AEO for marketing mix modeling software: AI search visibility ranking
How AI search engines rank marketing mix modeling software by visibility and citations. 20 brands measured quarterly across Google AI Mode: which brands the AI names in answers, which domains it cites as sources, and how the leaders compare. Marketing mix modeling software used to measure channel contribution, optimize budget allocation, forecast campaign impact, and improve media efficiency across offline and digital spend. Composite score: 70% visibility (% of AI answers naming the brand) + 30% citation rate (% citing the brand's domain). Full methodology →
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When evaluating Marketing mix modeling software, AI engines frequently highlight Sellforte as the leader, mentioned 25% of the time with a significant citation rate of 75%. Other notable brands include Recast and Google Meridian, making them key competitors in the space. These insights can guide your selection by pointing to leading solutions trusted by AI technologies.
The current rankings reflect AI engines' reliance on top-cited sources like measured.com, youtube.com, and sellforte.com. Notably, aggregator and review sites play a crucial role in shaping these recommendations. This means that buyer inquiries draw from a mix of consumer sentiment and expert analysis, making the rankings well-rounded and robust.
For buyers, this page offers a glimpse into what AI engines regard as valuable: recent reviews, third-party affirmations, and authority within specific subcategories. When choosing a solution, consider how often a brand is recommended and whether its reputation holds on trusted platforms like YouTube or major review sites, ensuring you select a well-validated option.
At a glance
What we observed in this category
Sellforte holds the top composite score at 40.0, more than double Recast's 23.8, making it the clear leader in this category. The gap matters because it reflects both visibility (25.0%) and citation (75.0%) working together. Recast sits at rank 2 with a 23.8 composite but only 12.5% visibility, meaning its citation rate of 50.0% is doing significant work. The average visibility across all 20 brands is just 6.2%, so any brand above 12.5% is meaningfully overrepresented in AI responses.
Google Meridian and Meta Robyn each match Sellforte's visibility at 25.0% but hold zero citation percentage, producing composite scores of just 17.5. This divergence shows AI Mode names these open-source tools frequently in category discussions but does not anchor to their domains as sources. Ipsos MMA and PyMC Marketing show the inverse pattern, with 0.0% visibility but 12.5% citation each, meaning AI cites their content without naming them as primary solutions. This named-versus-trusted split is a structural feature of this category.
Google AI Mode is the top engine for every brand in the dataset, confirming this audit is entirely single-engine. The top cited sources list includes measured.com, gartner.com, reddit.com, and prescientai.com, none of which appear in the top 10 ranked brands. This suggests AI Mode is drawing category authority from third-party review and analyst content rather than vendor domains directly. Sellforte is the only brand whose own domain (sellforte.com) appears in both the top cited sources list and the ranked brand list simultaneously.
Movers & shakers since last refresh
Biggest visibility risers
-
Sellforte 0% → 25% · rank #1 → #1+25pp
-
Google Meridian 0% → 25% · rank #9 → #3+25pp
-
Meta Robyn 0% → 25% · rank #15 → #4+25pp
The AEO ranking
| # | Brand | Visibility | Citation | Top engine |
|---|---|---|---|---|
| 1 |
sellforte.com
|
25% | 75% | Google AI Mode |
Sellforte leads with a composite score of 40.0 and a citation rate of 75.0%, the highest in the category and four times the 9.4% category average citation rate. |
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| 2 |
getrecast.com
|
12% | 50% | Google AI Mode |
Recast's citation rate of 50.0% far exceeds its visibility of 12.5%, suggesting AI Mode treats it as a credible source even when it does not surface it as a primary answer. |
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| 3 |
developers.google.com
|
25% | 0% | Google AI Mode |
Google Meridian rose six ranks to reach 25.0% visibility but holds 0.0% citation, indicating AI names it frequently in context without linking to its developer.google.com domain. |
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| 4 |
facebookexperimental.github.io
|
25% | 0% | Google AI Mode |
Meta Robyn jumped eleven ranks to rank 4 with 25.0% visibility and 0.0% citation, mirroring Google Meridian's pattern of high mention frequency with no source attribution. |
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| 5 |
cassandra.app
|
12% | 25% | Google AI Mode |
Cassandra sits at rank 5 with a composite of 16.2, holding both 12.5% visibility and 25.0% citation, making it the only mid-tier brand with positive scores on both dimensions. |
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| 6 |
analyticpartners.com
|
12% | 12% | Google AI Mode |
| 7 |
nielsen.com
|
12% | 0% | Google AI Mode |
| 8 |
mma.com
|
0% | 12% | Google AI Mode |
| 9 |
pymc-marketing.io
|
0% | 12% | Google AI Mode |
| 10 |
scanmarqed.com
|
0% | 0% | Google AI Mode |
| 11 |
sas.com
|
0% | 0% | Google AI Mode |
| 12 |
accenture.com
|
0% | 0% | Google AI Mode |
| 13 |
aws.amazon.com
|
0% | 0% | Google AI Mode |
| 14 |
ekimetrics.com
|
0% | 0% | Google AI Mode |
| 15 |
mutinex.co
|
0% | 0% | Google AI Mode |
| 16 |
dentsu.com
|
0% | 0% | Google AI Mode |
| 17 |
gain-theory.com
|
0% | 0% | Google AI Mode |
| 18 |
transunion.com
|
0% | 0% | Google AI Mode |
| 19 |
kantar.com
|
0% | 0% | Google AI Mode |
| 20 |
memo2.com
|
0% | 0% | Google AI Mode |
Sources AI engines trust in this category
Across the 8 buyer-intent queries we ran on marketing mix modeling software, these are the domains Google AI Mode cited most often. If you're not on this list — or if your competitors are — that's a concrete PR / linkbuilding target.
How to read this AEO ranking
Four things worth knowing before you act on the numbers above. These are the same definitions across every industry page — for category-specific observations, see the What we observed section above (where available) and the per-brand insights inline in the ranking.
Visibility = being named
A brand's visibility % is the share of AI answers that mention it by name in the response prose. This is who AI engines actively recommend to the buyer. More on visibility →
Citation rate = being trusted
Citation rate is the share of AI answers that include the brand's domain as a clickable source link. This is what the AI treats as authoritative evidence, different from being named. More on citation rate →
Top engine differs by brand
The "top engine" column shows which AI surface each brand performs best on. Big gaps between a brand's score across engines usually points to specific content or schema gaps. How AI engines pick sources →
AEO rankings move month to month
AI engines re-crawl and re-rank on shorter cycles than classical search. We re-audit every brand on this list at least every 90 days and refresh this page automatically. How AI search ranking works →
Run an AEO audit on your own marketing mix modeling software brand
The brands above were curated from public market-leader lists. Want the same answer engine optimisation measurement against your own brand — including the queries you appear on, which competitors get named instead, and a prioritised fix list? Run a free preview.
Frequently asked about AEO for marketing mix modeling software
Who leads AI visibility in marketing mix modeling software?
Sellforte leads with a composite score of 40.0, a visibility rate of 25.0%, and a citation rate of 75.0%, placing it well ahead of second-ranked Recast at 23.8 composite.
What sources does AI cite most for marketing mix modeling research?
The top cited sources include measured.com, gartner.com, reddit.com, and youtube.com, none of which are ranked vendor brands, suggesting AI anchors on third-party and analyst content.
Which brands are named often but not cited as sources?
Google Meridian and Meta Robyn both reach 25.0% visibility but hold 0.0% citation, meaning AI Mode references them in responses without linking to their domains.
Are any brands cited without being visible in AI responses?
Yes, Ipsos MMA and PyMC Marketing each show 0.0% visibility but 12.5% citation, indicating their content is used as a source even though the brands are not named as solutions.
How concentrated is AI visibility in this category?
The category average visibility is just 6.2% across 20 brands, and only four brands exceed that average, showing visibility is heavily concentrated at the top.
Which brands gained the most visibility in the latest audit period?
Sellforte, Google Meridian, and Meta Robyn each recorded a visibility delta of 25.0 percentage points, rising from 0.0% to 25.0% in the current period.