Market research platforms: AI search visibility ranking (2026)
How AI search engines rank market research platforms by visibility and citations. 18 brands measured monthly across Google AI Mode: which brands the AI names in answers, which domains it cites as sources, and how the leaders compare. Market research platforms used to survey audiences, test concepts, gather panel feedback, and generate consumer insight for product and marketing decisions. Composite score: 70% visibility (% of AI answers naming the brand) + 30% citation rate (% citing the brand's domain). Full methodology →
Refreshed Jun 19, 2026Download this ranking as a PDF
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At a glance
What we observed in this categoryauto-generated
Pollfish leads the market research platforms category with a composite score of 15.0, driven entirely by a 50% citation rate despite 0% visibility. Qualtrics and SurveyMonkey sit at rank 2 and 3 with identical composite scores of 8.8, both achieving 12.5% visibility but zero citations. The gap between Pollfish and the rest is meaningful: its citation rate is four times higher than any other brand in the top five, suggesting Google AI Mode treats it as a trusted reference source even when not surfacing it as a named recommendation.
The data reveals a clear split between brands that are named in AI responses and brands that are cited as sources. Qualtrics and SurveyMonkey are mentioned by name but never linked as source citations. Pollfish is the inverse, cited 50% of the time but never surfaced in the visible named-brand set. Attest occupies a middle position with a 12.5% citation rate and 0% visibility. This divergence means recognition in AI prose and selection as a reference document are two distinct signals in this category.
The top cited sources list is dominated by third-party and adjacent domains including gwi.com, quantilope.com, tremendous.com, and marketresearch.com, none of which appear in the tracked brand set. YouTube also appears as a cited source. This pattern indicates Google AI Mode is anchoring its market research answers heavily on editorial and aggregator content rather than vendor-owned domains, which explains why most of the 18 tracked brands score 0.0 on both visibility and citation despite operating in the category.
Movers & shakers since last refresh
Biggest visibility risers
-
Qualtrics 0% → 12% · rank #0 → #2+12pp
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SurveyMonkey 0% → 12% · rank #0 → #3+12pp
The ranking
| # | Brand | Visibility | Citation | Top engine |
|---|---|---|---|---|
| 1 |
pollfish.com
|
0% | 50% | Google AI Mode |
Pollfish holds the top composite score of 15.0 purely through a 50% citation rate, the highest in the category, while recording 0% visibility across all tracked queries. |
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| 2 |
qualtrics.com
|
12% | 0% | Google AI Mode |
Qualtrics scores 8.8 composite with 12.5% visibility, nine times the category average of 1.4%, but has not been cited once as a source document by Google AI Mode. |
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| 3 |
surveymonkey.com
|
12% | 0% | Google AI Mode |
SurveyMonkey matches Qualtrics exactly at 12.5% visibility and 0% citation, making them statistically indistinguishable in this audit despite very different brand profiles. |
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| 4 |
askattest.com
|
0% | 12% | Google AI Mode |
Attest achieves a 12.5% citation rate with zero visibility, placing it in the same citation-only pattern as Pollfish but at one-quarter of Pollfish's citation volume. |
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| 5 |
questionpro.com
|
0% | 0% | Google AI Mode |
QuestionPro scores 0.0 on both visibility and citation, placing it among 13 of the 18 tracked brands that have recorded no measurable AI presence in this category. |
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| 6 |
alchemer.com
|
0% | 0% | Google AI Mode |
| 7 |
forsta.com
|
0% | 0% | Google AI Mode |
| 8 |
dynata.com
|
0% | 0% | Google AI Mode |
| 9 |
tolunacorporate.com
|
0% | 0% | Google AI Mode |
| 10 |
suzy.com
|
0% | 0% | Google AI Mode |
| 11 |
aytm.com
|
0% | 0% | Google AI Mode |
| 12 |
remesh.ai
|
0% | 0% | Google AI Mode |
| 13 |
dscout.com
|
0% | 0% | Google AI Mode |
| 14 |
usertesting.com
|
0% | 0% | Google AI Mode |
| 15 |
ipsos.com
|
0% | 0% | Google AI Mode |
| 16 |
kantar.com
|
0% | 0% | Google AI Mode |
| 17 |
medallia.com
|
0% | 0% | Google AI Mode |
| 18 |
zappi.io
|
0% | 0% | Google AI Mode |
Sources AI engines trust in this category
Across the 8 buyer-intent queries we ran on market research platforms, these are the domains Google AI Mode cited most often. If you're not on this list — or if your competitors are — that's a concrete PR / linkbuilding target.
How to read this ranking
Four things worth knowing before you act on the numbers above. These are the same definitions across every industry page — for category-specific observations, see the What we observed section above (where available) and the per-brand insights inline in the ranking.
Visibility = being named
A brand's visibility % is the share of AI answers that mention it by name in the response prose. This is who AI engines actively recommend to the buyer.
Citation rate = being trusted
Citation rate is the share of AI answers that include the brand's domain as a clickable source link. This is what the AI treats as authoritative evidence — different from being named.
Top engine differs by brand
The "top engine" column shows which AI surface each brand performs best on. Big gaps between a brand's score across engines usually points to specific content or schema gaps.
Rankings move month to month
AI engines re-crawl and re-rank on shorter cycles than classical search. We re-audit every brand on this list at least every 30 days and refresh this page automatically.
Get your own market research platforms brand audited
The brands above were curated from public market-leader lists. Want the same measurement against your own brand — including the queries you appear on, which competitors get named instead, and a prioritised fix list? Run a free preview.
Frequently asked about market research platforms AI visibility
Who leads AI visibility in market research platforms?
Pollfish leads on composite score (15.0) due to a 50% citation rate. Qualtrics and SurveyMonkey lead on raw visibility at 12.5% each, well above the category average of 1.4%.
What sources does Google AI Mode cite most for market research platform queries?
The top cited domains include gwi.com, quantilope.com, tremendous.com, and marketresearch.com, all third-party or aggregator sites rather than the vendor domains tracked in this audit.
How many market research platforms have zero AI presence in this audit?
13 of the 18 tracked brands score 0.0 on both visibility and citation, meaning the vast majority of category players have no measurable presence in Google AI Mode responses.
Is there a gap between being named in AI responses and being cited as a source?
Yes, the data shows a clear split. Qualtrics and SurveyMonkey are named but never cited, while Pollfish and Attest are cited but not named, indicating two separate AI signals in this category.
Which brands are the biggest recent visibility risers in this category?
Qualtrics and SurveyMonkey are the only recorded risers, each moving from 0% to 12.5% visibility between audit periods, with no citation gain accompanying either increase.
How does the category average visibility compare to the leading brand scores?
The category average visibility is 1.4%, while Qualtrics and SurveyMonkey both sit at 12.5%, roughly nine times the average, reflecting how concentrated AI visibility is at the top of this category.