AEO Rankings · Marketing

AEO for marketing attribution software: AI search visibility ranking

By monitoraeo Last updated August 05, 2026 Refreshed every 90 days

How AI search engines rank marketing attribution software by visibility and citations. 20 brands measured quarterly across Google AI Mode: which brands the AI names in answers, which domains it cites as sources, and how the leaders compare. Software used to connect revenue and conversions back to channels, campaigns, touchpoints, and spend across modern marketing funnels. Composite score: 70% visibility (% of AI answers naming the brand) + 30% citation rate (% citing the brand's domain). Full methodology →

16%

Avg visibility across category

Avg citation rate

20/20

Brands successfully audited

X LinkedIn

AI engines frequently point to Attribution as the leader in Marketing attribution software. With a visibility percentage of 100.0, it clearly stands out in the category. Other brands like HockeyStack and Dreamdata also surface in AI-generated responses. The prominence of Attribution is significant given its 37.5% citation rate among AI answers.

Rankings appear to be influenced by sources from which AI engines gather information. Top sources such as cometly.com, hockeystack.com, and prescientai.com play a crucial role, alongside aggregator and review sites like g2.com. These platforms provide comprehensive overviews, impacting brand visibility based on their topical expertise and community feedback.

For buyers reviewing this list, it's important to consider how AI-driven visibility aligns with industry recognition and third-party validation. Brands frequently cited in reviews and authoritative content enjoy greater AI endorsement. Therefore, examining recent reviews and the expertise of sources cited could guide informed decisions in choosing the right software.

At a glance

Category leader Attribution 100% visibility · named in 8 of 8 AI answers

Most cited brand HockeyStack 88% citation rate · the AI's most-trusted source brand in marketing attribution software

Top cited domain cometly.com Referenced by AI across the marketing attribution software query set — the highest-leverage PR target in this category

Visibility spread 100pp Gap between top and bottom of the ranking · 9 brands at 0% (invisible to the AI)

What we observed in this category

Attribution (attributionapp.com) leads the marketing attribution software category with a visibility score of 100%, far above the category average of 16.2%. The next closest brand, Dreamdata, sits at 37.5% visibility, and HockeyStack at 25%. This gap is not marginal. Attribution appears in AI responses four times more often than most tracked brands, which means buyers using AI Mode to research this category are disproportionately exposed to one vendor before encountering any competitor.

HockeyStack presents the sharpest divergence between visibility and citation in the dataset. It holds only 25% visibility but a citation rate of 87.5%, the highest in the category, against an average citation rate of 8.1%. Triple Whale and HubSpot both sit at 37.5% and 25% visibility respectively yet hold 0% citation rates. Being named in AI responses does not guarantee being cited as a source, and being cited does not require high visibility, a pattern that has direct implications for trust signals.

Every brand in the top 10 lists Google AI Mode as its top engine, confirming this category's AI visibility landscape is almost entirely determined by a single engine. Among the top cited external sources, cometly.com, hockeystack.com, g2.com, and funnel.io appear prominently. The presence of g2.com and youtube.com in the citation list suggests AI Mode is anchoring on review aggregators and video content alongside vendor-owned domains when constructing attribution software responses.

Movers & shakers since last refresh

Biggest visibility risers

Dreamdata 0% → 38% · rank #16 → #3
+38pp
HockeyStack 0% → 25% · rank #2 → #2
+25pp
Triple Whale 25% → 38% · rank #3 → #4
+12pp

Biggest visibility fallers

Hyros 12% → 0% · rank #6 → #16
-12pp

The AEO ranking

#	Brand	Visibility	Citation	Top engine
1	Attribution attributionapp.com	100%	38%	Google AI Mode
Attribution leads with 100% visibility, more than double any competitor, but its 37.5% citation rate sits well below HockeyStack's 87.5%, suggesting authority gaps despite dominant named presence.
2	HockeyStack hockeystack.com	25%	88%	Google AI Mode
HockeyStack has the highest citation rate in the category at 87.5%, nearly 11 times the 8.1% average, despite appearing in only 25% of AI responses.
3	Dreamdata dreamdata.io	38%	12%	Google AI Mode
Dreamdata is the biggest visibility riser in the audit, jumping from rank 16 to rank 3 with a visibility delta of 37.5 percentage points and a new citation rate of 12.5%.
4	Triple Whale triplewhale.com	38%	0%	Google AI Mode
Triple Whale matches Dreamdata's 37.5% visibility but holds a 0% citation rate, and its citation delta dropped 12.5 points, indicating declining source authority despite stable naming frequency.
5	HubSpot hubspot.com	25%	0%	Google AI Mode
HubSpot sits at 25% visibility and 0% citations, matching lower-ranked niche players Rockerbox and Northbeam on both metrics despite being a much larger brand overall.
6	Rockerbox rockerbox.com	25%	0%	Google AI Mode
7	Northbeam northbeam.io	25%	0%	Google AI Mode
8	Segment segment.com	12%	0%	Google AI Mode
9	Google Analytics analytics.google.com	12%	0%	Google AI Mode
10	Adobe adobe.com	12%	0%	Google AI Mode
11	LeadsRx leadsrx.com	12%	0%	Google AI Mode
12	Windsor.ai windsor.ai	0%	12%	Google AI Mode
13	AppsFlyer appsflyer.com	0%	12%	Google AI Mode
14	Adjust adjust.com	0%	0%	Google AI Mode
15	Branch branch.io	0%	0%	Google AI Mode
16	Hyros hyros.com	0%	0%	Google AI Mode
17	Fospha fospha.com	0%	0%	Google AI Mode
18	Singular singular.net	0%	0%	Google AI Mode
19	Wicked Reports wickedreports.com	0%	0%	Google AI Mode
20	Ruler Analytics ruleranalytics.com	0%	0%	Google AI Mode

Sources AI engines trust in this category

Across the 8 buyer-intent queries we ran on marketing attribution software, these are the domains Google AI Mode cited most often. If you're not on this list — or if your competitors are — that's a concrete PR / linkbuilding target.

cometly.comhockeystack.comyoutube.comprescientai.comg2.comfunnel.iointegrate.comsegmetrics.io

How to read this AEO ranking

Four things worth knowing before you act on the numbers above. These are the same definitions across every industry page — for category-specific observations, see the What we observed section above (where available) and the per-brand insights inline in the ranking.

Visibility = being named

A brand's visibility % is the share of AI answers that mention it by name in the response prose. This is who AI engines actively recommend to the buyer. More on visibility →

Citation rate = being trusted

Citation rate is the share of AI answers that include the brand's domain as a clickable source link. This is what the AI treats as authoritative evidence, different from being named. More on citation rate →

Top engine differs by brand

The "top engine" column shows which AI surface each brand performs best on. Big gaps between a brand's score across engines usually points to specific content or schema gaps. How AI engines pick sources →

AEO rankings move month to month

AI engines re-crawl and re-rank on shorter cycles than classical search. We re-audit every brand on this list at least every 90 days and refresh this page automatically. How AI search ranking works →

Run an AEO audit on your own marketing attribution software brand

The brands above were curated from public market-leader lists. Want the same answer engine optimisation measurement against your own brand — including the queries you appear on, which competitors get named instead, and a prioritised fix list? Run a free preview.

Audit your marketing attribution software brand → Browse all AEO rankings Methodology →

Frequently asked about AEO for marketing attribution software

Who leads AI visibility in marketing attribution software?

Attribution (attributionapp.com) leads with 100% visibility, far ahead of the next ranked brands Dreamdata and Triple Whale at 37.5% each. The category average visibility is 16.2%.

Which brand is cited most often by AI in this category?

HockeyStack holds the highest citation rate at 87.5%, which is roughly 11 times the category average of 8.1%, despite appearing in only 25% of AI responses.

What sources does AI cite most for marketing attribution software research?

The top cited sources in this category include cometly.com, hockeystack.com, youtube.com, g2.com, and funnel.io, indicating AI Mode draws on a mix of vendor sites, review platforms, and video content.

Which brands have seen the biggest AI visibility changes recently?

Dreamdata is the largest riser, moving from rank 16 to rank 3 with a visibility increase of 37.5 percentage points, while Hyros is the largest faller, dropping from rank 6 to rank 16 with visibility falling to 0%.

Does high AI visibility in this category correlate with high citation rates?

No. Attribution has 100% visibility but only a 37.5% citation rate, while HockeyStack has just 25% visibility but an 87.5% citation rate, showing visibility and citation are largely independent signals here.

Which AI engine dominates this category's visibility landscape?

Every brand in the top 10 lists Google AI Mode as its top engine, meaning this entire category's AI visibility is currently concentrated in a single platform.