AEO for financial advisors in South East Brisbane: AI search visibility ranking
How AI search engines rank financial advisors in South East Brisbane by visibility and citations. 20 brands measured monthly across Google AI Mode: which brands the AI names in answers, which domains it cites as sources, and how the leaders compare. Financial advisory firms serving South East Brisbane households, business owners, retirees, and professionals with wealth planning, retirement advice, investment strategy, insurance, and holistic financial guidance across Brisbane's south-east suburbs. Composite score: 70% visibility (% of AI answers naming the brand) + 30% citation rate (% citing the brand's domain). Full methodology →
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When buyers ask AI engines about financial advisors in South East Brisbane, the most frequently mentioned brand is Count, leading with a visibility percentage of 12.5. Other notable mentions include Findex and Morgans. These brands are consistently recommended across AI responses, indicating a strong presence and reliable reputation in the industry.
The rankings reflect data pulled from top-cited sources such as google.com, greatadvice.com.au, and bestfinancialplanners.com.au, with some input coming from community platforms like reddit.com. These sources often serve as aggregators or include comprehensive reviews, which heavily influence visibility and credibility scores from AI engines.
For buyers reviewing this page, understanding that AI engines prioritize recent reviews, and third-party validation is key. When choosing from this list, consider the brand's topical authority in the specific subcategory of financial services. Evaluating based on these criteria can ensure a selection that aligns with what AI considers most trustworthy and informative.
At a glance
What we observed in this category
Count (count.com.au) leads the category with a composite score of 8.8 and a visibility rate of 12.5%, which is more than 20 times the category average of 0.6%. No other brand in the top 10 records any visibility at all. This gap is not marginal. It means Google AI Mode is surfacing Count in responses while effectively ignoring every other named firm, leaving the category with one brand that has any meaningful presence in AI-generated answers.
A notable divergence exists between visibility and citation for the top two brands. Count holds 12.5% visibility but 0.0% citation, meaning AI Mode mentions it without linking to its domain. Findex shows the inverse pattern, with 0.0% visibility but 12.5% citation, meaning its domain is being referenced as a source without the brand being named in responses. Ranks 3 through 10, including Morgans, Ord Minnett, and Shadforth Financial Group, record 0.0% on both metrics.
The cited sources list reveals that Google AI Mode is not anchoring primarily on brand-owned domains in this category. Third-party directories and review platforms dominate, including adviserratings.com.au, bestfinancialplanners.com.au, and greatadvice.com.au. Government resource moneysmart.gov.au also appears, alongside community platform reddit.com. This pattern suggests AI responses in this category are being built from aggregator and directory content rather than from the financial advisory firms' own websites.
The AEO ranking
| # | Brand | Visibility | Citation | Top engine |
|---|---|---|---|---|
| 1 |
count.com.au
|
12% | 0% | Google AI Mode |
Count leads with a composite score of 8.8 and 12.5% visibility, but its 0.0% citation rate means AI Mode names it without linking to count.com.au. |
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| 2 |
findex.com.au
|
0% | 12% | Google AI Mode |
Findex is the only brand with any citation presence at 12.5%, yet records 0.0% visibility, making it a cited source rather than a named recommendation in AI responses. |
||||
| 3 |
morgans.com.au
|
0% | 0% | Google AI Mode |
Morgans holds rank 3 by composite score but records 0.0% on both visibility and citation, indicating no measurable presence in current Google AI Mode responses. |
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| 4 |
ords.com.au
|
0% | 0% | Google AI Mode |
Ord Minnett sits at rank 4 with a composite score of 0.0, matching the majority of the category and registering no AI visibility or citation activity in this audit. |
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| 5 |
shadforth.com.au
|
0% | 0% | Google AI Mode |
Shadforth Financial Group records 0.0% visibility and 0.0% citation, placing it among 8 of the top 10 brands with no detectable footprint in AI Mode responses. |
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| 6 |
shawandpartners.com.au
|
0% | 0% | Google AI Mode |
| 7 |
wilsonsadvisory.com.au
|
0% | 0% | Google AI Mode |
| 8 |
fitz.com
|
0% | 0% | Google AI Mode |
| 9 |
stanfordbrown.com.au
|
0% | 0% | Google AI Mode |
| 10 |
insightwealth.com.au
|
0% | 0% | Google AI Mode |
| 11 |
lifespanfp.com.au
|
0% | 0% | Google AI Mode |
| 12 |
riadvice.com.au
|
0% | 0% | Google AI Mode |
| 13 |
investblue.com.au
|
0% | 0% | Google AI Mode |
| 14 |
infocus.com.au
|
0% | 0% | Google AI Mode |
| 15 |
oreana.com.au
|
0% | 0% | Google AI Mode |
| 16 |
rhombusadvisory.com
|
0% | 0% | Google AI Mode |
| 17 |
mercer.com/en-au
|
0% | 0% | Google AI Mode |
| 18 |
wtfglimited.com
|
0% | 0% | Google AI Mode |
| 19 |
aia.com.au
|
0% | 0% | Google AI Mode |
| 20 |
centrepointalliance.com.au
|
0% | 0% | Google AI Mode |
Sources AI engines trust in this category
Across the 8 buyer-intent queries we ran on financial advisors in South East Brisbane, these are the domains Google AI Mode cited most often. If you're not on this list — or if your competitors are — that's a concrete PR / linkbuilding target.
How to read this AEO ranking
Four things worth knowing before you act on the numbers above. These are the same definitions across every industry page — for category-specific observations, see the What we observed section above (where available) and the per-brand insights inline in the ranking.
Visibility = being named
A brand's visibility % is the share of AI answers that mention it by name in the response prose. This is who AI engines actively recommend to the buyer. More on visibility →
Citation rate = being trusted
Citation rate is the share of AI answers that include the brand's domain as a clickable source link. This is what the AI treats as authoritative evidence, different from being named. More on citation rate →
Top engine differs by brand
The "top engine" column shows which AI surface each brand performs best on. Big gaps between a brand's score across engines usually points to specific content or schema gaps. How AI engines pick sources →
AEO rankings move month to month
AI engines re-crawl and re-rank on shorter cycles than classical search. We re-audit every brand on this list at least every 30 days and refresh this page automatically. How AI search ranking works →
Run an AEO audit on your own financial advisors in South East Brisbane brand
The brands above were curated from public market-leader lists. Want the same answer engine optimisation measurement against your own brand — including the queries you appear on, which competitors get named instead, and a prioritised fix list? Run a free preview.
Frequently asked about AEO for financial advisors in South East Brisbane
Who leads AI visibility among financial advisors in South East Brisbane?
Count leads with a composite score of 8.8 and 12.5% visibility, which is more than 20 times the category average of 0.6%. No other brand in the top 10 records any visibility.
What sources does Google AI Mode cite most for financial advisor research in South East Brisbane?
The top cited sources are third-party directories and review platforms including adviserratings.com.au, bestfinancialplanners.com.au, greatadvice.com.au, and moneysmart.gov.au, alongside reddit.com. Brand-owned domains are largely absent from the cited sources list.
Is there a difference between which brands are visible and which are cited in this category?
Yes. Count has 12.5% visibility but 0.0% citation, while Findex has 0.0% visibility but 12.5% citation, showing that being named in a response and having a domain cited are distinct outcomes in this category.
How many brands in the top 10 have any AI visibility or citation in South East Brisbane?
Only two brands register any signal: Count with 12.5% visibility and Findex with 12.5% citation. The remaining 8 brands in the top 10 record 0.0% on both metrics.
What is the category average for AI visibility and citation in this space?
Both the average visibility and average citation rate sit at 0.6% across the 20 brands audited, indicating the category as a whole has very low AI Mode penetration.
Which engine is driving AI visibility for financial advisors in South East Brisbane?
All brands in the audit list Google AI Mode as their top engine, meaning the data reflects performance exclusively within Google AI Mode and no other AI answer engine is contributing to scores here.