AI Visibility Rankings · Hospitality

Hotels in Perth: AI search visibility ranking (2026)

By monitoraeo Last updated July 21, 2026 Refreshed every 30 days

How AI search engines rank hotels in perth by visibility and citations. 20 brands measured monthly across Google AI Mode: which brands the AI names in answers, which domains it cites as sources, and how the leaders compare. Hotels serving Perth travellers with business, luxury, family-friendly, and short-stay accommodation across the city and nearby visitor precincts. Composite score: 70% visibility (% of AI answers naming the brand) + 30% citation rate (% citing the brand's domain). Full methodology →

14%

Avg visibility across category

Avg citation rate

20/20

Brands successfully audited

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When customers inquire about hotels in Perth, AI engines frequently highlight COMO The Treasury as the leader, cited in 50% of visibility metrics. Other top brands that appear alongside COMO include The Ritz-Carlton, Perth and QT Perth. These brands lead the conversation, capturing significant attention among travelers and those seeking top accommodations.

The rankings favor COMO The Treasury due to heavy referencing from major sites like Booking.com and Tripadvisor. These platforms compile customer reviews and ratings, impacting the visibility of the brand. As these are reliable aggregator and review sites, they provide a trustworthy snapshot of hotel reputation, explaining why certain hotels appear more frequently in AI-generated responses.

As a buyer evaluating hotels in Perth, consider the emphasis AI places on recent reviews and trusted third-party validations. Prioritize hotels that maintain a strong presence on well-cited platforms, as they typically reflect current customer satisfaction and authority in the hospitality subcategory. This focus can guide your decision-making by aligning with the factors AI engines consider most authoritative.

At a glance

Category leader COMO The Treasury 50% visibility · named in 4 of 8 AI answers

Most cited brand InterContinental Perth City Centre 12% citation rate · the AI's most-trusted source brand in hotels in perth

Top cited domain google.com Referenced by AI across the hotels in perth query set — the highest-leverage PR target in this category

Visibility spread 50pp Gap between top and bottom of the ranking · 10 brands at 0% (invisible to the AI)

What we observed in this category

COMO The Treasury leads the Hotels in Perth category with a visibility score of 50.0%, well above the category average of 14.4% and nearly 13 percentage points clear of the next cluster of brands at 37.5%. That gap is material because it means Google AI Mode surfaces COMO The Treasury in half of all tracked queries, while most of the 20 brands in the audit fall well below even the average. The difference between the leader and the tail is stark, with several brands registering zero visibility entirely.

A notable divergence exists between being named by AI and being cited by it. All top-four brands, including COMO The Treasury, The Ritz-Carlton Perth, QT Perth, and DoubleTree by Hilton Perth Waterfront, carry a citation rate of exactly 0.0%, despite visibility scores between 37.5% and 50.0%. InterContinental Perth City Centre is the only top-five brand with any citation activity at 12.5%, making it an outlier as the sole property where AI references a source link alongside its mention.

The audit data shows Google AI Mode is the dominant engine across all 20 brands, with no brand recording a different top engine. The top cited external sources are google.com, booking.com, tripadvisor.com, agoda.com, and australia.com, suggesting AI responses in this category anchor on OTA and review aggregator content rather than direct hotel domains. The presence of youtube.com and both tripadvisor.com and tripadvisor.ca in the citation list points to multimedia and user-generated review content playing a supporting role in how AI constructs answers.

Movers & shakers since last refresh

Biggest visibility risers

The Ritz-Carlton, Perth 0% → 38% · rank #14 → #2
+38pp
DoubleTree by Hilton Perth Waterfront 0% → 38% · rank #18 → #4
+38pp
QT Perth 12% → 38% · rank #9 → #3
+25pp

Biggest visibility fallers

Alex Hotel 62% → 12% · rank #4 → #9
-50pp
Holiday Inn West Perth 50% → 0% · rank #7 → #11
-50pp
Crown Towers Perth 62% → 25% · rank #2 → #6
-38pp

The ranking

#	Brand	Visibility	Citation	Top engine
1	COMO The Treasury comohotels.com	50%	0%	Google AI Mode
COMO The Treasury holds a 50.0% visibility score, 35.6 percentage points above the category average of 14.4%, but records a 0.0% citation rate like most peers.
2	The Ritz-Carlton, Perth marriott.com	38%	0%	Google AI Mode
The Ritz-Carlton Perth surged from rank 14 to rank 2, gaining 37.5 visibility points from a previous baseline of zero, yet still records no citations despite the sharp rise.
3	QT Perth qthotels.com	38%	0%	Google AI Mode
QT Perth climbed from rank 9 to rank 3 with a 25.0 point visibility gain, reaching 37.5%, but shares the same 0.0% citation rate as the two brands ranked immediately above it.
4	DoubleTree by Hilton Perth Waterfront hilton.com	38%	0%	Google AI Mode
DoubleTree by Hilton Perth Waterfront made the largest rank jump in the audit, rising 14 positions from rank 18 to rank 4, matching the 37.5% visibility of ranks 2 and 3.
5	InterContinental Perth City Centre ihg.com	25%	12%	Google AI Mode
InterContinental Perth City Centre is the only top-five brand with a non-zero citation rate at 12.5%, distinguishing it from all higher-ranked properties that receive zero citations.
6	Crown Towers Perth crownhotels.com.au	25%	0%	Google AI Mode
7	The Westin Perth marriott.com	25%	0%	Google AI Mode
8	Duxton Hotel Perth duxtonhotels.com	25%	0%	Google AI Mode
9	Alex Hotel alexhotel.com.au	12%	0%	Google AI Mode
10	Aloft Perth marriott.com	12%	0%	Google AI Mode
11	Holiday Inn West Perth ihg.com	0%	12%	Google AI Mode
12	ibis Perth all.accor.com	0%	0%	Google AI Mode
13	Vibe Hotel Subiaco Perth tfehotels.com	0%	0%	Google AI Mode
14	Tribe Perth Kings Park all.accor.com	0%	0%	Google AI Mode
15	Parmelia Hilton Perth hilton.com	0%	0%	Google AI Mode
16	Rydges Perth Kings Square rydges.com	0%	0%	Google AI Mode
17	The Adnate Perth artserieshotels.com.au	0%	0%	Google AI Mode
18	Pan Pacific Perth panpacific.com	0%	0%	Google AI Mode
19	Novotel Perth Langley all.accor.com	0%	0%	Google AI Mode
20	The Melbourne Hotel themelbournehotel.com.au	0%	0%	Google AI Mode

Sources AI engines trust in this category

Across the 8 buyer-intent queries we ran on hotels in perth, these are the domains Google AI Mode cited most often. If you're not on this list — or if your competitors are — that's a concrete PR / linkbuilding target.

google.combooking.comtripadvisor.comagoda.comaustralia.comyoutube.comau.trip.comtripadvisor.ca

How to read this ranking

Four things worth knowing before you act on the numbers above. These are the same definitions across every industry page — for category-specific observations, see the What we observed section above (where available) and the per-brand insights inline in the ranking.

Visibility = being named

A brand's visibility % is the share of AI answers that mention it by name in the response prose. This is who AI engines actively recommend to the buyer. More on visibility →

Citation rate = being trusted

Citation rate is the share of AI answers that include the brand's domain as a clickable source link. This is what the AI treats as authoritative evidence, different from being named. More on citation rate →

Top engine differs by brand

The "top engine" column shows which AI surface each brand performs best on. Big gaps between a brand's score across engines usually points to specific content or schema gaps. How AI engines pick sources →

Rankings move month to month

AI engines re-crawl and re-rank on shorter cycles than classical search. We re-audit every brand on this list at least every 30 days and refresh this page automatically. How AI search ranking works →

Get your own hotels in perth brand audited

The brands above were curated from public market-leader lists. Want the same measurement against your own brand — including the queries you appear on, which competitors get named instead, and a prioritised fix list? Run a free preview.

Audit your hotels in perth brand → Browse all rankings Methodology →

Frequently asked about hotels in perth AI visibility

Who leads AI visibility in Hotels in Perth?

COMO The Treasury leads with a visibility score of 50.0%, well ahead of the next group of brands clustered at 37.5%. Its composite score of 35.0 is the highest in the category.

What is the average AI visibility for Hotels in Perth?

The category average visibility is 14.4%, with an average citation rate of just 1.2%, indicating most brands appear in AI responses without generating a source link.

Which brand has the highest citation rate in this category?

InterContinental Perth City Centre holds the highest citation rate among the top 10 at 12.5%, making it the only top-five brand that AI references with a linked source.

What sources does Google AI Mode cite most for Hotels in Perth research?

The most cited sources are google.com, booking.com, tripadvisor.com, agoda.com, and australia.com, with youtube.com and tripadvisor.ca also appearing in the citation list.

Which brands have seen the biggest AI visibility changes recently?

The Ritz-Carlton Perth and DoubleTree by Hilton Perth Waterfront both rose from zero visibility to 37.5%, while Alex Hotel fell from 62.5% to 12.5% and Holiday Inn West Perth dropped from 50.0% to 0.0%.

Does higher AI visibility correlate with higher citation rates in this category?

No. The top four brands by visibility all record a 0.0% citation rate, and the only top-five brand with any citations is ranked fifth, suggesting visibility and citation are largely decoupled here.