Financial advisors in South East Brisbane: AI search visibility ranking (2026)
How AI search engines rank financial advisors in south east brisbane by visibility and citations. 20 brands measured monthly across Google AI Mode: which brands the AI names in answers, which domains it cites as sources, and how the leaders compare. Financial advisory firms serving South East Brisbane households, business owners, retirees, and professionals with wealth planning, retirement advice, investment strategy, insurance, and holistic financial guidance across Brisbane's south-east suburbs. Composite score: 70% visibility (% of AI answers naming the brand) + 30% citation rate (% citing the brand's domain). Full methodology →
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At a glance
What we observed in this categoryauto-generated
Count (count.com.au) holds the only measurable AI visibility in this category, scoring 12.5% visibility and a composite score of 8.8 against a category average of just 0.6%. Every other ranked brand, including Morgans, Ord Minnett, Findex, and Shadforth Financial Group, sits at exactly 0.0% across all metrics. That gap is not marginal. Count is functionally the only brand Google AI Mode surfaces when answering queries about financial advisors in South East Brisbane.
Despite Count's visibility lead, its citation rate is 0.0%, identical to all other brands in the category. This means Google AI Mode is naming Count in responses but not linking back to count.com.au as a source. No brand in the top 10 earns a citation. The divergence between being named and being cited as a trusted source is total across this category, suggesting AI responses mention brands without anchoring them to their own domains.
The top cited sources in this category are third-party directories and community platforms, including findafinancialplanner.com.au, greatadvice.com.au, bestfinancialplanners.com.au, and riseqld.com.au, alongside google.com, reddit.com, and facebook.com. Google AI Mode is drawing on aggregator and review-style sources rather than individual firm websites. No brand domain from the top 10 appears in the cited sources list, confirming that firm-owned content is not the primary anchor for AI responses in this category.
Movers & shakers since last refresh
Biggest visibility risers
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Count 0% → 12% · rank #0 → #1+12pp
The ranking
| # | Brand | Visibility | Citation | Top engine |
|---|---|---|---|---|
| 1 |
count.com.au
|
12% | 0% | Google AI Mode |
Count is the sole brand above zero visibility at 12.5%, more than 20 times the category average of 0.6%, yet records 0.0% citations alongside every peer. |
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| 2 |
morgans.com.au
|
0% | 0% | Google AI Mode |
Morgans holds rank 2 but posts 0.0% visibility and 0.0% citations, meaning its placement reflects factors outside current AI response frequency or source anchoring. |
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| 3 |
ords.com.au
|
0% | 0% | Google AI Mode |
Ord Minnett sits at rank 3 with identical zero scores across visibility, citation, and composite, indistinguishable from the majority of the top 10 on measured AI metrics. |
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| 4 |
findex.com.au
|
0% | 0% | Google AI Mode |
Findex records 0.0% on all three metrics at rank 4, matching the pattern of every brand below Count and contributing nothing to category citation volume. |
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| 5 |
shadforth.com.au
|
0% | 0% | Google AI Mode |
Shadforth Financial Group at rank 5 shows no AI visibility or citations, consistent with ranks 2 through 10 where no brand domain appears in AI-cited sources. |
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| 6 |
shawandpartners.com.au
|
0% | 0% | Google AI Mode |
| 7 |
wilsonsadvisory.com.au
|
0% | 0% | Google AI Mode |
| 8 |
fitz.com
|
0% | 0% | Google AI Mode |
| 9 |
stanfordbrown.com.au
|
0% | 0% | Google AI Mode |
| 10 |
insightwealth.com.au
|
0% | 0% | Google AI Mode |
| 11 |
lifespanfp.com.au
|
0% | 0% | Google AI Mode |
| 12 |
riadvice.com.au
|
0% | 0% | Google AI Mode |
| 13 |
investblue.com.au
|
0% | 0% | Google AI Mode |
| 14 |
infocus.com.au
|
0% | 0% | Google AI Mode |
| 15 |
oreana.com.au
|
0% | 0% | Google AI Mode |
| 16 |
rhombusadvisory.com
|
0% | 0% | Google AI Mode |
| 17 |
mercer.com/en-au
|
0% | 0% | Google AI Mode |
| 18 |
wtfglimited.com
|
0% | 0% | Google AI Mode |
| 19 |
aia.com.au
|
0% | 0% | Google AI Mode |
| 20 |
centrepointalliance.com.au
|
0% | 0% | Google AI Mode |
Sources AI engines trust in this category
Across the 8 buyer-intent queries we ran on financial advisors in south east brisbane, these are the domains Google AI Mode cited most often. If you're not on this list — or if your competitors are — that's a concrete PR / linkbuilding target.
How to read this ranking
Four things worth knowing before you act on the numbers above. These are the same definitions across every industry page — for category-specific observations, see the What we observed section above (where available) and the per-brand insights inline in the ranking.
Visibility = being named
A brand's visibility % is the share of AI answers that mention it by name in the response prose. This is who AI engines actively recommend to the buyer.
Citation rate = being trusted
Citation rate is the share of AI answers that include the brand's domain as a clickable source link. This is what the AI treats as authoritative evidence — different from being named.
Top engine differs by brand
The "top engine" column shows which AI surface each brand performs best on. Big gaps between a brand's score across engines usually points to specific content or schema gaps.
Rankings move month to month
AI engines re-crawl and re-rank on shorter cycles than classical search. We re-audit every brand on this list at least every 30 days and refresh this page automatically.
Get your own financial advisors in south east brisbane brand audited
The brands above were curated from public market-leader lists. Want the same measurement against your own brand — including the queries you appear on, which competitors get named instead, and a prioritised fix list? Run a free preview.
Frequently asked about financial advisors in south east brisbane AI visibility
Who leads AI visibility among financial advisors in South East Brisbane?
Count (count.com.au) is the only brand with measurable AI visibility, recording 12.5% against a category average of 0.6%. All other ranked brands sit at 0.0% visibility.
Which brands are being cited by Google AI Mode in this category?
No brand domain from the top 10 appears in the cited sources list. The category average citation rate is 0.0%, meaning no firm website is being cited in AI responses.
What sources is Google AI Mode anchoring on for South East Brisbane financial advisor queries?
AI responses in this category anchor on third-party directories and community platforms, specifically findafinancialplanner.com.au, greatadvice.com.au, bestfinancialplanners.com.au, riseqld.com.au, reddit.com, and facebook.com.
Is there a meaningful gap between being named in AI responses and being cited as a source?
Yes. Count is named by Google AI Mode with 12.5% visibility but holds 0.0% citations, showing that AI responses mention the brand without linking to count.com.au as a source.
How competitive is the AI visibility landscape in this category?
The landscape is almost entirely undeveloped. Only 1 of 20 brands has any AI visibility at all, and the category average of 0.6% reflects how rarely any brand appears in Google AI Mode responses.
Has any brand in this category recently gained AI visibility?
Count is the only recorded riser, moving from 0.0% to 12.5% visibility in the current period. No brands appear in the fallers list, and all other brands remain static at zero.