Identity and access management software: AI search visibility ranking (2026)
How AI search engines rank identity and access management software by visibility and citations. 20 brands measured monthly across Google AI Mode: which brands the AI names in answers, which domains it cites as sources, and how the leaders compare. Identity platforms used to manage authentication, authorization, SSO, provisioning, and secure workforce access across applications, devices, and infrastructure. Composite score: 70% visibility (% of AI answers naming the brand) + 30% citation rate (% citing the brand's domain). Full methodology →
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When buyers inquire about Identity and access management software, AI engines consistently highlight Okta as a leader. With a commanding visibility of 50.0%, Okta is frequently mentioned alongside other top brands like Microsoft Entra ID and JumpCloud. These brands often dominate discussions, showcasing their prominence in the field.
The reasons behind these rankings lie in the sources AI engines frequently cite, such as YouTube, MiniOrange, and Reddit. These are often aggregator and review sites, indicating a reliance on broad community feedback and popular opinion. This approach helps paint a real-world usage picture and positions leaders based on both utility and reputation.
For buyers navigating this page, consider that AI engines prioritize recent reviews and third-party validation. This suggests that products standing out in these discussions offer up-to-date solutions and authoritative standing in specific areas of Identity and access management. Thus, opting for brands highly regarded by these engines might ensure a choice aligned with current industry standards.
At a glance
What we observed in this category
Okta and Microsoft Entra ID share the top position in AI visibility for identity and access management software, both scoring 50.0% visibility and a composite score of 38.8. The next closest brand, JumpCloud, sits at 37.5% visibility, creating a meaningful gap between the top tier and the rest of the 20-brand field. The category average visibility is just 10.0%, meaning the top two brands appear five times more frequently than the typical brand in AI-generated responses.
MiniOrange presents the sharpest divergence between visibility and citation in this category. It holds 0.0% visibility, meaning AI responses rarely name it unprompted, yet it carries a 75.0% citation rate, the highest in the dataset. OneLogin shows the inverse pattern, appearing in 25.0% of responses but receiving zero citations. This split signals that being named in AI answers and being trusted as a source are distinct outcomes that do not move together in this category.
Google AI Mode is the dominant or sole engine driving performance for every brand in this dataset. The top cited sources include youtube.com, miniorange.com, reddit.com, and a cluster of smaller specialist domains such as guptadeepak.com, idmworks.com, and securends.com. The presence of non-vendor, community, and tutorial sources alongside brand-owned domains suggests Google AI Mode is anchoring its IAM responses on a broad mix of third-party and user-generated content rather than vendor documentation alone.
Movers & shakers since last refresh
Biggest visibility risers
-
Microsoft Entra ID 12% → 50% · rank #4 → #2+38pp
-
OneLogin 0% → 25% · rank #7 → #5+25pp
-
Okta 38% → 50% · rank #1 → #1+12pp
Biggest visibility fallers
-
miniOrange 12% → 0% · rank #2 → #4-12pp
The ranking
| # | Brand | Visibility | Citation | Top engine |
|---|---|---|---|---|
| 1 |
okta.com
|
50% | 12% | Google AI Mode |
Okta leads the category at 50.0% visibility, five times the 10.0% category average, and has grown visibility by 12.5 points since the previous period while holding its citation rate steady at 12.5%. |
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| 2 |
microsoft.com
|
50% | 12% | Google AI Mode |
Microsoft Entra ID matches Okta exactly at 50.0% visibility and 12.5% citation, but is the biggest riser in the dataset, climbing from 12.5% to 50.0% visibility across periods. |
||||
| 3 |
jumpcloud.com
|
38% | 25% | Google AI Mode |
JumpCloud sits at 37.5% visibility with a notably higher citation rate of 25.0%, double that of Okta and Microsoft Entra ID, suggesting stronger source trust relative to its naming frequency. |
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| 4 |
miniorange.com
|
0% | 75% | Google AI Mode |
MiniOrange records 0.0% visibility but a category-high 75.0% citation rate, a rare inversion indicating its domain is heavily referenced in AI sources despite never being named in direct responses. |
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| 5 |
onelogin.com
|
25% | 0% | Google AI Mode |
OneLogin grew from 0.0% to 25.0% visibility but carries a 0.0% citation rate, meaning AI mentions it without drawing on its content as a source, the weakest citation position in the top five. |
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| 6 |
pingidentity.com
|
12% | 12% | Google AI Mode |
| 7 |
sailpoint.com
|
12% | 12% | Google AI Mode |
| 8 |
forgerock.com
|
12% | 0% | Google AI Mode |
| 9 |
thalesgroup.com
|
0% | 0% | Google AI Mode |
| 10 |
saviynt.com
|
0% | 0% | Google AI Mode |
| 11 |
duo.com
|
0% | 0% | Google AI Mode |
| 12 |
cyberark.com
|
0% | 0% | Google AI Mode |
| 13 |
auth0.com
|
0% | 0% | Google AI Mode |
| 14 |
rsa.com
|
0% | 0% | Google AI Mode |
| 15 |
ibm.com
|
0% | 0% | Google AI Mode |
| 16 |
cloud.google.com
|
0% | 0% | Google AI Mode |
| 17 |
keycloak.org
|
0% | 0% | Google AI Mode |
| 18 |
vmware.com
|
0% | 0% | Google AI Mode |
| 19 |
oracle.com
|
0% | 0% | Google AI Mode |
| 20 |
secureauth.com
|
0% | 0% | Google AI Mode |
Sources AI engines trust in this category
Across the 8 buyer-intent queries we ran on identity and access management software, these are the domains Google AI Mode cited most often. If you're not on this list — or if your competitors are — that's a concrete PR / linkbuilding target.
How to read this ranking
Four things worth knowing before you act on the numbers above. These are the same definitions across every industry page — for category-specific observations, see the What we observed section above (where available) and the per-brand insights inline in the ranking.
Visibility = being named
A brand's visibility % is the share of AI answers that mention it by name in the response prose. This is who AI engines actively recommend to the buyer. More on visibility →
Citation rate = being trusted
Citation rate is the share of AI answers that include the brand's domain as a clickable source link. This is what the AI treats as authoritative evidence, different from being named. More on citation rate →
Top engine differs by brand
The "top engine" column shows which AI surface each brand performs best on. Big gaps between a brand's score across engines usually points to specific content or schema gaps. How AI engines pick sources →
Rankings move month to month
AI engines re-crawl and re-rank on shorter cycles than classical search. We re-audit every brand on this list at least every 30 days and refresh this page automatically. How AI search ranking works →
Get your own identity and access management software brand audited
The brands above were curated from public market-leader lists. Want the same measurement against your own brand — including the queries you appear on, which competitors get named instead, and a prioritised fix list? Run a free preview.
Frequently asked about identity and access management software AI visibility
Who leads AI visibility in identity and access management software?
Okta and Microsoft Entra ID are joint leaders, both at 50.0% visibility and a composite score of 38.8, well above the 10.0% category average.
Which IAM brand has the highest citation rate in Google AI Mode?
MiniOrange holds the highest citation rate at 75.0%, despite having 0.0% visibility, meaning its domain is cited as a source but the brand is not named in AI answers.
What sources does AI cite most for IAM software research?
The top cited sources include youtube.com, miniorange.com, and reddit.com, alongside smaller specialist sites such as guptadeepak.com and idmworks.com, indicating a reliance on community and tutorial content.
Which IAM brand has grown AI visibility the most recently?
Microsoft Entra ID is the biggest riser, growing visibility by 37.5 points from 12.5% to 50.0% while its citation rate remained unchanged at 12.5%.
Is there a gap between being named and being cited in AI responses for IAM software?
Yes, the gap is significant. OneLogin appears in 25.0% of responses but has a 0.0% citation rate, while miniOrange is cited 75.0% of the time but achieves 0.0% visibility, showing the two metrics move independently.
How concentrated is AI visibility across the 20 IAM brands in this dataset?
Visibility is highly concentrated, with the top two brands each at 50.0% and the category average at just 10.0%. Brands ranked nine and ten both score 0.0% visibility and 0.0% citation.