AI Visibility Rankings · Productivity

Top 20 form builders by AI search visibility (2026)

Software used to create online forms, surveys, applications, quizzes, and workflows for lead capture, research, and internal processes. Ranked by a composite score: 70% visibility (% of AI answers naming the brand) + 30% citation rate (% citing the brand's domain). Full methodology →

Refreshed Jun 01, 2026

11%

Avg visibility across category

Avg citation rate

20/20

Brands successfully audited

At a glance

Category leader Typeform 75% visibility · named in 6 of 8 AI answers

Most cited brand Google Forms 12% citation rate · the AI's most-trusted source brand in form builders

Top cited domain youtube.com Referenced by AI across the form builders query set — the highest-leverage PR target in this category

Visibility spread 75pp Gap between top and bottom of the ranking · 11 brands at 0% (invisible to the AI)

What we observed in this categoryauto-generated

Typeform dominates the Form Builders AI visibility landscape with a 75% visibility score — more than six times the 11.2% category average and 25 percentage points ahead of second-place Google Forms at 50%. This is not a marginal lead; it represents a structural gap that effectively bifurcates the category into two tiers: Typeform and Google Forms at the top, and a cluster of seven brands (Feathery, Fillout, Jotform, Tally, Cognito Forms, Zoho Forms, Gravity Forms) all tied at 12.5% visibility. Wufoo registers zero visibility entirely.

The relationship between visibility and citation reveals a notable divergence. Typeform, despite leading on visibility at 75%, holds a 0% citation rate — meaning it is named frequently in AI Overviews but never directly linked as a source. Google Forms and Fillout are the only brands earning citations (both at 12.5%), suggesting the AI treats them as more trustworthy references rather than just named entities. The category average citation rate of just 1.2% confirms that being mentioned in this space rarely translates into being cited as an authoritative source.

Google AI Overviews is the dominant engine across all ranked brands — every brand in the top 10 lists it as their top engine, indicating the category's AI visibility is almost entirely Google-driven. The top cited external sources anchor heavily on third-party review and community content: youtube.com, reddit.com, zapier.com, and ventureharbour.com feature prominently, alongside niche sources like heyflow.com and customjs.space. This signals that Google's AI is synthesising comparisons and recommendations from review aggregators and user-generated content rather than from brand-owned domains.

Movers & shakers since last refresh

Biggest visibility risers

Typeform 0% → 75% · rank #0 → #1
+75pp
Google Forms 0% → 50% · rank #0 → #2
+50pp
Feathery 0% → 25% · rank #0 → #3
+25pp

The ranking

#	Brand	Visibility	Citation	Top engine
1	Typeform typeform.com	75%	0%	Google AI Overviews
Typeform leads at 75% visibility — 6.7x the category average — but holds 0% citation rate, indicating AI mentions it frequently without treating it as a cited source.
2	Google Forms google.com	50%	12%	Google AI Overviews
Google Forms sits at 50% visibility and is one of only two brands with a positive citation rate (12.5%), making it the most cited brand relative to its visibility tier.
3	Feathery feathery.io	25%	0%	Google AI Overviews
Feathery ranks third at 25% visibility — double the cluster below it — yet earns 0% citations, suggesting AI awareness has not translated into source-level authority.
4	Fillout fillout.com	12%	12%	Google AI Overviews
Fillout shares the lowest visibility tier at 12.5% but matches Google Forms' citation rate of 12.5%, giving it the strongest citation-to-visibility ratio in the category.
5	Jotform jotform.com	12%	0%	Google AI Overviews
Jotform sits at 12.5% visibility with 0% citations, indistinguishable from four other brands at the same tier despite being a long-established player in the category.
6	Tally tally.so	12%	0%	Google AI Overviews
7	Cognito Forms cognitoforms.com	12%	0%	Google AI Overviews
8	Zoho Forms zoho.com	12%	0%	Google AI Overviews
9	Gravity Forms gravityforms.com	12%	0%	Google AI Overviews
10	Wufoo wufoo.com	0%	0%	Google AI Overviews
11	Microsoft Forms microsoft.com	0%	0%	Google AI Overviews
12	SurveyMonkey surveymonkey.com	0%	0%	Google AI Overviews
13	Paperform paperform.co	0%	0%	Google AI Overviews
14	Formstack formstack.com	0%	0%	Google AI Overviews
15	WPForms wpforms.com	0%	0%	Google AI Overviews
16	Formsite formsite.com	0%	0%	Google AI Overviews
17	Qualtrics qualtrics.com	0%	0%	Google AI Overviews
18	Airtable Forms airtable.com	0%	0%	Google AI Overviews
19	HubSpot Forms hubspot.com	0%	0%	Google AI Overviews
20	forms.app forms.app	0%	0%	Google AI Overviews

Sources AI engines trust in this category

Across the 8 buyer-intent queries we ran on form builders, these are the domains Google AI Overviews cited most often. If you're not on this list — or if your competitors are — that's a concrete PR / linkbuilding target.

youtube.comreddit.comventureharbour.comzapier.comheyflow.comcustomjs.spaceblog.goformz.comhighcharts.com

How to read this ranking

Four things worth knowing before you act on the numbers above. These are the same definitions across every industry page — for category-specific observations, see the What we observed section above (where available) and the per-brand insights inline in the ranking.

Visibility = being named

A brand's visibility % is the share of AI answers that mention it by name in the response prose. This is who AI engines actively recommend to the buyer.

Citation rate = being trusted

Citation rate is the share of AI answers that include the brand's domain as a clickable source link. This is what the AI treats as authoritative evidence — different from being named.

Top engine differs by brand

The "top engine" column shows which AI surface each brand performs best on. Big gaps between a brand's score across engines usually points to specific content or schema gaps.

Rankings move month to month

AI engines re-crawl and re-rank on shorter cycles than classical search. We re-audit every brand on this list at least every 30 days and refresh this page automatically.

Get your own form builders brand audited

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Frequently asked about form builders AI visibility

Who leads AI visibility in the Form Builders category?

Typeform leads with 75% visibility, more than six times the 11.2% category average and 25 points ahead of second-place Google Forms at 50%.

Which Form Builder brands are actually cited as sources in AI Overviews?

Only Google Forms and Fillout hold a positive citation rate at 12.5% each; Typeform, despite its visibility lead, has a 0% citation rate alongside most other brands.

What external sources does Google AI anchor on when generating Form Builder overviews?

The top cited sources include youtube.com, reddit.com, zapier.com, and ventureharbour.com, indicating the AI draws primarily from third-party review and community content rather than brand-owned pages.

Which engine drives AI visibility for Form Builder brands?

Google AI Overviews is the top engine for every ranked brand in the category, suggesting the entire category's AI visibility is concentrated within a single engine.

How does citation rate compare to visibility rate across the Form Builders category?

The category average visibility is 11.2% but average citation rate is just 1.2%, confirming that most brands named in AI Overviews are not being cited as authoritative sources.

Are there any brands with zero AI visibility in this category?

Yes, Wufoo registers 0% visibility and 0% citations, making it completely absent from AI-generated overviews among the 20 brands audited.