Mobile app engagement platforms: AI search visibility ranking (2026)
How AI search engines rank mobile app engagement platforms by visibility and citations. 20 brands measured monthly across Google AI Mode: which brands the AI names in answers, which domains it cites as sources, and how the leaders compare. Mobile app engagement platforms used to orchestrate push, in-app messaging, journeys, and personalized lifecycle campaigns for app users. Composite score: 70% visibility (% of AI answers naming the brand) + 30% citation rate (% citing the brand's domain). Full methodology →
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At a glance
What we observed in this categoryauto-generated
Braze leads the mobile app engagement platforms category with a visibility score of 62.5%, more than double the next ranked brand, CleverTap at 50.0%. The category average visibility sits at just 9.4%, meaning Braze is performing at roughly six times the average. This gap is material because most of the 20 brands audited sit at zero visibility, making the top two positions disproportionately influential in shaping how buyers first encounter this category through AI answers.
A striking divergence exists between visibility and citation across this category. The top five brands by rank all carry a citation rate of 0.0%, while Pushwoosh, ranked sixth with zero visibility, holds the only meaningful citation rate at 25.0%. This means Google AI Mode names Braze and CleverTap frequently in responses but does not link back to their domains, whereas Pushwoosh earns source references without appearing as a named brand in AI-generated answers.
Google AI Mode is the top engine for every brand in the dataset, and the cited sources anchoring AI responses skew toward third-party review and app industry publishers. Businessofapps.com and Gartner.com appear in the cited sources list, suggesting the AI draws on established analyst and aggregator content rather than vendor sites. Pushwoosh.com appearing directly in the top cited sources list explains its anomalous citation score despite zero visibility.
Movers & shakers since last refresh
Biggest visibility risers
-
CleverTap 0% → 50% · rank #20 → #2+50pp
-
Braze 38% → 62% · rank #1 → #1+25pp
-
Airship 12% → 38% · rank #4 → #3+25pp
The ranking
| # | Brand | Visibility | Citation | Top engine |
|---|---|---|---|---|
| 1 |
braze.com
|
62% | 0% | Google AI Mode |
Braze leads at 62.5% visibility, roughly 6.6 times the 9.4% category average, and grew from 37.5% previously, though its citation rate fell by 12.5 points. |
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| 2 |
clevertap.com
|
50% | 0% | Google AI Mode |
CleverTap made the largest rank jump in the dataset, rising from rank 20 to rank 2 with a 50.0 percentage point visibility gain and a citation rate that remains at zero. |
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| 3 |
airship.com
|
38% | 0% | Google AI Mode |
Airship sits at 37.5% visibility after tripling from 12.5% previously, but like the brands above it, records no citations from Google AI Mode responses. |
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| 4 |
moengage.com
|
25% | 0% | Google AI Mode |
MoEngage holds 25.0% visibility, above the category average but well below the top three, with a composite score of 17.5 and zero citation rate matching all peers above it. |
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| 5 |
onesignal.com
|
12% | 0% | Google AI Mode |
OneSignal records 12.5% visibility and a composite score of 8.8, placing it just above the cluster of brands at zero and above the 9.4% category average by a thin margin. |
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| 6 |
pushwoosh.com
|
0% | 25% | Google AI Mode |
| 7 |
iterable.com
|
0% | 0% | Google AI Mode |
| 8 |
useinsider.com
|
0% | 0% | Google AI Mode |
| 9 |
customer.io
|
0% | 0% | Google AI Mode |
| 10 |
webengage.com
|
0% | 0% | Google AI Mode |
| 11 |
kumulos.com
|
0% | 0% | Google AI Mode |
| 12 |
batch.com
|
0% | 0% | Google AI Mode |
| 13 |
appsflyer.com
|
0% | 0% | Google AI Mode |
| 14 |
bloomreach.com
|
0% | 0% | Google AI Mode |
| 15 |
salesforce.com
|
0% | 0% | Google AI Mode |
| 16 |
emarsys.com
|
0% | 0% | Google AI Mode |
| 17 |
netcorecloud.com
|
0% | 0% | Google AI Mode |
| 18 |
glance.cx
|
0% | 0% | Google AI Mode |
| 19 |
mindbox.cloud
|
0% | 0% | Google AI Mode |
| 20 |
clevertap.com
|
0% | 0% | Google AI Mode |
Sources AI engines trust in this category
Across the 8 buyer-intent queries we ran on mobile app engagement platforms, these are the domains Google AI Mode cited most often. If you're not on this list — or if your competitors are — that's a concrete PR / linkbuilding target.
How to read this ranking
Four things worth knowing before you act on the numbers above. These are the same definitions across every industry page — for category-specific observations, see the What we observed section above (where available) and the per-brand insights inline in the ranking.
Visibility = being named
A brand's visibility % is the share of AI answers that mention it by name in the response prose. This is who AI engines actively recommend to the buyer.
Citation rate = being trusted
Citation rate is the share of AI answers that include the brand's domain as a clickable source link. This is what the AI treats as authoritative evidence — different from being named.
Top engine differs by brand
The "top engine" column shows which AI surface each brand performs best on. Big gaps between a brand's score across engines usually points to specific content or schema gaps.
Rankings move month to month
AI engines re-crawl and re-rank on shorter cycles than classical search. We re-audit every brand on this list at least every 30 days and refresh this page automatically.
Get your own mobile app engagement platforms brand audited
The brands above were curated from public market-leader lists. Want the same measurement against your own brand — including the queries you appear on, which competitors get named instead, and a prioritised fix list? Run a free preview.
Frequently asked about mobile app engagement platforms AI visibility
Who leads AI visibility in mobile app engagement platforms?
Braze leads with 62.5% visibility and a composite score of 43.8, well ahead of second-placed CleverTap at 50.0% visibility and a composite score of 35.0.
What is the typical AI visibility level for brands in this category?
The category average visibility is just 9.4%, and the majority of the 20 brands audited record zero visibility in Google AI Mode responses.
Which brand has the highest citation rate despite low visibility?
Pushwoosh holds a 25.0% citation rate, the highest in the dataset, while registering 0.0% visibility, meaning its domain is cited as a source but the brand is not named in AI answers.
What sources does AI cite most for mobile app engagement platform research?
The most referenced sources include businessofapps.com, gartner.com, youtube.com, and markopolo.ai, indicating the AI anchors on third-party review sites and analyst content rather than vendor domains.
Which brand showed the biggest improvement in AI visibility?
CleverTap rose from rank 20 to rank 2, gaining 50.0 percentage points of visibility to reach 50.0%, making it the largest single-period riser in the category.
Do the top-ranked brands in this category receive citations from Google AI Mode?
No. All five top-ranked brands, including Braze and CleverTap, carry a 0.0% citation rate, meaning Google AI Mode names them without linking to their domains.