Financial advisors in East Brisbane: AI search visibility ranking (2026)
How AI search engines rank financial advisors in east brisbane by visibility and citations. 20 brands measured monthly across Google AI Mode: which brands the AI names in answers, which domains it cites as sources, and how the leaders compare. Financial advisory firms serving East Brisbane households, business owners, retirees, and professionals with wealth planning, retirement advice, investment strategy, insurance, and holistic financial guidance across Brisbane's eastern suburbs. Composite score: 70% visibility (% of AI answers naming the brand) + 30% citation rate (% citing the brand's domain). Full methodology →
Refreshed Jun 25, 2026Download this ranking as a PDF
We'll email it to you. One-off send — no list, no follow-up, no surprise marketing.
At a glance
What we observed in this categoryauto-generated
Count (count.com.au) holds the only non-zero composite score in this category at 8.8, with 12.5% visibility against a category average of just 0.6%. That gap is significant: every other ranked brand, from Morgans at rank 2 through to Insight Wealth Planning at rank 10, scores 0.0 across visibility, citation, and composite. Count's lead is real but weakening, having fallen from 37.5% visibility previously, a delta of negative 25 percentage points recorded in the audit period.
No brand in this category carries any citation percentage, including Count. This means AI Mode names Count in responses but does not anchor it as a cited source. The category average citation rate is 0.0%. This divergence between being named and being cited suggests AI is surfacing Count as a relevant entity without treating its domain as an authoritative reference, a meaningful distinction for trust signal analysis. All other ranked brands have zero presence on both measures.
The top cited sources in this category are third-party aggregators and review platforms: reddit.com, adviserratings.com.au, google.com, m.yelp.com, bestfinancialplanners.com.au, findafinancialplanner.com.au, greatadvice.com.au, and oracleag.com.au. No brand domain from the ranked set appears in the cited sources list. Google AI Mode is the only engine recorded across all ten ranked brands, indicating the audit data is entirely Google AI Mode-sourced with no cross-engine variation to analyse.
Movers & shakers since last refresh
Biggest visibility fallers
-
Count 38% → 12% · rank #1 → #1-25pp
The ranking
| # | Brand | Visibility | Citation | Top engine |
|---|---|---|---|---|
| 1 |
count.com.au
|
12% | 0% | Google AI Mode |
Count holds the only positive composite score (8.8) and the only non-zero visibility (12.5%) in the category, but carries a 0.0% citation rate and a visibility decline of 25 percentage points. |
||||
| 2 |
morgans.com.au
|
0% | 0% | Google AI Mode |
Morgans ranks second by position but records 0.0% visibility, 0.0% citation, and a 0.0 composite score, offering no differentiation from ranks 3 through 10 in measurable AI presence. |
||||
| 3 |
ords.com.au
|
0% | 0% | Google AI Mode |
Ord Minnett sits at rank 3 with zero scores across all three metrics, identical to eight other ranked brands, meaning its ranking reflects non-AI signals rather than any Google AI Mode presence. |
||||
| 4 |
findex.com.au
|
0% | 0% | Google AI Mode |
Findex records 0.0% visibility and a 0.0 composite score, placing it among the undifferentiated cluster where the category average visibility of 0.6% is itself pulled entirely by Count's 12.5%. |
||||
| 5 |
shadforth.com.au
|
0% | 0% | Google AI Mode |
Shadforth Financial Group shows zero AI visibility and zero citations, consistent with all peers outside Count, and no engine-level variation is recorded to distinguish its Google AI Mode standing. |
||||
| 6 |
shawandpartners.com.au
|
0% | 0% | Google AI Mode |
| 7 |
wilsonsadvisory.com.au
|
0% | 0% | Google AI Mode |
| 8 |
fitz.com
|
0% | 0% | Google AI Mode |
| 9 |
stanfordbrown.com.au
|
0% | 0% | Google AI Mode |
| 10 |
insightwealth.com.au
|
0% | 0% | Google AI Mode |
| 11 |
lifespanfp.com.au
|
0% | 0% | Google AI Mode |
| 12 |
riadvice.com.au
|
0% | 0% | Google AI Mode |
| 13 |
investblue.com.au
|
0% | 0% | Google AI Mode |
| 14 |
infocus.com.au
|
0% | 0% | Google AI Mode |
| 15 |
oreana.com.au
|
0% | 0% | Google AI Mode |
| 16 |
rhombusadvisory.com
|
0% | 0% | Google AI Mode |
| 17 |
mercer.com/en-au
|
0% | 0% | Google AI Mode |
| 18 |
wtfglimited.com
|
0% | 0% | Google AI Mode |
| 19 |
aia.com.au
|
0% | 0% | Google AI Mode |
| 20 |
centrepointalliance.com.au
|
0% | 0% | Google AI Mode |
Sources AI engines trust in this category
Across the 8 buyer-intent queries we ran on financial advisors in east brisbane, these are the domains Google AI Mode cited most often. If you're not on this list — or if your competitors are — that's a concrete PR / linkbuilding target.
How to read this ranking
Four things worth knowing before you act on the numbers above. These are the same definitions across every industry page — for category-specific observations, see the What we observed section above (where available) and the per-brand insights inline in the ranking.
Visibility = being named
A brand's visibility % is the share of AI answers that mention it by name in the response prose. This is who AI engines actively recommend to the buyer.
Citation rate = being trusted
Citation rate is the share of AI answers that include the brand's domain as a clickable source link. This is what the AI treats as authoritative evidence — different from being named.
Top engine differs by brand
The "top engine" column shows which AI surface each brand performs best on. Big gaps between a brand's score across engines usually points to specific content or schema gaps.
Rankings move month to month
AI engines re-crawl and re-rank on shorter cycles than classical search. We re-audit every brand on this list at least every 30 days and refresh this page automatically.
Get your own financial advisors in east brisbane brand audited
The brands above were curated from public market-leader lists. Want the same measurement against your own brand — including the queries you appear on, which competitors get named instead, and a prioritised fix list? Run a free preview.
Frequently asked about financial advisors in east brisbane AI visibility
Who leads AI visibility in financial advisors in East Brisbane?
Count (count.com.au) is the sole leader with 12.5% visibility and a composite score of 8.8. Every other ranked brand in the category scores 0.0 across all metrics.
What is the category average visibility for financial advisors in East Brisbane?
The category average visibility is 0.6%, a figure driven almost entirely by Count's 12.5% result across 20 brands in the audit.
Which sources does Google AI Mode cite most for financial advisor research in East Brisbane?
The top cited sources are reddit.com, adviserratings.com.au, google.com, m.yelp.com, and aggregator sites including bestfinancialplanners.com.au and findafinancialplanner.com.au. No individual brand domain from the ranked set appears in the citation sources.
Is any brand in this category both visible and cited by Google AI Mode?
No. Count is the only brand with visibility (12.5%) but records a 0.0% citation rate, meaning AI Mode names it without citing its domain as a source.
Has visibility in this category been rising or falling recently?
The only recorded movement is a fall: Count dropped from 37.5% to 12.5% visibility, a decline of 25 percentage points. No brands recorded a visibility rise in the audit period.
Does AI visibility in this category vary across different AI engines?
The audit data shows Google AI Mode as the recorded engine for all ten ranked brands, with no cross-engine variation present in the dataset to analyse.