Marketplace software: AI search visibility ranking (2026)
How AI search engines rank marketplace software by visibility and citations. 20 brands measured monthly across Google AI Mode: which brands the AI names in answers, which domains it cites as sources, and how the leaders compare. Marketplace software used to launch and operate multi-vendor commerce platforms with seller onboarding, catalog management, payments, and commissions. Composite score: 70% visibility (% of AI answers naming the brand) + 30% citation rate (% citing the brand's domain). Full methodology →
Refreshed Jun 16, 2026Download this ranking as a PDF
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At a glance
What we observed in this categoryauto-generated
Sharetribe dominates this category with a visibility score of 50%, which is ten times the category average of 5%. No other brand comes close: Mirakl sits at 25% and Marketplacer and Adobe Commerce both register 12.5%. The remaining 16 brands in the audit all score zero visibility. This concentration means a buyer asking Google AI Mode about marketplace software receives a heavily Sharetribe-skewed answer set, giving that brand a structural advantage that compounds over repeated queries.
Visibility and citation diverge sharply across the top brands. Sharetribe earns a 25% citation rate, making it the only brand in the dataset that Google AI Mode both mentions and links back to as a source. Mirakl, despite holding 25% visibility, carries a 0% citation rate, meaning it is named in AI responses but not trusted enough to be sourced directly. Adobe Commerce and Marketplacer share the same pattern: present in answers, absent from citations. Being named and being cited are not the same signal.
The top cited sources in this category include youtube.com, g2.com, prometora.com, and sharetribe.com itself, alongside smaller specialist domains such as ontapgroup.com, sellerscommerce.com, merchantspring.io, and virtocommerce.com. The presence of YouTube and G2 suggests Google AI Mode is anchoring on review and video content rather than vendor documentation alone. Sharetribe's own domain appearing in the citation list indicates its content is treated as a reference source, not just a subject, which partly explains the gap between its scores and every competitor.
Movers & shakers since last refresh
Biggest visibility risers
-
Sharetribe 0% → 50% · rank #0 → #1+50pp
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Mirakl 0% → 25% · rank #0 → #2+25pp
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Marketplacer 0% → 12% · rank #0 → #3+12pp
The ranking
| # | Brand | Visibility | Citation | Top engine |
|---|---|---|---|---|
| 1 |
sharetribe.com
|
50% | 25% | Google AI Mode |
Sharetribe leads with 50% visibility and a 25% citation rate, the only brand in the audit to register any citations at all, placing it far above the 5% category average. |
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| 2 |
mirakl.com
|
25% | 0% | Google AI Mode |
Mirakl holds 25% visibility, five times the category average, but its 0% citation rate means AI responses name it without ever linking to its domain as a source. |
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| 3 |
marketplacer.com
|
12% | 0% | Google AI Mode |
Marketplacer registers 12.5% visibility, matching Adobe Commerce for third place, but like Mirakl it earns zero citations despite appearing in AI-generated responses. |
||||
| 4 |
adobe.com
|
12% | 0% | Google AI Mode |
Adobe Commerce ties Marketplacer at 12.5% visibility with a composite score of 8.8, notable given its brand scale, yet it generates no citations from Google AI Mode. |
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| 5 |
arcadier.com
|
0% | 0% | Google AI Mode |
Arcadier scores zero across all metrics, visibility, citation, and composite, placing it among 16 brands in this audit that have no measurable Google AI Mode presence. |
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| 6 |
cs-cart.com
|
0% | 0% | Google AI Mode |
| 7 |
nauticalcommerce.com
|
0% | 0% | Google AI Mode |
| 8 |
vtex.com
|
0% | 0% | Google AI Mode |
| 9 |
yokart.com
|
0% | 0% | Google AI Mode |
| 10 |
shopware.com
|
0% | 0% | Google AI Mode |
| 11 |
spryker.com
|
0% | 0% | Google AI Mode |
| 12 |
oroinc.com
|
0% | 0% | Google AI Mode |
| 13 |
cocorico.io
|
0% | 0% | Google AI Mode |
| 14 |
bagisto.com
|
0% | 0% | Google AI Mode |
| 15 |
fabric.inc
|
0% | 0% | Google AI Mode |
| 16 |
uppler.com
|
0% | 0% | Google AI Mode |
| 17 |
izberg-marketplace.com
|
0% | 0% | Google AI Mode |
| 18 |
dokan.co
|
0% | 0% | Google AI Mode |
| 19 |
appseconnect.com
|
0% | 0% | Google AI Mode |
| 20 |
bigcommerce.com
|
0% | 0% | Google AI Mode |
Sources AI engines trust in this category
Across the 8 buyer-intent queries we ran on marketplace software, these are the domains Google AI Mode cited most often. If you're not on this list — or if your competitors are — that's a concrete PR / linkbuilding target.
How to read this ranking
Four things worth knowing before you act on the numbers above. These are the same definitions across every industry page — for category-specific observations, see the What we observed section above (where available) and the per-brand insights inline in the ranking.
Visibility = being named
A brand's visibility % is the share of AI answers that mention it by name in the response prose. This is who AI engines actively recommend to the buyer.
Citation rate = being trusted
Citation rate is the share of AI answers that include the brand's domain as a clickable source link. This is what the AI treats as authoritative evidence — different from being named.
Top engine differs by brand
The "top engine" column shows which AI surface each brand performs best on. Big gaps between a brand's score across engines usually points to specific content or schema gaps.
Rankings move month to month
AI engines re-crawl and re-rank on shorter cycles than classical search. We re-audit every brand on this list at least every 30 days and refresh this page automatically.
Get your own marketplace software brand audited
The brands above were curated from public market-leader lists. Want the same measurement against your own brand — including the queries you appear on, which competitors get named instead, and a prioritised fix list? Run a free preview.
Frequently asked about marketplace software AI visibility
Who leads AI visibility in the marketplace software category?
Sharetribe leads with 50% visibility and a composite score of 42.5, far ahead of second-placed Mirakl at 25% visibility and a composite score of 17.5. The category average visibility is just 5%, making Sharetribe's position statistically dominant.
Which marketplace software brands are cited as sources by Google AI Mode, not just mentioned?
Only Sharetribe earns any citations, at 25%, while all other ranked brands including Mirakl, Marketplacer, and Adobe Commerce have a 0% citation rate. Being named in an AI response and being cited as a source are different outcomes in this dataset.
What sources does Google AI Mode anchor on when answering marketplace software queries?
The top cited sources include youtube.com, g2.com, prometora.com, and sharetribe.com itself, alongside specialist sites such as ontapgroup.com, sellerscommerce.com, merchantspring.io, and virtocommerce.com. This mix of review platforms, video content, and niche advisory sites shapes which brands receive citation credit.
How concentrated is AI visibility across the 20 brands audited in this category?
Visibility is heavily concentrated: only 4 of 20 brands register any visibility at all, and the top brand alone holds 50% while the category average sits at 5%. The bottom 16 brands all score zero visibility.
Does higher visibility always correlate with higher citation rates in this category?
No. Mirakl has 25% visibility but 0% citations, and Marketplacer and Adobe Commerce both show 12.5% visibility with zero citations. Only Sharetribe converts visibility into citations, suggesting citation requires content that AI treats as a reference source, not just brand recognition.
Which engine is driving AI visibility for marketplace software brands?
Google AI Mode is the top engine for every brand in the audit, and all visibility and citation data in this dataset is attributed to it. No other engine surfaces as a meaningful driver for any of the 20 brands.