AEO for financial advisors in Logan: AI search visibility ranking
How AI search engines rank financial advisors in Logan by visibility and citations. 20 brands measured monthly across Google AI Mode: which brands the AI names in answers, which domains it cites as sources, and how the leaders compare. Financial advisory firms serving Logan clients with wealth management, retirement planning, superannuation advice, insurance strategies, and investment guidance across the greater Brisbane market. Composite score: 70% visibility (% of AI answers naming the brand) + 30% citation rate (% citing the brand's domain). Full methodology →
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When asking AI engines about financial advisors in Logan, Count consistently emerges as the leader. It is cited more often than any other brand, holding a visibility percentage of 25.0. Morgans and Ord Minnett also receive significant mentions, rounding out the top three brands that buyers might consider.
The prominence of these brands is shaped by their mentions in highly cited sources. Websites like google.com and parkshorewealth.com, as well as aggregator sites such as getwarmer.com, are frequently referenced by AI engines. This visibility indicates robustness in online presence and reputation in the financial sector.
For buyers exploring options, this ranking provides a clear indicator of brand authority. AI engines value recent reviews from these platforms, third-party validations, and established expertise in financial advice. Considering how often these brands are cited by reputable sources can guide a more informed decision.
At a glance
What we observed in this category
Count (count.com.au) holds the only non-zero visibility score in this category at 25%, giving it a composite score of 17.5 against a category average of 1.2%. Every other ranked brand, including Morgans, Ord Minnett, Mercer Financial Advice, and WT Financial Group, sits at exactly 0% visibility and 0% citation. That gap is substantial, but Count itself is declining, having fallen from 50% visibility in the prior period, a 25-point drop that signals even the category leader is losing ground in Google AI Mode.
The divergence between visibility and citation is stark across the entire category. Count appears in AI responses (25% visibility) but records 0% citation, meaning Google AI Mode mentions or describes it without linking back to its domain. All other 19 brands share that same citation rate of zero, so no brand in this category is currently earning trusted source attribution from AI-generated answers. Being named and being cited are not the same outcome, and this data shows the two are fully decoupled here.
The top cited sources listed in the audit data are google.com, parkshorewealth.com, getwarmer.com, ascendinvestment.com, reddit.com, benjaminfedwards.com, youtube.com, and raymondjames.com. None of these are Australian financial advisory brands operating in Logan. This pattern suggests Google AI Mode is anchoring its responses on generic financial content, aggregator pages, and US-based advisory sites rather than on the actual local brands it may name in passing.
Movers & shakers since last refresh
Biggest visibility fallers
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Count 50% → 25% · rank #1 → #1-25pp
The AEO ranking
| # | Brand | Visibility | Citation | Top engine |
|---|---|---|---|---|
| 1 |
count.com.au
|
25% | 0% | Google AI Mode |
Count leads with 25% visibility and a composite score of 17.5, but holds 0% citation and has dropped 25 points from its prior 50% visibility, indicating accelerating AI presence erosion. |
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| 2 |
morgans.com.au
|
0% | 0% | Google AI Mode |
Morgans sits at rank 2 with 0% visibility and 0% citation, matching the floor shared by 18 other brands and offering no differentiation from peers in AI-generated responses. |
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| 3 |
ords.com.au
|
0% | 0% | Google AI Mode |
Ord Minnett records 0% visibility and 0% citation, placing it statistically identical to ranks 4 through 20 despite holding a named position in the category ranking. |
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| 4 |
mercer.com/en-au
|
0% | 0% | Google AI Mode |
Mercer Financial Advice, despite its global parent brand, achieves 0% visibility in this local Logan category, showing that brand scale does not translate to AI presence at the regional level. |
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| 5 |
wtfglimited.com
|
0% | 0% | Google AI Mode |
WT Financial Group records 0% visibility and 0% citation, indistinguishable from the category floor, with no measurable presence in Google AI Mode responses for this local query set. |
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| 6 |
aia.com.au
|
0% | 0% | Google AI Mode |
| 7 |
centrepointalliance.com.au
|
0% | 0% | Google AI Mode |
| 8 |
findex.com.au
|
0% | 0% | Google AI Mode |
| 9 |
shadforth.com.au
|
0% | 0% | Google AI Mode |
| 10 |
shawandpartners.com.au
|
0% | 0% | Google AI Mode |
| 11 |
wilsonsadvisory.com.au
|
0% | 0% | Google AI Mode |
| 12 |
fitz.com
|
0% | 0% | Google AI Mode |
| 13 |
stanfordbrown.com.au
|
0% | 0% | Google AI Mode |
| 14 |
riadvice.com.au
|
0% | 0% | Google AI Mode |
| 15 |
insightwealth.com.au
|
0% | 0% | Google AI Mode |
| 16 |
lifespanfp.com.au
|
0% | 0% | Google AI Mode |
| 17 |
investblue.com.au
|
0% | 0% | Google AI Mode |
| 18 |
infocus.com.au
|
0% | 0% | Google AI Mode |
| 19 |
oreana.com.au
|
0% | 0% | Google AI Mode |
| 20 |
rhombusadvisory.com
|
0% | 0% | Google AI Mode |
Sources AI engines trust in this category
Across the 8 buyer-intent queries we ran on financial advisors in Logan, these are the domains Google AI Mode cited most often. If you're not on this list — or if your competitors are — that's a concrete PR / linkbuilding target.
How to read this AEO ranking
Four things worth knowing before you act on the numbers above. These are the same definitions across every industry page — for category-specific observations, see the What we observed section above (where available) and the per-brand insights inline in the ranking.
Visibility = being named
A brand's visibility % is the share of AI answers that mention it by name in the response prose. This is who AI engines actively recommend to the buyer. More on visibility →
Citation rate = being trusted
Citation rate is the share of AI answers that include the brand's domain as a clickable source link. This is what the AI treats as authoritative evidence, different from being named. More on citation rate →
Top engine differs by brand
The "top engine" column shows which AI surface each brand performs best on. Big gaps between a brand's score across engines usually points to specific content or schema gaps. How AI engines pick sources →
AEO rankings move month to month
AI engines re-crawl and re-rank on shorter cycles than classical search. We re-audit every brand on this list at least every 30 days and refresh this page automatically. How AI search ranking works →
Run an AEO audit on your own financial advisors in Logan brand
The brands above were curated from public market-leader lists. Want the same answer engine optimisation measurement against your own brand — including the queries you appear on, which competitors get named instead, and a prioritised fix list? Run a free preview.
Frequently asked about AEO for financial advisors in Logan
Who leads AI visibility among financial advisors in Logan?
Count (count.com.au) is the only brand with any visibility, scoring 25% against a category average of 1.2%. All other ranked brands sit at 0%.
Is any brand in this category earning citations from Google AI Mode?
No. The average citation rate across all 20 brands is 0%, and Count, despite its 25% visibility, also records 0% citation, meaning it is named but not linked.
What sources is Google AI Mode anchoring on for financial advisor queries in Logan?
The top cited sources include google.com, parkshorewealth.com, reddit.com, and several US-based advisory sites, none of which are local Logan financial advisory firms.
Is the category leader Count growing or declining in AI visibility?
Count is declining. Its visibility fell from 50% in the prior period to 25% currently, a drop of 25 percentage points with no citation gain to offset the loss.
How competitive is the AI visibility landscape for financial advisors in Logan?
The landscape is extremely thin. Only 1 of 20 brands has any visibility at all, and that brand is itself falling, suggesting Google AI Mode is not yet consistently surfacing local Logan advisors in responses.
Does a stronger national brand profile improve AI visibility in this local category?
The data does not support that conclusion. Brands such as Mercer Financial Advice and Morgans, which have significant national profiles, both record 0% visibility in this Logan-specific category.