Hotels in Perth: AI search visibility ranking (2026)
How AI search engines rank hotels in perth by visibility and citations. 20 brands measured monthly across Google AI Mode: which brands the AI names in answers, which domains it cites as sources, and how the leaders compare. Hotels serving Perth travellers with business, luxury, family-friendly, and short-stay accommodation across the city and nearby visitor precincts. Composite score: 70% visibility (% of AI answers naming the brand) + 30% citation rate (% citing the brand's domain). Full methodology →
Refreshed Jun 21, 2026Download this ranking as a PDF
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At a glance
What we observed in this categoryauto-generated
Four brands share the top visibility score of 62.5% in the Hotels in Perth category: COMO The Treasury, Crown Towers Perth, DoubleTree by Hilton Perth Waterfront, and Alex Hotel. All four carry a composite score of 43.8, well above the category average of 21.9%. The Ritz-Carlton, The Westin, and InterContinental follow at 50.0% visibility with composite scores of 35.0. The gap between this upper tier and brands like ibis Perth, QT Perth, and Duxton Hotel (all at 12.5%) is substantial, indicating a sharp visibility cliff after rank 7.
Every single brand in this audit records a citation rate of exactly 0.0%, meaning Google AI Mode names these hotels in responses but does not link back to their own domains. The top cited sources are third-party platforms including google.com, reddit.com, forbestravelguide.com, mrandmrssmith.com, and australia.com. This means AI visibility is entirely decoupled from direct citation, and the AI is drawing its hotel knowledge from aggregators and editorial sources rather than the hotel brands themselves.
Google AI Mode is the sole engine recorded across all 20 brands in this audit. The data shows DoubleTree by Hilton Perth Waterfront as the biggest riser, jumping from 12.5% to 62.5% visibility (a delta of 50.0 points) and moving from rank 9 to rank 3. Aloft Perth recorded the sharpest fall, dropping from 62.5% to 0.0% visibility and sliding from rank 4 to rank 14. These swings show the AI response pool for this category is actively rotating and unstable across audit periods.
Movers & shakers since last refresh
Biggest visibility risers
-
DoubleTree by Hilton Perth Waterfront 12% → 62% · rank #9 → #3+50pp
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Alex Hotel 38% → 62% · rank #6 → #4+25pp
-
InterContinental Perth City Centre 25% → 50% · rank #8 → #7+25pp
Biggest visibility fallers
-
Aloft Perth 62% → 0% · rank #4 → #14-62pp
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Holiday Inn West Perth 25% → 0% · rank #8 → #17-25pp
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The Ritz-Carlton, Perth 62% → 50% · rank #4 → #5-12pp
The ranking
| # | Brand | Visibility | Citation | Top engine |
|---|---|---|---|---|
| 1 |
comohotels.com
|
62% | 0% | Google AI Mode |
COMO The Treasury sits joint-first at 62.5% visibility and a composite score of 43.8, nearly double the category average of 21.9%, with a citation rate of 0.0% like all peers. |
||||
| 2 |
crownhotels.com.au
|
62% | 0% | Google AI Mode |
Crown Towers Perth matches the top visibility score of 62.5% and composite score of 43.8, placing it level with three other brands rather than holding any distinct lead in the current audit period. |
||||
| 3 |
hilton.com
|
62% | 0% | Google AI Mode |
DoubleTree by Hilton Perth Waterfront is the category's biggest riser, gaining 50.0 visibility points from the prior period to reach 62.5%, moving from rank 9 to rank 3 entirely via Google AI Mode. |
||||
| 4 |
alexhotel.com.au
|
62% | 0% | Google AI Mode |
Alex Hotel climbed from 37.5% to 62.5% visibility (a 25.0-point gain), rising two rank positions and matching the top composite score of 43.8 despite being an independent, non-chain property. |
||||
| 5 |
marriott.com
|
50% | 0% | Google AI Mode |
The Ritz-Carlton, Perth sits at 50.0% visibility and a composite score of 35.0, but is also recorded as a faller, having dropped 12.5 visibility points from 62.5% in the prior period. |
||||
| 6 |
marriott.com
|
50% | 0% | Google AI Mode |
| 7 |
ihg.com
|
50% | 0% | Google AI Mode |
| 8 |
all.accor.com
|
12% | 0% | Google AI Mode |
| 9 |
qthotels.com
|
12% | 0% | Google AI Mode |
| 10 |
duxtonhotels.com
|
12% | 0% | Google AI Mode |
| 11 |
panpacific.com
|
0% | 0% | Google AI Mode |
| 12 |
all.accor.com
|
0% | 0% | Google AI Mode |
| 13 |
themelbournehotel.com.au
|
0% | 0% | Google AI Mode |
| 14 |
marriott.com
|
0% | 0% | Google AI Mode |
| 15 |
tfehotels.com
|
0% | 0% | Google AI Mode |
| 16 |
all.accor.com
|
0% | 0% | Google AI Mode |
| 17 |
ihg.com
|
0% | 0% | Google AI Mode |
| 18 |
hilton.com
|
0% | 0% | Google AI Mode |
| 19 |
rydges.com
|
0% | 0% | Google AI Mode |
| 20 |
artserieshotels.com.au
|
0% | 0% | Google AI Mode |
Sources AI engines trust in this category
Across the 8 buyer-intent queries we ran on hotels in perth, these are the domains Google AI Mode cited most often. If you're not on this list — or if your competitors are — that's a concrete PR / linkbuilding target.
How to read this ranking
Four things worth knowing before you act on the numbers above. These are the same definitions across every industry page — for category-specific observations, see the What we observed section above (where available) and the per-brand insights inline in the ranking.
Visibility = being named
A brand's visibility % is the share of AI answers that mention it by name in the response prose. This is who AI engines actively recommend to the buyer.
Citation rate = being trusted
Citation rate is the share of AI answers that include the brand's domain as a clickable source link. This is what the AI treats as authoritative evidence — different from being named.
Top engine differs by brand
The "top engine" column shows which AI surface each brand performs best on. Big gaps between a brand's score across engines usually points to specific content or schema gaps.
Rankings move month to month
AI engines re-crawl and re-rank on shorter cycles than classical search. We re-audit every brand on this list at least every 30 days and refresh this page automatically.
Get your own hotels in perth brand audited
The brands above were curated from public market-leader lists. Want the same measurement against your own brand — including the queries you appear on, which competitors get named instead, and a prioritised fix list? Run a free preview.
Frequently asked about hotels in perth AI visibility
Who leads AI visibility in Hotels in Perth?
Four brands share the top position: COMO The Treasury, Crown Towers Perth, DoubleTree by Hilton Perth Waterfront, and Alex Hotel, all at 62.5% visibility and a composite score of 43.8.
What is the average AI visibility score for Hotels in Perth?
The category average visibility is 21.9%, meaning the four joint-leading brands at 62.5% are running at nearly three times the category average.
Which hotel brand has improved AI visibility the most recently in Perth?
DoubleTree by Hilton Perth Waterfront recorded the largest gain, rising 50.0 visibility points from 12.5% to 62.5% and jumping six rank positions to reach rank 3.
What sources does Google AI Mode cite most for Hotels in Perth research?
The top cited sources are google.com, reddit.com, forbestravelguide.com, us.trip.com, mrandmrssmith.com, australia.com, virginaustralia.com, and trivago.com, all third-party platforms rather than hotel brand domains.
Do any Hotels in Perth brands receive direct citations from Google AI Mode?
No. Every brand in the audit records a citation rate of 0.0%, meaning Google AI Mode mentions brands by name but does not cite their own websites.
Which Hotels in Perth brand has experienced the sharpest AI visibility decline?
Aloft Perth fell from 62.5% to 0.0% visibility, a drop of 62.5 points, and dropped ten rank positions from rank 4 to rank 14 in the current audit period.