AEO Rankings · Security

AEO for identity and access management software: AI search visibility ranking

By monitoraeo Last updated August 09, 2026 Refreshed every 90 days

How AI search engines rank identity and access management software by visibility and citations. 20 brands measured quarterly across Google AI Mode: which brands the AI names in answers, which domains it cites as sources, and how the leaders compare. Identity platforms used to manage authentication, authorization, SSO, provisioning, and secure workforce access across applications, devices, and infrastructure. Composite score: 70% visibility (% of AI answers naming the brand) + 30% citation rate (% citing the brand's domain). Full methodology →

Avg visibility across category

Avg citation rate

20/20

Brands successfully audited

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When buyers inquire about Identity and access management software, AI engines often recommend Okta as the leading brand. With a visibility percentage of 37.5, Okta appears frequently alongside other top brands like Microsoft Entra ID and JumpCloud. These recommendations reflect how often users come across these solutions in AI-generated answers.

The rankings are shaped by the sources AI engines most commonly reference, including popular aggregator and review sites like youtube.com, gartner.com, and reddit.com. These platforms contribute significantly to the rankings, providing a diverse range of user experiences and expert analyses that influence AI recommendations.

For buyers reviewing this page, it is important to consider recent reviews and third-party validation, as these highly influence AI engines. Sites with high topical authority in the Identity and access management subcategory hold weight in rankings, reflecting current and applicable insights crucial for making informed purchasing decisions.

At a glance

Category leader Okta 38% visibility · named in 3 of 8 AI answers

Most cited brand Okta 12% citation rate · the AI's most-trusted source brand in identity and access management software

Top cited domain youtube.com Referenced by AI across the identity and access management software query set — the highest-leverage PR target in this category

Visibility spread 38pp Gap between top and bottom of the ranking · 13 brands at 0% (invisible to the AI)

What we observed in this category

Okta and Microsoft Entra ID share the top rank with identical visibility scores of 37.5% and citation rates of 12.5%, both more than four times the category average visibility of 8.1%. Despite this joint leadership, both brands have fallen from 50% visibility in the prior period, a 12.5 percentage point decline each. JumpCloud sits third at 25% visibility but also dropped 12.5 points. The compression at the top suggests Google AI Mode is broadening its IAM brand references rather than concentrating on a single dominant name.

Ping Identity illustrates a clear divergence between being named and being trusted as a source. It rose to rank 4 with 25% visibility, yet its citation rate is 0.0%, well below the 5.0% category average. By contrast, miniOrange, Cisco Duo, and CyberArk Workforce Identity each hold 0% visibility but carry 12.5% citation rates. This pattern shows that AI responses in this category can reference a brand in narrative text without linking to its domain, and can cite a domain without featuring the brand name prominently.

Google AI Mode is the top engine for every single brand in the dataset, suggesting the audit is anchored entirely on that one surface. The top cited sources include youtube.com and gartner.com alongside specialist or smaller sites such as idmworks.com, supertokens.com, and majorkeytech.com. The presence of reddit.com and lumos.com alongside a Gartner property indicates that AI Mode is pulling from a wide authority spectrum, not restricting citations to vendor-owned or analyst-tier domains alone.

Movers & shakers since last refresh

Biggest visibility risers

Ping Identity 12% → 25% · rank #6 → #4
+12pp

Biggest visibility fallers

Okta 50% → 38% · rank #1 → #1
-12pp
Microsoft Entra ID 50% → 38% · rank #2 → #2
-12pp
JumpCloud 38% → 25% · rank #3 → #3
-12pp

The AEO ranking

#	Brand	Visibility	Citation	Top engine
1	Okta okta.com	38%	12%	Google AI Mode
Okta ties for first at 37.5% visibility, more than four times the 8.1% category average, but has fallen 12.5 points from its previous 50% high.
2	Microsoft Entra ID microsoft.com	38%	12%	Google AI Mode
Microsoft Entra ID matches Okta exactly at 37.5% visibility and 12.5% citation, sharing first place on composite score while also recording a 12.5-point visibility decline.
3	JumpCloud jumpcloud.com	25%	12%	Google AI Mode
JumpCloud holds third at 25% visibility and 12.5% citation but has shed 12.5 points of visibility and 12.5 points of citation since the prior period.
4	Ping Identity pingidentity.com	25%	0%	Google AI Mode
Ping Identity gained 12.5 visibility points to reach 25%, yet its citation rate sits at 0.0%, the sharpest named-versus-cited gap among the top five brands.
5	SailPoint sailpoint.com	12%	12%	Google AI Mode
SailPoint sits at 12.5% visibility and 12.5% citation, equal to the citation rate of the two category leaders, despite ranking fifth overall by composite score.
6	OneLogin onelogin.com	12%	0%	Google AI Mode
7	ForgeRock forgerock.com	12%	0%	Google AI Mode
8	miniOrange miniorange.com	0%	12%	Google AI Mode
9	Cisco Duo duo.com	0%	12%	Google AI Mode
10	CyberArk Workforce Identity cyberark.com	0%	12%	Google AI Mode
11	Oracle Identity Cloud Service oracle.com	0%	12%	Google AI Mode
12	Thales SafeNet Trusted Access thalesgroup.com	0%	0%	Google AI Mode
13	Saviynt saviynt.com	0%	0%	Google AI Mode
14	Auth0 auth0.com	0%	0%	Google AI Mode
15	RSA SecurID rsa.com	0%	0%	Google AI Mode
16	IBM Verify ibm.com	0%	0%	Google AI Mode
17	Google Cloud Identity cloud.google.com	0%	0%	Google AI Mode
18	Keycloak keycloak.org	0%	0%	Google AI Mode
19	Workspace ONE Access vmware.com	0%	0%	Google AI Mode
20	SecureAuth secureauth.com	0%	0%	Google AI Mode

Sources AI engines trust in this category

Across the 8 buyer-intent queries we ran on identity and access management software, these are the domains Google AI Mode cited most often. If you're not on this list — or if your competitors are — that's a concrete PR / linkbuilding target.

youtube.comgartner.comidmworks.comreddit.comlumos.comrippling.comsupertokens.commajorkeytech.com

How to read this AEO ranking

Four things worth knowing before you act on the numbers above. These are the same definitions across every industry page — for category-specific observations, see the What we observed section above (where available) and the per-brand insights inline in the ranking.

Visibility = being named

A brand's visibility % is the share of AI answers that mention it by name in the response prose. This is who AI engines actively recommend to the buyer. More on visibility →

Citation rate = being trusted

Citation rate is the share of AI answers that include the brand's domain as a clickable source link. This is what the AI treats as authoritative evidence, different from being named. More on citation rate →

Top engine differs by brand

The "top engine" column shows which AI surface each brand performs best on. Big gaps between a brand's score across engines usually points to specific content or schema gaps. How AI engines pick sources →

AEO rankings move month to month

AI engines re-crawl and re-rank on shorter cycles than classical search. We re-audit every brand on this list at least every 90 days and refresh this page automatically. How AI search ranking works →

Run an AEO audit on your own identity and access management software brand

The brands above were curated from public market-leader lists. Want the same answer engine optimisation measurement against your own brand — including the queries you appear on, which competitors get named instead, and a prioritised fix list? Run a free preview.

Audit your identity and access management software brand → Browse all AEO rankings Methodology →

Frequently asked about AEO for identity and access management software

Who leads AI visibility in identity and access management software?

Okta and Microsoft Entra ID are tied at the top with 37.5% visibility and identical composite scores of 30.0, both well above the 8.1% category average.

Which IAM brands are cited by AI but not prominently named in responses?

miniOrange, Cisco Duo, and CyberArk Workforce Identity each carry 12.5% citation rates but 0% visibility scores, meaning their domains are linked without the brands appearing in AI narrative text.

What sources does Google AI Mode cite most for IAM research?

The top cited sources include youtube.com, gartner.com, and reddit.com alongside specialist sites such as idmworks.com, supertokens.com, and majorkeytech.com.

Are the leading IAM brands growing or losing AI visibility over time?

The three highest-ranked brands, Okta, Microsoft Entra ID, and JumpCloud, all recorded a 12.5 percentage point visibility decline from the prior audit period.

Which IAM brand shows the biggest gap between being named and being cited?

Ping Identity gained the most visibility of any brand in the latest period, rising 12.5 points to 25%, yet holds a 0.0% citation rate, the widest named-versus-cited gap in the top five.

Which AI engine dominates visibility for IAM software brands?

Google AI Mode is listed as the top engine for every brand in the dataset, indicating the entire measurable AI visibility in this category is concentrated on that single surface.