AEO for insurance rating software: AI search visibility ranking
How AI search engines rank insurance rating software by visibility and citations. 20 brands measured quarterly across Google AI Mode: which brands the AI names in answers, which domains it cites as sources, and how the leaders compare. Insurance rating software used to calculate premiums, manage rate tables, support product configuration, and speed pricing changes across insurance programs. Composite score: 70% visibility (% of AI answers naming the brand) + 30% citation rate (% citing the brand's domain). Full methodology →
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When AI engines are queried about insurance rating software, Majesco leads the conversation, appearing in responses 12.5% of the time. Duck Creek and Send also feature prominently. Majesco is consistently recognized as a top choice in the field, holding a 50% citation rate that underscores its dominance in this category.
The rankings reflect data pulled mainly from sites like ezlynx.com, gartner.com, and g2.com. These platforms are authoritative in aggregating reviews and expert opinions, which means brands featured here benefit from comprehensive scrutiny and validation. Consequently, those with plentiful positive reviews on such sites are frequently mentioned by AI engines.
For buyers evaluating these brands, consider how AI engines prioritize recent reviews and third-party validation. Products that consistently receive high marks and are recognized as topical authorities will be more visible. This page's rankings suggest that consumer trust and expert endorsement have tangible impacts on AI-driven recommendations in the fintech space.
At a glance
What we observed in this category
Majesco and Duck Creek share the top two positions with identical composite scores of 23.8, visibility of 12.5%, and citation rates of 50%. No other brand comes close: Send sits third with a composite score of 8.8, and the remaining 17 brands score 7.5 or below. This concentration means two brands capture all meaningful AEO presence in the category, while the average visibility across all 20 brands sits at just 1.9%, underscoring how narrow the competitive window currently is.
Send illustrates a clear divergence between visibility and citation. It matches Majesco and Duck Creek on visibility at 12.5%, yet its citation rate is 0%, producing a composite score of 8.8 versus their 23.8. Earnix shows the inverse pattern: zero visibility but a 25% citation rate, suggesting AI surfaces it as a trusted source without naming it prominently in responses. These gaps indicate that being named and being cited are distinct AEO signals that brands can hold independently.
Google AI Mode is the sole engine recorded across all ranked brands, making it the exclusive anchor for AEO performance in this category. The top cited external sources include review and analyst platforms such as Gartner, G2, GetApp, SoftwareAdvice, and SoftwareWorld, alongside EzLynx and the owned domains of Majesco and Duck Creek. The presence of brand-owned domains in the citation list suggests that authoritative on-site content can directly feed AI source selection in this category.
Movers & shakers since last refresh
Biggest visibility risers
-
Duck Creek 0% → 12% · rank #3 → #2+12pp
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Send 0% → 12% · rank #13 → #3+12pp
Biggest visibility fallers
-
Guidewire 12% → 0% · rank #2 → #6-12pp
The AEO ranking
| # | Brand | Visibility | Citation | Top engine |
|---|---|---|---|---|
| 1 |
majesco.com
|
12% | 50% | Google AI Mode |
Majesco ties Duck Creek at the top with a 23.8 composite score, 12.5% visibility, and a 50% citation rate, both figures sitting far above the 1.9% and 7.5% category averages. |
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| 2 |
duckcreek.com
|
12% | 50% | Google AI Mode |
Duck Creek matches Majesco exactly on every scored metric and is one of only two brand-owned domains appearing in the top cited sources list, reinforcing its dual visibility and citation authority. |
||||
| 3 |
send.technology
|
12% | 0% | Google AI Mode |
Send climbed 10 rank positions with a visibility delta of 12.5%, but its 0% citation rate leaves its composite score at 8.8, well below the two leaders despite equal raw visibility. |
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| 4 |
earnix.com
|
0% | 25% | Google AI Mode |
Earnix holds a 25% citation rate with zero visibility, meaning AI cites it as a source without surfacing it in named responses, producing a composite score of 7.5. |
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| 5 |
socotra.com
|
0% | 12% | Google AI Mode |
Socotra records 0% visibility and a 12.5% citation rate, matching Guidewire on both metrics and composite score of 3.8, placing both brands in a cluster well below the top four. |
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| 6 |
guidewire.com
|
0% | 12% | Google AI Mode |
| 7 |
britecore.com
|
0% | 0% | Google AI Mode |
| 8 |
fadata.eu
|
0% | 0% | Google AI Mode |
| 9 |
instanda.com
|
0% | 0% | Google AI Mode |
| 10 |
tia.technology
|
0% | 0% | Google AI Mode |
| 11 |
keylane.com
|
0% | 0% | Google AI Mode |
| 12 |
mphasis.com
|
0% | 0% | Google AI Mode |
| 13 |
conning.com
|
0% | 0% | Google AI Mode |
| 14 |
milliman.com
|
0% | 0% | Google AI Mode |
| 15 |
sapiens.com
|
0% | 0% | Google AI Mode |
| 16 |
verisk.com
|
0% | 0% | Google AI Mode |
| 17 |
sapiens.com
|
0% | 0% | Google AI Mode |
| 18 |
akur8.com
|
0% | 0% | Google AI Mode |
| 19 |
insurity.com
|
0% | 0% | Google AI Mode |
| 20 |
oneshield.com
|
0% | 0% | Google AI Mode |
Sources AI engines trust in this category
Across the 8 buyer-intent queries we ran on insurance rating software, these are the domains Google AI Mode cited most often. If you're not on this list — or if your competitors are — that's a concrete PR / linkbuilding target.
How to read this AEO ranking
Four things worth knowing before you act on the numbers above. These are the same definitions across every industry page — for category-specific observations, see the What we observed section above (where available) and the per-brand insights inline in the ranking.
Visibility = being named
A brand's visibility % is the share of AI answers that mention it by name in the response prose. This is who AI engines actively recommend to the buyer. More on visibility →
Citation rate = being trusted
Citation rate is the share of AI answers that include the brand's domain as a clickable source link. This is what the AI treats as authoritative evidence, different from being named. More on citation rate →
Top engine differs by brand
The "top engine" column shows which AI surface each brand performs best on. Big gaps between a brand's score across engines usually points to specific content or schema gaps. How AI engines pick sources →
AEO rankings move month to month
AI engines re-crawl and re-rank on shorter cycles than classical search. We re-audit every brand on this list at least every 90 days and refresh this page automatically. How AI search ranking works →
Run an AEO audit on your own insurance rating software brand
The brands above were curated from public market-leader lists. Want the same answer engine optimisation measurement against your own brand — including the queries you appear on, which competitors get named instead, and a prioritised fix list? Run a free preview.
Frequently asked about AEO for insurance rating software
Who leads AEO in Insurance rating software?
Majesco and Duck Creek share the top position with identical composite scores of 23.8, visibility of 12.5%, and citation rates of 50%, well ahead of all other brands in the category.
What sources does AI cite most for Insurance rating software research?
Google AI Mode anchors most heavily on review and analyst platforms including Gartner, G2, GetApp, SoftwareAdvice, and SoftwareWorld, alongside the owned domains of Majesco and Duck Creek.
Can a brand be cited by AI without appearing visibly in responses?
Yes. Earnix has a 0% visibility score but a 25% citation rate, showing that AI can draw on a brand as a source without naming it prominently in generated answers.
How concentrated is AEO performance in Insurance rating software?
Highly concentrated: the category average visibility is 1.9% and average citation is 7.5%, with only two brands holding composite scores above 8.8 across 20 tracked brands.
Which brands have seen the biggest recent AEO shifts?
Duck Creek and Send both moved from 0% to 12.5% visibility in the latest period, while Guidewire fell from 12.5% visibility to 0%, dropping four rank positions as a result.
Does having a strong review platform presence help AEO in this category?
The cited source data suggests it does: five of the eight top cited sources are third-party review or analyst platforms, indicating that AI responses in this category draw heavily from those domains.