Mobile app attribution tools: AI search visibility ranking (2026)
How AI search engines rank mobile app attribution tools by visibility and citations. 20 brands measured monthly across Google AI Mode: which brands the AI names in answers, which domains it cites as sources, and how the leaders compare. Mobile app attribution tools used to measure install sources, in-app events, campaign performance, and paid growth across mobile channels. Composite score: 70% visibility (% of AI answers naming the brand) + 30% citation rate (% citing the brand's domain). Full methodology →
Refreshed Jun 17, 2026Download this ranking as a PDF
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At a glance
What we observed in this categoryauto-generated
AppsFlyer, Adjust, Branch, and Kochava each hold identical visibility scores of 25.0 percent, more than twice the category average of 8.8 percent. This four-way tie at the top means no single brand has established a dominant narrative position in Google AI Mode. Tenjin also shares the same 25.0 percent visibility score, making it a five-brand cluster at rank 1 through 5. The gap between this cluster and the next tier (12.5 percent) is significant, splitting the category into two clear visibility bands.
Citation rates tell a different story from visibility. All five top-ranked brands hold a 0.0 percent citation rate, meaning Google AI Mode names them frequently but does not link back to their domains as source references. Amplitude is the only brand in the top 10 that earns any citations at all, with a citation rate of 12.5 percent, matching its visibility score. This makes Amplitude the sole brand in this category where being named and being trusted as a source align, while the top five are visible but not cited.
The top cited sources in this category are dominated by third-party review and community platforms: businessofapps.com, youtube.com, reddit.com, g2.com, and lovemobile.com all appear before most brand-owned domains. Amplitude.com is the only brand domain present in the top cited sources list. Google AI Mode appears to anchor its answers on aggregator and community content rather than vendor sites, which explains why high-visibility brands like AppsFlyer and Adjust carry zero citation scores despite strong named presence.
Movers & shakers since last refresh
Biggest visibility risers
-
AppsFlyer 0% → 25% · rank #0 → #1+25pp
-
Adjust 0% → 25% · rank #0 → #2+25pp
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Branch 0% → 25% · rank #0 → #3+25pp
The ranking
| # | Brand | Visibility | Citation | Top engine |
|---|---|---|---|---|
| 1 |
appsflyer.com
|
25% | 0% | Google AI Mode |
AppsFlyer shares a 25.0 percent visibility score with four other brands and holds a 0.0 percent citation rate, giving it no citation advantage over its closest peers. |
||||
| 2 |
adjust.com
|
25% | 0% | Google AI Mode |
Adjust matches AppsFlyer exactly at 25.0 percent visibility and 0.0 percent citation, with an identical composite score of 17.5, making differentiation between the two impossible from this data alone. |
||||
| 3 |
branch.io
|
25% | 0% | Google AI Mode |
Branch holds 25.0 percent visibility and 0.0 percent citation, identical to ranks 1 and 2, but its domain (branch.io) does not appear among the top cited sources unlike Amplitude. |
||||
| 4 |
kochava.com
|
25% | 0% | Google AI Mode |
Kochava sits at 25.0 percent visibility with a 0.0 citation rate, well above the 8.8 percent category average for visibility but earning no source-level trust signal from Google AI Mode. |
||||
| 5 |
tenjin.com
|
25% | 0% | Google AI Mode |
Tenjin reaches 25.0 percent visibility despite being a smaller player than peers above it, but like them carries a 0.0 percent citation rate and no presence in the top cited sources. |
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| 6 |
amplitude.com
|
12% | 12% | Google AI Mode |
| 7 |
airbridge.io
|
12% | 0% | Google AI Mode |
| 8 |
firebase.google.com
|
12% | 0% | Google AI Mode |
| 9 |
mixpanel.com
|
12% | 0% | Google AI Mode |
| 10 |
singular.net
|
0% | 0% | Google AI Mode |
| 11 |
adobe.com
|
0% | 0% | Google AI Mode |
| 12 |
clevertap.com
|
0% | 0% | Google AI Mode |
| 13 |
useinsider.com
|
0% | 0% | Google AI Mode |
| 14 |
affise.com
|
0% | 0% | Google AI Mode |
| 15 |
tune.com
|
0% | 0% | Google AI Mode |
| 16 |
everflow.io
|
0% | 0% | Google AI Mode |
| 17 |
impact.com
|
0% | 0% | Google AI Mode |
| 18 |
mparticle.com
|
0% | 0% | Google AI Mode |
| 19 |
data.ai
|
0% | 0% | Google AI Mode |
| 20 |
devtodev.com
|
0% | 0% | Google AI Mode |
Sources AI engines trust in this category
Across the 8 buyer-intent queries we ran on mobile app attribution tools, these are the domains Google AI Mode cited most often. If you're not on this list — or if your competitors are — that's a concrete PR / linkbuilding target.
How to read this ranking
Four things worth knowing before you act on the numbers above. These are the same definitions across every industry page — for category-specific observations, see the What we observed section above (where available) and the per-brand insights inline in the ranking.
Visibility = being named
A brand's visibility % is the share of AI answers that mention it by name in the response prose. This is who AI engines actively recommend to the buyer.
Citation rate = being trusted
Citation rate is the share of AI answers that include the brand's domain as a clickable source link. This is what the AI treats as authoritative evidence — different from being named.
Top engine differs by brand
The "top engine" column shows which AI surface each brand performs best on. Big gaps between a brand's score across engines usually points to specific content or schema gaps.
Rankings move month to month
AI engines re-crawl and re-rank on shorter cycles than classical search. We re-audit every brand on this list at least every 30 days and refresh this page automatically.
Get your own mobile app attribution tools brand audited
The brands above were curated from public market-leader lists. Want the same measurement against your own brand — including the queries you appear on, which competitors get named instead, and a prioritised fix list? Run a free preview.
Frequently asked about mobile app attribution tools AI visibility
Who leads AI visibility in mobile app attribution tools?
Five brands share the top visibility score: AppsFlyer, Adjust, Branch, Kochava, and Tenjin all sit at 25.0 percent, more than twice the category average of 8.8 percent.
Which mobile app attribution brand earns the most citations from Google AI Mode?
Amplitude is the only brand in the top 10 with a non-zero citation rate, at 12.5 percent, while all five top-ranked brands including AppsFlyer and Adjust hold 0.0 percent citation rates.
What sources does Google AI Mode cite most when answering mobile app attribution questions?
The most cited sources are businessofapps.com, youtube.com, reddit.com, g2.com, and lovemobile.com, with amplitude.com being the only brand-owned domain in the cited sources list.
Is there a meaningful gap between the top brands and the rest of the category?
Yes, the top five brands cluster at 25.0 percent visibility while the next group (Amplitude, Airbridge, Firebase, Mixpanel) sits at 12.5 percent, and Singular records 0.0 percent visibility.
Does high visibility in this category translate to high citation rates?
No, the five most visible brands all have 0.0 percent citation rates, and Amplitude, ranked sixth by visibility, is the only brand that earns any citation presence at 12.5 percent.
Which engine dominates AI visibility for mobile app attribution tools?
Google AI Mode is the top engine for every brand in the dataset, with no other engine contributing to visibility or citation scores across the top 10 ranked brands.