Mobile marketing platforms: AI search visibility ranking (2026)
How AI search engines rank mobile marketing platforms by visibility and citations. 20 brands measured monthly across Google AI Mode: which brands the AI names in answers, which domains it cites as sources, and how the leaders compare. Mobile marketing platforms used to run push, in-app, SMS, lifecycle, and personalization campaigns across mobile apps and customer journeys. Composite score: 70% visibility (% of AI answers naming the brand) + 30% citation rate (% citing the brand's domain). Full methodology →
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When buyers inquire about Mobile marketing platforms, AI engines consistently highlight Braze as the leading choice. With a visibility percentage of 50, Braze stands out significantly. MoEngage and CleverTap also emerge as strong contenders in the market. These brands are frequently acknowledged for their robust platform capabilities and customer-centric features.
The rankings presented are largely shaped by authoritative sources. Sites like g2.com and solutionsreview.com are often cited by AI engines, indicating the widespread use of aggregator and review sites. This reliance on major review hubs means the rankings reflect user opinions and expert analysis extensively, offering a balanced view of the platform capabilities.
Buyers should consider recent reviews and third-party validations when selecting a Mobile marketing platform. AI engines value platforms that are frequently updated with customer feedback and authoritative insights. This highlights the importance of choosing a brand that maintains its presence and authority in relevant subcategories, ensuring reliability and innovation.
At a glance
What we observed in this category
Braze holds a commanding lead in this category with a visibility score of 50%, exactly double the 25% shared by every other visible competitor, against a category average of 10.6%. That 2x gap over the next tier is not marginal; it means Braze appears in AI-generated responses twice as often as MoEngage, CleverTap, OneSignal, or Airship. The composite score of 38.8 for Braze compares to 28.8 for MoEngage and 21.2 for CleverTap, confirming the lead is consistent across both visibility and citation dimensions.
A notable divergence exists between which brands are named in AI responses and which are trusted enough to be cited as sources. MoEngage and Pushwoosh both carry citation rates of 37.5%, far above their visibility scores of 25% and 0% respectively. Airship, Insider, and Iterable each hold 25% visibility but 0% citations, meaning the AI describes them without linking to their domains as evidence. This named-but-not-cited pattern suggests these brands appear in synthesised comparisons rather than as direct source material.
Google AI Mode is the top engine for every brand in this dataset, indicating the entire category's AI visibility is concentrated in a single engine. The cited sources list is dominated by third-party review and aggregator domains including g2.com, solutionsreview.com, and businessofapps.com, with only a small number of vendor-owned domains such as moengage.com and pushwoosh.com appearing directly. This pattern suggests the AI is anchoring its responses on comparison and analyst content rather than vendor documentation or product pages.
Movers & shakers since last refresh
Biggest visibility risers
-
OneSignal 0% → 25% · rank #8 → #4+25pp
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Insider 0% → 25% · rank #9 → #6+25pp
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Iterable 0% → 25% · rank #16 → #7+25pp
The ranking
| # | Brand | Visibility | Citation | Top engine |
|---|---|---|---|---|
| 1 |
braze.com
|
50% | 12% | Google AI Mode |
Braze leads all 20 brands with 50% visibility, almost five times the category average of 10.6%, but its 12.5% citation rate is low relative to its dominant named presence. |
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| 2 |
moengage.com
|
25% | 38% | Google AI Mode |
MoEngage sits second by composite score at 28.8, driven by a 37.5% citation rate that is the joint highest in the dataset despite only matching the 25% visibility of peers ranked below it. |
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| 3 |
clevertap.com
|
25% | 12% | Google AI Mode |
CleverTap shares the 25% visibility and 12.5% citation rate of OneSignal exactly, resulting in an identical composite score of 21.2 and no measurable differentiation between the two brands in AI responses. |
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| 4 |
onesignal.com
|
25% | 12% | Google AI Mode |
OneSignal is the biggest mover in the dataset, jumping four places from rank 8 to rank 4 after rising from 0% to 25% visibility, gaining 12.5 citation points in the same period. |
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| 5 |
airship.com
|
25% | 0% | Google AI Mode |
Airship reaches 25% visibility, more than double the 10.6% category average, but its 0% citation rate gives it the lowest composite score of the five visible top brands at 17.5. |
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| 6 |
useinsider.com
|
25% | 0% | Google AI Mode |
| 7 |
iterable.com
|
25% | 0% | Google AI Mode |
| 8 |
pushwoosh.com
|
0% | 38% | Google AI Mode |
| 9 |
appsflyer.com
|
12% | 0% | Google AI Mode |
| 10 |
bloomreach.com
|
0% | 25% | Google AI Mode |
| 11 |
engagelab.com
|
0% | 25% | Google AI Mode |
| 12 |
adobe.com
|
0% | 0% | Google AI Mode |
| 13 |
customer.io
|
0% | 0% | Google AI Mode |
| 14 |
webengage.com
|
0% | 0% | Google AI Mode |
| 15 |
leanplum.com
|
0% | 0% | Google AI Mode |
| 16 |
batch.com
|
0% | 0% | Google AI Mode |
| 17 |
kumulos.com
|
0% | 0% | Google AI Mode |
| 18 |
sinch.com
|
0% | 0% | Google AI Mode |
| 19 |
emarsys.com
|
0% | 0% | Google AI Mode |
| 20 |
oracle.com
|
0% | 0% | Google AI Mode |
Sources AI engines trust in this category
Across the 8 buyer-intent queries we ran on mobile marketing platforms, these are the domains Google AI Mode cited most often. If you're not on this list — or if your competitors are — that's a concrete PR / linkbuilding target.
How to read this ranking
Four things worth knowing before you act on the numbers above. These are the same definitions across every industry page — for category-specific observations, see the What we observed section above (where available) and the per-brand insights inline in the ranking.
Visibility = being named
A brand's visibility % is the share of AI answers that mention it by name in the response prose. This is who AI engines actively recommend to the buyer. More on visibility →
Citation rate = being trusted
Citation rate is the share of AI answers that include the brand's domain as a clickable source link. This is what the AI treats as authoritative evidence, different from being named. More on citation rate →
Top engine differs by brand
The "top engine" column shows which AI surface each brand performs best on. Big gaps between a brand's score across engines usually points to specific content or schema gaps. How AI engines pick sources →
Rankings move month to month
AI engines re-crawl and re-rank on shorter cycles than classical search. We re-audit every brand on this list at least every 30 days and refresh this page automatically. How AI search ranking works →
Get your own mobile marketing platforms brand audited
The brands above were curated from public market-leader lists. Want the same measurement against your own brand — including the queries you appear on, which competitors get named instead, and a prioritised fix list? Run a free preview.
Frequently asked about mobile marketing platforms AI visibility
Who leads AI visibility in mobile marketing platforms?
Braze leads with 50% visibility and a composite score of 38.8, which is double the visibility of every other brand in the top tier and nearly five times the category average of 10.6%.
Which brands are cited most often by Google AI Mode in this category?
MoEngage and Pushwoosh share the highest citation rate at 37.5% each, ahead of Bloomreach at 25%, despite Pushwoosh having zero visibility and Bloomreach having zero visibility in AI-generated responses.
What sources does Google AI Mode anchor on for mobile marketing platform research?
The AI primarily cites third-party sources including g2.com, solutionsreview.com, and businessofapps.com, with only moengage.com and pushwoosh.com among vendor-owned domains appearing in the cited sources list.
Are there brands that appear in AI responses but are never cited as sources?
Yes, Airship, Insider, and Iterable each hold 25% visibility but a 0% citation rate, meaning they are named in AI summaries without their domains being used as reference sources.
Which brands have grown AI visibility the fastest in this category?
Iterable made the largest rank jump, rising nine places from rank 16 to rank 7, while OneSignal and Insider each moved up from zero visibility to 25%, gaining four and three rank positions respectively.
How concentrated is AI visibility across the 20 brands in this category?
Visibility is heavily concentrated, with the top brand alone holding 50% and the category average sitting at just 10.6%, while several brands in the top 10 still record zero visibility score.