AEO for influencer analytics tools: AI search visibility ranking
How AI search engines rank influencer analytics tools by visibility and citations. 20 brands measured quarterly across Google AI Mode: which brands the AI names in answers, which domains it cites as sources, and how the leaders compare. Influencer analytics platforms used to discover creators, evaluate audiences, detect fraud, benchmark performance, and measure creator campaign ROI. Composite score: 70% visibility (% of AI answers naming the brand) + 30% citation rate (% citing the brand's domain). Full methodology →
Download this AEO ranking as a PDF
We'll email it to you. One-off send — no list, no follow-up, no surprise marketing.
When buyers ask AI engines about Influencer analytics tools, Modash consistently emerges as the leading name. With a visibility percentage of 25.0, Modash is often mentioned alongside HypeAuditor and GRIN. These brands dominate discussions due to their proven track records in the industry and persistent innovation.
The rankings reflect the primary sources AI engines draw from the most, which include influee.co, modash.io, and influencer-hero.com. These domains are primarily aggregator and review sites, suggesting that tools getting cited frequently have extensive coverage and reviews, partly on third-party platforms. This widespread reference builds trust and perceived reliability.
For buyers evaluating this list, it's crucial to consider how AI engines prioritize recent reviews and third-party validation. Tools that regularly update features and have strong topical authority are likely to rank higher in responses. Choosing a brand that maintains high visibility across recognized platforms can suggest a solid reputation and active engagement with industry developments.
At a glance
What we observed in this category
Modash leads the influencer analytics tools category with a composite score of 43.8, ahead of HypeAuditor at 41.2 and GRIN at 32.5. Below those three, scores fall sharply, with Upfluence at 16.2 and everything from rank 8 downward sitting at zero. That gap between the top three and the rest is not marginal. It reflects a category where AEO authority is concentrating fast among a small cluster, leaving the majority of brands effectively invisible to Google AI Mode responses.
Meltwater Influencer Marketing presents the sharpest visibility-versus-citation split in the data. It holds zero visibility but a 62.5% citation rate, meaning AI responses reference it as a source without surfacing it as a named answer. HypeAuditor shows the inverse pattern: 37.5% visibility but only 50% citation, suggesting it appears in AI answers more often than it is trusted as a cited source. These divergences indicate that being named in an AI response and being cited as an authoritative reference are distinct AEO outcomes in this category.
Every brand in the top 10 anchors on Google AI Mode as its top engine, confirming that this single engine is the dominant surface for AEO performance in influencer analytics tools. The top cited sources list includes third-party domains such as influee.co, influencer-hero.com, and youtube.com alongside brand-owned domains like modash.io, grin.co, and meltwater.com. This pattern suggests Google AI Mode is drawing on review and comparison content, not only brand sites, when constructing answers about this category.
Movers & shakers since last refresh
Biggest visibility risers
-
GRIN 12% → 25% · rank #8 → #3+12pp
-
Traackr 0% → 12% · rank #11 → #6+12pp
-
Klear 0% → 12% · rank #12 → #7+12pp
Biggest visibility fallers
-
Upfluence 25% → 12% · rank #6 → #5-12pp
-
CreatorIQ 12% → 0% · rank #7 → #8-12pp
The AEO ranking
| # | Brand | Visibility | Citation | Top engine |
|---|---|---|---|---|
| 1 |
modash.io
|
25% | 88% | Google AI Mode |
Modash holds the highest citation rate in the category at 87.5%, more than double HypeAuditor's 50%, despite lower visibility at 25%, signalling strong source trust in Google AI Mode. |
||||
| 2 |
hypeauditor.com
|
38% | 50% | Google AI Mode |
HypeAuditor leads all brands on visibility at 37.5%, above the 6.2% category average, but its 50% citation rate trails Modash by 37.5 percentage points, indicating a named-but-less-trusted position. |
||||
| 3 |
grin.co
|
25% | 50% | Google AI Mode |
GRIN is the strongest mover in the data, rising five ranks from 8 to 3 with a 12.5 percentage point visibility gain and a 50 percentage point citation delta in the current period. |
||||
| 4 |
meltwater.com
|
0% | 62% | Google AI Mode |
Meltwater Influencer Marketing achieves a 62.5% citation rate with zero visibility, an outlier pattern suggesting AI uses its content as a reference source but does not surface it as a direct answer. |
||||
| 5 |
upfluence.com
|
12% | 25% | Google AI Mode |
Upfluence lost 12.5 percentage points of visibility versus the prior period, dropping to 12.5%, while its citation rate rose 25 points, reflecting a growing gap between source trust and answer presence. |
||||
| 6 |
traackr.com
|
12% | 0% | Google AI Mode |
| 7 |
klear.com
|
12% | 0% | Google AI Mode |
| 8 |
creatoriq.com
|
0% | 0% | Google AI Mode |
| 9 |
sproutsocial.com
|
0% | 0% | Google AI Mode |
| 10 |
influencity.com
|
0% | 0% | Google AI Mode |
| 11 |
impact.com
|
0% | 0% | Google AI Mode |
| 12 |
later.com
|
0% | 0% | Google AI Mode |
| 13 |
storyclash.com
|
0% | 0% | Google AI Mode |
| 14 |
creator.co
|
0% | 0% | Google AI Mode |
| 15 |
favikon.com
|
0% | 0% | Google AI Mode |
| 16 |
sproutsocial.com
|
0% | 0% | Google AI Mode |
| 17 |
captiv8.io
|
0% | 0% | Google AI Mode |
| 18 |
aspire.io
|
0% | 0% | Google AI Mode |
| 19 |
later.com
|
0% | 0% | Google AI Mode |
| 20 |
brandwatch.com
|
0% | 0% | Google AI Mode |
Sources AI engines trust in this category
Across the 8 buyer-intent queries we ran on influencer analytics tools, these are the domains Google AI Mode cited most often. If you're not on this list — or if your competitors are — that's a concrete PR / linkbuilding target.
How to read this AEO ranking
Four things worth knowing before you act on the numbers above. These are the same definitions across every industry page — for category-specific observations, see the What we observed section above (where available) and the per-brand insights inline in the ranking.
Visibility = being named
A brand's visibility % is the share of AI answers that mention it by name in the response prose. This is who AI engines actively recommend to the buyer. More on visibility →
Citation rate = being trusted
Citation rate is the share of AI answers that include the brand's domain as a clickable source link. This is what the AI treats as authoritative evidence, different from being named. More on citation rate →
Top engine differs by brand
The "top engine" column shows which AI surface each brand performs best on. Big gaps between a brand's score across engines usually points to specific content or schema gaps. How AI engines pick sources →
AEO rankings move month to month
AI engines re-crawl and re-rank on shorter cycles than classical search. We re-audit every brand on this list at least every 90 days and refresh this page automatically. How AI search ranking works →
Run an AEO audit on your own influencer analytics tools brand
The brands above were curated from public market-leader lists. Want the same answer engine optimisation measurement against your own brand — including the queries you appear on, which competitors get named instead, and a prioritised fix list? Run a free preview.
Frequently asked about AEO for influencer analytics tools
Who leads AEO in influencer analytics tools?
Modash leads on composite score at 43.8, driven by the highest citation rate in the category at 87.5%. HypeAuditor ranks second at 41.2, holding the top visibility score of 37.5%.
What sources does Google AI Mode cite most for influencer analytics tools?
The top cited sources include third-party sites such as influee.co, influencer-hero.com, and youtube.com alongside brand domains including modash.io, grin.co, and meltwater.com. This mix shows AI is anchoring on comparison and review content, not only official brand pages.
Can a brand be cited by AI without appearing in AI answers?
Yes. Meltwater Influencer Marketing has a 62.5% citation rate but zero visibility in this dataset, confirming that being used as a source and being surfaced as a named answer are separate AEO outcomes.
How concentrated is AEO performance in the influencer analytics tools category?
Heavily concentrated. The top three brands score between 32.5 and 43.8, while five of the top ten brands hold a composite score of zero, against a category average visibility of just 6.2%.
Which brands are gaining AEO ground in influencer analytics tools?
GRIN, Traackr, and Klear each rose five ranks in the current period. GRIN shows the strongest signal, adding 50 percentage points of citation rate alongside its visibility gain.
Does high visibility always mean high citation rate in this category?
No. HypeAuditor has the highest visibility at 37.5% but a citation rate of 50%, while Modash has the same visibility yet a citation rate of 87.5%, showing that visibility and citation measure different dimensions of AEO performance.