Gyms in Hobart: AI search visibility ranking (2026)
How AI search engines rank gyms in hobart by visibility and citations. 17 brands measured monthly across Google AI Mode: which brands the AI names in answers, which domains it cites as sources, and how the leaders compare. Fitness clubs, boutique training chains, and 24/7 gyms serving Hobart members with strength training, classes, recovery, and personal coaching across the metro. Composite score: 70% visibility (% of AI answers naming the brand) + 30% citation rate (% citing the brand's domain). Full methodology →
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At a glance
What we observed in this categoryauto-generated
Anytime Fitness dominates AI visibility in the Gyms in Hobart category with a 50% visibility score and a composite score of 35.0, more than double the second-ranked Zap Fitness at 25% visibility and a composite of 17.5. This gap is significant because it means Google AI Mode surfaces Anytime Fitness in half of all relevant queries, while 12 of the 17 tracked brands register zero visibility. The category average sits at just 6.6%, confirming that AI attention is heavily concentrated at the top.
A striking pattern in this data is that visibility and citation are completely decoupled across all 17 brands. Every brand, including the top-ranked Anytime Fitness, carries a citation rate of 0.0%. This means Google AI Mode is naming these brands in responses without linking back to their own domains as sources. Brands like Anytime Fitness and Zap Fitness are present in AI answers as named entities but are not being trusted as reference sources, a meaningful distinction for any brand monitoring its AI presence.
The top cited sources in this category are google.com, reddit.com, mindbodyonline.com, starworks.com.au, m.yelp.com, and facebook.com. This suggests Google AI Mode is anchoring its Gyms in Hobart responses on third-party directories, review platforms, and social sources rather than brand-owned domains. The presence of a local domain, starworks.com.au, alongside global platforms indicates that regional content may carry weight in geo-specific queries, even when the brands themselves are not being cited.
Movers & shakers since last refresh
Biggest visibility risers
-
Anytime Fitness 0% → 50% · rank #0 → #1+50pp
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Zap Fitness 0% → 25% · rank #0 → #2+25pp
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BFT 0% → 12% · rank #0 → #3+12pp
The ranking
| # | Brand | Visibility | Citation | Top engine |
|---|---|---|---|---|
| 1 |
anytimefitness.com.au
|
50% | 0% | Google AI Mode |
Anytime Fitness leads the category with 50% visibility, roughly 7.6 times the 6.6% category average, but holds a 0% citation rate matching every other brand. |
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| 2 |
zapfitness.com.au
|
25% | 0% | Google AI Mode |
Zap Fitness ranks second with 25% visibility and a composite score of 17.5, placing it well above the category average but at exactly half the visibility of Anytime Fitness. |
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| 3 |
bodyfittraining.com
|
12% | 0% | Google AI Mode |
BFT sits in a three-way tie at rank 3 with 12.5% visibility and a composite of 8.8, nearly double the category average but with no citation presence whatsoever. |
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| 4 |
goodlife.com.au
|
12% | 0% | Google AI Mode |
Goodlife Health Clubs shares rank 3 metrics exactly, with 12.5% visibility and a composite of 8.8, offering no differentiation from BFT or Fitstop on any measured dimension. |
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| 5 |
fitstop.com
|
12% | 0% | Google AI Mode |
Fitstop also records 12.5% visibility and a composite score of 8.8, identical to BFT and Goodlife, with all three brands separated from the zero-visibility group by a single tier. |
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| 6 |
fitnessfirst.com.au
|
0% | 0% | Google AI Mode |
| 7 |
f45training.com
|
0% | 0% | Google AI Mode |
| 8 |
plusfitness.com.au
|
0% | 0% | Google AI Mode |
| 9 |
jetts.com.au
|
0% | 0% | Google AI Mode |
| 10 |
snapfitness.com
|
0% | 0% | Google AI Mode |
| 11 |
genesisfitness.com.au
|
0% | 0% | Google AI Mode |
| 12 |
fernwoodfitness.com.au
|
0% | 0% | Google AI Mode |
| 13 |
clublime.com.au
|
0% | 0% | Google AI Mode |
| 14 |
revltraining.com.au
|
0% | 0% | Google AI Mode |
| 15 |
worldgym.com.au
|
0% | 0% | Google AI Mode |
| 16 |
orangetheory.com
|
0% | 0% | Google AI Mode |
| 17 |
derrimut247.com.au
|
0% | 0% | Google AI Mode |
Sources AI engines trust in this category
Across the 8 buyer-intent queries we ran on gyms in hobart, these are the domains Google AI Mode cited most often. If you're not on this list — or if your competitors are — that's a concrete PR / linkbuilding target.
How to read this ranking
Four things worth knowing before you act on the numbers above. These are the same definitions across every industry page — for category-specific observations, see the What we observed section above (where available) and the per-brand insights inline in the ranking.
Visibility = being named
A brand's visibility % is the share of AI answers that mention it by name in the response prose. This is who AI engines actively recommend to the buyer.
Citation rate = being trusted
Citation rate is the share of AI answers that include the brand's domain as a clickable source link. This is what the AI treats as authoritative evidence — different from being named.
Top engine differs by brand
The "top engine" column shows which AI surface each brand performs best on. Big gaps between a brand's score across engines usually points to specific content or schema gaps.
Rankings move month to month
AI engines re-crawl and re-rank on shorter cycles than classical search. We re-audit every brand on this list at least every 30 days and refresh this page automatically.
Get your own gyms in hobart brand audited
The brands above were curated from public market-leader lists. Want the same measurement against your own brand — including the queries you appear on, which competitors get named instead, and a prioritised fix list? Run a free preview.
Frequently asked about gyms in hobart AI visibility
Who leads AI visibility in Gyms in Hobart?
Anytime Fitness leads with 50% visibility and a composite score of 35.0, more than double the second-ranked Zap Fitness at 25% visibility. No other brand comes close to this gap.
What is the average AI visibility for gyms in Hobart?
The category average visibility is 6.6%, with 12 of 17 tracked brands registering 0% visibility in Google AI Mode responses.
Which sources does Google AI Mode cite most for Gyms in Hobart research?
The top cited sources are google.com, reddit.com, mindbodyonline.com, starworks.com.au, m.yelp.com, and facebook.com, all third-party or directory platforms rather than brand-owned domains.
Do any gym brands in Hobart earn citations from Google AI Mode?
No. Every brand in the dataset, including the top-ranked Anytime Fitness, records a citation rate of 0.0%, meaning no brand domain is being used as a source even when the brand is named in a response.
Is there a brand making the biggest move in AI visibility for this category?
Anytime Fitness is the biggest riser, moving from 0% to 50% visibility, followed by Zap Fitness jumping from 0% to 25% and BFT from 0% to 12.5%, all entering the rankings for the first time in this audit period.
How concentrated is AI visibility in the Gyms in Hobart category?
Highly concentrated. The top two brands, Anytime Fitness and Zap Fitness, account for 75% of all measured visibility, while over 70% of tracked brands have zero AI presence.