Top 20 med spas in chicago by AI search visibility (2026)
Medical spas serving Chicago clients with injectables, laser treatments, facials, body contouring, and advanced aesthetic skincare services. Ranked by a composite score: 70% visibility (% of AI answers naming the brand) + 30% citation rate (% citing the brand's domain). Full methodology →
Refreshed Jun 02, 2026At a glance
What we observed in this categoryauto-generated
SpaDerma holds a commanding lead in this category with a composite score of 12.5 — more than 20 times the category average of 0.6 visibility and 2.5 citation. No other brand comes close on composite score; the next ranked brand, Old Town Medspa, sits at 7.5. SpaDerma is also a new entrant to AI visibility, having risen from 0.0 to 12.5 in both visibility and citation in the current period, making its lead both dominant and recent.
Old Town Medspa presents the most striking divergence in the dataset: 0.0 visibility but 25.0 citation — the highest citation rate of any brand tracked, yet it never appears named in AI-generated overviews. Refine by Tulsi follows a similar pattern with 0.0 visibility and 12.5 citation. This means both brands are being used as source material by AI without being surfaced as recommended options — a meaningful distinction between being trusted by the model and being visible to the searcher.
The top cited sources list anchors heavily on third-party aggregators and review platforms, with m.yelp.com appearing first, followed by brand domains like oldtownmedspa.com and spaderma.com, and then topmedicalspachicago.com — a directory-style site. The presence of americanboardcosmeticsurgery.org and fulcrumaesthetics.com signals that AI Overviews are also pulling from credentialing and clinical authority sources, not just review platforms. All top-engine data points exclusively to Google AI Overviews, indicating no measurable alternative engine presence across the 20 brands audited.
Movers & shakers since last refresh
Biggest visibility risers
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SpaDerma 0% → 12% · rank #0 → #1+12pp
The ranking
| # | Brand | Visibility | Citation | Top engine |
|---|---|---|---|---|
| 1 |
spaderma.com
|
12% | 12% | Google AI Overviews |
SpaDerma is the sole brand with matched visibility and citation at 12.5% each, scoring 20x above the category's 0.6% average visibility — and it achieved this from a standing start of 0.0. |
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| 2 |
oldtownmedspa.com
|
0% | 25% | Google AI Overviews |
Old Town Medspa holds the category's highest citation rate at 25.0% but has 0.0% visibility, meaning AI references its domain as a source while never naming it as a recommended brand. |
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| 3 |
refinebytulsi.com
|
0% | 12% | Google AI Overviews |
Refine by Tulsi mirrors Old Town Medspa's citation-without-visibility pattern at 12.5% citation and 0.0% visibility, placing its domain among the top cited sources despite zero named mentions. |
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| 4 |
chicagomedspa.com
|
0% | 0% | Google AI Overviews |
Chicago Medspa registers 0.0% across all three metrics — visibility, citation, and composite score — placing it among 16 of 20 tracked brands with no measurable AI presence whatsoever. |
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| 5 |
puremedicalspa.us
|
0% | 0% | Google AI Overviews |
Pure MedSpa also scores 0.0% across all metrics, indistinguishable from the majority of the field and well below even the modest 2.5% category average citation rate. |
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| 6 |
premiermedspachicago.com
|
0% | 0% | Google AI Overviews |
| 7 |
medspaofchicago.com
|
0% | 0% | Google AI Overviews |
| 8 |
blissmedicines.com
|
0% | 0% | Google AI Overviews |
| 9 |
olivomedspa.com
|
0% | 0% | Google AI Overviews |
| 10 |
rnmedspa.com
|
0% | 0% | Google AI Overviews |
| 11 |
viomedspa.com
|
0% | 0% | Google AI Overviews |
| 12 |
lume-wellness.com
|
0% | 0% | Google AI Overviews |
| 13 |
imagelabmedspa.com
|
0% | 0% | Google AI Overviews |
| 14 |
mamassage.services
|
0% | 0% | Google AI Overviews |
| 15 |
bettermedspa.com
|
0% | 0% | Google AI Overviews |
| 16 |
elase.com
|
0% | 0% | Google AI Overviews |
| 17 |
shotbar.net
|
0% | 0% | Google AI Overviews |
| 18 |
innovative-medspa.com
|
0% | 0% | Google AI Overviews |
| 19 |
elitechicagospa.com
|
0% | 0% | Google AI Overviews |
| 20 |
spa312.com
|
0% | 0% | Google AI Overviews |
Sources AI engines trust in this category
Across the 8 buyer-intent queries we ran on med spas in chicago, these are the domains Google AI Overviews cited most often. If you're not on this list — or if your competitors are — that's a concrete PR / linkbuilding target.
How to read this ranking
Four things worth knowing before you act on the numbers above. These are the same definitions across every industry page — for category-specific observations, see the What we observed section above (where available) and the per-brand insights inline in the ranking.
Visibility = being named
A brand's visibility % is the share of AI answers that mention it by name in the response prose. This is who AI engines actively recommend to the buyer.
Citation rate = being trusted
Citation rate is the share of AI answers that include the brand's domain as a clickable source link. This is what the AI treats as authoritative evidence — different from being named.
Top engine differs by brand
The "top engine" column shows which AI surface each brand performs best on. Big gaps between a brand's score across engines usually points to specific content or schema gaps.
Rankings move month to month
AI engines re-crawl and re-rank on shorter cycles than classical search. We re-audit every brand on this list at least every 30 days and refresh this page automatically.
Get your own med spas in chicago brand audited
The brands above were curated from public market-leader lists. Want the same measurement against your own brand — including the queries you appear on, which competitors get named instead, and a prioritised fix list? Run a free preview.
Frequently asked about med spas in chicago AI visibility
Who leads AI visibility in the Chicago med spa category?
SpaDerma leads with a composite score of 12.5 and matching visibility and citation rates of 12.5% each, far ahead of every other tracked brand. It is also the only brand to have registered any AI visibility in the current audit period, rising from 0.0.
Which brand is cited most by AI in Chicago med spa queries?
Old Town Medspa has the highest citation rate in the category at 25.0%, despite having 0.0% visibility — meaning its domain is referenced as a source but the brand itself is not surfaced in AI-generated recommendations.
What sources does AI cite most for Chicago med spa research?
The top cited sources are m.yelp.com, oldtownmedspa.com, youtube.com, spaderma.com, and topmedicalspachicago.com, alongside credentialing sources like americanboardcosmeticsurgery.org, indicating AI draws from review platforms, brand sites, directories, and clinical authority sources.
How concentrated is AI visibility across the 20 brands tracked?
Extremely concentrated — only 3 of 20 brands register any citation at all, and only SpaDerma registers any named visibility. The category average visibility is just 0.6%, reflecting near-total AI invisibility for most brands.
Which AI engine dominates visibility for Chicago med spas?
Google AI Overviews is listed as the top engine for every single brand in the dataset, with no measurable presence detected from any alternative AI engine across all 20 tracked brands.
What does the gap between citation and visibility mean for brands like Old Town Medspa and Refine by Tulsi?
Both brands are being used as source references by AI — Old Town Medspa at 25.0% citation and Refine by Tulsi at 12.5% — but neither appears in the named recommendations users actually see, meaning they inform AI outputs without receiving any direct brand exposure.