Field marketing agencies: AI search visibility ranking (2026)
How AI search engines rank field marketing agencies by visibility and citations. 20 brands measured monthly across Google AI Mode: which brands the AI names in answers, which domains it cites as sources, and how the leaders compare. Field marketing agencies that help brands execute retail activations, sampling, merchandising, events, and in-market consumer engagement programs. Composite score: 70% visibility (% of AI answers naming the brand) + 30% citation rate (% citing the brand's domain). Full methodology →
Refreshed Jun 17, 2026Download this ranking as a PDF
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At a glance
What we observed in this categoryauto-generated
George P. Johnson holds the only non-zero visibility score in this category at 12.5%, against a category average of just 0.6%. Every other audited brand, including large operators such as Acosta Group, CROSSMARK, and Advantage Solutions, scores 0.0% visibility and 0.0% on citations. The gap between first place and second place is therefore not a marginal difference but a complete absence of presence for all ranked competitors below rank one.
George P. Johnson's position reveals a sharp divergence between being named and being cited. Its visibility score is 12.5% but its citation rate is 0.0%, meaning Google AI Mode surfaces the brand in responses without linking out to gpj.com as a source. This pattern holds across all 20 brands in the dataset, where the average citation rate is also 0.0%. Being named in AI answers and being cited as a reference source are entirely separate outcomes in this category.
The top cited sources in this category are not brand-owned domains. Google.com, Sortlist.com, Clicksgeek.com, and Reddit.com appear alongside niche publications such as fieldmarketing.com and weareavidity.com. This suggests Google AI Mode is anchoring its field marketing agency responses on directory and review-type content rather than on agency websites directly, which explains why even the category visibility leader carries a zero citation rate.
Movers & shakers since last refresh
Biggest visibility risers
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George P. Johnson 0% → 12% · rank #0 → #1+12pp
The ranking
| # | Brand | Visibility | Citation | Top engine |
|---|---|---|---|---|
| 1 |
gpj.com
|
12% | 0% | Google AI Mode |
George P. Johnson is the sole brand with any AI visibility at 12.5%, scoring a composite of 8.8 while every other audited brand scores exactly 0.0%. |
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| 2 |
acosta.group
|
0% | 0% | Google AI Mode |
Acosta Group holds the second rank by conventional standing but records 0.0% visibility and 0.0% citation, identical to the 18 brands ranked below it. |
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| 3 |
crossmark.com
|
0% | 0% | Google AI Mode |
CROSSMARK scores 0.0% on both visibility and citations, sitting indistinguishable from all other brands outside the top rank in this audit. |
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| 4 |
mosaic.com
|
0% | 0% | Google AI Mode |
Mosaic records a composite score of 0.0 and zero citations, matching the flat baseline shared by ranks 2 through 20 in this dataset. |
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| 5 |
advantagesolutions.net
|
0% | 0% | Google AI Mode |
Advantage Solutions, despite its scale as a business, shows 0.0% AI visibility, reflecting how little brand equity translates into Google AI Mode presence here. |
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| 6 |
bdsconnectedsolutions.com
|
0% | 0% | Google AI Mode |
| 7 |
matchretail.com
|
0% | 0% | Google AI Mode |
| 8 |
premiumretail.com
|
0% | 0% | Google AI Mode |
| 9 |
marketsource.com
|
0% | 0% | Google AI Mode |
| 10 |
gmrmarketing.com
|
0% | 0% | Google AI Mode |
| 11 |
impact-xm.com
|
0% | 0% | Google AI Mode |
| 12 |
mc-2.com
|
0% | 0% | Google AI Mode |
| 13 |
freeman.com
|
0% | 0% | Google AI Mode |
| 14 |
themarketingarm.com
|
0% | 0% | Google AI Mode |
| 15 |
teamenterprises.com
|
0% | 0% | Google AI Mode |
| 16 |
frontrowgroup.com
|
0% | 0% | Google AI Mode |
| 17 |
mktg.com
|
0% | 0% | Google AI Mode |
| 18 |
eventivemarketing.com
|
0% | 0% | Google AI Mode |
| 19 |
circlecitymarketing.com
|
0% | 0% | Google AI Mode |
| 20 |
elevatestaffing.com
|
0% | 0% | Google AI Mode |
Sources AI engines trust in this category
Across the 8 buyer-intent queries we ran on field marketing agencies, these are the domains Google AI Mode cited most often. If you're not on this list — or if your competitors are — that's a concrete PR / linkbuilding target.
How to read this ranking
Four things worth knowing before you act on the numbers above. These are the same definitions across every industry page — for category-specific observations, see the What we observed section above (where available) and the per-brand insights inline in the ranking.
Visibility = being named
A brand's visibility % is the share of AI answers that mention it by name in the response prose. This is who AI engines actively recommend to the buyer.
Citation rate = being trusted
Citation rate is the share of AI answers that include the brand's domain as a clickable source link. This is what the AI treats as authoritative evidence — different from being named.
Top engine differs by brand
The "top engine" column shows which AI surface each brand performs best on. Big gaps between a brand's score across engines usually points to specific content or schema gaps.
Rankings move month to month
AI engines re-crawl and re-rank on shorter cycles than classical search. We re-audit every brand on this list at least every 30 days and refresh this page automatically.
Get your own field marketing agencies brand audited
The brands above were curated from public market-leader lists. Want the same measurement against your own brand — including the queries you appear on, which competitors get named instead, and a prioritised fix list? Run a free preview.
Frequently asked about field marketing agencies AI visibility
Who leads AI visibility in the field marketing agencies category?
George P. Johnson leads with 12.5% visibility and a composite score of 8.8. Every other brand in the 20-brand audit records 0.0% visibility.
What is the average AI visibility score for field marketing agencies?
The category average visibility is 0.6%, pulled up almost entirely by George P. Johnson, as all other audited brands score 0.0%.
Which brand has the highest citation rate in field marketing agencies?
No brand in the audit has any citations. The average citation rate across all 20 brands is 0.0%, including the visibility leader George P. Johnson.
What sources does Google AI Mode cite most for field marketing agency research?
The top cited sources are google.com, sortlist.com, clicksgeek.com, and reddit.com, alongside niche sites such as fieldmarketing.com and weareavidity.com, none of which are agency-owned domains.
Is there a difference between being named and being cited by Google AI Mode in this category?
Yes. George P. Johnson is named in AI responses at a 12.5% rate but carries a 0.0% citation rate, showing Google AI Mode mentions brands without linking to their domains.
Which brands are rising in AI visibility for field marketing agencies?
George P. Johnson is the only brand recorded as a visibility riser, moving from 0.0% to 12.5% between audit periods. No brands are recorded as fallers.