Hotels in Stockholm: AI search visibility ranking (2026)
How AI search engines rank hotels in stockholm by visibility and citations. 20 brands measured monthly across Google AI Mode: which brands the AI names in answers, which domains it cites as sources, and how the leaders compare. Hotels serving Stockholm travellers across Norrmalm, Östermalm, Södermalm, and waterfront central districts with luxury, design, and boutique stays. Composite score: 70% visibility (% of AI answers naming the brand) + 30% citation rate (% citing the brand's domain). Full methodology →
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At a glance
What we observed in this categoryauto-generated
At Six leads the Stockholm hotels category with a visibility score of 62.5%, placing it well above the category average of 13.8% and ahead of second-ranked Bank Hotel at 50.0%. The gap between first and second place is 12.5 percentage points, and the drop accelerates sharply after rank three (Ett Hem at 37.5%), with ranks four through seven all clustered at 25.0%. This concentration at the top means a small number of boutique properties dominate the AI narrative while the majority of the 20 tracked brands receive minimal or zero exposure.
A striking feature of this dataset is that every brand in the top 10 carries a citation rate of 0.0%, including At Six despite its 62.5% visibility score. This creates a clear divergence between being named in AI responses and being cited as a source. Brands like Grand Hotel Stockholm, which would be expected to command editorial authority, appear at just 12.5% visibility with no citations, suggesting AI Mode is surfacing boutique independents in its narrative text without linking back to any hotel domain as a reference.
The top cited sources in this category are aggregators and travel platforms, including google.com, designhotels.com, trivago.com, momondo.com, kayak.com, and skyscanner.com, alongside editorial sites such as thebestviewpoints.com and danny-cph.com. Google AI Mode is the sole engine recorded across all ranked brands. This indicates the AI is anchoring its responses on third-party aggregator and editorial content rather than on hotel brand websites, which explains why brand-owned domains generate zero citation credit even when their property names appear frequently in generated answers.
Movers & shakers since last refresh
Biggest visibility risers
-
At Six 0% → 62% · rank #0 → #1+62pp
-
Bank Hotel 0% → 50% · rank #0 → #2+50pp
-
Ett Hem 0% → 38% · rank #0 → #3+38pp
The ranking
| # | Brand | Visibility | Citation | Top engine |
|---|---|---|---|---|
| 1 |
atsix.se
|
62% | 0% | Google AI Mode |
At Six holds a 62.5% visibility score, more than four times the 13.8% category average, yet records a 0.0% citation rate alongside every other brand in the dataset. |
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| 2 |
bankhotel.se
|
50% | 0% | Google AI Mode |
Bank Hotel sits 12.5 percentage points behind At Six at 50.0% visibility and, like the leader, receives zero citations despite being the second most frequently named hotel in AI responses. |
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| 3 |
etthem.se
|
38% | 0% | Google AI Mode |
Ett Hem ranks third at 37.5% visibility, a score nearly three times the category average, but shares the universal 0.0% citation rate seen across all ranked Stockholm hotel brands. |
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| 4 |
nobishotel.se
|
25% | 0% | Google AI Mode |
Nobis Hotel Stockholm sits at 25.0% visibility, tied with three other brands at rank four through seven, giving it a composite score of 17.5 and no differentiation in citation performance. |
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| 5 |
diplomathotel.com
|
25% | 0% | Google AI Mode |
Hotel Diplomat matches Nobis Hotel Stockholm exactly at 25.0% visibility and a 17.5 composite score, with no citation activity to distinguish its AI presence from its immediate peers. |
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| 6 |
hotelskeppsholmen.se
|
25% | 0% | Google AI Mode |
| 7 |
villadahlia.se
|
25% | 0% | Google AI Mode |
| 8 |
grandhotel.se
|
12% | 0% | Google AI Mode |
| 9 |
missclarabynobis.se
|
12% | 0% | Google AI Mode |
| 10 |
hotelreisenstockholm.com
|
0% | 0% | Google AI Mode |
| 11 |
hotelvilladagmar.com
|
0% | 0% | Google AI Mode |
| 12 |
lydmar.com
|
0% | 0% | Google AI Mode |
| 13 |
elite.se
|
0% | 0% | Google AI Mode |
| 14 |
thesparrowhotel.com
|
0% | 0% | Google AI Mode |
| 15 |
hotelfrantz.se
|
0% | 0% | Google AI Mode |
| 16 |
scandichotels.com
|
0% | 0% | Google AI Mode |
| 17 |
strawberry.se
|
0% | 0% | Google AI Mode |
| 18 |
berns.se
|
0% | 0% | Google AI Mode |
| 19 |
scandichotels.com
|
0% | 0% | Google AI Mode |
| 20 |
storyhotels.com
|
0% | 0% | Google AI Mode |
Sources AI engines trust in this category
Across the 8 buyer-intent queries we ran on hotels in stockholm, these are the domains Google AI Mode cited most often. If you're not on this list — or if your competitors are — that's a concrete PR / linkbuilding target.
How to read this ranking
Four things worth knowing before you act on the numbers above. These are the same definitions across every industry page — for category-specific observations, see the What we observed section above (where available) and the per-brand insights inline in the ranking.
Visibility = being named
A brand's visibility % is the share of AI answers that mention it by name in the response prose. This is who AI engines actively recommend to the buyer.
Citation rate = being trusted
Citation rate is the share of AI answers that include the brand's domain as a clickable source link. This is what the AI treats as authoritative evidence — different from being named.
Top engine differs by brand
The "top engine" column shows which AI surface each brand performs best on. Big gaps between a brand's score across engines usually points to specific content or schema gaps.
Rankings move month to month
AI engines re-crawl and re-rank on shorter cycles than classical search. We re-audit every brand on this list at least every 30 days and refresh this page automatically.
Get your own hotels in stockholm brand audited
The brands above were curated from public market-leader lists. Want the same measurement against your own brand — including the queries you appear on, which competitors get named instead, and a prioritised fix list? Run a free preview.
Frequently asked about hotels in stockholm AI visibility
Who leads AI visibility in Hotels in Stockholm?
At Six leads with a visibility score of 62.5%, which is more than four times the category average of 13.8% and 12.5 percentage points ahead of second-placed Bank Hotel.
What sources does Google AI Mode cite most for Stockholm hotel research?
The top cited sources are aggregators and travel platforms including google.com, designhotels.com, trivago.com, momondo.com, kayak.com, and skyscanner.com, plus editorial sites thebestviewpoints.com and danny-cph.com. No hotel brand domain appears in the cited sources list.
Do any Stockholm hotel brands receive citation credit from Google AI Mode?
No. Every brand in the dataset, including the top-ranked At Six, records a citation rate of 0.0%, meaning AI Mode names hotels in its responses without linking to their owned domains as sources.
How concentrated is AI visibility among the top brands in this category?
The top three brands (At Six, Bank Hotel, and Ett Hem) hold visibility scores of 62.5%, 50.0%, and 37.5% respectively, while ranks four through seven are all tied at 25.0% and Hotel Reisen at rank ten records 0.0%.
Which brands are new entrants showing the biggest visibility gains?
At Six, Bank Hotel, and Ett Hem are all recorded as biggest visibility risers, each moving from 0.0% to their current scores of 62.5%, 50.0%, and 37.5% respectively, suggesting this is early-stage AI category indexing.
How does Grand Hotel Stockholm perform relative to smaller boutique properties in AI visibility?
Grand Hotel Stockholm ranks eighth with just 12.5% visibility, well below boutique independents At Six (62.5%), Bank Hotel (50.0%), and Ett Hem (37.5%), indicating brand scale does not correlate with AI mention frequency in this category.