Mobile attribution platforms: AI search visibility ranking (2026)
How AI search engines rank mobile attribution platforms by visibility and citations. 20 brands measured monthly across Google AI Mode: which brands the AI names in answers, which domains it cites as sources, and how the leaders compare. Mobile attribution platforms used to measure app installs, optimize acquisition channels, fight fraud, and connect campaign spend to in-app outcomes. Composite score: 70% visibility (% of AI answers naming the brand) + 30% citation rate (% citing the brand's domain). Full methodology →
Refreshed Jun 13, 2026Download this ranking as a PDF
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At a glance
What we observed in this categoryauto-generated
AppsFlyer holds the top rank with a composite score of 12.5, the only brand in the dataset to achieve both a 12.5% visibility score and a 12.5% citation rate simultaneously. Adjust and Tenjin match AppsFlyer on visibility at 12.5% each but score zero on citations, dropping their composite scores to 8.8. The remaining 17 brands in the 20-brand set, including well-known platforms such as Branch, Singular, Kochava, and Firebase, register 0.0 across all metrics, making the gap between the top three and the rest absolute rather than gradual.
Adjust and Tenjin illustrate a clear divergence between being named and being trusted enough to cite. Both appear in Google AI Mode responses at the same frequency as AppsFlyer (12.5% visibility), yet neither receives a single citation, compared to AppsFlyer's 12.5% citation rate. The category average citation rate sits at just 0.6%, and only AppsFlyer clears that bar with any meaningful margin, suggesting that AI Mode treats brand mentions and source citations as distinct signals that do not move together across this category.
The top cited sources for mobile attribution research in Google AI Mode are dominated by third-party review and media domains, specifically g2.com, businessofapps.com, youtube.com, and reddit.com, alongside appsflyer.com as the only brand-owned domain in the cited sources list. Smaller or niche sites such as cometly.com, lovemobile.com, and bluethrone.io also appear, indicating that Google AI Mode is anchoring on user-generated and editorial content rather than vendor documentation when constructing answers in this category.
Movers & shakers since last refresh
Biggest visibility risers
-
AppsFlyer 0% → 12% · rank #0 → #1+12pp
-
Adjust 0% → 12% · rank #0 → #2+12pp
-
Tenjin 0% → 12% · rank #0 → #3+12pp
The ranking
| # | Brand | Visibility | Citation | Top engine |
|---|---|---|---|---|
| 1 |
appsflyer.com
|
12% | 12% | Google AI Mode |
AppsFlyer is the only brand achieving both 12.5% visibility and 12.5% citation rate, giving it the sole composite score of 12.5 against a category average visibility of just 1.9%. |
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| 2 |
adjust.com
|
12% | 0% | Google AI Mode |
Adjust matches AppsFlyer on visibility at 12.5% but records a 0.0% citation rate, resulting in a composite score of 8.8 and no presence as a cited source. |
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| 3 |
tenjin.com
|
12% | 0% | Google AI Mode |
Tenjin equals Adjust with 12.5% visibility and a 0.0% citation rate, sharing the same composite score of 8.8 despite being a smaller player than several zero-scoring peers. |
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| 4 |
branch.io
|
0% | 0% | Google AI Mode |
Branch scores 0.0% on all three metrics (visibility, citation, composite) despite being a widely recognised platform, placing it level with 17 other brands including Kochava and Firebase. |
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| 5 |
singular.net
|
0% | 0% | Google AI Mode |
Singular records 0.0% across all metrics, identical to Branch, meaning it has no measurable presence in Google AI Mode responses for mobile attribution queries in this audit period. |
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| 6 |
kochava.com
|
0% | 0% | Google AI Mode |
| 7 |
airbridge.io
|
0% | 0% | Google AI Mode |
| 8 |
firebase.google.com
|
0% | 0% | Google AI Mode |
| 9 |
amplitude.com
|
0% | 0% | Google AI Mode |
| 10 |
mixpanel.com
|
0% | 0% | Google AI Mode |
| 11 |
braze.com
|
0% | 0% | Google AI Mode |
| 12 |
clevertap.com
|
0% | 0% | Google AI Mode |
| 13 |
moengage.com
|
0% | 0% | Google AI Mode |
| 14 |
useinsider.com
|
0% | 0% | Google AI Mode |
| 15 |
remerge.io
|
0% | 0% | Google AI Mode |
| 16 |
liftoff.io
|
0% | 0% | Google AI Mode |
| 17 |
unity.com
|
0% | 0% | Google AI Mode |
| 18 |
appmetrica.yandex.com
|
0% | 0% | Google AI Mode |
| 19 |
adobe.com
|
0% | 0% | Google AI Mode |
| 20 |
mparticle.com
|
0% | 0% | Google AI Mode |
Sources AI engines trust in this category
Across the 8 buyer-intent queries we ran on mobile attribution platforms, these are the domains Google AI Mode cited most often. If you're not on this list — or if your competitors are — that's a concrete PR / linkbuilding target.
How to read this ranking
Four things worth knowing before you act on the numbers above. These are the same definitions across every industry page — for category-specific observations, see the What we observed section above (where available) and the per-brand insights inline in the ranking.
Visibility = being named
A brand's visibility % is the share of AI answers that mention it by name in the response prose. This is who AI engines actively recommend to the buyer.
Citation rate = being trusted
Citation rate is the share of AI answers that include the brand's domain as a clickable source link. This is what the AI treats as authoritative evidence — different from being named.
Top engine differs by brand
The "top engine" column shows which AI surface each brand performs best on. Big gaps between a brand's score across engines usually points to specific content or schema gaps.
Rankings move month to month
AI engines re-crawl and re-rank on shorter cycles than classical search. We re-audit every brand on this list at least every 30 days and refresh this page automatically.
Get your own mobile attribution platforms brand audited
The brands above were curated from public market-leader lists. Want the same measurement against your own brand — including the queries you appear on, which competitors get named instead, and a prioritised fix list? Run a free preview.
Frequently asked about mobile attribution platforms AI visibility
Who leads AI visibility in the mobile attribution platforms category?
AppsFlyer leads with a composite score of 12.5 and is the only brand achieving both 12.5% visibility and 12.5% citation rate. Adjust and Tenjin share the same visibility score but receive zero citations.
What is the typical AI visibility score for a mobile attribution platform?
The category average visibility is just 1.9% across 20 brands, with 17 of those brands recording 0.0%, meaning meaningful AI presence is concentrated in only three platforms.
What sources does Google AI Mode cite most for mobile attribution research?
The top cited sources are g2.com, businessofapps.com, youtube.com, and reddit.com, with appsflyer.com being the only brand-owned domain to appear in the cited sources list.
Can a brand appear in AI responses without being cited as a source?
Yes. Adjust and Tenjin both appear in 12.5% of responses (matching AppsFlyer) but receive 0.0% citation rates, confirming that named mentions and cited sources are tracked as separate signals in this category.
How do well-known platforms like Branch and Kochava perform in Google AI Mode?
Both Branch and Kochava score 0.0% on visibility, citation, and composite metrics, placing them among the 17 brands in this 20-brand audit with no measurable AI presence.
Which brands have shown the biggest AI visibility gains in this category?
AppsFlyer, Adjust, and Tenjin are the only risers, each adding 12.5 percentage points of visibility from a previous baseline of 0.0%, making them the sole brands to enter the visible set in this audit period.