AEO for IT asset disposition companies: AI search visibility ranking
How AI search engines rank IT asset disposition companies by visibility and citations. 20 brands measured quarterly across Google AI Mode: which brands the AI names in answers, which domains it cites as sources, and how the leaders compare. IT asset disposition companies helping enterprises decommission hardware, securely erase data, remarket equipment, and manage electronics recycling and compliance. Composite score: 70% visibility (% of AI answers naming the brand) + 30% citation rate (% citing the brand's domain). Full methodology →
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When customers inquire about IT asset disposition companies, AI engines most frequently point to ERI as the leader. With a visibility percentage of 62.5, ERI stands out prominently among competitors. Other recognized brands include Iron Mountain and TES, which also receive notable mentions. This clear favoring indicates ERI's strong standing in the sector.
The rankings derive from AI engines referencing authoritative sources such as reworxrecycling.org, gartner.com, and eridirect.com. These domains provide in-depth information and are primarily aggregator or review sites, which consolidate expert insights and user reviews. Thus, companies cited frequently on these platforms see enhanced visibility in AI-generated recommendations.
For buyers, this ranking insight highlights the importance of focusing on brands with strong third-party validation and positive reviews. Consider how recent and relevant the reviews are when choosing from this list. AI engines value active engagement and expertise in the specific asset disposition subcategory, making these factors crucial in decision-making.
At a glance
What we observed in this category
ERI dominates this category with a composite score of 62.5, more than double the next ranked brand, Iron Mountain at 23.8. The category average visibility sits at just 5.6 percent, making ERI's 62.5 percent visibility an extreme outlier rather than a marginal lead. This gap is practically significant because most buyers researching ITAD via Google AI Mode will encounter ERI far more often than any competitor, creating a compounding awareness advantage that smaller brands cannot easily close.
Iron Mountain presents the clearest divergence between visibility and citation in the dataset. Its visibility is only 12.5 percent yet its citation rate is 50.0 percent, suggesting Google AI Mode references Iron Mountain as a trusted source even when not naming it as a primary answer. TES shows the inverse pattern, reaching 25.0 percent visibility with zero citations, meaning it appears in AI answers but its own domain is not being pulled as a source. Cascade Asset Management also carries a 25.0 percent citation rate despite zero visibility.
Google AI Mode is the top engine for every brand in this dataset, indicating the audit is effectively a single-engine snapshot. The top cited sources include reworxrecycling.org, gartner.com, unduit.com, and zenadmin.ai alongside brand domains like eridirect.com and ironmountain.com. The presence of third-party aggregators and analyst sources such as Gartner suggests the AI anchors on editorial and directory content rather than relying solely on brand-owned pages when constructing ITAD answers.
Movers & shakers since last refresh
Biggest visibility risers
-
TES 0% → 25% · rank #20 → #3+25pp
-
ERI 50% → 62% · rank #1 → #1+12pp
-
Sims Lifecycle Services 0% → 12% · rank #3 → #4+12pp
Biggest visibility fallers
-
Iron Mountain 25% → 12% · rank #2 → #2-12pp
The AEO ranking
| # | Brand | Visibility | Citation | Top engine |
|---|---|---|---|---|
| 1 |
eridirect.com
|
62% | 62% | Google AI Mode |
ERI holds a 62.5 percent composite score, more than 11 times the 5.6 percent category average visibility, with citation matching visibility exactly at 62.5 percent. |
||||
| 2 |
ironmountain.com
|
12% | 50% | Google AI Mode |
Iron Mountain's citation rate of 50.0 percent is four times its 12.5 percent visibility, the largest citation-to-visibility gap among any brand in the top five. |
||||
| 3 |
tes-amm.com
|
25% | 0% | Google AI Mode |
TES jumped from rank 20 to rank 3 with a 25.0 percent visibility gain, yet holds zero citation share, meaning AI mentions it but does not reference its domain. |
||||
| 4 |
simslifecycle.com
|
12% | 12% | Google AI Mode |
Sims Lifecycle Services rose from zero visibility to 12.5 percent this period, but its citation rate dropped by 12.5 points simultaneously, producing a composite score of 12.5. |
||||
| 5 |
cascade-assets.com
|
0% | 25% | Google AI Mode |
Cascade Asset Management has zero visibility yet a 25.0 percent citation rate, ranking it fifth overall and signalling it is cited as a source without being named in AI answers. |
||||
| 6 |
aptosolutions.com
|
0% | 12% | Google AI Mode |
| 7 |
thinkdynamic.com
|
0% | 12% | Google AI Mode |
| 8 |
techreset.com
|
0% | 0% | Google AI Mode |
| 9 |
hobi.com
|
0% | 0% | Google AI Mode |
| 10 |
sipi.com
|
0% | 0% | Google AI Mode |
| 11 |
sagese.com
|
0% | 0% | Google AI Mode |
| 12 |
compucom.com
|
0% | 0% | Google AI Mode |
| 13 |
redemtech.com
|
0% | 0% | Google AI Mode |
| 14 |
planitroi.com
|
0% | 0% | Google AI Mode |
| 15 |
wisetek.net
|
0% | 0% | Google AI Mode |
| 16 |
3stepit.com
|
0% | 0% | Google AI Mode |
| 17 |
procurri.com
|
0% | 0% | Google AI Mode |
| 18 |
completeit.com
|
0% | 0% | Google AI Mode |
| 19 |
cxtec.com
|
0% | 0% | Google AI Mode |
| 20 |
ingrammicro.com
|
0% | 0% | Google AI Mode |
Sources AI engines trust in this category
Across the 8 buyer-intent queries we ran on IT asset disposition companies, these are the domains Google AI Mode cited most often. If you're not on this list — or if your competitors are — that's a concrete PR / linkbuilding target.
How to read this AEO ranking
Four things worth knowing before you act on the numbers above. These are the same definitions across every industry page — for category-specific observations, see the What we observed section above (where available) and the per-brand insights inline in the ranking.
Visibility = being named
A brand's visibility % is the share of AI answers that mention it by name in the response prose. This is who AI engines actively recommend to the buyer. More on visibility →
Citation rate = being trusted
Citation rate is the share of AI answers that include the brand's domain as a clickable source link. This is what the AI treats as authoritative evidence, different from being named. More on citation rate →
Top engine differs by brand
The "top engine" column shows which AI surface each brand performs best on. Big gaps between a brand's score across engines usually points to specific content or schema gaps. How AI engines pick sources →
AEO rankings move month to month
AI engines re-crawl and re-rank on shorter cycles than classical search. We re-audit every brand on this list at least every 90 days and refresh this page automatically. How AI search ranking works →
Run an AEO audit on your own IT asset disposition companies brand
The brands above were curated from public market-leader lists. Want the same answer engine optimisation measurement against your own brand — including the queries you appear on, which competitors get named instead, and a prioritised fix list? Run a free preview.
Frequently asked about AEO for IT asset disposition companies
Who leads AI visibility in IT asset disposition companies?
ERI leads with a composite score of 62.5 and a visibility rate of 62.5 percent, far above the category average of 5.6 percent. No other brand comes close, with the second-ranked Iron Mountain scoring 23.8 composite.
What sources does Google AI Mode cite most for ITAD research?
The top cited sources include reworxrecycling.org, gartner.com, unduit.com, and zenadmin.ai alongside brand domains eridirect.com and ironmountain.com. Third-party directories and analyst sites appear prominently alongside brand-owned pages.
Which ITAD brands are cited by AI but not named in AI answers?
Cascade Asset Management has a 25.0 percent citation rate with zero visibility, and Iron Mountain's citation rate of 50.0 percent is four times its 12.5 percent visibility, both indicating citation without consistent named mentions.
Which brands have seen the biggest recent AI visibility changes in this category?
TES gained the most ground, rising from rank 20 to rank 3 with a 25.0 percentage point visibility increase. Iron Mountain was the only notable faller, losing 12.5 points in both visibility and citation.
How concentrated is AI visibility in the ITAD category?
Visibility is heavily concentrated, with ERI alone accounting for 62.5 percent visibility against a category average of just 5.6 percent. At least six of the top ten brands carry a composite score of zero.
Which AI engine is most important for ITAD brand visibility?
Google AI Mode is the top engine for every brand in the dataset, making it the sole engine driving visibility and citation outcomes in this category based on the current audit.