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AI Visibility Rankings · Marketing

Field marketing agencies: AI search visibility ranking (2026)

How AI search engines rank field marketing agencies by visibility and citations. 20 brands measured monthly across Google AI Mode: which brands the AI names in answers, which domains it cites as sources, and how the leaders compare. Field marketing agencies that help brands execute retail activations, sampling, merchandising, events, and in-market consumer engagement programs. Composite score: 70% visibility (% of AI answers naming the brand) + 30% citation rate (% citing the brand's domain). Full methodology →

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Avg visibility across category
1%
Avg citation rate
20/20
Brands successfully audited
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When asked about Field marketing agencies, AI engines consistently name Mosaic as the leader, with a visibility of 12.5%. Other top brands include George P. Johnson and MC2. Mosaic stands out more than other brands, making it a prominent choice for those looking to hire a field marketing agency.

The rankings reflect the sources AI engines pull from most, like youtube.com, fieldmarketing.com, and clutch.co - which are often aggregator and review sites. This means the visibility of these brands is partly influenced by the frequency they are mentioned or reviewed on these platforms.

For buyers evaluating this page, it implies importance in recent reviews, third-party validation, and topical authority. As you're deciding, consider what AI engines appear to value by choosing a brand with strong recent reviews and recognition on authoritative platforms. This approach reinforces picking agencies with demonstrated success and credible validation.

At a glance

Category leader Mosaic 12% visibility · named in 1 of 8 AI answers
Most cited brand Mosaic 12% citation rate · the AI's most-trusted source brand in field marketing agencies
Top cited domain youtube.com Referenced by AI across the field marketing agencies query set — the highest-leverage PR target in this category
Visibility spread 12pp Gap between top and bottom of the ranking · 18 brands at 0% (invisible to the AI)

What we observed in this category

Mosaic holds the top rank with a composite score of 12.5, matching both its visibility and citation percentages exactly. George P. Johnson shares the same 12.5 visibility score but records zero citations, giving it a lower composite of 8.8. These two brands account for all measurable AI visibility in the category. The remaining 18 brands, including large operators like Acosta Group, CROSSMARK, and Advantage Solutions, score zero across every metric. The gap between the top two and the rest is total, not marginal.

The divergence between visibility and citation is most stark with George P. Johnson, which appears in AI responses at 12.5 percent but is never cited as a source. Mosaic, by contrast, achieves a 1-to-1 alignment between visibility and citation, making it the only brand in this dataset that is both named and trusted as a reference. GMR Marketing previously held the rank 1 position with 12.5 visibility but has fallen to rank 11 with zero visibility, showing that AI presence in this category is highly unstable.

All top engine attributions point exclusively to Google AI Mode, with no other engine recorded across the 20 brands. The top cited sources are dominated by third-party and directory properties: youtube.com, fieldmarketing.com, clutch.co, and linkedin.com appear alongside specialist sites like weareavidity.com and thefieldmarketingagency.com. No brand domain from the top 10 appears in the cited sources list, which confirms that AI in this category is anchoring on external directories and trade publications rather than brand-owned content.

Movers & shakers since last refresh

Biggest visibility risers

  • Mosaic 0% → 12% · rank #6 → #1
    +12pp
  • George P. Johnson 0% → 12% · rank #3 → #2
    +12pp

Biggest visibility fallers

  • GMR Marketing 12% → 0% · rank #1 → #11
    -12pp

The ranking

# Brand Visibility Citation Top engine
1
mosaic.com
12% 12% Google AI Mode

Mosaic is the only brand achieving full citation alignment, with visibility and citation both at 12.5 percent, more than ten times the category average visibility of 1.2 percent.

2
gpj.com
12% 0% Google AI Mode

George P. Johnson matches Mosaic on visibility at 12.5 percent but records zero citation, creating a composite score of 8.8 versus Mosaic's 12.5, the largest visibility-to-citation gap in the dataset.

3
mc-2.com
0% 0% Google AI Mode

MC2 holds rank 3 despite recording zero visibility and zero citation, indicating its position reflects prior or contextual signals rather than any current AI Mode presence.

4
acosta.group
0% 0% Google AI Mode

Acosta Group sits at rank 4 with a composite score of zero, meaning it generates no measurable AI visibility despite being a large operator in the field marketing sector.

5
crossmark.com
0% 0% Google AI Mode

CROSSMARK ranks 5th yet scores zero on all three metrics, placing it in the same undifferentiated zero-score group as 16 other brands in this 20-brand dataset.

6
advantagesolutions.net
0% 0% Google AI Mode
7
freeman.com
0% 0% Google AI Mode
8
bdsconnectedsolutions.com
0% 0% Google AI Mode
9
matchretail.com
0% 0% Google AI Mode
10
premiumretail.com
0% 0% Google AI Mode
11
gmrmarketing.com
0% 0% Google AI Mode
12
marketsource.com
0% 0% Google AI Mode
13
impact-xm.com
0% 0% Google AI Mode
14
themarketingarm.com
0% 0% Google AI Mode
15
teamenterprises.com
0% 0% Google AI Mode
16
frontrowgroup.com
0% 0% Google AI Mode
17
mktg.com
0% 0% Google AI Mode
18
eventivemarketing.com
0% 0% Google AI Mode
19
circlecitymarketing.com
0% 0% Google AI Mode
20
elevatestaffing.com
0% 0% Google AI Mode

Sources AI engines trust in this category

Across the 8 buyer-intent queries we ran on field marketing agencies, these are the domains Google AI Mode cited most often. If you're not on this list — or if your competitors are — that's a concrete PR / linkbuilding target.

youtube.comfieldmarketing.comweareavidity.comclutch.coclicksgeek.comlinkedin.comthefieldmarketingagency.commartal.ca

How to read this ranking

Four things worth knowing before you act on the numbers above. These are the same definitions across every industry page — for category-specific observations, see the What we observed section above (where available) and the per-brand insights inline in the ranking.

Visibility = being named

A brand's visibility % is the share of AI answers that mention it by name in the response prose. This is who AI engines actively recommend to the buyer. More on visibility →

Citation rate = being trusted

Citation rate is the share of AI answers that include the brand's domain as a clickable source link. This is what the AI treats as authoritative evidence, different from being named. More on citation rate →

Top engine differs by brand

The "top engine" column shows which AI surface each brand performs best on. Big gaps between a brand's score across engines usually points to specific content or schema gaps. How AI engines pick sources →

Rankings move month to month

AI engines re-crawl and re-rank on shorter cycles than classical search. We re-audit every brand on this list at least every 30 days and refresh this page automatically. How AI search ranking works →

Get your own field marketing agencies brand audited

The brands above were curated from public market-leader lists. Want the same measurement against your own brand — including the queries you appear on, which competitors get named instead, and a prioritised fix list? Run a free preview.

Audit your field marketing agencies brand → Browse all rankings Methodology →

Frequently asked about field marketing agencies AI visibility

Who leads AI visibility in field marketing agencies?

Mosaic leads with a composite score of 12.5 and matching visibility and citation percentages of 12.5 percent. George P. Johnson shares the same visibility score but has zero citations, giving it a lower composite of 8.8.

How concentrated is AI visibility in this category?

Visibility is extremely concentrated. Only two of the 20 brands score above zero, and the category average visibility stands at just 1.2 percent, with an average citation rate of 0.6 percent.

What sources does Google AI Mode cite most for field marketing agency research?

The top cited sources include youtube.com, fieldmarketing.com, clutch.co, and linkedin.com, alongside specialist sites like weareavidity.com and thefieldmarketingagency.com. No brand-owned domain from the top 10 agencies appears in the cited sources list.

Which brand has seen the biggest drop in AI visibility?

GMR Marketing fell from rank 1 to rank 11, losing its entire 12.5 percent visibility score to drop to zero. Its citation delta was also zero, meaning it was never cited even when it held the top rank.

Is there a meaningful difference between being named and being cited in this category?

Yes. George P. Johnson is named in AI responses at 12.5 percent visibility but cited zero times, while Mosaic achieves a 1-to-1 match between visibility and citation. Only Mosaic qualifies as both named and cited.

Which AI engine drives visibility for field marketing agencies?

Google AI Mode is the sole engine recorded across all 20 brands in this dataset. No other engine contributes to any brand's visibility or citation score.