AEO Rankings · Security

AEO for identity proofing software: AI search visibility ranking

By monitoraeo Last updated August 01, 2026 Refreshed every 30 days

How AI search engines rank identity proofing software by visibility and citations. 20 brands measured monthly across Google AI Mode: which brands the AI names in answers, which domains it cites as sources, and how the leaders compare. Identity proofing software used to verify users with document checks, biometrics, database validation, and fraud signals during onboarding and authentication. Composite score: 70% visibility (% of AI answers naming the brand) + 30% citation rate (% citing the brand's domain). Full methodology →

11%

Avg visibility across category

Avg citation rate

20/20

Brands successfully audited

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When buyers inquire about Identity proofing software, AI engines overwhelmingly point to Persona as the category leader, with a notable visibility percentage of 62.5. Other prominent brands that frequently appear in discussions include Sumsub and iDenfy. This suggests that Persona maintains a strong presence in AI-generated contexts focused on security solutions.

The rankings are heavily influenced by the sources AI engines draw from, such as vouched.id, gartner.com, and g2.com. Notably, g2.com and other aggregator/review sites contribute significantly to these rankings by offering comprehensive evaluations across multiple brands, adding a layer of credibility through aggregated user reviews and expert insights.

For buyers, the clear implication is to consider brands like Persona that consistently receive high visibility, underscoring their topical authority. Factors such as recent reviews and third-party validations are crucial, as AI engines prioritize platforms like vouched.id and gartner.com, which specifically focus on in-depth assessments of security software, including identity proofing.

At a glance

Category leader Persona 62% visibility · named in 5 of 8 AI answers

Most cited brand iDenfy 38% citation rate · the AI's most-trusted source brand in identity proofing software

Top cited domain vouched.id Referenced by AI across the identity proofing software query set — the highest-leverage PR target in this category

Visibility spread 62pp Gap between top and bottom of the ranking · 11 brands at 0% (invisible to the AI)

What we observed in this category

Persona leads the identity proofing software category by a substantial margin, holding 62.5% visibility against a category average of 10.6%. Sumsub sits second at 37.5%, having risen five rank positions from its previous audit. The gap between Persona and every other brand is significant: the next closest competitor, Sumsub, trails by 25 percentage points, and ranks three through five cluster between 12.5% and 25%. This concentration at the top suggests AI responses in this category default heavily to a small number of brands.

A striking divergence exists between visibility and citation across this category. Persona and Sumsub hold the top two visibility positions yet both record 0% citation rates. iDenfy sits third in rank but achieves the highest citation rate in the top five at 37.5%, despite only 12.5% visibility. AU10TIX appears in citations at 12.5% while recording zero visibility. This pattern shows that being named frequently in AI responses does not guarantee being cited as a source, and the brands AI trusts as references differ from those it mentions most often.

Google AI Mode is the top engine for every brand in this dataset, indicating the category's AI visibility landscape is almost entirely shaped by a single engine. The top cited external sources include gartner.com and g2.com, alongside specialist and niche domains such as vouched.id, regulaforensics.com, ondato.com, and binderr.com. iDenfy's own domain appears in the cited sources list, which likely contributes to its elevated citation rate despite lower overall visibility. Reddit also features as a cited source, suggesting AI Mode draws on community discussion when answering queries in this category.

Movers & shakers since last refresh

Biggest visibility risers

Persona 25% → 62% · rank #1 → #1
+38pp
Sumsub 12% → 38% · rank #7 → #2
+25pp
iDenfy 0% → 12% · rank #5 → #3
+12pp

Biggest visibility fallers

Jumio 25% → 12% · rank #3 → #7
-12pp

The AEO ranking

#	Brand	Visibility	Citation	Top engine
1	Persona withpersona.com	62%	0%	Google AI Mode
Persona leads with 62.5% visibility, nearly 52 points above the 10.6% category average, but its 0% citation rate means it is named without being sourced.
2	Sumsub sumsub.com	38%	0%	Google AI Mode
Sumsub rose five rank positions to second place, tripling its visibility from 12.5% to 37.5%, yet still records a 0% citation rate matching its previous period.
3	iDenfy idenfy.com	12%	38%	Google AI Mode
iDenfy holds the highest citation rate among the top five at 37.5%, despite visibility of only 12.5%, and its own domain appears in the category's top cited sources list.
4	Onfido onfido.com	25%	0%	Google AI Mode
Onfido sits joint fourth with 25% visibility and 0% citations, matching Veriff exactly on both metrics and falling behind iDenfy on composite score despite higher visibility.
5	Veriff veriff.com	25%	0%	Google AI Mode
Veriff shares an identical composite score of 17.5 with Onfido, with 25% visibility and 0% citations, offering no differentiation from rank four in AI response patterns.
6	Entrust entrust.com	12%	12%	Google AI Mode
7	Jumio jumio.com	12%	0%	Google AI Mode
8	Trulioo trulioo.com	12%	0%	Google AI Mode
9	Socure socure.com	12%	0%	Google AI Mode
10	AU10TIX au10tix.com	0%	12%	Google AI Mode
11	ID.me id.me	0%	0%	Google AI Mode
12	Mitek miteksystems.com	0%	0%	Google AI Mode
13	Prove prove.com	0%	0%	Google AI Mode
14	Incode incode.com	0%	0%	Google AI Mode
15	Signicat signicat.com	0%	0%	Google AI Mode
16	Yoti yoti.com	0%	0%	Google AI Mode
17	GBG gbgplc.com	0%	0%	Google AI Mode
18	Shufti Pro shuftipro.com	0%	0%	Google AI Mode
19	authID authid.ai	0%	0%	Google AI Mode
20	TrustID trustid.co.uk	0%	0%	Google AI Mode

Sources AI engines trust in this category

Across the 8 buyer-intent queries we ran on identity proofing software, these are the domains Google AI Mode cited most often. If you're not on this list — or if your competitors are — that's a concrete PR / linkbuilding target.

vouched.idgartner.comregulaforensics.comg2.comondato.combinderr.comreddit.comidenfy.com

How to read this AEO ranking

Four things worth knowing before you act on the numbers above. These are the same definitions across every industry page — for category-specific observations, see the What we observed section above (where available) and the per-brand insights inline in the ranking.

Visibility = being named

A brand's visibility % is the share of AI answers that mention it by name in the response prose. This is who AI engines actively recommend to the buyer. More on visibility →

Citation rate = being trusted

Citation rate is the share of AI answers that include the brand's domain as a clickable source link. This is what the AI treats as authoritative evidence, different from being named. More on citation rate →

Top engine differs by brand

The "top engine" column shows which AI surface each brand performs best on. Big gaps between a brand's score across engines usually points to specific content or schema gaps. How AI engines pick sources →

AEO rankings move month to month

AI engines re-crawl and re-rank on shorter cycles than classical search. We re-audit every brand on this list at least every 30 days and refresh this page automatically. How AI search ranking works →

Run an AEO audit on your own identity proofing software brand

The brands above were curated from public market-leader lists. Want the same answer engine optimisation measurement against your own brand — including the queries you appear on, which competitors get named instead, and a prioritised fix list? Run a free preview.

Audit your identity proofing software brand → Browse all AEO rankings Methodology →

Frequently asked about AEO for identity proofing software

Who leads AI visibility in identity proofing software?

Persona leads with 62.5% visibility, well ahead of second-placed Sumsub at 37.5%. The category average is only 10.6%, making Persona's position a significant outlier.

Which identity proofing brands are most cited by AI, not just named?

iDenfy has the highest citation rate among ranked brands at 37.5%, despite low visibility of 12.5%. AU10TIX is cited at 12.5% while recording zero visibility, showing citations and mentions do not align.

What sources does AI cite most for identity proofing software research?

The top cited sources include gartner.com, g2.com, vouched.id, regulaforensics.com, ondato.com, binderr.com, reddit.com, and idenfy.com. This mix of analyst, review, niche, and community sources shapes how AI answers category queries.

Which engine dominates AI visibility in this category?

Google AI Mode is the top engine for every brand in the dataset, meaning the entire category's AI visibility landscape is currently driven by a single engine.

Which brands have gained the most AI visibility recently in this category?

Persona added 37.5 percentage points of visibility and Sumsub added 25 points, with Sumsub climbing five rank positions. iDenfy also entered visibility from zero in the previous period.

Which previously prominent identity proofing brand has lost AI visibility?

Jumio fell four rank positions from third to seventh, losing 12.5 percentage points of visibility, making it the only brand recorded as a significant faller in this audit period.