 0% | Google AI Mode |
| 17 |
remerge.io
|
0% | 0% | Google AI Mode |
| 18 |
useinsider.com
|
0% | 0% | Google AI Mode |
| 19 |
leanplum.com
|
0% | 0% | Google AI Mode |
| 20 |
mmpworldwide.com
|
0% | 0% | Google AI Mode |
Sources AI engines trust in this category
Across the 8 buyer-intent queries we ran on mobile measurement partners, these are the domains Google AI Mode cited most often. If you're not on this list — or if your competitors are — that's a concrete PR / linkbuilding target.
How to read this AEO ranking
Four things worth knowing before you act on the numbers above. These are the same definitions across every industry page — for category-specific observations, see the What we observed section above (where available) and the per-brand insights inline in the ranking.
Visibility = being named
A brand's visibility % is the share of AI answers that mention it by name in the response prose. This is who AI engines actively recommend to the buyer. More on visibility →
Citation rate = being trusted
Citation rate is the share of AI answers that include the brand's domain as a clickable source link. This is what the AI treats as authoritative evidence, different from being named. More on citation rate →
Top engine differs by brand
The "top engine" column shows which AI surface each brand performs best on. Big gaps between a brand's score across engines usually points to specific content or schema gaps. How AI engines pick sources →
AEO rankings move month to month
AI engines re-crawl and re-rank on shorter cycles than classical search. We re-audit every brand on this list at least every 90 days and refresh this page automatically. How AI search ranking works →
Run an AEO audit on your own mobile measurement partners brand
The brands above were curated from public market-leader lists. Want the same answer engine optimisation measurement against your own brand — including the queries you appear on, which competitors get named instead, and a prioritised fix list? Run a free preview.
Frequently asked about AEO for mobile measurement partners
Who leads AI visibility in the Mobile measurement partners category?
Adjust leads with a composite score of 75.0, the only brand where visibility and citation are both at 75.0%. It rose from zero visibility in the prior period, a jump of six rank positions.
Which brands are most cited by AI in Mobile measurement partner queries?
Adjust and Branch have the highest citation rates among named brands at 75.0% and 62.5% respectively. Adjust Datascape, though it has 0.0% visibility, records a 75.0% citation rate as a product-level entry on the same domain.
What sources does AI anchor on when responding to Mobile measurement partner research queries?
Google AI Mode draws on a mix of vendor domains such as adjust.com and branch.io alongside third-party sites including splitmetrics.com, businessofapps.com, segwise.ai, and sourceforge.net.
Are there brands with high visibility but low citation trust in this category?
Yes. Singular and AppsFlyer both reach 75.0% visibility but receive citations at only 37.5% and 25.0% respectively, indicating AI names them without consistently sourcing their domains. Tenjin reaches 50.0% visibility with a 0.0% citation rate.
Which brands have fallen in AI visibility for Mobile measurement partners?
Kochava is the only recorded faller, dropping four rank positions from rank 4 to rank 8 with visibility declining from 25.0% to 12.5% and citation falling by the same margin.
How concentrated is AI visibility across this category?
Visibility is highly concentrated at the top. The category average visibility is 18.8% and the average citation rate is 16.9%, meaning most of the 20 tracked brands have minimal or zero presence in AI-generated responses.