AEO Rankings · Marketing

AEO for field marketing software: AI search visibility ranking

By monitoraeo Last updated August 11, 2026 Refreshed every 90 days

How AI search engines rank field marketing software by visibility and citations. 20 brands measured quarterly across Google AI Mode: which brands the AI names in answers, which domains it cites as sources, and how the leaders compare. Field marketing software used to plan events, track activations, manage brand ambassadors, capture leads, and measure offline campaign performance. Composite score: 70% visibility (% of AI answers naming the brand) + 30% citation rate (% citing the brand's domain). Full methodology →

Avg visibility across category

Avg citation rate

20/20

Brands successfully audited

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When buyers inquire about Field marketing software, AI engines frequently mention Cvent as the leading brand. With a visibility percentage of 25.0, Cvent stands out among its competitors. Other notable brands that appear prominently include Splash and Repsly. These names emerge repeatedly when AI engines assist potential users in making informed decisions in this category.

The rankings are shaped significantly by the sources AI engines rely on, with major references coming from domains like youtube.com, pipelinecrm.com, and outfieldapp.com. These are often aggregator or review sites, which suggests that user-generated content and expert reviews significantly influence how AI engines determine the prominence and reliability of these software brands.

For buyers analyzing the field marketing software options, considering how these brands are evaluated by AI can offer valuable insights. Emphasizing recent reviews and third-party validation is key, as these aspects align with what AI engines prioritize. Ensuring a brand has topical authority in specific subcategories can also be a deciding factor in making a well-informed decision.

At a glance

Category leader Bizzabo 25% visibility · named in 2 of 8 AI answers

Most cited brand Aventri 12% citation rate · the AI's most-trusted source brand in field marketing software

Top cited domain g2.com Referenced by AI across the field marketing software query set — the highest-leverage PR target in this category

Visibility spread 25pp Gap between top and bottom of the ranking · 18 brands at 0% (invisible to the AI)

What we observed in this category

Bizzabo leads the field marketing software category with 25.0% visibility, a composite score of 17.5, and a rank jump from 8 to 1 in the current audit period. The nearest competitor, Repsly, sits at 12.5% visibility and a composite score of 8.8, meaning Bizzabo holds roughly double the AI presence of the second-ranked brand. The category average visibility is just 1.9%, so both Bizzabo and Repsly are significant outliers, while 15 of 20 tracked brands register no measurable AI presence at all.

A clear divergence exists between named visibility and citation trust in this category. Bizzabo and Repsly hold all the named visibility but carry 0.0% citation rates, meaning Google AI Mode surfaces them in responses without linking to their domains as sources. Aventri, Cvent, and AnyRoad show the inverse pattern, each scoring 0.0% visibility but 12.5% citation rates, indicating the AI references their content as supporting sources while not describing them as category leaders.

The top cited sources in this category are dominated by third-party review and aggregator platforms, with g2.com appearing first, followed by outfieldapp.com, fieldservicely.com, pipelinecrm.com, and blog.hubspot.com. YouTube also appears in the citation list, suggesting Google AI Mode draws on video content for this category. Branded vendor domains are largely absent from the citation source list, which explains why high-visibility brands like Bizzabo have zero citation rates despite strong named presence.

Movers & shakers since last refresh

Biggest visibility risers

Bizzabo 0% → 25% · rank #8 → #1
+25pp

Biggest visibility fallers

Cvent 25% → 0% · rank #1 → #4
-25pp
Splash 12% → 0% · rank #2 → #13
-12pp

The AEO ranking

#	Brand	Visibility	Citation	Top engine
1	Bizzabo bizzabo.com	25%	0%	Google AI Mode
Bizzabo leads with 25.0% visibility, more than 13 times the 1.9% category average, but its 0.0% citation rate means it is named without being sourced by Google AI Mode.
2	Repsly repsly.com	12%	0%	Google AI Mode
Repsly holds 12.5% visibility and a composite score of 8.8, placing it well above the 1.9% category average, yet it also carries a 0.0% citation rate like the leader.
3	Aventri stova.io	0%	12%	Google AI Mode
Aventri registers 0.0% visibility but a 12.5% citation rate, making it one of three brands cited as a source while receiving no named description in AI-generated responses.
4	Cvent cvent.com	0%	12%	Google AI Mode
Cvent fell from rank 1 to rank 4, losing all 25.0% of its previous visibility, though it retains a 12.5% citation rate showing residual source-level presence.
5	AnyRoad anyroad.com	0%	12%	Google AI Mode
AnyRoad mirrors Aventri and Cvent exactly with 0.0% visibility and 12.5% citation rate, sharing a composite score of 3.8 and identical AI presence footprint to both peers.
6	Swoogo swoogo.events	0%	0%	Google AI Mode
7	Fielddrive fielddrive.com	0%	0%	Google AI Mode
8	Eventdex eventdex.com	0%	0%	Google AI Mode
9	ExpoPlatform expoplatform.com	0%	0%	Google AI Mode
10	Fieldko fieldko.com	0%	0%	Google AI Mode
11	Hubilo hubilo.com	0%	0%	Google AI Mode
12	Beamian beamian.com	0%	0%	Google AI Mode
13	Splash splashthat.com	0%	0%	Google AI Mode
14	Opus Agency opusagency.com	0%	0%	Google AI Mode
15	Momentus Technologies momentus.com	0%	0%	Google AI Mode
16	Popl popl.co	0%	0%	Google AI Mode
17	Captello captello.com	0%	0%	Google AI Mode
18	InEvent inevent.com	0%	0%	Google AI Mode
19	Vendelux vendelux.com	0%	0%	Google AI Mode
20	Zkipster zkipster.com	0%	0%	Google AI Mode

Sources AI engines trust in this category

Across the 8 buyer-intent queries we ran on field marketing software, these are the domains Google AI Mode cited most often. If you're not on this list — or if your competitors are — that's a concrete PR / linkbuilding target.

g2.comoutfieldapp.comfieldservicely.compipelinecrm.comyoutube.comthecmo.comspotio.comblog.hubspot.com

How to read this AEO ranking

Four things worth knowing before you act on the numbers above. These are the same definitions across every industry page — for category-specific observations, see the What we observed section above (where available) and the per-brand insights inline in the ranking.

Visibility = being named

A brand's visibility % is the share of AI answers that mention it by name in the response prose. This is who AI engines actively recommend to the buyer. More on visibility →

Citation rate = being trusted

Citation rate is the share of AI answers that include the brand's domain as a clickable source link. This is what the AI treats as authoritative evidence, different from being named. More on citation rate →

Top engine differs by brand

The "top engine" column shows which AI surface each brand performs best on. Big gaps between a brand's score across engines usually points to specific content or schema gaps. How AI engines pick sources →

AEO rankings move month to month

AI engines re-crawl and re-rank on shorter cycles than classical search. We re-audit every brand on this list at least every 90 days and refresh this page automatically. How AI search ranking works →

Run an AEO audit on your own field marketing software brand

The brands above were curated from public market-leader lists. Want the same answer engine optimisation measurement against your own brand — including the queries you appear on, which competitors get named instead, and a prioritised fix list? Run a free preview.

Audit your field marketing software brand → Browse all AEO rankings Methodology →

Frequently asked about AEO for field marketing software

Who leads AI visibility in field marketing software right now?

Bizzabo leads with 25.0% visibility and a composite score of 17.5, having risen from rank 8 to rank 1 in the current audit period. Repsly is the only other brand with measurable visibility, at 12.5%.

Which brands are cited most often by Google AI Mode in this category?

Aventri, Cvent, and AnyRoad each hold a 12.5% citation rate, making them the most-cited vendor brands. The top overall cited sources are third-party platforms, led by g2.com.

What sources does Google AI Mode anchor on for field marketing software research?

The top cited sources are g2.com, outfieldapp.com, fieldservicely.com, pipelinecrm.com, youtube.com, thecmo.com, spotio.com, and blog.hubspot.com. Branded vendor domains do not appear in this top source list.

Is there a gap between being named in AI responses and being cited as a source?

Yes, the gap is significant. Bizzabo and Repsly hold all named visibility but have 0.0% citation rates, while Aventri, Cvent, and AnyRoad are cited as sources despite having 0.0% named visibility.

Which brands lost the most AI visibility in this category recently?

Cvent dropped from rank 1 to rank 4 and lost all 25.0% of its previous visibility. Splash fell from rank 2 to rank 13, losing 12.5% visibility and 12.5% citation rate simultaneously.

How concentrated is AI visibility across the 20 brands tracked in this category?

Visibility is highly concentrated: Bizzabo alone accounts for 25.0% and Repsly for 12.5%, while the remaining 18 brands all show 0.0% visibility against a category average of just 1.9%.