Marketing mix modeling software: AI search visibility ranking (2026)
How AI search engines rank marketing mix modeling software by visibility and citations. 20 brands measured monthly across Google AI Mode: which brands the AI names in answers, which domains it cites as sources, and how the leaders compare. Marketing mix modeling software used to measure channel contribution, optimize budget allocation, forecast campaign impact, and improve media efficiency across offline and digital spend. Composite score: 70% visibility (% of AI answers naming the brand) + 30% citation rate (% citing the brand's domain). Full methodology →
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When you ask AI engines about Marketing mix modeling software, Sellforte stands out as the leader, with Recast and Ekimetrics also frequently mentioned. Sellforte leads with a citation percentage of 50, making it the most referenced brand among AI-generated content when buyers are searching for solutions in this category.
The rankings are influenced by the sources AI engines rely on most, like measured.com and youtube.com, which often aggregate reviews and evaluations from multiple users. This means the brands that gather more customer reviews and expert mentions on these high-traffic platforms tend to rank higher in AI responses.
For buyers evaluating options, it's important to consider that AI engines highlight brands with recent reviews and strong third-party validation. Looking for brands with a high citation percentage, like Sellforte, can indicate their topical authority and reliability within the Marketing mix modeling software space.
At a glance
What we observed in this category
Sellforte leads the marketing mix modeling software category with a composite score of 15.0, driven entirely by a 50% citation rate against a category average citation rate of just 6.2%. The gap between Sellforte and the second-ranked Recast (composite score 11.2) is meaningful because it reflects a near 13-percentage-point citation advantage. Every brand in the top 20 records 0% visibility, so citation rate is the sole differentiator separating leaders from the zero-score brands that make up the bottom half of the field.
All 20 tracked brands show 0% visibility, yet citation rates range from 50% down to 0%, revealing a sharp split between brands that are named and brands that are trusted as sources. Brands like Nielsen, Google Meridian, and Dentsu, which carry significant market recognition, register 0% citation alongside 0% visibility, while smaller specialists such as Recast and Ekimetrics outrank them on citation. This pattern suggests AI Mode is not rewarding brand scale or legacy reputation in this category.
Google AI Mode is the top engine for every brand in this audit, confirming the entire dataset is anchored on a single engine. The top cited sources list includes measured.com, youtube.com, sellforte.com, cometly.com, lifesight.io, reddit.com, gartner.com, and funnel.io, indicating AI Mode is drawing on a mix of specialist vendors, community platforms, and analyst sources rather than the homepages of the largest MMM providers. Recast and Ipsos MMA both recorded a visibility delta of -25.0 compared to the prior period, making them the sharpest recent fallers.
Movers & shakers since last refresh
Biggest visibility fallers
-
Recast 25% → 0% · rank #2 → #2-25pp
-
Ipsos MMA 25% → 0% · rank #3 → #6-25pp
-
Sellforte 12% → 0% · rank #1 → #1-12pp
The ranking
| # | Brand | Visibility | Citation | Top engine |
|---|---|---|---|---|
| 1 |
sellforte.com
|
0% | 50% | Google AI Mode |
Sellforte holds the top composite score of 15.0 with a 50% citation rate, more than eight times the category average of 6.2%, though it fell 12.5 visibility points versus the prior period. |
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| 2 |
getrecast.com
|
0% | 38% | Google AI Mode |
Recast ranks second with a 37.5% citation rate and composite score of 11.2, but suffered the joint-largest visibility decline at -25.0 points while holding its rank position. |
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| 3 |
ekimetrics.com
|
0% | 12% | Google AI Mode |
Ekimetrics shares a composite score of 3.8 with ranks 4 and 5, achieving a 12.5% citation rate that places it well above the six brands in the bottom half recording zero citation. |
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| 4 |
pymc-marketing.io
|
0% | 12% | Google AI Mode |
PyMC Marketing matches Ekimetrics and Mutinex exactly at 3.8 composite score and 12.5% citation, notable given it is an open-source tool competing against commercial vendors in AI citations. |
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| 5 |
mutinex.co
|
0% | 12% | Google AI Mode |
Mutinex sits at rank 5 with a 12.5% citation rate and composite score of 3.8, identical to ranks 3 and 4, making differentiation within this tier entirely dependent on future citation movement. |
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| 6 |
mma.com
|
0% | 0% | Google AI Mode |
| 7 |
nielsen.com
|
0% | 0% | Google AI Mode |
| 8 |
cassandra.app
|
0% | 0% | Google AI Mode |
| 9 |
developers.google.com
|
0% | 0% | Google AI Mode |
| 10 |
dentsu.com
|
0% | 0% | Google AI Mode |
| 11 |
analyticpartners.com
|
0% | 0% | Google AI Mode |
| 12 |
gain-theory.com
|
0% | 0% | Google AI Mode |
| 13 |
transunion.com
|
0% | 0% | Google AI Mode |
| 14 |
kantar.com
|
0% | 0% | Google AI Mode |
| 15 |
facebookexperimental.github.io
|
0% | 0% | Google AI Mode |
| 16 |
memo2.com
|
0% | 0% | Google AI Mode |
| 17 |
scanmarqed.com
|
0% | 0% | Google AI Mode |
| 18 |
sas.com
|
0% | 0% | Google AI Mode |
| 19 |
accenture.com
|
0% | 0% | Google AI Mode |
| 20 |
aws.amazon.com
|
0% | 0% | Google AI Mode |
Sources AI engines trust in this category
Across the 8 buyer-intent queries we ran on marketing mix modeling software, these are the domains Google AI Mode cited most often. If you're not on this list — or if your competitors are — that's a concrete PR / linkbuilding target.
How to read this ranking
Four things worth knowing before you act on the numbers above. These are the same definitions across every industry page — for category-specific observations, see the What we observed section above (where available) and the per-brand insights inline in the ranking.
Visibility = being named
A brand's visibility % is the share of AI answers that mention it by name in the response prose. This is who AI engines actively recommend to the buyer. More on visibility →
Citation rate = being trusted
Citation rate is the share of AI answers that include the brand's domain as a clickable source link. This is what the AI treats as authoritative evidence, different from being named. More on citation rate →
Top engine differs by brand
The "top engine" column shows which AI surface each brand performs best on. Big gaps between a brand's score across engines usually points to specific content or schema gaps. How AI engines pick sources →
Rankings move month to month
AI engines re-crawl and re-rank on shorter cycles than classical search. We re-audit every brand on this list at least every 30 days and refresh this page automatically. How AI search ranking works →
Get your own marketing mix modeling software brand audited
The brands above were curated from public market-leader lists. Want the same measurement against your own brand — including the queries you appear on, which competitors get named instead, and a prioritised fix list? Run a free preview.
Frequently asked about marketing mix modeling software AI visibility
Who leads AI visibility in marketing mix modeling software?
Sellforte leads with a composite score of 15.0, built on a 50% citation rate. No brand in the category currently records any measurable visibility percentage, so citation rate is the only active differentiator.
What sources does AI cite most for marketing mix modeling software research?
The top cited sources in this category are measured.com, youtube.com, sellforte.com, cometly.com, lifesight.io, reddit.com, gartner.com, and funnel.io, reflecting a mix of specialist vendors, community forums, and analyst platforms.
Which brands have lost the most AI visibility recently in this category?
Recast and Ipsos MMA both recorded the largest visibility declines, each dropping 25.0 percentage points versus the prior period, with Ipsos MMA also falling three rank positions from 3rd to 6th.
Do well-known brands like Nielsen or Google Meridian perform well in AI citations for this category?
No. Nielsen, Google Meridian, and Dentsu all score 0% on both visibility and citation, underperforming smaller specialists like Recast and Ekimetrics despite their broader market recognition.
Which AI engine dominates citations in the marketing mix modeling software category?
Google AI Mode is the recorded top engine for every brand in the audit, meaning the entire citation landscape for this category currently sits within a single engine.
How does the category average citation rate compare to the top performer?
The category average citation rate is 6.2%, while Sellforte records 50%, meaning the top performer is generating citations at roughly eight times the average rate across all 20 tracked brands.