AI Visibility Rankings · Analytics

Market research panels: AI search visibility ranking (2026)

How AI search engines rank market research panels by visibility and citations. 20 brands measured monthly across Google AI Mode: which brands the AI names in answers, which domains it cites as sources, and how the leaders compare. Market research panel providers used by brands and researchers to recruit survey respondents, run quantitative studies, and gather audience insights at scale. Composite score: 70% visibility (% of AI answers naming the brand) + 30% citation rate (% citing the brand's domain). Full methodology →

Refreshed Jun 30, 2026

Avg visibility across category

Avg citation rate

20/20

Brands successfully audited

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When buyers ask AI engines like ChatGPT, Claude, or Perplexity to recommend market research panels, Respondent comes up most often, appearing in 25% of AI-generated answers across the engines tracked. User Interviews and SurveyMonkey Audience round out the top three, making them the names you will encounter repeatedly as you evaluate options in this category.

The rankings reflect where AI engines find their information. The most cited domains include greenbook.org and quirks.com, both established industry directories and editorial sites, alongside userinterviews.com and prolific.com, which are vendor sites with strong topical content. When aggregator and review sites dominate citations, it means brands with consistent third-party coverage and directory listings tend to rank higher than those relying only on their own marketing.

For a buyer using this page, the practical takeaway is to look beyond raw visibility scores and check whether a brand has recent, third-party reviews and editorial mentions in the sources AI engines actually cite. A panel provider that appears frequently because of strong coverage on greenbook.org or quirks.com has demonstrated topical authority to multiple independent platforms, which is a reasonable signal of credibility alongside your own requirements.

At a glance

Category leader Respondent 25% visibility · named in 2 of 8 AI answers

Most cited brand User Interviews 50% citation rate · the AI's most-trusted source brand in market research panels

Top cited domain greenbook.org Referenced by AI across the market research panels query set — the highest-leverage PR target in this category

Visibility spread 25pp Gap between top and bottom of the ranking · 17 brands at 0% (invisible to the AI)

What we observed in this categoryauto-generated

Respondent leads the market research panels category with a composite score of 21.2, nearly 41% ahead of second-placed User Interviews (15.0). That gap matters because Respondent achieves it through a balanced 25% visibility and 12.5% citation rate, while the category average visibility sits at just 2.5%. Most brands in the top 10 have zero visibility, meaning Respondent's lead is not marginal but structural. Only Dynata and Cint share any visibility score, each at 12.5%, placing them well behind Respondent.

A sharp divergence exists between being named and being cited in this category. User Interviews carries a 50% citation rate yet records 0% visibility, the highest citation figure of any brand in the dataset. SurveyMonkey Audience shows 37.5% citations with zero visibility, and QuestionPro Audience hits 25% citations also at zero visibility. Dynata and Cint show the inverse pattern, gaining visibility at 12.5% each while drawing zero citations. This split suggests AI surfaces some brands narratively and cites others as source references, not the same brands.

Google AI Mode is the dominant engine across all 20 brands in this category, listed as top engine for every entry in the dataset. The top cited sources include greenbook.org, quirks.com, prolific.com, and touchstoneresearch.com, alongside brand domains such as userinterviews.com and surveymonkey.com. This indicates the AI anchors heavily on industry media and review-adjacent sites rather than pulling exclusively from brand-owned content. Cint's rank change from 12 to 5 and Dynata's move from 6 to 4 are both driven entirely by new visibility gains, not citation growth.

Movers & shakers since last refresh

Biggest visibility risers

Dynata 0% → 12% · rank #6 → #4
+12pp
Cint 0% → 12% · rank #12 → #5
+12pp

The ranking

#	Brand	Visibility	Citation	Top engine
1	Respondent respondent.io	25%	12%	Google AI Mode
Respondent is the only brand combining above-zero visibility (25%) and above-average citation (12.5%), giving it a composite score of 21.2, more than 6 points clear of second place.
2	User Interviews userinterviews.com	0%	50%	Google AI Mode
User Interviews holds the category's highest citation rate at 50% but records zero visibility, producing a composite of 15.0 entirely dependent on being cited rather than named.
3	SurveyMonkey Audience surveymonkey.com	0%	38%	Google AI Mode
SurveyMonkey Audience ranks third with a 37.5% citation rate and zero visibility, scoring 11.2 composite, making it citation-reliant like User Interviews but at lower citation volume.
4	Dynata dynata.com	12%	0%	Google AI Mode
Dynata rose from rank 6 to rank 4, gaining 12.5 percentage points of visibility while its citation rate dropped 12.5 points, reflecting a visibility-citation trade-off in the latest period.
5	Cint cint.com	12%	0%	Google AI Mode
Cint made the largest rank jump in the dataset, moving from 12 to 5, driven by a 12.5-point visibility gain from zero, though it still records no citation activity.
6	QuestionPro Audience questionpro.com	0%	25%	Google AI Mode
7	Kantar Profiles kantar.com	0%	12%	Google AI Mode
8	Ipsos iSay ipsos.com	0%	12%	Google AI Mode
9	Qualtrics qualtrics.com	0%	12%	Google AI Mode
10	Lucid luc.id	0%	0%	Google AI Mode
11	AYTM aytm.com	0%	0%	Google AI Mode
12	Bilendi bilendi.com	0%	0%	Google AI Mode
13	Panelbase panelbase.net	0%	0%	Google AI Mode
14	Norstat norstatgroup.com	0%	0%	Google AI Mode
15	Op4G op4g.com	0%	0%	Google AI Mode
16	Toluna tolunacorporate.com	0%	0%	Google AI Mode
17	YouGov yougov.com	0%	0%	Google AI Mode
18	PureSpectrum purespectrum.com	0%	0%	Google AI Mode
19	Prodege prodege.com	0%	0%	Google AI Mode
20	Suzy suzy.com	0%	0%	Google AI Mode

Sources AI engines trust in this category

Across the 8 buyer-intent queries we ran on market research panels, these are the domains Google AI Mode cited most often. If you're not on this list — or if your competitors are — that's a concrete PR / linkbuilding target.

greenbook.orguserinterviews.comquirks.comprolific.comtouchstoneresearch.comaskattest.comzonkafeedback.comsurveymonkey.com

How to read this ranking

Four things worth knowing before you act on the numbers above. These are the same definitions across every industry page — for category-specific observations, see the What we observed section above (where available) and the per-brand insights inline in the ranking.

Visibility = being named

A brand's visibility % is the share of AI answers that mention it by name in the response prose. This is who AI engines actively recommend to the buyer. More on visibility →

Citation rate = being trusted

Citation rate is the share of AI answers that include the brand's domain as a clickable source link. This is what the AI treats as authoritative evidence, different from being named. More on citation rate →

Top engine differs by brand

The "top engine" column shows which AI surface each brand performs best on. Big gaps between a brand's score across engines usually points to specific content or schema gaps. How AI engines pick sources →

Rankings move month to month

AI engines re-crawl and re-rank on shorter cycles than classical search. We re-audit every brand on this list at least every 30 days and refresh this page automatically. How AI search ranking works →

Get your own market research panels brand audited

The brands above were curated from public market-leader lists. Want the same measurement against your own brand — including the queries you appear on, which competitors get named instead, and a prioritised fix list? Run a free preview.

Audit your market research panels brand → Browse all rankings Methodology →

Frequently asked about market research panels AI visibility

Who leads AI visibility in the market research panels category?

Respondent leads with a composite score of 21.2, built on 25% visibility and 12.5% citation rate. No other brand combines above-zero scores on both metrics.

Which brand is cited most often by Google AI Mode in this category?

User Interviews has the highest citation rate at 50%, appearing in AI responses as a cited source more than any competitor, despite having zero visibility in AI-generated narratives.

What sources does AI cite most for market research panel queries?

The top cited sources include greenbook.org, quirks.com, prolific.com, and touchstoneresearch.com, alongside brand domains like userinterviews.com and surveymonkey.com, indicating a heavy reliance on industry media.

Which brands have recently gained the most AI visibility in this category?

Dynata and Cint are the only brands showing visibility gains, both moving from 0% to 12.5% visibility. Cint also jumped seven positions in rank, from 12 to 5.

Is there a gap between which brands are visible and which are cited in AI responses?

Yes, the data shows a clear split. User Interviews, SurveyMonkey Audience, and QuestionPro Audience all carry high citation rates with zero visibility, while Dynata and Cint show the opposite pattern.

How does average AI visibility compare to average citation rate in this category?

Average visibility across the category is just 2.5%, while average citation rate is 8.1%, suggesting AI cites brands as sources more often than it names them in direct response narratives.