Mobile marketing platforms: AI search visibility ranking (2026)
How AI search engines rank mobile marketing platforms by visibility and citations. 20 brands measured monthly across Google AI Mode: which brands the AI names in answers, which domains it cites as sources, and how the leaders compare. Mobile marketing platforms used to run push, in-app, SMS, lifecycle, and personalization campaigns across mobile apps and customer journeys. Composite score: 70% visibility (% of AI answers naming the brand) + 30% citation rate (% citing the brand's domain). Full methodology →
Refreshed Jun 12, 2026Download this ranking as a PDF
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At a glance
What we observed in this categoryauto-generated
MoEngage leads the mobile marketing platforms category with a composite score of 18.8, driven entirely by a 62.5% citation rate against a category average of just 6.2%. No brand in the top 10 records any visibility percentage, meaning the gap between MoEngage and the rest is a citation gap, not a visibility gap. Bloomreach and Pushwoosh both sit at 25.0% citation and a composite of 7.5, making MoEngage's lead more than double the next two ranked brands combined.
Every brand in the data shows 0.0% visibility, yet citation rates diverge sharply. MoEngage is cited in 62.5% of relevant AI responses while Customer.io, Airship, Adobe Journey Optimizer, AppsFlyer, and Emarsys all record 0.0% citation. This means several well-known platforms are neither named nor linked by Google AI Mode, while MoEngage is trusted as a source reference even without discrete AI panel appearances. Citation and visibility are measuring different things here, and citation is the only active signal.
Google AI Mode is the sole engine recorded across all brands, and the top cited sources include gartner.com, moengage.com, businessofapps.com, and blog.hubspot.com. The presence of moengage.com as a cited source alongside analyst and review sites suggests Google AI Mode anchors on third-party roundups and analyst content. Braze dropped from rank 2 to rank 12 with a visibility delta of negative 25.0, and CleverTap fell from rank 1 to rank 4 with a citation delta of negative 25.0, indicating recent and significant AI visibility erosion for both.
Movers & shakers since last refresh
Biggest visibility fallers
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Braze 25% → 0% · rank #2 → #12-25pp
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CleverTap 12% → 0% · rank #1 → #4-12pp
The ranking
| # | Brand | Visibility | Citation | Top engine |
|---|---|---|---|---|
| 1 |
moengage.com
|
0% | 62% | Google AI Mode |
MoEngage holds a 62.5% citation rate, more than double Bloomreach and Pushwoosh at 25.0%, and its own domain appears in the top cited sources list. |
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| 2 |
bloomreach.com
|
0% | 25% | Google AI Mode |
Bloomreach ties Pushwoosh at 25.0% citation and a composite score of 7.5, placing it well above the 6.2% category average but far behind MoEngage. |
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| 3 |
pushwoosh.com
|
0% | 25% | Google AI Mode |
Pushwoosh matches Bloomreach exactly at 25.0% citation and composite 7.5, making rank 3 a tie in score rather than a meaningful separation. |
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| 4 |
clevertap.com
|
0% | 12% | Google AI Mode |
CleverTap sits at 12.5% citation after losing 25.0 citation points and dropping from rank 1, representing the steepest recent citation decline in the category. |
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| 5 |
customer.io
|
0% | 0% | Google AI Mode |
Customer.io records 0.0% citation and a composite score of 0.0, sitting at the category floor despite holding rank 5 among 20 brands. |
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| 6 |
airship.com
|
0% | 0% | Google AI Mode |
| 7 |
adobe.com
|
0% | 0% | Google AI Mode |
| 8 |
sinch.com
|
0% | 0% | Google AI Mode |
| 9 |
appsflyer.com
|
0% | 0% | Google AI Mode |
| 10 |
emarsys.com
|
0% | 0% | Google AI Mode |
| 11 |
oracle.com
|
0% | 0% | Google AI Mode |
| 12 |
braze.com
|
0% | 0% | Google AI Mode |
| 13 |
engagelab.com
|
0% | 0% | Google AI Mode |
| 14 |
iterable.com
|
0% | 0% | Google AI Mode |
| 15 |
onesignal.com
|
0% | 0% | Google AI Mode |
| 16 |
useinsider.com
|
0% | 0% | Google AI Mode |
| 17 |
webengage.com
|
0% | 0% | Google AI Mode |
| 18 |
leanplum.com
|
0% | 0% | Google AI Mode |
| 19 |
batch.com
|
0% | 0% | Google AI Mode |
| 20 |
kumulos.com
|
0% | 0% | Google AI Mode |
Sources AI engines trust in this category
Across the 8 buyer-intent queries we ran on mobile marketing platforms, these are the domains Google AI Mode cited most often. If you're not on this list — or if your competitors are — that's a concrete PR / linkbuilding target.
How to read this ranking
Four things worth knowing before you act on the numbers above. These are the same definitions across every industry page — for category-specific observations, see the What we observed section above (where available) and the per-brand insights inline in the ranking.
Visibility = being named
A brand's visibility % is the share of AI answers that mention it by name in the response prose. This is who AI engines actively recommend to the buyer.
Citation rate = being trusted
Citation rate is the share of AI answers that include the brand's domain as a clickable source link. This is what the AI treats as authoritative evidence — different from being named.
Top engine differs by brand
The "top engine" column shows which AI surface each brand performs best on. Big gaps between a brand's score across engines usually points to specific content or schema gaps.
Rankings move month to month
AI engines re-crawl and re-rank on shorter cycles than classical search. We re-audit every brand on this list at least every 30 days and refresh this page automatically.
Get your own mobile marketing platforms brand audited
The brands above were curated from public market-leader lists. Want the same measurement against your own brand — including the queries you appear on, which competitors get named instead, and a prioritised fix list? Run a free preview.
Frequently asked about mobile marketing platforms AI visibility
Who leads AI visibility in mobile marketing platforms?
MoEngage leads with a composite score of 18.8 and a 62.5% citation rate, which is more than double the next closest brands, Bloomreach and Pushwoosh, both at 25.0%.
What is the average AI citation rate for mobile marketing platforms?
The category average citation rate is 6.2%, and the average visibility rate is 0.0%, meaning citation is the only active AI signal across all 20 brands in the audit.
What sources does Google AI Mode cite most for mobile marketing platform research?
The top cited sources are gartner.com, moengage.com, businessofapps.com, vibes.com, and blog.hubspot.com, indicating a mix of analyst, vendor, and review content.
Which brands have seen the biggest drops in AI visibility recently?
Braze fell from rank 2 to rank 12 with a visibility delta of negative 25.0, and CleverTap dropped from rank 1 to rank 4 with a citation delta of negative 25.0.
Are any major mobile marketing platforms completely absent from Google AI Mode responses?
Yes, Customer.io, Airship, Adobe Journey Optimizer, AppsFlyer, and Emarsys all record 0.0% visibility and 0.0% citation in the current audit period.
Does higher brand recognition guarantee AI citation in this category?
No, Adobe Journey Optimizer and AppsFlyer both record 0.0% citation while smaller platforms like Pushwoosh hold 25.0%, suggesting AI citation here tracks content indexing and source authority over brand size.