AI Visibility Rankings · Hospitality

Hotels in Rome: AI search visibility ranking (2026)

By monitoraeo Last updated July 16, 2026 Refreshed every 30 days

How AI search engines rank hotels in rome by visibility and citations. 20 brands measured monthly across Google AI Mode: which brands the AI names in answers, which domains it cites as sources, and how the leaders compare. Hotels serving Rome travellers across the historic centre, Via Veneto, Spanish Steps, and riverside districts with luxury, heritage, and city-break stays. Composite score: 70% visibility (% of AI answers naming the brand) + 30% citation rate (% citing the brand's domain). Full methodology →

Avg visibility across category

Avg citation rate

20/20

Brands successfully audited

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When buyers inquire about hotels in Rome, AI engines frequently suggest Hotel de Russie as the top choice, with a notable visibility presence of 37.5%. The St. Regis Rome and Palazzo Manfredi also feature prominently in recommendations, indicating their strong reputations and appeal among travelers and technology alike.

The rankings reflect data primarily sourced from platforms like Google, TripAdvisor, Reddit, and Agoda. These are aggregator and review sites that collect user-generated content and expert opinions. This focus on diverse feedback helps ensure that AI engines provide balanced suggestions based on recent experiences and reputable insights, enhancing the reliability of the rankings.

For buyers evaluating this list, it's important to consider what resonates with AI engines: credibility and consistency in recent reviews, third-party validation, and specific expertise in the Rome hotel market. Prioritizing brands that align with these values can help ensure a satisfying choice for your stay in Rome.

At a glance

Category leader Hotel de Russie 38% visibility · named in 3 of 8 AI answers

Most cited brand The St. Regis Rome 12% citation rate · the AI's most-trusted source brand in hotels in rome

Top cited domain google.com Referenced by AI across the hotels in rome query set — the highest-leverage PR target in this category

Visibility spread 38pp Gap between top and bottom of the ranking · 13 brands at 0% (invisible to the AI)

What we observed in this category

Hotel de Russie leads the Hotels in Rome category with a visibility score of 37.5%, which is five times the category average of 7.5%. The gap between first and second place is 12.5 percentage points, with three brands (The St. Regis Rome, Palazzo Manfredi, and Rome Cavalieri) tied at 25.0%. Despite its top rank, Hotel de Russie holds a 0.0% citation rate, meaning Google AI Mode names it frequently but never links back to roccofortehotels.com as a source.

A clear divergence exists between being named and being cited. The St. Regis Rome and W Rome both carry a 12.5% citation rate alongside their visibility scores, making them the only top-five brands that are both named and trusted as sources. By contrast, Palazzo Manfredi and Rome Cavalieri match The St. Regis Rome on visibility at 25.0% but hold 0.0% citation rates. Rome Marriott Grand Hotel Flora presents the reverse pattern, with 0.0% visibility but a 12.5% citation rate, meaning AI references its domain without surfacing the brand in answers.

Google AI Mode is the dominant engine across all 20 brands in the audit, with no other engine registering as a top performer for any brand. The cited sources anchoring AI responses in this category are aggregators and editorial outlets, specifically TripAdvisor, Expedia, Agoda, Conde Nast Traveler, and Design Hotels, alongside reddit.com and snaphappytravel.com. The presence of reddit.com and snaphappytravel.com alongside major OTAs suggests Google AI Mode draws on conversational and niche travel content, not only authoritative booking platforms.

Movers & shakers since last refresh

Biggest visibility risers

The St. Regis Rome 0% → 25% · rank #18 → #2
+25pp
W Rome 0% → 12% · rank #18 → #5
+12pp
Six Senses Rome 0% → 12% · rank #19 → #6
+12pp

Biggest visibility fallers

Baglioni Hotel Regina 25% → 0% · rank #5 → #12
-25pp
Anantara Palazzo Naiadi Rome Hotel 12% → 0% · rank #8 → #15
-12pp
Hotel Eden 12% → 0% · rank #9 → #16
-12pp

The ranking

#	Brand	Visibility	Citation	Top engine
1	Hotel de Russie roccofortehotels.com	38%	0%	Google AI Mode
Hotel de Russie leads at 37.5% visibility, five times the 7.5% category average, but holds a 0.0% citation rate, the lowest possible trust signal in this dataset.
2	The St. Regis Rome marriott.com	25%	12%	Google AI Mode
The St. Regis Rome rose from rank 18 to rank 2 this period, gaining 25.0 percentage points of visibility and 12.5% citation rate, the joint-highest citation score in the top five.
3	Palazzo Manfredi palazzomanfredi.com	25%	0%	Google AI Mode
Palazzo Manfredi matches The St. Regis Rome on visibility at 25.0% but records 0.0% citation rate, indicating AI names it without referencing palazzomanfredi.com as a source.
4	Rome Cavalieri hilton.com	25%	0%	Google AI Mode
Rome Cavalieri sits at 25.0% visibility via hilton.com, equal to ranks 2 and 3, but its 0.0% citation rate means it gains no source-level trust from Google AI Mode.
5	W Rome marriott.com	12%	12%	Google AI Mode
W Rome moved from rank 18 to rank 5, achieving a 12.5% citation rate that equals The St. Regis Rome, despite its visibility of 12.5% sitting at only half the category top score.
6	Six Senses Rome sixsenses.com	12%	0%	Google AI Mode
7	Bulgari Hotel Roma bulgarihotels.com	12%	0%	Google AI Mode
8	Rome Marriott Grand Hotel Flora marriott.com	0%	12%	Google AI Mode
9	The First Roma Arte thefirsthotel.com	0%	0%	Google AI Mode
10	Hotel Vilòn hotelvilon.com	0%	0%	Google AI Mode
11	Sofitel Rome Villa Borghese sofitel.accor.com	0%	0%	Google AI Mode
12	Baglioni Hotel Regina baglionihotels.com	0%	0%	Google AI Mode
13	Palazzo Ripetta palazzoripetta.com	0%	0%	Google AI Mode
14	Portrait Roma lungarnocollection.com	0%	0%	Google AI Mode
15	Anantara Palazzo Naiadi Rome Hotel anantara.com	0%	0%	Google AI Mode
16	Hotel Eden dorchestercollection.com	0%	0%	Google AI Mode
17	InterContinental Rome Ambasciatori Palace ihg.com	0%	0%	Google AI Mode
18	Hotel Hassler Roma hasslerroma.com	0%	0%	Google AI Mode
19	J.K. Place Roma jkroma.com	0%	0%	Google AI Mode
20	NH Collection Roma Fori Imperiali nh-hotels.com	0%	0%	Google AI Mode

Sources AI engines trust in this category

Across the 8 buyer-intent queries we ran on hotels in rome, these are the domains Google AI Mode cited most often. If you're not on this list — or if your competitors are — that's a concrete PR / linkbuilding target.

google.comtripadvisor.comreddit.comagoda.comcntraveler.comexpedia.comsnaphappytravel.comdesignhotels.com

How to read this ranking

Four things worth knowing before you act on the numbers above. These are the same definitions across every industry page — for category-specific observations, see the What we observed section above (where available) and the per-brand insights inline in the ranking.

Visibility = being named

A brand's visibility % is the share of AI answers that mention it by name in the response prose. This is who AI engines actively recommend to the buyer. More on visibility →

Citation rate = being trusted

Citation rate is the share of AI answers that include the brand's domain as a clickable source link. This is what the AI treats as authoritative evidence, different from being named. More on citation rate →

Top engine differs by brand

The "top engine" column shows which AI surface each brand performs best on. Big gaps between a brand's score across engines usually points to specific content or schema gaps. How AI engines pick sources →

Rankings move month to month

AI engines re-crawl and re-rank on shorter cycles than classical search. We re-audit every brand on this list at least every 30 days and refresh this page automatically. How AI search ranking works →

Get your own hotels in rome brand audited

The brands above were curated from public market-leader lists. Want the same measurement against your own brand — including the queries you appear on, which competitors get named instead, and a prioritised fix list? Run a free preview.

Audit your hotels in rome brand → Browse all rankings Methodology →

Frequently asked about hotels in rome AI visibility

Who leads AI visibility in Hotels in Rome?

Hotel de Russie leads with 37.5% visibility, which is five times the category average of 7.5%. The next three brands (The St. Regis Rome, Palazzo Manfredi, and Rome Cavalieri) are tied at 25.0%.

Which Hotels in Rome brands are most cited as sources by Google AI Mode?

The St. Regis Rome and W Rome each hold a 12.5% citation rate, the highest in the category. Rome Marriott Grand Hotel Flora also records 12.5% citation despite 0.0% visibility, meaning its domain is referenced without the brand appearing in answers.

What sources does Google AI Mode anchor on for Hotels in Rome research?

The top cited sources are google.com, tripadvisor.com, reddit.com, agoda.com, cntraveler.com, expedia.com, snaphappytravel.com, and designhotels.com. This mix includes major OTAs, editorial outlets, and conversational or niche travel content.

Which Hotels in Rome brands gained the most AI visibility recently?

The St. Regis Rome gained the most, rising 16 places from rank 18 to rank 2 with a visibility delta of 25.0 percentage points. W Rome and Six Senses Rome each gained 12.5 percentage points, both rising from rank 18 or 19.

Which brands lost the most AI visibility in Hotels in Rome?

Baglioni Hotel Regina dropped the furthest, falling from rank 5 to rank 12 with a visibility loss of 25.0 percentage points, going from 25.0% to 0.0%. Anantara Palazzo Naiadi Rome Hotel and Hotel Eden each fell 7 places and lost 12.5 percentage points of visibility.

Is there a gap between AI visibility and citation rate in Hotels in Rome?

Yes. Hotel de Russie holds the highest visibility at 37.5% but a 0.0% citation rate, while Rome Marriott Grand Hotel Flora has 0.0% visibility but a 12.5% citation rate. Only two brands in the top five, The St. Regis Rome and W Rome, hold both positive visibility and positive citation scores.