Identity and access management software: AI search visibility ranking (2026)
How AI search engines rank identity and access management software by visibility and citations. 20 brands measured monthly across Google AI Mode: which brands the AI names in answers, which domains it cites as sources, and how the leaders compare. Identity platforms used to manage authentication, authorization, SSO, provisioning, and secure workforce access across applications, devices, and infrastructure. Composite score: 70% visibility (% of AI answers naming the brand) + 30% citation rate (% citing the brand's domain). Full methodology →
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At a glance
What we observed in this categoryauto-generated
Okta leads the IAM category with a visibility score of 37.5%, more than triple JumpCloud's 25.0% and nearly seven times the category average of 5.6%. This gap is significant because it means AI Mode surfaces Okta in response to the majority of relevant queries while most competitors — including enterprise-grade players like Microsoft Entra ID and Ping Identity, both at 12.5% visibility — are present in only a fraction of responses. Cisco Duo and CyberArk Workforce Identity register 0.0% visibility, meaning AI Mode effectively excludes them from buyer consideration entirely.
The most striking divergence between visibility and citation belongs to miniOrange, which holds just 12.5% visibility yet commands a 62.5% citation rate — the highest in the category by a wide margin. This means AI frequently links to miniOrange's content as a source even when not naming it as a recommended brand. Inversely, JumpCloud appears in 25.0% of responses but receives zero citations, suggesting AI describes it verbally without anchoring on its owned content. Okta's citation rate of 12.5% is modest relative to its visibility dominance, indicating AI narrates about Okta more than it references it.
The top cited sources in this category reveal that Google AI Mode is anchoring heavily on third-party and community content rather than vendor-owned domains. infisign.ai and identitymanagementinstitute.org appear alongside reddit.com, linkedin.com, and youtube.com as primary citation sources — indicating AI is drawing on informational and community-generated content to construct IAM answers. miniorange.com is the only brand domain appearing in the top cited sources list, which directly explains its outsized 62.5% citation rate relative to peers and suggests content structure on that domain aligns closely with the signals Google AI Mode prioritises.
Movers & shakers since last refresh
Biggest visibility risers
-
Okta 0% → 38% · rank #0 → #1+38pp
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JumpCloud 0% → 25% · rank #0 → #3+25pp
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miniOrange 0% → 12% · rank #0 → #2+12pp
The ranking
| # | Brand | Visibility | Citation | Top engine |
|---|---|---|---|---|
| 1 |
okta.com
|
38% | 12% | Google AI Mode |
Okta's 37.5% visibility score is 6.7x the 5.6% category average, but its low 12.5% citation rate shows AI describes it without consistently linking to its domain. |
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| 2 |
miniorange.com
|
12% | 62% | Google AI Mode |
miniOrange's 62.5% citation rate is the category's highest despite only 12.5% visibility, meaning AI trusts its content as a source far more than it names it as a product. |
||||
| 3 |
jumpcloud.com
|
25% | 0% | Google AI Mode |
JumpCloud achieves 25.0% visibility — second only to Okta — yet records a 0.0% citation rate, indicating AI references the brand narratively without linking to jumpcloud.com. |
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| 4 |
microsoft.com
|
12% | 12% | Google AI Mode |
Microsoft Entra ID sits at 12.5% visibility and 12.5% citation, the only brand outside the top 2 where both scores align, suggesting consistent but limited AI presence. |
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| 5 |
pingidentity.com
|
12% | 0% | Google AI Mode |
Ping Identity matches Microsoft Entra ID's 12.5% visibility but drops to 0.0% citations, leaving it with a composite score of 8.8 versus Entra ID's 12.5. |
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| 6 |
sailpoint.com
|
12% | 0% | Google AI Mode |
| 7 |
onelogin.com
|
0% | 12% | Google AI Mode |
| 8 |
saviynt.com
|
0% | 12% | Google AI Mode |
| 9 |
duo.com
|
0% | 0% | Google AI Mode |
| 10 |
cyberark.com
|
0% | 0% | Google AI Mode |
| 11 |
auth0.com
|
0% | 0% | Google AI Mode |
| 12 |
forgerock.com
|
0% | 0% | Google AI Mode |
| 13 |
rsa.com
|
0% | 0% | Google AI Mode |
| 14 |
ibm.com
|
0% | 0% | Google AI Mode |
| 15 |
cloud.google.com
|
0% | 0% | Google AI Mode |
| 16 |
keycloak.org
|
0% | 0% | Google AI Mode |
| 17 |
vmware.com
|
0% | 0% | Google AI Mode |
| 18 |
thalesgroup.com
|
0% | 0% | Google AI Mode |
| 19 |
oracle.com
|
0% | 0% | Google AI Mode |
| 20 |
secureauth.com
|
0% | 0% | Google AI Mode |
Sources AI engines trust in this category
Across the 8 buyer-intent queries we ran on identity and access management software, these are the domains Google AI Mode cited most often. If you're not on this list — or if your competitors are — that's a concrete PR / linkbuilding target.
How to read this ranking
Four things worth knowing before you act on the numbers above. These are the same definitions across every industry page — for category-specific observations, see the What we observed section above (where available) and the per-brand insights inline in the ranking.
Visibility = being named
A brand's visibility % is the share of AI answers that mention it by name in the response prose. This is who AI engines actively recommend to the buyer.
Citation rate = being trusted
Citation rate is the share of AI answers that include the brand's domain as a clickable source link. This is what the AI treats as authoritative evidence — different from being named.
Top engine differs by brand
The "top engine" column shows which AI surface each brand performs best on. Big gaps between a brand's score across engines usually points to specific content or schema gaps.
Rankings move month to month
AI engines re-crawl and re-rank on shorter cycles than classical search. We re-audit every brand on this list at least every 30 days and refresh this page automatically.
Get your own identity and access management software brand audited
The brands above were curated from public market-leader lists. Want the same measurement against your own brand — including the queries you appear on, which competitors get named instead, and a prioritised fix list? Run a free preview.
Frequently asked about identity and access management software AI visibility
Who leads AI visibility in identity and access management software?
Okta leads with 37.5% visibility, more than triple the second-ranked JumpCloud at 25.0% and nearly seven times the 5.6% category average.
Which IAM brand is cited most often by Google AI Mode?
miniOrange has the highest citation rate in the category at 62.5%, despite having only 12.5% visibility — and is the only brand domain appearing in the top cited sources list.
What sources does Google AI Mode anchor on most for IAM research?
AI Mode primarily cites third-party and community sources including infisign.ai, reddit.com, linkedin.com, youtube.com, and identitymanagementinstitute.org, with miniorange.com the sole brand-owned domain in the top cited list.
Are any major IAM brands effectively invisible in Google AI Mode?
Yes — Cisco Duo and CyberArk Workforce Identity both score 0.0% on visibility and citation, meaning AI Mode does not mention or link to them in any audited responses.
Which IAM brands have high visibility but low citation, and what does that indicate?
JumpCloud (25.0% visibility, 0.0% citation) and Okta (37.5% visibility, 12.5% citation) are described verbally by AI but rarely cited as sources, suggesting their content structure is not aligned with AI citation signals.
How concentrated is AI visibility in the IAM category?
Visibility is highly concentrated: the top 3 brands — Okta, JumpCloud, and miniOrange — account for 75.0% combined visibility against a 5.6% category average, while 4 of the top 10 brands score 0.0%.