Incident response services: AI search visibility ranking (2026)
How AI search engines rank incident response services by visibility and citations. 20 brands measured monthly across Google AI Mode: which brands the AI names in answers, which domains it cites as sources, and how the leaders compare. Incident response services that help organizations investigate breaches, contain threats, recover operations, and improve resilience after cyber incidents. Composite score: 70% visibility (% of AI answers naming the brand) + 30% citation rate (% citing the brand's domain). Full methodology →
Refreshed Jun 18, 2026Download this ranking as a PDF
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At a glance
What we observed in this categoryauto-generated
Kroll and SentinelOne share the top composite score of 20.0, with identical visibility of 12.5% and citation rates of 37.5% each. CrowdStrike holds the highest raw visibility at 25.0% but carries a citation rate of 0.0%, pushing its composite to 17.5%. The gap between the top three and everyone else is stark: brands ranked four through ten collectively score 8.8 or below, with seven of the twenty tracked brands sitting at a composite of exactly zero.
CrowdStrike illustrates a clear divergence between being named and being trusted as a source. Despite leading all brands on visibility at 25.0%, AI Mode never cites its domain, suggesting the model references it in narrative but does not anchor supporting evidence there. Kroll and SentinelOne, by contrast, convert their 12.5% visibility into 37.5% citation rates each, meaning their domains are treated as authoritative references rather than just named entities. Arctic Wolf and Sygnia show the inverse pattern, reaching 12.5% citation with zero visibility.
Google AI Mode is the dominant engine across all twenty brands, with every top-cited source in the category resolved through that single engine. The top cited external sources are youtube.com and gartner.com, followed directly by sentinelone.com and kroll.com as brand-owned domains, confirming those two properties have genuine source authority. Cynomi, AWS, Arctic Wolf, and atlassystems.com also appear in the cited source list, suggesting AI Mode draws on a broader mix of vendor and platform content when forming responses in this category.
Movers & shakers since last refresh
Biggest visibility risers
-
CrowdStrike 0% → 25% · rank #0 → #3+25pp
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Kroll 0% → 12% · rank #0 → #1+12pp
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SentinelOne 0% → 12% · rank #0 → #2+12pp
The ranking
| # | Brand | Visibility | Citation | Top engine |
|---|---|---|---|---|
| 1 |
kroll.com
|
12% | 38% | Google AI Mode |
Kroll ties SentinelOne at a composite score of 20.0, with a 37.5% citation rate far exceeding the category average of 5.0%, and its domain appears directly in the top cited sources list. |
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| 2 |
sentinelone.com
|
12% | 38% | Google AI Mode |
SentinelOne matches Kroll on every key metric, posting 12.5% visibility and 37.5% citations, with its domain listed among the top cited sources, placing it well above all other peers. |
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| 3 |
crowdstrike.com
|
25% | 0% | Google AI Mode |
CrowdStrike leads all brands on visibility at 25.0%, double any competitor, but its 0.0% citation rate prevents it from converting that presence into source authority. |
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| 4 |
unit42.paloaltonetworks.com
|
12% | 0% | Google AI Mode |
Unit 42 posts 12.5% visibility matching the top two brands but records a 0.0% citation rate, placing its composite at 8.8, roughly half the score of Kroll and SentinelOne. |
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| 5 |
arcticwolf.com
|
0% | 12% | Google AI Mode |
Arctic Wolf achieves 12.5% citation despite 0.0% visibility, appearing in the top cited sources list while never being named in AI responses, a rare inverse pattern in this category. |
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| 6 |
sygnia.co
|
0% | 12% | Google AI Mode |
| 7 |
mandiant.com
|
0% | 0% | Google AI Mode |
| 8 |
secureworks.com
|
0% | 0% | Google AI Mode |
| 9 |
nccgroup.com
|
0% | 0% | Google AI Mode |
| 10 |
guidepointsecurity.com
|
0% | 0% | Google AI Mode |
| 11 |
rapid7.com
|
0% | 0% | Google AI Mode |
| 12 |
sophos.com
|
0% | 0% | Google AI Mode |
| 13 |
trustwave.com
|
0% | 0% | Google AI Mode |
| 14 |
deloitte.com
|
0% | 0% | Google AI Mode |
| 15 |
ibm.com
|
0% | 0% | Google AI Mode |
| 16 |
kpmg.com
|
0% | 0% | Google AI Mode |
| 17 |
optiv.com
|
0% | 0% | Google AI Mode |
| 18 |
talosintelligence.com
|
0% | 0% | Google AI Mode |
| 19 |
areteir.com
|
0% | 0% | Google AI Mode |
| 20 |
cybereason.com
|
0% | 0% | Google AI Mode |
Sources AI engines trust in this category
Across the 8 buyer-intent queries we ran on incident response services, these are the domains Google AI Mode cited most often. If you're not on this list — or if your competitors are — that's a concrete PR / linkbuilding target.
How to read this ranking
Four things worth knowing before you act on the numbers above. These are the same definitions across every industry page — for category-specific observations, see the What we observed section above (where available) and the per-brand insights inline in the ranking.
Visibility = being named
A brand's visibility % is the share of AI answers that mention it by name in the response prose. This is who AI engines actively recommend to the buyer.
Citation rate = being trusted
Citation rate is the share of AI answers that include the brand's domain as a clickable source link. This is what the AI treats as authoritative evidence — different from being named.
Top engine differs by brand
The "top engine" column shows which AI surface each brand performs best on. Big gaps between a brand's score across engines usually points to specific content or schema gaps.
Rankings move month to month
AI engines re-crawl and re-rank on shorter cycles than classical search. We re-audit every brand on this list at least every 30 days and refresh this page automatically.
Get your own incident response services brand audited
The brands above were curated from public market-leader lists. Want the same measurement against your own brand — including the queries you appear on, which competitors get named instead, and a prioritised fix list? Run a free preview.
Frequently asked about incident response services AI visibility
Who leads AI visibility in incident response services?
CrowdStrike leads on raw visibility at 25.0%, but Kroll and SentinelOne lead on composite score at 20.0 each, driven by their 37.5% citation rates. The category average visibility is only 3.1%, making all three standouts.
Which incident response brands are most cited as sources by Google AI Mode?
Kroll and SentinelOne are the only brand-owned domains appearing in the top cited sources list for this category. Both record a 37.5% citation rate, far above the category average of 5.0%.
What external sources does Google AI Mode anchor on most for incident response queries?
YouTube and Gartner rank as the top two cited sources in this category, followed by sentinelone.com and kroll.com as vendor-owned properties. Cynomi, AWS, Arctic Wolf, and atlassystems.com also appear in the cited source set.
Can a brand have high visibility but low citation in this category?
Yes. CrowdStrike is the clearest example, holding 25.0% visibility but a 0.0% citation rate, meaning AI Mode references the brand by name but does not link to its domain as an evidence source.
How many incident response brands have zero AI visibility and zero citations?
Four of the ten ranked brands, Mandiant, Secureworks, NCC Group, and GuidePoint Security, score 0.0% on both visibility and citation, giving them a composite score of zero.
Which engine drives AI visibility for incident response services?
Google AI Mode is the top engine for every brand in the dataset. No other engine appears as a primary driver across any of the twenty tracked brands.