Lawyers in Darwin: AI search visibility ranking (2026)
How AI search engines rank lawyers in darwin by visibility and citations. 9 brands measured monthly across Google AI Mode: which brands the AI names in answers, which domains it cites as sources, and how the leaders compare. Law firms and attorneys serving Darwin clients across commercial law, property, litigation, family law, criminal defense, and general legal services. Composite score: 70% visibility (% of AI answers naming the brand) + 30% citation rate (% citing the brand's domain). Full methodology →
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At a glance
What we observed in this categoryauto-generated
Ward Keller and Bryson Kelly both sit at 50% visibility, far above the category average of 15.3%, and together account for the bulk of AI presence in this market. The gap between these two leaders and the remaining seven brands is severe: Grays Legal NT, Hunt and Hunt NT, and Halfpennys Lawyers each reach only 12.5% visibility, while four brands register zero. This concentration means a buyer asking Google AI Mode about Darwin lawyers will almost always encounter the same two names.
Bryson Kelly illustrates the sharpest divergence between visibility and citation in this dataset. Despite matching Ward Keller at 50% visibility, Bryson Kelly records a 0.0% citation rate, while Ward Keller earns 12.5% citations. Grays Legal NT and Hunt and Hunt NT each achieve 12.5% on both metrics, suggesting more balanced trust signals despite lower overall presence. Being named by AI and being cited as a source are clearly separate outcomes in this category.
All nine brands in this audit record Google AI Mode as their top engine, meaning no brand has broken through on alternative AI surfaces. The cited sources anchoring AI responses in this category include general directories such as bestlawyers.com and lawincheck.com.au, alongside broader reference points like google.com and youtube.com. The presence of americanbar.org and desilvahebron.com.au in the citation list suggests the AI is drawing on both international and local authority sources rather than the firms' own domains.
Movers & shakers since last refresh
Biggest visibility risers
-
Ward Keller 0% → 50% · rank #0 → #1+50pp
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Bryson Kelly 0% → 50% · rank #0 → #2+50pp
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Grays Legal NT 0% → 12% · rank #0 → #3+12pp
The ranking
| # | Brand | Visibility | Citation | Top engine |
|---|---|---|---|---|
| 1 |
wardkeller.com.au
|
50% | 12% | Google AI Mode |
Ward Keller leads with a composite score of 38.8, the highest in the category, combining 50% visibility with the strongest citation rate of 12.5% among all nine audited brands. |
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| 2 |
brysonkelly.com.au
|
50% | 0% | Google AI Mode |
Bryson Kelly matches Ward Keller at 50% visibility but records 0.0% citations, producing a lower composite score of 35.0 and signalling a named-but-not-trusted gap. |
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| 3 |
lawyerdarwin.au
|
12% | 12% | Google AI Mode |
Grays Legal NT sits at 12.5% visibility and 12.5% citation, giving it a composite score of 12.5, which is below the two leaders but proportionally consistent across both metrics. |
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| 4 |
huntnt.com.au
|
12% | 12% | Google AI Mode |
Hunt and Hunt NT mirrors Grays Legal NT exactly with 12.5% visibility and 12.5% citation, sharing a composite score of 12.5 and sitting well below the 15.3% category visibility average. |
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| 5 |
halfpennys.com.au
|
12% | 0% | Google AI Mode |
Halfpennys Lawyers achieves 12.5% visibility but zero citations, yielding a composite score of 8.8, the lowest among brands with any AI presence in this category. |
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| 6 |
maleyslegal.com
|
0% | 0% | Google AI Mode |
| 7 |
cozensjohansen.com.au
|
0% | 0% | Google AI Mode |
| 8 |
darwinntlawyers.com
|
0% | 0% | Google AI Mode |
| 9 |
bradleysolicitors.com.au
|
0% | 0% | Google AI Mode |
Sources AI engines trust in this category
Across the 8 buyer-intent queries we ran on lawyers in darwin, these are the domains Google AI Mode cited most often. If you're not on this list — or if your competitors are — that's a concrete PR / linkbuilding target.
How to read this ranking
Four things worth knowing before you act on the numbers above. These are the same definitions across every industry page — for category-specific observations, see the What we observed section above (where available) and the per-brand insights inline in the ranking.
Visibility = being named
A brand's visibility % is the share of AI answers that mention it by name in the response prose. This is who AI engines actively recommend to the buyer.
Citation rate = being trusted
Citation rate is the share of AI answers that include the brand's domain as a clickable source link. This is what the AI treats as authoritative evidence — different from being named.
Top engine differs by brand
The "top engine" column shows which AI surface each brand performs best on. Big gaps between a brand's score across engines usually points to specific content or schema gaps.
Rankings move month to month
AI engines re-crawl and re-rank on shorter cycles than classical search. We re-audit every brand on this list at least every 30 days and refresh this page automatically.
Get your own lawyers in darwin brand audited
The brands above were curated from public market-leader lists. Want the same measurement against your own brand — including the queries you appear on, which competitors get named instead, and a prioritised fix list? Run a free preview.
Frequently asked about lawyers in darwin AI visibility
Who leads AI visibility in the Lawyers in Darwin category?
Ward Keller and Bryson Kelly both lead with 50% visibility, far above the category average of 15.3%. Ward Keller holds the top composite score of 38.8 due to also earning a 12.5% citation rate.
Which Darwin law firm is most cited by Google AI Mode?
Ward Keller, Grays Legal NT, and Hunt and Hunt NT each record a citation rate of 12.5%, making them the only firms cited in AI responses. Bryson Kelly and Halfpennys Lawyers are named but not cited.
What sources does Google AI Mode anchor on for Darwin lawyer research?
The top cited sources include google.com, bestlawyers.com, lawincheck.com.au, and lawconnect.com, alongside americanbar.org and desilvahebron.com.au. None of the nine audited firm domains appear in the top cited sources list.
How many Darwin law firms have zero AI visibility?
Four of the nine audited brands, Maleys Barristers and Solicitors, Cozens Johansen Lawyers, Darwin NT Lawyers, and Bradley Solicitors, all record 0% visibility and 0% citation in this audit.
Is there a visibility gap between being named and being cited in this category?
Yes. Bryson Kelly is named in 50% of AI responses but cited 0% of the time, while Halfpennys Lawyers shows the same pattern at 12.5% visibility and 0% citation, confirming that AI naming and AI citation do not move together in this category.
Are any Darwin law firms gaining AI visibility for the first time in this audit period?
Ward Keller, Bryson Kelly, and Grays Legal NT all moved from 0% to their current visibility scores in this period, making them the three biggest risers. No brands recorded visibility declines.