Market research platforms: AI search visibility ranking (2026)
How AI search engines rank market research platforms by visibility and citations. 18 brands measured monthly across Google AI Mode: which brands the AI names in answers, which domains it cites as sources, and how the leaders compare. Market research platforms used to survey audiences, test concepts, gather panel feedback, and generate consumer insight for product and marketing decisions. Composite score: 70% visibility (% of AI answers naming the brand) + 30% citation rate (% citing the brand's domain). Full methodology →
Download this ranking as a PDF
We'll email it to you. One-off send — no list, no follow-up, no surprise marketing.
When buyers inquire about Market research platforms, AI engines consistently name Qualtrics as the leader with a visibility of 62.5%. Alongside Qualtrics, Pollfish and SurveyMonkey also feature prominently. These top brands are frequently recognized for their robust capabilities in the analytics category.
The rankings reflect the data AI engines access, primarily sourced from domains such as quantilope.com, pollfish.com, and askattest.com. These are often aggregator or review sites, indicating that user reviews and professional ratings heavily influence AI recommendations.
For buyers exploring this list, pay close attention to the brands that AI engines frequently recommend, as they often align with recent, credible reviews and third-party validations. Considering a platform's topical authority in your specific area of interest might be key when making a decision.
At a glance
What we observed in this category
Qualtrics leads the market research platforms category with a visibility score of 62.5%, far above the category average of 7.6% and more than 25 percentage points clear of the next visible brand, SurveyMonkey at 37.5%. That gap is significant because it means AI Mode narratives are disproportionately shaped by one brand. Qualtrics also recorded a visibility delta of 50 percentage points from the prior period, suggesting this dominance is recent and accelerating rather than a stable baseline.
The category shows a sharp divergence between being named in AI responses and being cited as a source. Qualtrics appears in 62.5% of responses but carries a 0% citation rate, meaning AI Mode references it without linking to its domain. Pollfish shows the reverse pattern, with only 12.5% visibility but an 87.5% citation rate, making it the most trusted source anchor despite low narrative presence. Attest follows a similar pattern, scoring 0% visibility yet earning citations in 62.5% of responses.
Google AI Mode is the sole engine recorded across all ranked brands in this category, which means the entire visibility and citation landscape is anchored on one engine's behaviour. The top cited sources list includes quantilope.com, pollfish.com, askattest.com, and gwi.com, none of which are the category visibility leader. This indicates that Google AI Mode is drawing on a different content layer for citations than it uses when naming brands in its generated narratives.
Movers & shakers since last refresh
Biggest visibility risers
-
Qualtrics 12% → 62% · rank #2 → #1+50pp
-
SurveyMonkey 12% → 38% · rank #3 → #3+25pp
-
Suzy 0% → 25% · rank #10 → #5+25pp
The ranking
| # | Brand | Visibility | Citation | Top engine |
|---|---|---|---|---|
| 1 |
qualtrics.com
|
62% | 0% | Google AI Mode |
Qualtrics leads with 62.5% visibility, more than 8 times the category average, but holds a 0% citation rate, meaning it is named frequently yet never sourced directly. |
||||
| 2 |
pollfish.com
|
12% | 88% | Google AI Mode |
Pollfish has the highest citation rate in the top 5 at 87.5%, despite visibility of only 12.5%, making it the most cited but least narratively present major brand. |
||||
| 3 |
surveymonkey.com
|
38% | 0% | Google AI Mode |
SurveyMonkey holds 37.5% visibility with a 0% citation rate, and grew 25 percentage points from the prior period, placing it second in visibility but absent from sourcing entirely. |
||||
| 4 |
askattest.com
|
0% | 62% | Google AI Mode |
Attest records 0% visibility yet earns a 62.5% citation rate, appearing in the top cited sources list and functioning as a reference source without featuring in AI narratives. |
||||
| 5 |
suzy.com
|
25% | 0% | Google AI Mode |
Suzy rose five rank positions to reach 25% visibility with a 0% citation rate, reflecting a visibility gain of 25 percentage points from a prior baseline of zero. |
||||
| 6 |
questionpro.com
|
0% | 25% | Google AI Mode |
| 7 |
remesh.ai
|
0% | 12% | Google AI Mode |
| 8 |
zappi.io
|
0% | 12% | Google AI Mode |
| 9 |
alchemer.com
|
0% | 0% | Google AI Mode |
| 10 |
forsta.com
|
0% | 0% | Google AI Mode |
| 11 |
dynata.com
|
0% | 0% | Google AI Mode |
| 12 |
tolunacorporate.com
|
0% | 0% | Google AI Mode |
| 13 |
aytm.com
|
0% | 0% | Google AI Mode |
| 14 |
dscout.com
|
0% | 0% | Google AI Mode |
| 15 |
usertesting.com
|
0% | 0% | Google AI Mode |
| 16 |
ipsos.com
|
0% | 0% | Google AI Mode |
| 17 |
kantar.com
|
0% | 0% | Google AI Mode |
| 18 |
medallia.com
|
0% | 0% | Google AI Mode |
Sources AI engines trust in this category
Across the 8 buyer-intent queries we ran on market research platforms, these are the domains Google AI Mode cited most often. If you're not on this list — or if your competitors are — that's a concrete PR / linkbuilding target.
How to read this ranking
Four things worth knowing before you act on the numbers above. These are the same definitions across every industry page — for category-specific observations, see the What we observed section above (where available) and the per-brand insights inline in the ranking.
Visibility = being named
A brand's visibility % is the share of AI answers that mention it by name in the response prose. This is who AI engines actively recommend to the buyer. More on visibility →
Citation rate = being trusted
Citation rate is the share of AI answers that include the brand's domain as a clickable source link. This is what the AI treats as authoritative evidence, different from being named. More on citation rate →
Top engine differs by brand
The "top engine" column shows which AI surface each brand performs best on. Big gaps between a brand's score across engines usually points to specific content or schema gaps. How AI engines pick sources →
Rankings move month to month
AI engines re-crawl and re-rank on shorter cycles than classical search. We re-audit every brand on this list at least every 30 days and refresh this page automatically. How AI search ranking works →
Get your own market research platforms brand audited
The brands above were curated from public market-leader lists. Want the same measurement against your own brand — including the queries you appear on, which competitors get named instead, and a prioritised fix list? Run a free preview.
Frequently asked about market research platforms AI visibility
Who leads AI visibility in the market research platforms category?
Qualtrics leads with a visibility score of 62.5%, more than 25 percentage points above SurveyMonkey in second place and well above the category average of 7.6%.
Which market research platform is cited most often by Google AI Mode?
Pollfish has the highest citation rate at 87.5%, and its domain pollfish.com also appears in the top cited sources list for the category, despite low narrative visibility of 12.5%.
What sources does AI cite most for market research platform queries?
The top cited sources in this category include quantilope.com, pollfish.com, askattest.com, and gwi.com, none of which are the category visibility leader.
Is there a gap between which brands AI mentions and which it cites in this category?
Yes, the gap is pronounced. Qualtrics and SurveyMonkey hold the top two visibility scores but both carry 0% citation rates, while Pollfish and Attest are heavily cited despite low or zero visibility.
Which brands saw the biggest AI visibility gains recently in this category?
Qualtrics gained 50 percentage points in visibility from the prior period, while SurveyMonkey and Suzy each gained 25 percentage points, with Suzy rising from zero visibility to rank 5.
How concentrated is AI visibility across the 18 brands in this category?
Visibility is heavily concentrated. The category average is 7.6%, yet Qualtrics alone holds 62.5%, and at least 7 of the top 10 ranked brands record 0% visibility.