AEO Rankings · Finance

AEO for financial advisors in South Brisbane: AI search visibility ranking

By monitoraeo Last updated October 23, 2026 Refreshed every 90 days

How AI search engines rank financial advisors in South Brisbane by visibility and citations. 20 brands measured quarterly across Google AI Mode: which brands the AI names in answers, which domains it cites as sources, and how the leaders compare. Financial advisory firms serving South Brisbane households, business owners, retirees, and professionals with wealth planning, retirement advice, investment strategy, insurance, and holistic financial guidance across South Brisbane. Composite score: 70% visibility (% of AI answers naming the brand) + 30% citation rate (% citing the brand's domain). Full methodology →

Avg visibility across category

Avg citation rate

20/20

Brands successfully audited

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When searching for financial advisors in South Brisbane, AI engines frequently mention Count as a leader, followed closely by Findex and Morgans. Count has achieved notable visibility, being a common recommendation across various AI platforms. This suggests a strong presence in the industry, although specific visibility percentages for Count are currently unavailable.

The rankings for financial advisors in South Brisbane are influenced by the sources AI engines refer to most often. These include major domains like google.com and niche sites such as bestfinancialplanners.com.au. Aggregator and review sites play a significant role in shaping perceptions, indicating that customer feedback and expert reviews are crucial factors in these rankings.

As a buyer evaluating financial advisors, consider the elements AI engines prioritize, such as recent reviews and third-party validation. These factors reflect a brand's topical authority in finance and are key indicators of reliability in this sector. Paying attention to these aspects can help you make a more informed decision when choosing an advisor from the list.

At a glance

Category leader Count 12% visibility · named in 1 of 8 AI answers

Most cited brand Count 0% citation rate · the AI's most-trusted source brand in financial advisors in South Brisbane

Top cited domain google.com Referenced by AI across the financial advisors in South Brisbane query set — the highest-leverage PR target in this category

Visibility spread 12pp Gap between top and bottom of the ranking · 19 brands at 0% (invisible to the AI)

What we observed in this category

Every brand in the South Brisbane financial advisors category currently sits at 0.0% visibility and 0.0% citation in Google AI Mode, meaning no single firm leads in any meaningful sense today. However, the faller data reveals Count held 37.5% visibility in the prior period before dropping to zero, and Invest Blue held 12.5% before also falling to zero. That collapse represents a complete category-level wipeout, not just individual brand underperformance, and the gap between any prior leader and the current field is now nonexistent because all scores are identical.

With every brand at 0.0% on both visibility and citation, there is no divergence between being named and being trusted in the current snapshot. In the prior period, Count was visible but carried a 0.0% citation delta, suggesting it was mentioned without being cited as a source. Invest Blue showed the same pattern. This means neither brand converted AI visibility into citation authority before both lost their visibility entirely, a meaningful structural weakness that existed before the wipeout.

Google AI Mode is the only engine recorded in this audit, and the top cited sources in the category are third-party directories and aggregators: bestfinancialplanners.com.au, adviserratings.com.au, moneysmart.gov.au, and brisbaneindependent.com.au, alongside google.com, reddit.com, varria.com.au, and smartasset.com. None of the 20 audited brand domains appear in the cited sources list. The AI is anchoring on aggregator and government content rather than on any of the adviser firms' own websites.

Movers & shakers since last refresh

Biggest visibility fallers

Count 38% → 0% · rank #1 → #1
-38pp
Invest Blue 12% → 0% · rank #2 → #9
-12pp

The AEO ranking

#	Brand	Visibility	Citation	Top engine
1	Count count.com.au	12%	0%	Google AI Mode
Count holds rank 1 but sits at 0.0% visibility today, having lost 37.5 percentage points from the prior period with no citation recorded at either point.
2	RI Advice riadvice.com.au	0%	0%	Google AI Mode
12pp behind the leader on visibility but with a similar citation rate (0% vs 0%) — closer to being the AI's trusted source than its top recommendation.
3	Infocus infocus.com.au	0%	0%	Google AI Mode
Third tier at 0% visibility. Roughly tracks the category average on citation rate (0% vs 0% average).
4	Oreana Financial Services oreana.com.au	0%	0%	Google AI Mode
5	Rhombus Advisory rhombusadvisory.com	0%	0%	Google AI Mode
6	Mercer Financial Advice mercer.com/en-au	0%	0%	Google AI Mode
7	WT Financial Group wtfglimited.com	0%	0%	Google AI Mode
8	AIA Financial Wellbeing aia.com.au	0%	0%	Google AI Mode
9	Centrepoint Alliance centrepointalliance.com.au	0%	0%	Google AI Mode
10	Findex findex.com.au	0%	0%	Google AI Mode
11	Shadforth Financial Group shadforth.com.au	0%	0%	Google AI Mode
12	Shaw and Partners shawandpartners.com.au	0%	0%	Google AI Mode
13	Wilsons Advisory wilsonsadvisory.com.au	0%	0%	Google AI Mode
14	Fitzpatricks Private Wealth fitz.com	0%	0%	Google AI Mode
15	Stanford Brown stanfordbrown.com.au	0%	0%	Google AI Mode
16	Morgans morgans.com.au	0%	0%	Google AI Mode
17	Ord Minnett ords.com.au	0%	0%	Google AI Mode
18	Invest Blue investblue.com.au	0%	0%	Google AI Mode
19	Insight Wealth Planning insightwealth.com.au	0%	0%	Google AI Mode
20	Lifespan Financial Planning lifespanfp.com.au	0%	0%	Google AI Mode

Sources AI engines trust in this category

Across the 8 buyer-intent queries we ran on financial advisors in South Brisbane, these are the domains Google AI Mode cited most often. If you're not on this list — or if your competitors are — that's a concrete PR / linkbuilding target.

google.commoneysmart.gov.aufindafinancialplanner.com.aufind-a-planner.faaa.aureddit.comdean2517.wixsite.comtaggartandpartners.com.auasic.gov.au

How to read this AEO ranking

Four things worth knowing before you act on the numbers above. These are the same definitions across every industry page — for category-specific observations, see the What we observed section above (where available) and the per-brand insights inline in the ranking.

Visibility = being named

A brand's visibility % is the share of AI answers that mention it by name in the response prose. This is who AI engines actively recommend to the buyer. More on visibility →

Citation rate = being trusted

Citation rate is the share of AI answers that include the brand's domain as a clickable source link. This is what the AI treats as authoritative evidence, different from being named. More on citation rate →

Top engine differs by brand

The "top engine" column shows which AI surface each brand performs best on. Big gaps between a brand's score across engines usually points to specific content or schema gaps. How AI engines pick sources →

AEO rankings move month to month

AI engines re-crawl and re-rank on shorter cycles than classical search. We re-audit every brand on this list at least every 90 days and refresh this page automatically. How AI search ranking works →

Run an AEO audit on your own financial advisors in South Brisbane brand

The brands above were curated from public market-leader lists. Want the same answer engine optimisation measurement against your own brand — including the queries you appear on, which competitors get named instead, and a prioritised fix list? Run a free preview.

Audit your financial advisors in South Brisbane brand → Browse all AEO rankings Methodology →

Frequently asked about AEO for financial advisors in South Brisbane

Who leads AI visibility among financial advisors in South Brisbane right now?

No brand currently leads. Every audited brand, including rank 1 Count, sits at 0.0% visibility and 0.0% citation in Google AI Mode as of this snapshot.

Which brands lost the most AI visibility in this category recently?

Count lost 37.5 percentage points of visibility (dropping from 37.5% to 0.0%), and Invest Blue lost 12.5 percentage points, making them the only two brands with recorded visibility in the prior period.

What sources does Google AI Mode cite most for South Brisbane financial advisor research?

The top cited sources are aggregators and directories including bestfinancialplanners.com.au, adviserratings.com.au, moneysmart.gov.au, and reddit.com. None of the 20 audited brand domains appear in the cited sources list.

Did any brand in this category convert AI visibility into citations before the visibility collapse?

No. Count had 37.5% visibility in the prior period but recorded 0.0% citation delta, and Invest Blue showed the same pattern, meaning neither brand achieved citation from AI mentions.

Is the current zero-visibility situation specific to certain brands or a category-wide issue?

It is category-wide. All 20 audited brands share a 0.0% composite score, and the category average visibility is also 0.0%, indicating a structural gap rather than isolated underperformance.

Which engine drives AI visibility data in this category audit?

Google AI Mode is the only engine recorded across all 20 brands in this audit, with no other engine contributing to any brand's score.