Financial advisors in Perth: AI search visibility ranking (2026)
How AI search engines rank financial advisors in perth by visibility and citations. 20 brands measured monthly across Google AI Mode: which brands the AI names in answers, which domains it cites as sources, and how the leaders compare. Financial advisory firms serving Perth households, business owners, retirees, and professionals with wealth planning, retirement advice, investment strategy, insurance, and holistic financial guidance across the metro area. Composite score: 70% visibility (% of AI answers naming the brand) + 30% citation rate (% citing the brand's domain). Full methodology →
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At a glance
What we observed in this categoryauto-generated
Count (count.com.au) is the only brand in this category with measurable AI visibility, scoring 12.5% visibility and a composite score of 8.8 against a category average of just 0.6%. Every other ranked brand, including established names like Morgans, Ord Minnett, and Shadforth Financial Group, sits at exactly 0.0% across all metrics. That gap is not marginal. It means Google AI Mode is surfacing Count in responses while 19 other brands are effectively absent from AI-generated answers entirely.
All 20 brands in this category share a citation rate of 0.0%, including Count despite its visibility lead. This means Count is being named in AI responses but not linked or cited as a source. The divergence between being mentioned and being cited is significant. No brand in this category has earned the trust signal that comes with a direct citation, which indicates Google AI Mode is drawing on third-party directory and aggregator sources rather than the brands' own domains when forming answers about Perth financial advisors.
The top cited sources in this category are aggregator and directory sites: wealthcollective.co, bestfinancialplanners.com.au, bestfinancialadvisors.com.au, findafinancialplanner.com.au, and approvedfp.com.au, alongside moneysmart.gov.au and reddit.com. Google.com also appears in the citation list. Google AI Mode is anchoring its answers about Perth financial advisors on third-party comparison and government consumer sites, not on brand-owned content, which explains why no brand achieves any citation percentage regardless of name recognition.
Movers & shakers since last refresh
Biggest visibility risers
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Count 0% → 12% · rank #0 → #1+12pp
The ranking
| # | Brand | Visibility | Citation | Top engine |
|---|---|---|---|---|
| 1 |
count.com.au
|
12% | 0% | Google AI Mode |
Count holds a 12.5% visibility score and a composite of 8.8, placing it entirely alone above a field where all other 19 brands score zero. |
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| 2 |
morgans.com.au
|
0% | 0% | Google AI Mode |
Morgans sits at rank 2 by prior signals but records 0.0% visibility and a composite score of 0.0, identical to brands ranked as low as 10th. |
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| 3 |
ords.com.au
|
0% | 0% | Google AI Mode |
Ord Minnett scores 0.0% visibility and 0.0 composite, offering no differentiation from ranks 4 through 10 in Google AI Mode outputs. |
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| 4 |
findex.com.au
|
0% | 0% | Google AI Mode |
Findex records 0.0% visibility and zero citation, meaning Google AI Mode produces no measurable mention or link to findex.com.au in this category. |
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| 5 |
shadforth.com.au
|
0% | 0% | Google AI Mode |
Shadforth Financial Group matches every brand from rank 2 onward with a flat 0.0% visibility score and no citation presence in AI responses. |
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| 6 |
shawandpartners.com.au
|
0% | 0% | Google AI Mode |
| 7 |
wilsonsadvisory.com.au
|
0% | 0% | Google AI Mode |
| 8 |
fitz.com
|
0% | 0% | Google AI Mode |
| 9 |
stanfordbrown.com.au
|
0% | 0% | Google AI Mode |
| 10 |
insightwealth.com.au
|
0% | 0% | Google AI Mode |
| 11 |
lifespanfp.com.au
|
0% | 0% | Google AI Mode |
| 12 |
riadvice.com.au
|
0% | 0% | Google AI Mode |
| 13 |
investblue.com.au
|
0% | 0% | Google AI Mode |
| 14 |
infocus.com.au
|
0% | 0% | Google AI Mode |
| 15 |
oreana.com.au
|
0% | 0% | Google AI Mode |
| 16 |
rhombusadvisory.com
|
0% | 0% | Google AI Mode |
| 17 |
mercer.com/en-au
|
0% | 0% | Google AI Mode |
| 18 |
wtfglimited.com
|
0% | 0% | Google AI Mode |
| 19 |
aia.com.au
|
0% | 0% | Google AI Mode |
| 20 |
centrepointalliance.com.au
|
0% | 0% | Google AI Mode |
Sources AI engines trust in this category
Across the 8 buyer-intent queries we ran on financial advisors in perth, these are the domains Google AI Mode cited most often. If you're not on this list — or if your competitors are — that's a concrete PR / linkbuilding target.
How to read this ranking
Four things worth knowing before you act on the numbers above. These are the same definitions across every industry page — for category-specific observations, see the What we observed section above (where available) and the per-brand insights inline in the ranking.
Visibility = being named
A brand's visibility % is the share of AI answers that mention it by name in the response prose. This is who AI engines actively recommend to the buyer.
Citation rate = being trusted
Citation rate is the share of AI answers that include the brand's domain as a clickable source link. This is what the AI treats as authoritative evidence — different from being named.
Top engine differs by brand
The "top engine" column shows which AI surface each brand performs best on. Big gaps between a brand's score across engines usually points to specific content or schema gaps.
Rankings move month to month
AI engines re-crawl and re-rank on shorter cycles than classical search. We re-audit every brand on this list at least every 30 days and refresh this page automatically.
Get your own financial advisors in perth brand audited
The brands above were curated from public market-leader lists. Want the same measurement against your own brand — including the queries you appear on, which competitors get named instead, and a prioritised fix list? Run a free preview.
Frequently asked about financial advisors in perth AI visibility
Who leads AI visibility among financial advisors in Perth?
Count (count.com.au) is the sole leader with 12.5% visibility and a composite score of 8.8. Every other brand in the category scores 0.0% visibility.
What is the average AI visibility for financial advisor brands in Perth?
The category average visibility is 0.6%, reflecting that Count is the only brand with any measurable presence and all other 19 brands score zero.
Which sources does Google AI Mode cite most when answering queries about Perth financial advisors?
The top cited sources are third-party aggregators and directories including wealthcollective.co, bestfinancialplanners.com.au, bestfinancialadvisors.com.au, findafinancialplanner.com.au, approvedfp.com.au, and moneysmart.gov.au.
Does any financial advisor brand in Perth earn citations from Google AI Mode?
No. The average citation rate across all 20 brands is 0.0%, including Count, which means no brand-owned domain is being cited directly in AI responses.
Why does Count have visibility but zero citations in this category?
Count is named in Google AI Mode responses (12.5% visibility) but is not linked as a cited source, suggesting the AI references the brand by name while drawing factual content from third-party directory sites.
How many brands in this Perth financial advisor audit have a composite score above zero?
Only one brand, Count, with a composite score of 8.8. All remaining 19 brands in the audit record a composite score of 0.0.