Insurance rating software: AI search visibility ranking (2026)
How AI search engines rank insurance rating software by visibility and citations. 20 brands measured monthly across Google AI Mode: which brands the AI names in answers, which domains it cites as sources, and how the leaders compare. Insurance rating software used to calculate premiums, manage rate tables, support product configuration, and speed pricing changes across insurance programs. Composite score: 70% visibility (% of AI answers naming the brand) + 30% citation rate (% citing the brand's domain). Full methodology →
Refreshed Jun 15, 2026Download this ranking as a PDF
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At a glance
What we observed in this categoryauto-generated
Earnix holds the dominant position in this category with a visibility score of 25.0%, against a category average of just 1.9%. That gap is significant: Earnix is roughly 13 times more visible than the average brand across the 20 tracked. Guidewire sits second at 12.5% visibility but trails Earnix by 12.5 percentage points. Every other brand in the top 10, including Majesco, Sapiens, and Akur8, records 0.0% visibility, making this a two-brand race at the top with an almost total cliff-drop beneath them.
A notable divergence appears between visibility and citation. Guidewire achieves 12.5% visibility but holds a 0.0% citation rate, meaning Google AI Mode surfaces it in responses but does not link back to its domain as a source. Duck Creek presents the inverse pattern: 0.0% visibility but a 12.5% citation rate, indicating AI is referencing its content as a source without naming it prominently in answers. Earnix is the only brand to hold meaningful scores on both dimensions, at 25.0% visibility and 12.5% citation.
Google AI Mode is the top engine for every brand in this dataset, and the cited sources list reveals that the AI is anchoring heavily on third-party review and analyst platforms rather than vendor-owned content. Gartner, GetApp, and Reddit appear alongside niche insurance-specific tools like EZLynx, TurboRater, and Vertafore. YouTube is also cited, suggesting video content plays a role in AI source selection. No single vendor domain appears in the top cited sources list, which explains why direct citation rates remain low across the category.
Movers & shakers since last refresh
Biggest visibility risers
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Earnix 0% → 25% · rank #0 → #1+25pp
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Guidewire 0% → 12% · rank #0 → #2+12pp
The ranking
| # | Brand | Visibility | Citation | Top engine |
|---|---|---|---|---|
| 1 |
earnix.com
|
25% | 12% | Google AI Mode |
Earnix leads the category with 25.0% visibility and 12.5% citation, both figures well above the 1.9% and 1.2% category averages, making it the only brand with meaningful dual presence. |
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| 2 |
guidewire.com
|
12% | 0% | Google AI Mode |
Guidewire reaches 12.5% visibility but records a 0.0% citation rate, a split suggesting AI mentions it by name without treating its own domain as a trusted source. |
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| 3 |
duckcreek.com
|
0% | 12% | Google AI Mode |
Duck Creek inverts the Guidewire pattern with 0.0% visibility but a 12.5% citation rate, meaning its content is sourced by AI but the brand itself is not named in responses. |
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| 4 |
majesco.com
|
0% | 0% | Google AI Mode |
Majesco records 0.0% on both visibility and citation, matching nine other brands in the dataset and confirming that AI presence in this category is concentrated in very few names. |
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| 5 |
sapiens.com
|
0% | 0% | Google AI Mode |
Sapiens sits at 0.0% visibility and 0.0% citation despite ranking fifth overall, indicating its position may reflect market standing rather than any measurable AI engine presence. |
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| 6 |
akur8.com
|
0% | 0% | Google AI Mode |
| 7 |
insurity.com
|
0% | 0% | Google AI Mode |
| 8 |
oneshield.com
|
0% | 0% | Google AI Mode |
| 9 |
socotra.com
|
0% | 0% | Google AI Mode |
| 10 |
britecore.com
|
0% | 0% | Google AI Mode |
| 11 |
fadata.eu
|
0% | 0% | Google AI Mode |
| 12 |
instanda.com
|
0% | 0% | Google AI Mode |
| 13 |
send.technology
|
0% | 0% | Google AI Mode |
| 14 |
tia.technology
|
0% | 0% | Google AI Mode |
| 15 |
keylane.com
|
0% | 0% | Google AI Mode |
| 16 |
mphasis.com
|
0% | 0% | Google AI Mode |
| 17 |
conning.com
|
0% | 0% | Google AI Mode |
| 18 |
milliman.com
|
0% | 0% | Google AI Mode |
| 19 |
sapiens.com
|
0% | 0% | Google AI Mode |
| 20 |
verisk.com
|
0% | 0% | Google AI Mode |
Sources AI engines trust in this category
Across the 8 buyer-intent queries we ran on insurance rating software, these are the domains Google AI Mode cited most often. If you're not on this list — or if your competitors are — that's a concrete PR / linkbuilding target.
How to read this ranking
Four things worth knowing before you act on the numbers above. These are the same definitions across every industry page — for category-specific observations, see the What we observed section above (where available) and the per-brand insights inline in the ranking.
Visibility = being named
A brand's visibility % is the share of AI answers that mention it by name in the response prose. This is who AI engines actively recommend to the buyer.
Citation rate = being trusted
Citation rate is the share of AI answers that include the brand's domain as a clickable source link. This is what the AI treats as authoritative evidence — different from being named.
Top engine differs by brand
The "top engine" column shows which AI surface each brand performs best on. Big gaps between a brand's score across engines usually points to specific content or schema gaps.
Rankings move month to month
AI engines re-crawl and re-rank on shorter cycles than classical search. We re-audit every brand on this list at least every 30 days and refresh this page automatically.
Get your own insurance rating software brand audited
The brands above were curated from public market-leader lists. Want the same measurement against your own brand — including the queries you appear on, which competitors get named instead, and a prioritised fix list? Run a free preview.
Frequently asked about insurance rating software AI visibility
Who leads AI visibility in insurance rating software?
Earnix leads with 25.0% visibility, more than double the second-ranked Guidewire at 12.5%, and far above the 1.9% category average.
What sources does AI cite most for insurance rating software research?
Google AI Mode anchors primarily on third-party platforms including Gartner, GetApp, Reddit, EZLynx, TurboRater, and Vertafore, with no vendor domain appearing directly in the top cited sources list.
Can a brand be cited by AI without being visible in its answers?
Yes, Duck Creek demonstrates this exactly, recording a 12.5% citation rate while holding 0.0% visibility, meaning its content is used as a source but its brand name does not surface in AI-generated responses.
How concentrated is AI visibility across the 20 brands in this category?
Extremely concentrated: only Earnix and Guidewire register any visibility at all, while the remaining 18 brands, including Majesco, Sapiens, and Akur8, all sit at 0.0%.
Which engine dominates coverage in this category?
Google AI Mode is listed as the top engine for every brand in the dataset, indicating no meaningful differentiation across other engines in this audit period.
Are any brands new entrants to AI visibility in this category?
Both Earnix and Guidewire are flagged as the biggest visibility risers, each moving from 0.0% to their current scores, suggesting the category's AI presence is newly forming rather than established.