AEO for mobile attribution platforms: AI search visibility ranking
How AI search engines rank mobile attribution platforms by visibility and citations. 20 brands measured quarterly across Google AI Mode: which brands the AI names in answers, which domains it cites as sources, and how the leaders compare. Mobile attribution platforms used to measure app installs, optimize acquisition channels, fight fraud, and connect campaign spend to in-app outcomes. Composite score: 70% visibility (% of AI answers naming the brand) + 30% citation rate (% citing the brand's domain). Full methodology →
Download this AEO ranking as a PDF
We'll email it to you. One-off send — no list, no follow-up, no surprise marketing.
When buyers inquire about Mobile attribution platforms, AI engines frequently mention Adjust as the leader, appearing in 62.5% of responses. Other top brands that surface include Branch and Singular. Adjust’s consistent visibility indicates its prominence in the industry, potentially guiding users toward a trusted choice in analytics solutions for mobile attribution.
The current rankings reflect citations primarily from aggregator and review sites such as cometly.com, guideflow.com, and businessofapps.com. These domains contribute heavily to AI-generated answers, suggesting that visibility across such sites boosts a brand's recognition in AI responses. This means that the rankings are rooted in how frequently these platforms are discussed in industry-related content.
For buyers, this data implies that staying informed about what AI engines highlight can influence their decision-making process. AI engines value recent reviews and third-party validation, suggesting that platforms with fresh feedback and established authority in mobile attribution are more likely to be reliable, relevant, and recognized in this evolving sector.
At a glance
What we observed in this category
Adjust leads the mobile attribution category with a visibility score of 62.5%, well above the category average of 13.8%. The next tier, Branch, Singular, and AppsFlyer, all sit at 50.0% visibility, making the gap between first and second modest but the drop to rank five (Kochava at 37.5%) more meaningful. Below Kochava, visibility collapses sharply, with Tenjin at 25.0% and Airbridge at 0.0%, and five brands including Mixpanel, Braze, and CleverTap scoring zero across both visibility and citation.
A clear divergence between being named and being cited appears at rank seven. Airbridge holds a 25.0% citation rate despite zero visibility, matching Branch and Singular in citations while never appearing in narrative mentions. Adjust, the visibility leader, carries only a 12.5% citation rate, the same as AppsFlyer and Tenjin. Branch and Singular each combine 50.0% visibility with 25.0% citation rates, making them the most balanced performers. Kochava is the starkest outlier, gaining visibility to 37.5% while recording zero citations in this period.
All ten ranked brands share Google AI Mode as their top engine, indicating the audit data is drawn entirely from that single engine. Third-party editorial and comparison sites dominate the cited sources list: businessofapps.com, g2.com, splitmetrics.com, and adapty.io all appear alongside newer entrants such as cometly.com, guideflow.com, hockeystack.com, and deepclick.com. None of the attribution platforms' own domains appear in the top cited sources list, suggesting AI answers in this category anchor on independent review and comparison content rather than vendor-owned pages.
Movers & shakers since last refresh
Biggest visibility risers
-
Singular 25% → 50% · rank #4 → #3+25pp
-
Tenjin 0% → 25% · rank #8 → #6+25pp
-
Kochava 25% → 38% · rank #5 → #5+12pp
Biggest visibility fallers
-
AppsFlyer 62% → 50% · rank #1 → #4-12pp
The AEO ranking
| # | Brand | Visibility | Citation | Top engine |
|---|---|---|---|---|
| 1 |
adjust.com
|
62% | 12% | Google AI Mode |
Adjust leads with 62.5% visibility, 25 points above Branch and Singular, but its 12.5% citation rate is low relative to its dominant named presence. |
||||
| 2 |
branch.io
|
50% | 25% | Google AI Mode |
Branch matches Singular exactly at 50.0% visibility and 25.0% citation, giving it the strongest citation-to-visibility ratio among the top four brands. |
||||
| 3 |
singular.net
|
50% | 25% | Google AI Mode |
Singular doubled its visibility from 25.0% to 50.0% this period and lifted its citation rate by 12.5 points, making it the biggest overall riser in the category. |
||||
| 4 |
appsflyer.com
|
50% | 12% | Google AI Mode |
AppsFlyer dropped three rank positions after its visibility fell from 62.5% to 50.0%, the only brand recorded as a significant faller in this audit period. |
||||
| 5 |
kochava.com
|
38% | 0% | Google AI Mode |
Kochava grew visibility by 12.5 points to 37.5% but holds a 0.0% citation rate, meaning it is named in AI responses but never linked as a source. |
||||
| 6 |
tenjin.com
|
25% | 12% | Google AI Mode |
| 7 |
airbridge.io
|
0% | 25% | Google AI Mode |
| 8 |
mixpanel.com
|
0% | 0% | Google AI Mode |
| 9 |
braze.com
|
0% | 0% | Google AI Mode |
| 10 |
clevertap.com
|
0% | 0% | Google AI Mode |
| 11 |
moengage.com
|
0% | 0% | Google AI Mode |
| 12 |
useinsider.com
|
0% | 0% | Google AI Mode |
| 13 |
remerge.io
|
0% | 0% | Google AI Mode |
| 14 |
liftoff.io
|
0% | 0% | Google AI Mode |
| 15 |
unity.com
|
0% | 0% | Google AI Mode |
| 16 |
appmetrica.yandex.com
|
0% | 0% | Google AI Mode |
| 17 |
adobe.com
|
0% | 0% | Google AI Mode |
| 18 |
mparticle.com
|
0% | 0% | Google AI Mode |
| 19 |
amplitude.com
|
0% | 0% | Google AI Mode |
| 20 |
firebase.google.com
|
0% | 0% | Google AI Mode |
Sources AI engines trust in this category
Across the 8 buyer-intent queries we ran on mobile attribution platforms, these are the domains Google AI Mode cited most often. If you're not on this list — or if your competitors are — that's a concrete PR / linkbuilding target.
How to read this AEO ranking
Four things worth knowing before you act on the numbers above. These are the same definitions across every industry page — for category-specific observations, see the What we observed section above (where available) and the per-brand insights inline in the ranking.
Visibility = being named
A brand's visibility % is the share of AI answers that mention it by name in the response prose. This is who AI engines actively recommend to the buyer. More on visibility →
Citation rate = being trusted
Citation rate is the share of AI answers that include the brand's domain as a clickable source link. This is what the AI treats as authoritative evidence, different from being named. More on citation rate →
Top engine differs by brand
The "top engine" column shows which AI surface each brand performs best on. Big gaps between a brand's score across engines usually points to specific content or schema gaps. How AI engines pick sources →
AEO rankings move month to month
AI engines re-crawl and re-rank on shorter cycles than classical search. We re-audit every brand on this list at least every 90 days and refresh this page automatically. How AI search ranking works →
Run an AEO audit on your own mobile attribution platforms brand
The brands above were curated from public market-leader lists. Want the same answer engine optimisation measurement against your own brand — including the queries you appear on, which competitors get named instead, and a prioritised fix list? Run a free preview.
Frequently asked about AEO for mobile attribution platforms
Who leads AI visibility in mobile attribution platforms?
Adjust leads with a visibility score of 62.5%, above Branch, Singular, and AppsFlyer, which all sit at 50.0%. The category average is just 13.8%, making even mid-table scores relatively strong.
Which mobile attribution brand has the best citation rate?
Branch, Singular, and Airbridge each hold a 25.0% citation rate, the highest in the category. Airbridge achieves this with zero visibility, meaning it is cited but never named in narrative answers.
What sources does Google AI Mode cite most for mobile attribution research?
The top cited sources are third-party comparison and editorial sites including businessofapps.com, g2.com, splitmetrics.com, adapty.io, cometly.com, guideflow.com, hockeystack.com, and deepclick.com. No vendor-owned domains appear in the top cited sources list.
Which brands are gaining AI visibility in mobile attribution?
Singular and Tenjin are the biggest risers, each adding 25.0 visibility points in the latest period. Kochava also grew by 12.5 points, though it still records zero citations.
Has any major mobile attribution brand lost AI visibility recently?
AppsFlyer is the only recorded faller, dropping from 62.5% to 50.0% visibility and sliding from rank one to rank four. Its citation rate held flat at 12.5% during the same period.
How many mobile attribution brands have meaningful AI visibility?
Only six of the ten audited brands show any visibility above zero, and below rank six visibility drops to zero entirely. The category average of 13.8% reflects how concentrated AI presence is among the top four brands.