Financial advisors in South Brisbane: AI search visibility ranking (2026)
How AI search engines rank financial advisors in south brisbane by visibility and citations. 20 brands measured monthly across Google AI Mode: which brands the AI names in answers, which domains it cites as sources, and how the leaders compare. Financial advisory firms serving South Brisbane households, business owners, retirees, and professionals with wealth planning, retirement advice, investment strategy, insurance, and holistic financial guidance across South Brisbane. Composite score: 70% visibility (% of AI answers naming the brand) + 30% citation rate (% citing the brand's domain). Full methodology →
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At a glance
What we observed in this categoryauto-generated
Count dominates this category with a visibility score of 37.5%, compared to the category average of just 2.5%. That is a 15x gap over the average and nearly three times the score of second-placed Invest Blue at 12.5%. The composite score gap is equally stark: Count sits at 26.2 versus Invest Blue at 8.8, with every other brand in the top 10 scoring zero or near-zero. This concentration at the top means the AI landscape here is effectively a two-brand conversation, with 18 of 20 brands receiving no meaningful Google AI Mode presence.
A notable divergence appears between visibility and citation across the top brands. Count and Invest Blue hold all measurable visibility but carry zero citation percentage, meaning Google AI Mode mentions them without linking to or sourcing their own domains. Findex inverts this pattern entirely: it holds 0.0% visibility yet earns 12.5% citation, making it the only brand that is trusted as a source without being named as a recommendation. This split signals that being referenced and being cited are distinct signals in this category, and brands can score on one axis while being absent on the other.
The cited sources driving AI responses in this category are predominantly third-party aggregators and review platforms, including greatadvice.com.au, bestfinancialplanners.com.au, findafinancialplanner.com.au, and m.yelp.com, alongside reddit.com and google.com itself. Brand-owned domains appear absent from the top cited sources list. This pattern suggests Google AI Mode is anchoring its answers on directory and community content rather than pulling directly from financial advisory firm websites, which explains why brands like Count can achieve high visibility without generating any citation credit for their own domain.
Movers & shakers since last refresh
Biggest visibility risers
-
Count 0% → 38% · rank #0 → #1+38pp
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Invest Blue 0% → 12% · rank #0 → #2+12pp
The ranking
| # | Brand | Visibility | Citation | Top engine |
|---|---|---|---|---|
| 1 |
count.com.au
|
38% | 0% | Google AI Mode |
Count leads the category at 37.5% visibility and a composite score of 26.2, roughly 15 times the 2.5% category average, yet records zero citation percentage. |
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| 2 |
investblue.com.au
|
12% | 0% | Google AI Mode |
Invest Blue holds second place at 12.5% visibility and a composite score of 8.8, three times the category average but a distant second to Count's 37.5%. |
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| 3 |
findex.com.au
|
0% | 12% | Google AI Mode |
Findex is the only brand with zero visibility but a positive citation rate of 12.5%, making it an outlier where AI trusts its content without naming it as a recommendation. |
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| 4 |
morgans.com.au
|
0% | 0% | Google AI Mode |
Morgans records zero on both visibility and citation despite being a recognised national broker, suggesting no current Google AI Mode footprint in this local category. |
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| 5 |
ords.com.au
|
0% | 0% | Google AI Mode |
Ord Minnett sits at rank 5 with a composite score of zero, matching Morgans and indicating neither brand has differentiated its South Brisbane AI presence from the field. |
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| 6 |
shadforth.com.au
|
0% | 0% | Google AI Mode |
| 7 |
shawandpartners.com.au
|
0% | 0% | Google AI Mode |
| 8 |
wilsonsadvisory.com.au
|
0% | 0% | Google AI Mode |
| 9 |
fitz.com
|
0% | 0% | Google AI Mode |
| 10 |
stanfordbrown.com.au
|
0% | 0% | Google AI Mode |
| 11 |
insightwealth.com.au
|
0% | 0% | Google AI Mode |
| 12 |
lifespanfp.com.au
|
0% | 0% | Google AI Mode |
| 13 |
riadvice.com.au
|
0% | 0% | Google AI Mode |
| 14 |
infocus.com.au
|
0% | 0% | Google AI Mode |
| 15 |
oreana.com.au
|
0% | 0% | Google AI Mode |
| 16 |
rhombusadvisory.com
|
0% | 0% | Google AI Mode |
| 17 |
mercer.com/en-au
|
0% | 0% | Google AI Mode |
| 18 |
wtfglimited.com
|
0% | 0% | Google AI Mode |
| 19 |
aia.com.au
|
0% | 0% | Google AI Mode |
| 20 |
centrepointalliance.com.au
|
0% | 0% | Google AI Mode |
Sources AI engines trust in this category
Across the 8 buyer-intent queries we ran on financial advisors in south brisbane, these are the domains Google AI Mode cited most often. If you're not on this list — or if your competitors are — that's a concrete PR / linkbuilding target.
How to read this ranking
Four things worth knowing before you act on the numbers above. These are the same definitions across every industry page — for category-specific observations, see the What we observed section above (where available) and the per-brand insights inline in the ranking.
Visibility = being named
A brand's visibility % is the share of AI answers that mention it by name in the response prose. This is who AI engines actively recommend to the buyer.
Citation rate = being trusted
Citation rate is the share of AI answers that include the brand's domain as a clickable source link. This is what the AI treats as authoritative evidence — different from being named.
Top engine differs by brand
The "top engine" column shows which AI surface each brand performs best on. Big gaps between a brand's score across engines usually points to specific content or schema gaps.
Rankings move month to month
AI engines re-crawl and re-rank on shorter cycles than classical search. We re-audit every brand on this list at least every 30 days and refresh this page automatically.
Get your own financial advisors in south brisbane brand audited
The brands above were curated from public market-leader lists. Want the same measurement against your own brand — including the queries you appear on, which competitors get named instead, and a prioritised fix list? Run a free preview.
Frequently asked about financial advisors in south brisbane AI visibility
Who leads AI visibility among financial advisors in South Brisbane?
Count leads with 37.5% visibility and a composite score of 26.2, far ahead of second-placed Invest Blue at 12.5% visibility and 8.8 composite score.
What is the average AI visibility score for this category and how concentrated is it?
The category average visibility is 2.5%, and only two of the 20 brands audited score above zero on visibility, making the landscape highly concentrated at the top.
Which brand is cited by AI without being recommended, and what does that mean?
Findex holds a 12.5% citation rate with zero visibility, meaning Google AI Mode references its content as a source but does not name it as a recommended adviser.
What sources does Google AI Mode anchor on when answering queries about financial advisors in South Brisbane?
The top cited sources are third-party directories and review platforms including greatadvice.com.au, bestfinancialplanners.com.au, findafinancialplanner.com.au, reddit.com, and m.yelp.com, with no brand-owned domains appearing in the top cited sources list.
Can a brand achieve high visibility in this category without earning any citation credit?
Yes. Both Count and Invest Blue have visibility scores of 37.5% and 12.5% respectively, yet both record 0.0% citation, confirming visibility and citation are independent signals here.
Which financial advisor brands in South Brisbane have seen the biggest recent AI visibility gains?
Count and Invest Blue are the only recorded risers, each moving from zero to their current visibility scores of 37.5% and 12.5% respectively, with no brands recorded as fallers in this audit period.