Home services CRM software: AI search visibility ranking (2026)
How AI search engines rank home services crm software by visibility and citations. 20 brands measured monthly across Google AI Mode: which brands the AI names in answers, which domains it cites as sources, and how the leaders compare. CRM and field workflow software used by home service businesses to manage leads, dispatch, quoting, jobs, and customer follow-up. Composite score: 70% visibility (% of AI answers naming the brand) + 30% citation rate (% citing the brand's domain). Full methodology →
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At a glance
What we observed in this categoryauto-generated
Jobber and Housecall Pro share the top position with identical visibility scores of 62.5% and composite scores of 43.8, both far above the category average of 8.8%. The gap between these two leaders and the rest of the field is severe: 17 of the 20 tracked brands, including well-known names like HubSpot and Zoho CRM, record zero visibility. That concentration means AI Mode is effectively surfacing only three brands to buyers researching this category.
ServiceTitan is the only brand in the dataset with any citation activity, recording a 12.5% citation rate despite having lower visibility (50.0%) than the two leaders. Jobber and Housecall Pro, despite matching or exceeding ServiceTitan on visibility, both show 0.0% citation rates. This divergence indicates that being named in AI responses and being cited as a source are separate outcomes, and ServiceTitan has achieved the latter while the top two have not.
Google AI Mode is the dominant (and in this dataset the only) engine driving visibility for all ranked brands. The top cited sources in this category include third-party review platforms such as Capterra and Reddit, alongside niche sites like myquoteiq.com and ductarchitect.com, and ServiceTitan's own domain. The presence of YouTube and Reddit in the citation list suggests AI Mode is anchoring responses on community and video content rather than vendor-owned pages.
Movers & shakers since last refresh
Biggest visibility risers
-
Housecall Pro 38% → 62% · rank #2 → #2+25pp
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ServiceTitan 25% → 50% · rank #3 → #3+25pp
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Jobber 50% → 62% · rank #1 → #1+12pp
The ranking
| # | Brand | Visibility | Citation | Top engine |
|---|---|---|---|---|
| 1 |
jobber.com
|
62% | 0% | Google AI Mode |
Jobber leads with 62.5% visibility, seven times the 8.8% category average, but holds a 0.0% citation rate, meaning it is named but not sourced by AI Mode. |
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| 2 |
housecallpro.com
|
62% | 0% | Google AI Mode |
Housecall Pro matches Jobber exactly at 62.5% visibility and 43.8 composite score, and also records 0.0% citations despite growing visibility by 25 percentage points from the prior period. |
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| 3 |
servicetitan.com
|
50% | 12% | Google AI Mode |
ServiceTitan sits at 50.0% visibility but is the only brand earning citations at 12.5%, making it the sole trusted source in the category even as its citation rate fell 12.5 points. |
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| 4 |
gorilladesk.com
|
0% | 0% | Google AI Mode |
GorillaDesk records 0.0% visibility and a composite score of zero, placing it among the 17 brands in the audit that are completely absent from Google AI Mode responses. |
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| 5 |
hubspot.com
|
0% | 0% | Google AI Mode |
HubSpot, a broadly recognised CRM platform, scores 0.0% visibility in this category, indicating AI Mode does not associate it with home services CRM queries in the current data. |
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| 6 |
zoho.com
|
0% | 0% | Google AI Mode |
| 7 |
servicem8.com
|
0% | 0% | Google AI Mode |
| 8 |
workiz.com
|
0% | 0% | Google AI Mode |
| 9 |
kickserv.com
|
0% | 0% | Google AI Mode |
| 10 |
mhelpdesk.com
|
0% | 0% | Google AI Mode |
| 11 |
servicemonster.com
|
0% | 0% | Google AI Mode |
| 12 |
vonigo.com
|
0% | 0% | Google AI Mode |
| 13 |
builderprime.com
|
0% | 0% | Google AI Mode |
| 14 |
marketsharp.com
|
0% | 0% | Google AI Mode |
| 15 |
commusoft.us
|
0% | 0% | Google AI Mode |
| 16 |
fergus.com
|
0% | 0% | Google AI Mode |
| 17 |
tradifyhq.com
|
0% | 0% | Google AI Mode |
| 18 |
simprogroup.com
|
0% | 0% | Google AI Mode |
| 19 |
servicefusion.com
|
0% | 0% | Google AI Mode |
| 20 |
fieldedge.com
|
0% | 0% | Google AI Mode |
Sources AI engines trust in this category
Across the 8 buyer-intent queries we ran on home services crm software, these are the domains Google AI Mode cited most often. If you're not on this list — or if your competitors are — that's a concrete PR / linkbuilding target.
How to read this ranking
Four things worth knowing before you act on the numbers above. These are the same definitions across every industry page — for category-specific observations, see the What we observed section above (where available) and the per-brand insights inline in the ranking.
Visibility = being named
A brand's visibility % is the share of AI answers that mention it by name in the response prose. This is who AI engines actively recommend to the buyer.
Citation rate = being trusted
Citation rate is the share of AI answers that include the brand's domain as a clickable source link. This is what the AI treats as authoritative evidence — different from being named.
Top engine differs by brand
The "top engine" column shows which AI surface each brand performs best on. Big gaps between a brand's score across engines usually points to specific content or schema gaps.
Rankings move month to month
AI engines re-crawl and re-rank on shorter cycles than classical search. We re-audit every brand on this list at least every 30 days and refresh this page automatically.
Get your own home services crm software brand audited
The brands above were curated from public market-leader lists. Want the same measurement against your own brand — including the queries you appear on, which competitors get named instead, and a prioritised fix list? Run a free preview.
Frequently asked about home services crm software AI visibility
Who leads AI visibility in home services CRM software?
Jobber and Housecall Pro share the top position with identical visibility scores of 62.5% and composite scores of 43.8, well ahead of ServiceTitan at 50.0% and all other brands at zero.
What is the average AI visibility for home services CRM brands?
The category average visibility is just 8.8%, reflecting the fact that 17 of 20 tracked brands record 0.0% visibility in Google AI Mode.
Which brand earns the most citations from AI in this category?
ServiceTitan is the only brand with any citation activity, at 12.5%, even though it ranks third for visibility behind Jobber and Housecall Pro.
What sources does AI cite most for home services CRM research?
The top cited sources include myquoteiq.com, YouTube, Reddit, Capterra, and ServiceTitan's own domain, suggesting AI Mode relies heavily on third-party review and community content rather than vendor sites.
Which brands have grown AI visibility the most recently?
Housecall Pro and ServiceTitan each grew visibility by 25 percentage points in the latest period, while Jobber grew by 12.5 points, and no brands recorded a visibility decline.
Is visibility the same as being cited as a source in AI Mode responses?
No. Jobber and Housecall Pro both appear at 62.5% visibility but hold 0.0% citation rates, while ServiceTitan at 50.0% visibility is the only brand earning citations, confirming that being named and being sourced are distinct outcomes.