AEO for influencer analytics platforms: AI search visibility ranking
How AI search engines rank influencer analytics platforms by visibility and citations. 20 brands measured quarterly across Google AI Mode: which brands the AI names in answers, which domains it cites as sources, and how the leaders compare. Influencer analytics platforms used to evaluate creators, measure audience quality, benchmark campaigns, and improve ROI for influencer marketing programs. Composite score: 70% visibility (% of AI answers naming the brand) + 30% citation rate (% citing the brand's domain). Full methodology →
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When buyers turn to AI engines to find the best Influencer analytics platforms, Modash frequently emerges as the leader. It is named by AI engines in 25.0 percent of responses, illustrating its prominence in the industry. Other top brands like Meltwater and HypeAuditor also make notable appearances, though Modash distinctly stands out.
The cited rankings reflect sources AI engines often reference, including youtube.com, influencer-hero.com, and modash.io. These sources are primarily aggregator and review sites, indicating that they value user-generated content and widespread testimony. This emphasis on community feedback shapes the visibility of each brand in AI responses.
For a buyer, this ranking suggests focusing on recent reviews and third-party validations highlighted by AI engines. Considering the topical authority of each brand on specific subcategories is crucial. Acknowledging what AI engines prioritize can guide you in selecting a platform that has both established credibility and current relevance in the influencer analytics space.
At a glance
What we observed in this category
Modash leads the influencer analytics platform category with a composite score of 36.2, ahead of second-ranked Meltwater at 27.5 and a cluster of brands sitting at exactly 25.0. The gap between Modash and the field is driven by its visibility score of 25.0 percent combined with a citation rate of 62.5 percent, matching Meltwater on citations despite Meltwater's lower visibility of 12.5 percent. Both scores sit well above the category averages of 7.5 percent visibility and 11.2 percent citation, showing a pronounced concentration of AI presence at the top.
A clear divergence exists between named brands and cited brands across this category. CreatorIQ appears in 25.0 percent of responses but holds a 0.0 percent citation rate, meaning AI names it without linking to it as a source. IQfluence shows the inverse pattern, with 0.0 percent visibility but a 25.0 percent citation rate, indicating the AI pulls from its content without surfacing it as a recommended tool. This named-versus-trusted split is a structurally significant pattern across ranks 5 through 9.
Google AI Mode is the top engine for every brand in this dataset, making it the sole meaningful signal here. The top cited external sources include youtube.com, influencer-hero.com, influee.co, and reddit.com alongside platform domains like modash.io and meltwater.com. This suggests AI responses in this category anchor on third-party review and comparison content rather than brand-owned pages exclusively, with community and aggregator sources carrying notable weight in what gets cited.
Movers & shakers since last refresh
Biggest visibility risers
-
Upfluence 12% → 25% · rank #5 → #5+12pp
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CreatorIQ 12% → 25% · rank #8 → #6+12pp
-
Brandwatch 0% → 12% · rank #13 → #7+12pp
Biggest visibility fallers
-
HypeAuditor 38% → 25% · rank #1 → #3-12pp
-
Traackr 12% → 0% · rank #9 → #14-12pp
-
Klear 12% → 0% · rank #10 → #15-12pp
The AEO ranking
| # | Brand | Visibility | Citation | Top engine |
|---|---|---|---|---|
| 1 |
modash.io
|
25% | 62% | Google AI Mode |
Modash leads with a composite score of 36.2, more than 11 points above Meltwater, and its 62.5 percent citation rate is more than five times the category average of 11.2 percent. |
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| 2 |
meltwater.com
|
12% | 62% | Google AI Mode |
Meltwater matches Modash on citation rate at 62.5 percent but trails on visibility at 12.5 percent versus 25.0 percent, producing a composite score of 27.5 compared to Modash's 36.2. |
||||
| 3 |
hypeauditor.com
|
25% | 25% | Google AI Mode |
HypeAuditor scores 25.0 composite but has fallen from rank 1 previously, with visibility dropping 12.5 points even as its citation rate rose by 12.5 points in the same period. |
||||
| 4 |
grin.co
|
25% | 25% | Google AI Mode |
GRIN holds a composite score of 25.0 with equal visibility and citation rates of 25.0 percent each, showing no divergence between named and cited presence unlike several peers. |
||||
| 5 |
upfluence.com
|
25% | 12% | Google AI Mode |
Upfluence doubled its visibility from 12.5 to 25.0 percent period-over-period, but its citation rate of 12.5 percent remains below the 25.0 percent level held by GRIN and HypeAuditor. |
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| 6 |
creatoriq.com
|
25% | 0% | Google AI Mode |
| 7 |
brandwatch.com
|
12% | 0% | Google AI Mode |
| 8 |
iqfluence.io
|
0% | 25% | Google AI Mode |
| 9 |
aspire.io
|
0% | 12% | Google AI Mode |
| 10 |
creator.co
|
0% | 0% | Google AI Mode |
| 11 |
juliusworks.com
|
0% | 0% | Google AI Mode |
| 12 |
sproutsocial.com
|
0% | 0% | Google AI Mode |
| 13 |
sproutsocial.com
|
0% | 0% | Google AI Mode |
| 14 |
traackr.com
|
0% | 0% | Google AI Mode |
| 15 |
klear.com
|
0% | 0% | Google AI Mode |
| 16 |
later.com
|
0% | 0% | Google AI Mode |
| 17 |
later.com
|
0% | 0% | Google AI Mode |
| 18 |
heepsy.com
|
0% | 0% | Google AI Mode |
| 19 |
captiv8.io
|
0% | 0% | Google AI Mode |
| 20 |
influencity.com
|
0% | 0% | Google AI Mode |
Sources AI engines trust in this category
Across the 8 buyer-intent queries we ran on influencer analytics platforms, these are the domains Google AI Mode cited most often. If you're not on this list — or if your competitors are — that's a concrete PR / linkbuilding target.
How to read this AEO ranking
Four things worth knowing before you act on the numbers above. These are the same definitions across every industry page — for category-specific observations, see the What we observed section above (where available) and the per-brand insights inline in the ranking.
Visibility = being named
A brand's visibility % is the share of AI answers that mention it by name in the response prose. This is who AI engines actively recommend to the buyer. More on visibility →
Citation rate = being trusted
Citation rate is the share of AI answers that include the brand's domain as a clickable source link. This is what the AI treats as authoritative evidence, different from being named. More on citation rate →
Top engine differs by brand
The "top engine" column shows which AI surface each brand performs best on. Big gaps between a brand's score across engines usually points to specific content or schema gaps. How AI engines pick sources →
AEO rankings move month to month
AI engines re-crawl and re-rank on shorter cycles than classical search. We re-audit every brand on this list at least every 90 days and refresh this page automatically. How AI search ranking works →
Run an AEO audit on your own influencer analytics platforms brand
The brands above were curated from public market-leader lists. Want the same answer engine optimisation measurement against your own brand — including the queries you appear on, which competitors get named instead, and a prioritised fix list? Run a free preview.
Frequently asked about AEO for influencer analytics platforms
Who leads AI visibility in influencer analytics platforms?
Modash leads with a composite score of 36.2 and a citation rate of 62.5 percent, both well above the category averages of 7.5 percent visibility and 11.2 percent citation. Meltwater ranks second at 27.5 composite, also at 62.5 percent citation but with lower visibility of 12.5 percent.
Which brands are named by AI but not cited as sources in this category?
CreatorIQ has 25.0 percent visibility but a 0.0 percent citation rate, meaning it appears in AI responses but its domain is not used as a reference source. Brandwatch shows the same pattern with 12.5 percent visibility and 0.0 percent citations.
Are there any brands cited by AI that don't appear in its recommendations?
Yes. IQfluence has a 0.0 percent visibility score but a 25.0 percent citation rate, and Aspire has 0.0 percent visibility with a 12.5 percent citation rate, indicating AI draws on their content without naming them as recommended platforms.
What sources does AI cite most for influencer analytics platform research?
The top cited sources include youtube.com, influencer-hero.com, influee.co, modash.io, meltwater.com, and reddit.com, showing a mix of third-party comparison sites, community content, and brand-owned domains.
Which brands have gained the most AI visibility recently in this category?
Upfluence, CreatorIQ, and Brandwatch each gained 12.5 percentage points in visibility in the most recent period. Brandwatch made the largest rank jump, moving from position 13 to position 7.
Which engine dominates AI visibility for influencer analytics platforms?
Google AI Mode is listed as the top engine for every brand in the dataset, making it the primary driver of AI visibility across this entire category.