AI Visibility Rankings · Marketing

Top 20 marketing attribution software by AI search visibility (2026)

Software used to connect revenue and conversions back to channels, campaigns, touchpoints, and spend across modern marketing funnels. Ranked by a composite score: 70% visibility (% of AI answers naming the brand) + 30% citation rate (% citing the brand's domain). Full methodology →

Refreshed Jun 06, 2026

32%

Avg visibility across category

Avg citation rate

20/20

Brands successfully audited

At a glance

Category leader Attribution 100% visibility · named in 8 of 8 AI answers

Most cited brand HockeyStack 50% citation rate · the AI's most-trusted source brand in marketing attribution software

Top cited domain cometly.com Referenced by AI across the marketing attribution software query set — the highest-leverage PR target in this category

Visibility spread 100pp Gap between top and bottom of the ranking · 7 brands at 0% (invisible to the AI)

What we observed in this categoryauto-generated

Attribution (attributionapp.com) leads the category with a perfect 100% visibility score, 12.5 points ahead of second-ranked Dreamdata at 87.5%, and 25 points ahead of the three-way tie at rank 3–5 (Triple Whale, Ruler Analytics, Google Analytics, all at 75%). The category average sits at just 32.5%, meaning the top five brands are all operating significantly above the norm. This concentration at the top creates a steep visibility cliff: by rank 6, Northbeam drops to 62.5%, and ranks 7–9 collapse to 37.5%.

A striking pattern across this category is the near-total disconnect between visibility and citation. All ten tracked top brands carry a 0.0% citation rate except HockeyStack, which achieves a 50% citation rate despite only 37.5% visibility — well below the category average composite. The category average citation rate is just 2.5%. This means the brands most named by Google AI Overviews are not the same brands being linked as sources, creating a clear split between 'named' brands and 'trusted' source domains.

Google AI Overviews is the dominant engine across every brand in the top 10 — no brand lists an alternative as its top engine. The cited sources underpinning these responses are largely independent review and analytics sites: cometly.com, funnel.io, reddit.com, adbeacon.com, and segmetrics.io appear alongside hockeystack.com. This suggests Google's AI is anchoring its category knowledge on third-party comparison and community content rather than vendor-owned domains, which explains why high-visibility brands like Attribution carry zero citation share.

Movers & shakers since last refresh

Biggest visibility risers

Attribution 0% → 100% · rank #0 → #1
+100pp
Dreamdata 0% → 88% · rank #0 → #2
+88pp
Triple Whale 0% → 75% · rank #0 → #3
+75pp

The ranking

#	Brand	Visibility	Citation	Top engine
1	Attribution attributionapp.com	100%	0%	Google AI Overviews
Attribution holds 100% visibility — 67.5 points above the category average — yet carries a 0% citation rate, meaning AI mentions but never links it.
2	Dreamdata dreamdata.io	88%	0%	Google AI Overviews
Dreamdata's 87.5% visibility places it 55 points above the 32.5% category average, but like the leader, it records zero citations across all tracked queries.
3	Triple Whale triplewhale.com	75%	0%	Google AI Overviews
Triple Whale ties ranks 3–5 at 75% visibility with a 52.5 composite score, matching Ruler Analytics exactly and Google Analytics despite being a specialist tool.
4	Ruler Analytics ruleranalytics.com	75%	0%	Google AI Overviews
Ruler Analytics matches Triple Whale at 75% visibility and 52.5 composite score, offering no differentiation in AI presence from its two co-ranked peers.
5	Google Analytics analytics.google.com	75%	0%	Google AI Overviews
Google Analytics ties at 75% visibility despite its parent company owning the AI Overview engine, and still records 0% citation — an outlier given its domain authority.
6	Northbeam northbeam.io	62%	0%	Google AI Overviews
7	HockeyStack hockeystack.com	38%	50%	Google AI Overviews
8	Rockerbox rockerbox.com	38%	0%	Google AI Overviews
9	HubSpot hubspot.com	38%	0%	Google AI Overviews
10	Adobe adobe.com	25%	0%	Google AI Overviews
11	LeadsRx leadsrx.com	12%	0%	Google AI Overviews
12	Segment segment.com	12%	0%	Google AI Overviews
13	Fospha fospha.com	12%	0%	Google AI Overviews
14	Wicked Reports wickedreports.com	0%	0%	Google AI Overviews
15	AppsFlyer appsflyer.com	0%	0%	Google AI Overviews
16	Adjust adjust.com	0%	0%	Google AI Overviews
17	Branch branch.io	0%	0%	Google AI Overviews
18	Singular singular.net	0%	0%	Google AI Overviews
19	Windsor.ai windsor.ai	0%	0%	Google AI Overviews
20	Hyros hyros.com	0%	0%	Google AI Overviews

Sources AI engines trust in this category

Across the 8 buyer-intent queries we ran on marketing attribution software, these are the domains Google AI Overviews cited most often. If you're not on this list — or if your competitors are — that's a concrete PR / linkbuilding target.

cometly.comhockeystack.comfunnel.ioreddit.comadbeacon.comintegrate.comavidtrak.comsegmetrics.io

How to read this ranking

Four things worth knowing before you act on the numbers above. These are the same definitions across every industry page — for category-specific observations, see the What we observed section above (where available) and the per-brand insights inline in the ranking.

Visibility = being named

A brand's visibility % is the share of AI answers that mention it by name in the response prose. This is who AI engines actively recommend to the buyer.

Citation rate = being trusted

Citation rate is the share of AI answers that include the brand's domain as a clickable source link. This is what the AI treats as authoritative evidence — different from being named.

Top engine differs by brand

The "top engine" column shows which AI surface each brand performs best on. Big gaps between a brand's score across engines usually points to specific content or schema gaps.

Rankings move month to month

AI engines re-crawl and re-rank on shorter cycles than classical search. We re-audit every brand on this list at least every 30 days and refresh this page automatically.

Get your own marketing attribution software brand audited

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Frequently asked about marketing attribution software AI visibility

Who leads AI visibility in marketing attribution software?

Attribution (attributionapp.com) leads with 100% visibility and a composite score of 70.0, making it the only brand to achieve full AI Overview presence across tracked queries.

What is the average AI visibility score for marketing attribution software brands?

The category average visibility is 32.5%, meaning all top five ranked brands — starting at 75% — are performing significantly above the norm.

Which marketing attribution brand gets the most citations in AI Overviews?

HockeyStack is the only top-10 brand with a non-zero citation rate, achieving 50% citation despite only 37.5% visibility; the category average citation rate is just 2.5%.

What sources does Google AI cite most for marketing attribution research?

The top cited domains include cometly.com, hockeystack.com, funnel.io, reddit.com, and adbeacon.com — predominantly third-party review and community sites rather than vendor domains.

Is there a gap between which brands AI names and which it links to in this category?

Yes — every top-visibility brand except HockeyStack carries a 0% citation rate, confirming that being named in AI Overviews and being cited as a source are almost entirely separate outcomes here.

Which AI engine dominates visibility for marketing attribution software brands?

Google AI Overviews is the top engine for all ten tracked brands without exception, with no alternative engine recorded as a primary driver for any brand in the category.