Gyms in Darwin: AI search visibility ranking (2026)
How AI search engines rank gyms in darwin by visibility and citations. 20 brands measured monthly across Google AI Mode: which brands the AI names in answers, which domains it cites as sources, and how the leaders compare. Fitness clubs, boutique training chains, and 24/7 gyms serving Darwin members with strength training, classes, recovery, and personal coaching across greater Darwin. Composite score: 70% visibility (% of AI answers naming the brand) + 30% citation rate (% citing the brand's domain). Full methodology →
Refreshed Jun 23, 2026Download this ranking as a PDF
We'll email it to you. One-off send — no list, no follow-up, no surprise marketing.
At a glance
What we observed in this categoryauto-generated
World Gym leads the Darwin gyms category with a composite score of 30.0, narrowly ahead of Fitstop at 26.2, despite both sharing an identical visibility rate of 37.5 percent. The gap between these two brands and the rest of the field is significant: Anytime Fitness and Club Lime sit at 25.0 percent visibility and 17.5 composite score, while six of the ten tracked brands register zero on every metric. With a category average visibility of just 6.2 percent, the top two brands are capturing roughly six times the average exposure.
The most telling divergence in this data is between visibility and citation. Fitstop matches World Gym on visibility at 37.5 percent yet holds a 0.0 citation rate, while World Gym carries a 12.5 percent citation rate, the only brand in the top ten to earn any citations at all. This means Fitstop is named by Google AI Mode but never sourced, placing it in a 'recognised but not trusted' position. Anytime Fitness and Club Lime replicate this pattern exactly, appearing in responses without generating a single citation.
Google AI Mode is the dominant engine across all ten tracked brands, with no outlier engine recorded for any brand. The cited sources anchoring AI responses in this category lean heavily on third-party review and social platforms, including google.com, facebook.com, reddit.com, yelp.com, and trustindex.io. World Gym's own domain, worldgym.com.au, appears in the cited sources list alongside local outlet norther.com.au, suggesting the AI is drawing on a mix of brand-owned content and regional editorial sources to support its responses.
Movers & shakers since last refresh
Biggest visibility risers
-
World Gym 0% → 38% · rank #0 → #1+38pp
-
Fitstop 0% → 38% · rank #0 → #2+38pp
-
Anytime Fitness 0% → 25% · rank #0 → #3+25pp
The ranking
| # | Brand | Visibility | Citation | Top engine |
|---|---|---|---|---|
| 1 |
worldgym.com.au
|
38% | 12% | Google AI Mode |
World Gym leads with a composite score of 30.0 and is the only brand in the category to record any citations, at 12.5 percent, giving it a structural trust advantage over all peers. |
||||
| 2 |
fitstop.com
|
38% | 0% | Google AI Mode |
Fitstop matches World Gym on visibility at 37.5 percent but holds a 0.0 citation rate, making it the clearest example of high AI naming without any sourced credibility in this category. |
||||
| 3 |
anytimefitness.com.au
|
25% | 0% | Google AI Mode |
Anytime Fitness sits at 25.0 percent visibility and a composite score of 17.5, placing it four times above the 6.2 percent category average but with zero citations to support its appearances. |
||||
| 4 |
clublime.com.au
|
25% | 0% | Google AI Mode |
Club Lime shares Anytime Fitness's exact scores of 25.0 percent visibility and 17.5 composite, offering no differentiation from rank 3 on any recorded metric in this audit. |
||||
| 5 |
fitnessfirst.com.au
|
0% | 0% | Google AI Mode |
Fitness First records zero across visibility, citation, and composite score, placing it among six brands in the top ten with no measurable AI presence in the Darwin gyms category. |
||||
| 6 |
f45training.com
|
0% | 0% | Google AI Mode |
| 7 |
plusfitness.com.au
|
0% | 0% | Google AI Mode |
| 8 |
jetts.com.au
|
0% | 0% | Google AI Mode |
| 9 |
virginactive.com.au
|
0% | 0% | Google AI Mode |
| 10 |
bodyfittraining.com
|
0% | 0% | Google AI Mode |
| 11 |
orangetheory.com
|
0% | 0% | Google AI Mode |
| 12 |
snapfitness.com
|
0% | 0% | Google AI Mode |
| 13 |
genesisfitness.com.au
|
0% | 0% | Google AI Mode |
| 14 |
fernwoodfitness.com.au
|
0% | 0% | Google AI Mode |
| 15 |
crunch.com.au
|
0% | 0% | Google AI Mode |
| 16 |
revltraining.com.au
|
0% | 0% | Google AI Mode |
| 17 |
ufcgym.com
|
0% | 0% | Google AI Mode |
| 18 |
zapfitness.com.au
|
0% | 0% | Google AI Mode |
| 19 |
goodlife.com.au
|
0% | 0% | Google AI Mode |
| 20 |
derrimut247.com.au
|
0% | 0% | Google AI Mode |
Sources AI engines trust in this category
Across the 8 buyer-intent queries we ran on gyms in darwin, these are the domains Google AI Mode cited most often. If you're not on this list — or if your competitors are — that's a concrete PR / linkbuilding target.
How to read this ranking
Four things worth knowing before you act on the numbers above. These are the same definitions across every industry page — for category-specific observations, see the What we observed section above (where available) and the per-brand insights inline in the ranking.
Visibility = being named
A brand's visibility % is the share of AI answers that mention it by name in the response prose. This is who AI engines actively recommend to the buyer.
Citation rate = being trusted
Citation rate is the share of AI answers that include the brand's domain as a clickable source link. This is what the AI treats as authoritative evidence — different from being named.
Top engine differs by brand
The "top engine" column shows which AI surface each brand performs best on. Big gaps between a brand's score across engines usually points to specific content or schema gaps.
Rankings move month to month
AI engines re-crawl and re-rank on shorter cycles than classical search. We re-audit every brand on this list at least every 30 days and refresh this page automatically.
Get your own gyms in darwin brand audited
The brands above were curated from public market-leader lists. Want the same measurement against your own brand — including the queries you appear on, which competitors get named instead, and a prioritised fix list? Run a free preview.
Frequently asked about gyms in darwin AI visibility
Who leads AI visibility in the Darwin gyms category?
World Gym leads with a composite score of 30.0, tied with Fitstop on visibility at 37.5 percent but ahead due to its 12.5 percent citation rate, the only non-zero citation figure in the category.
What is the average AI visibility for gyms in Darwin?
The category average visibility is 6.2 percent and the average citation rate is 0.6 percent, indicating that most of the 20 tracked brands have minimal or no presence in Google AI Mode responses.
Which brands appear in AI responses but are never cited as a source?
Fitstop, Anytime Fitness, and Club Lime all record positive visibility scores but hold a 0.0 citation rate, meaning Google AI Mode names them without sourcing their content.
What sources does AI cite most for Darwin gyms research?
The top cited sources are google.com, facebook.com, reddit.com, yelp.com, and trustindex.io, alongside worldgym.com.au and local outlet norther.com.au.
How many brands in the Darwin gyms category have zero AI visibility?
Six of the ten brands tracked in the top ten, including Fitness First, F45 Training, Plus Fitness, Jetts, Virgin Active, and BFT, record zero visibility and zero citations.
Which engine drives AI visibility for Darwin gyms brands?
Google AI Mode is the recorded top engine for every brand in the category, with no other engine appearing as a primary driver for any tracked brand.