Lawyers in Hobart: AI search visibility ranking (2026)
How AI search engines rank lawyers in hobart by visibility and citations. 15 brands measured monthly across Google AI Mode: which brands the AI names in answers, which domains it cites as sources, and how the leaders compare. Law firms and attorneys serving Hobart clients across commercial law, disputes, property, family matters, estates, and general legal services. Composite score: 70% visibility (% of AI answers naming the brand) + 30% citation rate (% citing the brand's domain). Full methodology →
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At a glance
What we observed in this categoryauto-generated
Simmons Wolfhagen leads the Hobart lawyers category with a visibility score of 62.5 percent, more than 25 percentage points ahead of the joint second-ranked firms Dobson Mitchell Allport and Butler McIntyre and Butler, both sitting at 37.5 percent. The category average visibility is just 9.2 percent across 15 brands, meaning Simmons Wolfhagen is appearing in AI responses at nearly seven times the average rate. That gap is significant because it reflects a near-monopoly on AI-generated awareness at the top of the funnel, while 10 of the 15 tracked brands have zero visibility whatsoever.
All three visible brands, Simmons Wolfhagen, Dobson Mitchell Allport, and Butler McIntyre and Butler, carry a citation rate of exactly 0.0 percent, matching the category average citation rate of zero. This means Google AI Mode is naming these firms in responses but not linking back to their domains as trusted sources. The divergence between being named and being cited indicates the AI is drawing on third-party directory or aggregator content to surface these brands, rather than anchoring on the firms' own websites.
The top cited sources in this category point clearly to where Google AI Mode is anchoring its knowledge: directories and legal guides such as bestlawyers.com, lawzana.com, and doylesguide.com feature alongside google.com and youtube.com. The presence of magistratescourt.tas.gov.au and doma.com.au suggests the AI is also pulling from Tasmanian government and local property-adjacent sources. Firm-owned domains are absent from the cited sources list entirely, which explains the universal zero citation rate across all 15 tracked brands.
Movers & shakers since last refresh
Biggest visibility risers
-
Simmons Wolfhagen 0% → 62% · rank #0 → #1+62pp
-
Dobson Mitchell Allport 0% → 38% · rank #0 → #2+38pp
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Butler McIntyre & Butler 0% → 38% · rank #0 → #3+38pp
The ranking
| # | Brand | Visibility | Citation | Top engine |
|---|---|---|---|---|
| 1 |
simmonswolfhagen.com.au
|
62% | 0% | Google AI Mode |
Simmons Wolfhagen leads at 62.5 percent visibility, more than six times the 9.2 percent category average, but holds a 0.0 percent citation rate identical to every other brand. |
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| 2 |
dmawlaw.com.au
|
38% | 0% | Google AI Mode |
Dobson Mitchell Allport shares joint second place at 37.5 percent visibility, matching Butler McIntyre and Butler exactly, with a composite score of 26.2 against Simmons Wolfhagen's 43.8. |
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| 3 |
bmblawyers.com.au
|
38% | 0% | Google AI Mode |
Butler McIntyre and Butler equals Dobson Mitchell Allport with 37.5 percent visibility and a 26.2 composite score, yet like all peers earns zero citations from Google AI Mode. |
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| 4 |
murdochclarke.com.au
|
0% | 0% | Google AI Mode |
Murdoch Clarke sits at rank 4 with 0.0 percent visibility and a zero composite score, placing it among 10 brands with no measurable AI presence in this audit period. |
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| 5 |
ogilviejennings.com.au
|
0% | 0% | Google AI Mode |
Ogilvie Jennings records 0.0 percent visibility and a zero composite score, indistinguishable in AI performance from six other ranked brands below the top three. |
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| 6 |
raeandpartners.com.au
|
0% | 0% | Google AI Mode |
| 7 |
wwwlaw.com.au
|
0% | 0% | Google AI Mode |
| 8 |
tierneylaw.com.au
|
0% | 0% | Google AI Mode |
| 9 |
douglascollins.com.au
|
0% | 0% | Google AI Mode |
| 10 |
pageseager.com.au
|
0% | 0% | Google AI Mode |
| 11 |
mckaytimmins.com.au
|
0% | 0% | Google AI Mode |
| 12 |
erhenry.com.au
|
0% | 0% | Google AI Mode |
| 13 |
jwblawyers.com.au
|
0% | 0% | Google AI Mode |
| 14 |
daken.com.au
|
0% | 0% | Google AI Mode |
| 15 |
bishops.com.au
|
0% | 0% | Google AI Mode |
Sources AI engines trust in this category
Across the 8 buyer-intent queries we ran on lawyers in hobart, these are the domains Google AI Mode cited most often. If you're not on this list — or if your competitors are — that's a concrete PR / linkbuilding target.
How to read this ranking
Four things worth knowing before you act on the numbers above. These are the same definitions across every industry page — for category-specific observations, see the What we observed section above (where available) and the per-brand insights inline in the ranking.
Visibility = being named
A brand's visibility % is the share of AI answers that mention it by name in the response prose. This is who AI engines actively recommend to the buyer.
Citation rate = being trusted
Citation rate is the share of AI answers that include the brand's domain as a clickable source link. This is what the AI treats as authoritative evidence — different from being named.
Top engine differs by brand
The "top engine" column shows which AI surface each brand performs best on. Big gaps between a brand's score across engines usually points to specific content or schema gaps.
Rankings move month to month
AI engines re-crawl and re-rank on shorter cycles than classical search. We re-audit every brand on this list at least every 30 days and refresh this page automatically.
Get your own lawyers in hobart brand audited
The brands above were curated from public market-leader lists. Want the same measurement against your own brand — including the queries you appear on, which competitors get named instead, and a prioritised fix list? Run a free preview.
Frequently asked about lawyers in hobart AI visibility
Who leads AI visibility among Hobart lawyers?
Simmons Wolfhagen leads with 62.5 percent visibility and a composite score of 43.8, well ahead of the joint second-placed Dobson Mitchell Allport and Butler McIntyre and Butler at 37.5 percent each.
What is the average AI visibility for Hobart law firms?
The category average visibility is 9.2 percent across 15 tracked brands, with 10 of those brands recording zero visibility in this audit period.
Are any Hobart law firms being cited as sources by Google AI Mode?
No. Every brand in the category has a citation rate of 0.0 percent, meaning Google AI Mode names firms in responses but does not link to their own domains as sources.
What sources does Google AI Mode rely on when answering queries about Hobart lawyers?
The top cited sources include bestlawyers.com, lawzana.com, doylesguide.com, youtube.com, google.com, doma.com.au, clio.com, and magistratescourt.tas.gov.au, with no firm-owned domains appearing in the list.
Which Hobart law firms saw the biggest AI visibility gains in this audit?
Simmons Wolfhagen, Dobson Mitchell Allport, and Butler McIntyre and Butler all rose from zero to their current visibility scores, gaining 62.5, 37.5, and 37.5 percentage points respectively, with no brands recorded as fallers.
Does higher AI visibility in this category translate to higher citation rates?
Not in this data. Simmons Wolfhagen has the highest visibility at 62.5 percent yet still carries a 0.0 percent citation rate, the same as every other brand in the category.