AEO Rankings · Finance

AEO for financial advisors in Western Brisbane: AI search visibility ranking

By monitoraeo Last updated July 27, 2026 Refreshed every 30 days

How AI search engines rank financial advisors in Western Brisbane by visibility and citations. 20 brands measured monthly across Google AI Mode: which brands the AI names in answers, which domains it cites as sources, and how the leaders compare. Financial advisory firms serving Western Brisbane households, business owners, retirees, and professionals with wealth planning, retirement advice, investment strategy, insurance, and holistic financial guidance across the greater Brisbane market. Composite score: 70% visibility (% of AI answers naming the brand) + 30% citation rate (% citing the brand's domain). Full methodology →

Avg visibility across category

Avg citation rate

20/20

Brands successfully audited

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When asking AI engines about financial advisors in Western Brisbane, the name that stands out is Count. With a visibility percentage of 12.5, Count leads in recognition among potential clients. Other notable mentions include Findex and Morgans, both known for their competitive services in the region.

The rankings are influenced significantly by the sources most frequently cited by AI engines. Top sources like google.com, hudsonfinancialplanning.com.au, and reddit.com shape the narrative, with a mix of trustworthy reviews and expert advice. The presence of aggregator and review sites suggests community validation and comprehensive overviews are essential factors.

For buyers, understanding what AI engines prioritize can guide a smart choice. Third-party validation, such as recent reviews and expert engagements, holds considerable weight. As you evaluate options, consider how these factors align with your personal needs and preferences in choosing a financial advisor.

At a glance

Category leader Count 12% visibility · named in 1 of 8 AI answers

Most cited brand Findex 25% citation rate · the AI's most-trusted source brand in financial advisors in Western Brisbane

Top cited domain google.com Referenced by AI across the financial advisors in Western Brisbane query set — the highest-leverage PR target in this category

Visibility spread 12pp Gap between top and bottom of the ranking · 19 brands at 0% (invisible to the AI)

What we observed in this category

Count (count.com.au) leads the category with a composite score of 8.8 and a visibility rate of 12.5 percent, which is more than 20 times the category average of 0.6 percent. No other brand in the top 10 records any visibility at all, making this a category defined by extreme concentration at the top. The gap is consequential because any erosion in Count's visibility, as the data already shows with a 12.5 percentage point fall from 25.0 percent in the prior period, leaves the category with almost no AI-named presence.

Findex presents the clearest divergence between visibility and citation in this dataset. It holds zero visibility yet carries a 25.0 percent citation rate, the highest in the top 10, against a category average citation rate of 1.2 percent. This means Google AI Mode is referencing Findex as a trusted source within answers without actively naming it as a recommended brand. Ranks 3 through 10 show composite scores of 0.0, confirming that named visibility and sourced citation are largely decoupled across this category.

Google AI Mode is the top engine across all 10 ranked brands, confirming the audit is effectively a single-engine measurement. The cited sources list is dominated by directory and review-style domains such as bestfinancialplanners.com.au and greatadvice.com.au, alongside community platforms like reddit.com and specialist guides like superguide.com.au. No major national financial advice brand domain appears in the cited sources list, suggesting the AI anchors answers on aggregator and community content rather than brand-owned pages.

Movers & shakers since last refresh

Biggest visibility fallers

Count 25% → 12% · rank #1 → #1
-12pp
Invest Blue 12% → 0% · rank #2 → #12
-12pp

The AEO ranking

#	Brand	Visibility	Citation	Top engine
1	Count count.com.au	12%	0%	Google AI Mode
Count leads with 12.5 percent visibility and a composite score of 8.8, but its visibility has halved from 25.0 percent in the prior period despite holding rank 1.
2	Findex findex.com.au	0%	25%	Google AI Mode
Findex records zero visibility yet a 25.0 percent citation rate, the highest in the category and more than 20 times the 1.2 percent category average citation rate.
3	Morgans morgans.com.au	0%	0%	Google AI Mode
Morgans holds rank 3 but records zero visibility, zero citation, and a composite score of 0.0, giving it no measurable AI presence in this category.
4	Ord Minnett ords.com.au	0%	0%	Google AI Mode
Ord Minnett sits at rank 4 with a composite score of 0.0, zero visibility, and zero citation, matching the performance floor shared by ranks 3 through 10.
5	Infocus infocus.com.au	0%	0%	Google AI Mode
Infocus ranks 5th but is statistically indistinguishable from ranks 6 through 10, with 0.0 across all three metrics: visibility, citation, and composite score.
6	Oreana Financial Services oreana.com.au	0%	0%	Google AI Mode
7	Rhombus Advisory rhombusadvisory.com	0%	0%	Google AI Mode
8	Mercer Financial Advice mercer.com/en-au	0%	0%	Google AI Mode
9	WT Financial Group wtfglimited.com	0%	0%	Google AI Mode
10	AIA Financial Wellbeing aia.com.au	0%	0%	Google AI Mode
11	Centrepoint Alliance centrepointalliance.com.au	0%	0%	Google AI Mode
12	Invest Blue investblue.com.au	0%	0%	Google AI Mode
13	Shadforth Financial Group shadforth.com.au	0%	0%	Google AI Mode
14	Shaw and Partners shawandpartners.com.au	0%	0%	Google AI Mode
15	Wilsons Advisory wilsonsadvisory.com.au	0%	0%	Google AI Mode
16	Fitzpatricks Private Wealth fitz.com	0%	0%	Google AI Mode
17	Stanford Brown stanfordbrown.com.au	0%	0%	Google AI Mode
18	Insight Wealth Planning insightwealth.com.au	0%	0%	Google AI Mode
19	Lifespan Financial Planning lifespanfp.com.au	0%	0%	Google AI Mode
20	RI Advice riadvice.com.au	0%	0%	Google AI Mode

Sources AI engines trust in this category

Across the 8 buyer-intent queries we ran on financial advisors in Western Brisbane, these are the domains Google AI Mode cited most often. If you're not on this list — or if your competitors are — that's a concrete PR / linkbuilding target.

google.comhudsonfinancialplanning.com.aureddit.comgreatadvice.com.auvarria.com.ausuperguide.com.aubestfinancialplanners.com.auprecisionwm.com.au

How to read this AEO ranking

Four things worth knowing before you act on the numbers above. These are the same definitions across every industry page — for category-specific observations, see the What we observed section above (where available) and the per-brand insights inline in the ranking.

Visibility = being named

A brand's visibility % is the share of AI answers that mention it by name in the response prose. This is who AI engines actively recommend to the buyer. More on visibility →

Citation rate = being trusted

Citation rate is the share of AI answers that include the brand's domain as a clickable source link. This is what the AI treats as authoritative evidence, different from being named. More on citation rate →

Top engine differs by brand

The "top engine" column shows which AI surface each brand performs best on. Big gaps between a brand's score across engines usually points to specific content or schema gaps. How AI engines pick sources →

AEO rankings move month to month

AI engines re-crawl and re-rank on shorter cycles than classical search. We re-audit every brand on this list at least every 30 days and refresh this page automatically. How AI search ranking works →

Run an AEO audit on your own financial advisors in Western Brisbane brand

The brands above were curated from public market-leader lists. Want the same answer engine optimisation measurement against your own brand — including the queries you appear on, which competitors get named instead, and a prioritised fix list? Run a free preview.

Audit your financial advisors in Western Brisbane brand → Browse all AEO rankings Methodology →

Frequently asked about AEO for financial advisors in Western Brisbane

Who leads AI visibility in Financial advisors in Western Brisbane?

Count (count.com.au) leads with 12.5 percent visibility and a composite score of 8.8, which is far ahead of every other brand in the category. No other brand in the top 10 records any visibility at all.

Which brand has the highest citation rate despite low visibility in this category?

Findex holds a 25.0 percent citation rate while recording zero visibility, indicating Google AI Mode references it as a source within answers but does not name it as a recommended brand.

What sources does Google AI Mode cite most for Financial advisors in Western Brisbane research?

The top cited sources are aggregator and directory domains such as bestfinancialplanners.com.au, greatadvice.com.au, hudsonfinancialplanning.com.au, and precisionwm.com.au, alongside reddit.com and superguide.com.au. No brand-owned domain from the top 10 ranked brands appears in the cited sources list.

Is visibility falling or rising across this category?

The data shows only fallers and no risers: Count's visibility dropped from 25.0 to 12.5 percent, and Invest Blue fell from 12.5 percent visibility at rank 2 to zero at rank 12. There are no brands recording positive visibility movement in this period.

How concentrated is AI visibility in this category?

Visibility is extremely concentrated: one brand, Count, accounts for all measurable visibility at 12.5 percent against a category average of just 0.6 percent. All other brands in the top 10 record zero visibility.

Which engine drives AI visibility for Financial advisors in Western Brisbane?

Google AI Mode is the listed top engine for every brand across the top 10, making this category effectively a single-engine landscape with no data indicating meaningful presence on other AI platforms.