Top 20 marketing mix modeling software by AI search visibility (2026)
Marketing mix modeling software used to measure channel contribution, optimize budget allocation, forecast campaign impact, and improve media efficiency across offline and digital spend. Ranked by a composite score: 70% visibility (% of AI answers naming the brand) + 30% citation rate (% citing the brand's domain). Full methodology →
Refreshed Jun 07, 2026At a glance
What we observed in this categoryauto-generated
Sellforte leads the Marketing mix modeling software category with a composite score of 35.0, despite having the lowest visibility among the top five at 12.5%. The gap that matters is in citation: Sellforte's citation rate of 87.5% dwarfs every other brand in the dataset, with second-ranked Recast at 37.5% and third-ranked Ipsos MMA at 0.0%. This means Sellforte is cited in nearly 9 out of 8 prompted responses while appearing in fewer overall conversations — a structurally unusual position that drives outsized composite scoring.
A sharp divergence exists between being named and being trusted with a citation. Ipsos MMA matches Recast's visibility at 25.0% — the highest in the category — yet receives zero citations, suggesting AI surfaces it as a named entity without treating its domain as a reference source. Recast, by contrast, converts 37.5% of appearances into citations. Nielsen, Analytic Partners, and Gain Theory, despite being established industry brands, record 0.0% on both visibility and citation, showing that brand legacy does not translate to AI presence here.
Google AI Mode is the sole engine recorded across all 20 brands, making the entire category's AI visibility landscape dependent on a single engine's sourcing behaviour. The top cited sources list includes sellforte.com and getrecast.com (matching top-ranked brands), but also measured.com, keends.com, segmentstream.com, reddit.com, and gartner.com — none of which appear as ranked brands. This indicates Google AI Mode is anchoring heavily on third-party editorial and community sources rather than brand-owned domains when constructing responses in this category.
Movers & shakers since last refresh
Biggest visibility risers
-
Recast 0% → 25% · rank #0 → #2+25pp
-
Ipsos MMA 0% → 25% · rank #0 → #3+25pp
-
Sellforte 0% → 12% · rank #0 → #1+12pp
The ranking
| # | Brand | Visibility | Citation | Top engine |
|---|---|---|---|---|
| 1 |
sellforte.com
|
12% | 88% | Google AI Mode |
Sellforte's 87.5% citation rate is more than double Recast's 37.5% and 7x the category average of 8.1%, making it the most trusted source despite below-average 12.5% visibility. |
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| 2 |
getrecast.com
|
25% | 38% | Google AI Mode |
Recast achieves the highest visibility in the category at 25.0%, tied with Ipsos MMA, but converts that presence into citations at 37.5% versus Ipsos MMA's 0.0%. |
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| 3 |
mma.com
|
25% | 0% | Google AI Mode |
Ipsos MMA matches Recast's 25.0% visibility but records a 0.0% citation rate, meaning AI names it without once linking to its domain as a source. |
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| 4 |
cassandra.app
|
12% | 12% | Google AI Mode |
Cassandra sits at rank 4 with a symmetrical 12.5% on both visibility and citation, scoring exactly at composite 12.5 — the same as fifth-placed Google Meridian. |
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| 5 |
developers.google.com
|
12% | 12% | Google AI Mode |
Google Meridian, served from developers.google.com, scores identically to Cassandra at 12.5% visibility and 12.5% citation, showing no home-engine advantage within Google AI Mode. |
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| 6 |
dentsu.com
|
0% | 12% | Google AI Mode |
| 7 |
nielsen.com
|
0% | 0% | Google AI Mode |
| 8 |
analyticpartners.com
|
0% | 0% | Google AI Mode |
| 9 |
gain-theory.com
|
0% | 0% | Google AI Mode |
| 10 |
transunion.com
|
0% | 0% | Google AI Mode |
| 11 |
kantar.com
|
0% | 0% | Google AI Mode |
| 12 |
ekimetrics.com
|
0% | 0% | Google AI Mode |
| 13 |
pymc-marketing.io
|
0% | 0% | Google AI Mode |
| 14 |
facebookexperimental.github.io
|
0% | 0% | Google AI Mode |
| 15 |
memo2.com
|
0% | 0% | Google AI Mode |
| 16 |
mutinex.co
|
0% | 0% | Google AI Mode |
| 17 |
scanmarqed.com
|
0% | 0% | Google AI Mode |
| 18 |
sas.com
|
0% | 0% | Google AI Mode |
| 19 |
accenture.com
|
0% | 0% | Google AI Mode |
| 20 |
aws.amazon.com
|
0% | 0% | Google AI Mode |
Sources AI engines trust in this category
Across the 8 buyer-intent queries we ran on marketing mix modeling software, these are the domains Google AI Mode cited most often. If you're not on this list — or if your competitors are — that's a concrete PR / linkbuilding target.
How to read this ranking
Four things worth knowing before you act on the numbers above. These are the same definitions across every industry page — for category-specific observations, see the What we observed section above (where available) and the per-brand insights inline in the ranking.
Visibility = being named
A brand's visibility % is the share of AI answers that mention it by name in the response prose. This is who AI engines actively recommend to the buyer.
Citation rate = being trusted
Citation rate is the share of AI answers that include the brand's domain as a clickable source link. This is what the AI treats as authoritative evidence — different from being named.
Top engine differs by brand
The "top engine" column shows which AI surface each brand performs best on. Big gaps between a brand's score across engines usually points to specific content or schema gaps.
Rankings move month to month
AI engines re-crawl and re-rank on shorter cycles than classical search. We re-audit every brand on this list at least every 30 days and refresh this page automatically.
Get your own marketing mix modeling software brand audited
The brands above were curated from public market-leader lists. Want the same measurement against your own brand — including the queries you appear on, which competitors get named instead, and a prioritised fix list? Run a free preview.
Frequently asked about marketing mix modeling software AI visibility
Who leads AI visibility in Marketing mix modeling software?
Sellforte leads with a composite score of 35.0, driven primarily by an 87.5% citation rate, the highest in the category by a wide margin.
Which brand has the highest raw visibility in this category?
Recast and Ipsos MMA are tied at 25.0% visibility, both above the category average of 4.4%, though their citation rates diverge sharply at 37.5% versus 0.0%.
What sources does Google AI Mode cite most for Marketing mix modeling software research?
The top cited sources include sellforte.com, getrecast.com, measured.com, keends.com, youtube.com, segmentstream.com, reddit.com, and gartner.com — indicating reliance on both brand-owned and third-party editorial and community domains.
Do established brands like Nielsen and Analytic Partners appear in AI responses for this category?
No — Nielsen, Analytic Partners, and Gain Theory all record 0.0% on both visibility and citation, despite their market prominence.
Does Google Meridian benefit from any home-engine advantage in Google AI Mode?
The data shows no advantage: Google Meridian scores 12.5% on both visibility and citation, identical to Cassandra, placing both at rank 4–5 with composite scores of 12.5.
Which brands are the biggest AI visibility risers in this category?
Recast, Ipsos MMA, and Sellforte are all recorded as risers from 0.0% to current visibility, with Recast and Ipsos MMA each gaining 25.0 visibility points and Sellforte gaining 87.5 citation points.