Incident response platforms: AI search visibility ranking (2026)
How AI search engines rank incident response platforms by visibility and citations. 20 brands measured monthly across Google AI Mode: which brands the AI names in answers, which domains it cites as sources, and how the leaders compare. Security and operations platforms used to coordinate investigations, automate response steps, and manage incident workflows under pressure. Composite score: 70% visibility (% of AI answers naming the brand) + 30% citation rate (% citing the brand's domain). Full methodology →
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When buyers ask AI engines about Incident response platforms, Rootly is frequently identified as the leader, with ChatGPT and other AI mentioning it 37.5% of the time. Other notable brands include PagerDuty and Tines. Rootly's dominant presence in AI responses is a key factor for those evaluating these tools.
The rankings are heavily influenced by sources like youtube.com and rootly.com, which highlights the importance of multimedia and official sites in shaping AI responses. The presence of sources like cybertriage.com and knowbe4.com, indicates a blend of educational and vendor-specific content influencing rankings.
For buyers reading this page, the rankings suggest focusing on recent reviews and third-party validation, both of which are emphasized by AI engines. Consider how these platforms are perceived in updated, authoritative contexts, especially on recognized domains, to make a well-informed choice.
At a glance
What we observed in this category
Rootly leads the incident response platforms category with a composite score of 41.2, visibility of 37.5%, and a citation rate of 50%. The category average visibility sits at just 3.8%, meaning Rootly is running at nearly ten times the average. PagerDuty holds second place at 25% visibility but scores a composite of only 17.5. The gap between rank one and rank two is substantial, and the drop to rank three (Tines at 12.5%) confirms that meaningful AI presence is concentrated in very few brands.
PagerDuty presents the clearest divergence between visibility and citation in this dataset. It is named in 25% of AI responses but carries a 0% citation rate, meaning Google AI Mode references it without linking to its domain. By contrast, Cortex XSOAR and xMatters both sit at 0% visibility yet each holds a 12.5% citation rate, indicating they are cited as sources without being named as recommended platforms. This visibility-citation inversion affects at least three of the top five brands and signals that being named and being trusted as a source are separate outcomes in this category.
Google AI Mode is the top engine across all ranked brands without exception, confirming that this category's AI visibility landscape is anchored entirely in one engine. The top cited sources list includes rootly.com alongside non-brand domains such as youtube.com, cybertriage.com, knowbe4.com, and alertops.com. The presence of youtube.com at the top of cited sources suggests Google AI Mode is drawing on video content as reference material. SIRP and FireHydrant each fell three rank positions and dropped to 0% visibility, while Rootly and PagerDuty rose from 0% visibility in the prior period.
Movers & shakers since last refresh
Biggest visibility risers
-
Rootly 0% → 38% · rank #1 → #1+38pp
-
PagerDuty 0% → 25% · rank #5 → #2+25pp
Biggest visibility fallers
-
SIRP 12% → 0% · rank #3 → #6-12pp
-
FireHydrant 12% → 0% · rank #4 → #7-12pp
The ranking
| # | Brand | Visibility | Citation | Top engine |
|---|---|---|---|---|
| 1 |
rootly.com
|
38% | 50% | Google AI Mode |
Rootly leads with 37.5% visibility and a 50% citation rate, both the highest in the category and far above the 3.8% and 4.4% category averages respectively. |
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| 2 |
pagerduty.com
|
25% | 0% | Google AI Mode |
PagerDuty holds 25% visibility but a 0% citation rate, the starkest visibility-to-citation gap among the top five brands in this dataset. |
||||
| 3 |
tines.com
|
12% | 12% | Google AI Mode |
Tines is the only brand outside the top two with any visibility, sitting at 12.5% for both visibility and citation, showing balanced but limited AI presence. |
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| 4 |
paloaltonetworks.com
|
0% | 12% | Google AI Mode |
Cortex XSOAR records 0% visibility but a 12.5% citation rate, meaning Google AI Mode cites its domain as a source without naming it as a platform. |
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| 5 |
xmatters.com
|
0% | 12% | Google AI Mode |
xMatters mirrors Cortex XSOAR exactly with 0% visibility and 12.5% citation, sharing the same composite score of 3.8 and the same citation-without-naming pattern. |
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| 6 |
sirp.io
|
0% | 0% | Google AI Mode |
| 7 |
firehydrant.com
|
0% | 0% | Google AI Mode |
| 8 |
splunk.com
|
0% | 0% | Google AI Mode |
| 9 |
servicenow.com
|
0% | 0% | Google AI Mode |
| 10 |
dflabs.com
|
0% | 0% | Google AI Mode |
| 11 |
torq.io
|
0% | 0% | Google AI Mode |
| 12 |
google.com
|
0% | 0% | Google AI Mode |
| 13 |
swimlane.com
|
0% | 0% | Google AI Mode |
| 14 |
blinkops.com
|
0% | 0% | Google AI Mode |
| 15 |
ibm.com
|
0% | 0% | Google AI Mode |
| 16 |
d3security.com
|
0% | 0% | Google AI Mode |
| 17 |
rapid7.com
|
0% | 0% | Google AI Mode |
| 18 |
reliaquest.com
|
0% | 0% | Google AI Mode |
| 19 |
bigpanda.io
|
0% | 0% | Google AI Mode |
| 20 |
shoreline.io
|
0% | 0% | Google AI Mode |
Sources AI engines trust in this category
Across the 8 buyer-intent queries we ran on incident response platforms, these are the domains Google AI Mode cited most often. If you're not on this list — or if your competitors are — that's a concrete PR / linkbuilding target.
How to read this ranking
Four things worth knowing before you act on the numbers above. These are the same definitions across every industry page — for category-specific observations, see the What we observed section above (where available) and the per-brand insights inline in the ranking.
Visibility = being named
A brand's visibility % is the share of AI answers that mention it by name in the response prose. This is who AI engines actively recommend to the buyer. More on visibility →
Citation rate = being trusted
Citation rate is the share of AI answers that include the brand's domain as a clickable source link. This is what the AI treats as authoritative evidence, different from being named. More on citation rate →
Top engine differs by brand
The "top engine" column shows which AI surface each brand performs best on. Big gaps between a brand's score across engines usually points to specific content or schema gaps. How AI engines pick sources →
Rankings move month to month
AI engines re-crawl and re-rank on shorter cycles than classical search. We re-audit every brand on this list at least every 30 days and refresh this page automatically. How AI search ranking works →
Get your own incident response platforms brand audited
The brands above were curated from public market-leader lists. Want the same measurement against your own brand — including the queries you appear on, which competitors get named instead, and a prioritised fix list? Run a free preview.
Frequently asked about incident response platforms AI visibility
Who leads AI visibility in the incident response platforms category?
Rootly leads with a composite score of 41.2, 37.5% visibility, and a 50% citation rate, which is roughly ten times the category average visibility of 3.8%.
What sources does Google AI Mode cite most for incident response platform research?
The top cited sources include youtube.com, rootly.com, cybertriage.com, knowbe4.com, alertops.com, ilert.com, computerforensicslab.co.uk, and cynet.com, with youtube.com ranking first in the list.
Which brands are named in AI responses but not cited as sources?
PagerDuty is the clearest example, appearing in 25% of AI responses but holding a 0% citation rate, meaning Google AI Mode mentions it without linking to pagerduty.com.
Which brands are cited as sources but not named as recommended platforms?
Cortex XSOAR and xMatters both show 0% visibility alongside a 12.5% citation rate each, indicating their domains are referenced without those brands being surfaced as named recommendations.
Which brands have lost AI visibility most recently in this category?
SIRP and FireHydrant each fell three rank positions and dropped from 12.5% to 0% visibility in the most recent period, with no corresponding change in their citation rates.
How concentrated is AI visibility across the incident response platforms category?
Visibility is heavily concentrated, with Rootly and PagerDuty together accounting for 62.5% of all visibility while 15 of the 20 tracked brands hold a composite score of zero.