Top 6 family lawyers in seattle by AI search visibility (2026)
Seattle family law firms handling divorce, custody, support, mediation, and complex domestic matters for local clients. Ranked by a composite score: 70% visibility (% of AI answers naming the brand) + 30% citation rate (% citing the brand's domain). Full methodology →
Refreshed Jun 03, 2026At a glance
What we observed in this categoryauto-generated
Dellino Family Law Group holds the top composite score (41.2) despite ranking second in raw visibility at 37.5%, because it is the only brand in this category earning any citations at all — a 50% citation rate against a category average of just 8.3%. McKinley Irvin leads on visibility at 50% but scores lower overall (35.0) due to zero citations. This gap illustrates that in this category, being named by AI is not equivalent to being trusted enough to cite: Dellino dominates the citation layer entirely.
The divergence between visibility and citation is stark across this six-brand category. McKinley Irvin appears in AI Overviews responses more frequently than any other brand, yet receives no direct URL citations, suggesting AI mentions it by name without anchoring to its domain. Wechsler Becker has limited visibility at 12.5% and zero citations. Goldberg Jones, Elise Buie Family Law, and Pacific Northwest Family Law register 0% on both metrics, meaning they are entirely absent from AI-generated responses in this category.
All six tracked brands draw exclusively from Google AI Overviews as their top engine, indicating no measurable AI visibility on alternative platforms for this category. The cited sources list reveals that AI is anchoring heavily on third-party legal directories — bestlawfirms.com, justia.com, attorneys.superlawyers.com, bestlawyers.com, and doylesguide.com — alongside community platform reddit.com and lasher.com. Dellinolaw.com is the only brand domain appearing directly in that cited sources list, reinforcing its singular position as the one firm whose own web presence the AI treats as a citable source.
Movers & shakers since last refresh
Biggest visibility risers
-
McKinley Irvin 0% → 50% · rank #0 → #2+50pp
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Dellino Family Law Group 0% → 38% · rank #0 → #1+38pp
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Wechsler Becker 0% → 12% · rank #0 → #3+12pp
The ranking
| # | Brand | Visibility | Citation | Top engine |
|---|---|---|---|---|
| 1 |
dellinolaw.com
|
38% | 50% | Google AI Overviews |
Dellino leads with the highest composite score (41.2) and a 50% citation rate — the only brand cited at all versus a 8.3% category average. |
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| 2 |
mckinleyirvin.com
|
50% | 0% | Google AI Overviews |
McKinley Irvin has the highest raw visibility at 50% but a 0% citation rate, producing a composite score of 35.0 — named but never directly cited. |
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| 3 |
wechslerbecker.com
|
12% | 0% | Google AI Overviews |
Wechsler Becker registers minimal presence at 12.5% visibility and 0% citations, scoring 8.8 composite — well below the 16.7% category visibility average. |
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| 4 |
goldbergjones-wa.com
|
0% | 0% | Google AI Overviews |
Goldberg Jones scores 0.0 on all metrics — visibility, citation, and composite — making it completely invisible in AI-generated responses for this category. |
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| 5 |
elisebuiefamilylaw.com
|
0% | 0% | Google AI Overviews |
Elise Buie Family Law records 0% visibility and 0% citations, identical to ranks 4 and 6, with no measurable presence across any tracked AI engine. |
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| 6 |
pnwfamilylaw.com
|
0% | 0% | Google AI Overviews |
Sources AI engines trust in this category
Across the 8 buyer-intent queries we ran on family lawyers in seattle, these are the domains Google AI Overviews cited most often. If you're not on this list — or if your competitors are — that's a concrete PR / linkbuilding target.
How to read this ranking
Four things worth knowing before you act on the numbers above. These are the same definitions across every industry page — for category-specific observations, see the What we observed section above (where available) and the per-brand insights inline in the ranking.
Visibility = being named
A brand's visibility % is the share of AI answers that mention it by name in the response prose. This is who AI engines actively recommend to the buyer.
Citation rate = being trusted
Citation rate is the share of AI answers that include the brand's domain as a clickable source link. This is what the AI treats as authoritative evidence — different from being named.
Top engine differs by brand
The "top engine" column shows which AI surface each brand performs best on. Big gaps between a brand's score across engines usually points to specific content or schema gaps.
Rankings move month to month
AI engines re-crawl and re-rank on shorter cycles than classical search. We re-audit every brand on this list at least every 30 days and refresh this page automatically.
Get your own family lawyers in seattle brand audited
The brands above were curated from public market-leader lists. Want the same measurement against your own brand — including the queries you appear on, which competitors get named instead, and a prioritised fix list? Run a free preview.
Frequently asked about family lawyers in seattle AI visibility
Who leads AI visibility among family lawyers in Seattle?
Dellino Family Law Group leads on composite score (41.2) due to a 50% citation rate, while McKinley Irvin leads on raw visibility at 50% but earns zero citations.
What is the citation rate for family lawyers in Seattle in AI Overviews?
The category average citation rate is just 8.3%, and only one brand — Dellino Family Law Group at 50% — receives any citations at all.
Which sources does Google AI cite most when responding to family lawyer queries in Seattle?
AI anchors primarily on third-party directories including bestlawfirms.com, justia.com, attorneys.superlawyers.com, bestlawyers.com, and doylesguide.com, plus reddit.com and dellinolaw.com as the sole brand domain cited.
How many Seattle family law brands have zero AI visibility?
Three of the six tracked brands — Goldberg Jones, Elise Buie Family Law, and Pacific Northwest Family Law — record 0% visibility and 0% citations across all engines.
Which AI engine drives visibility for family lawyers in Seattle?
Google AI Overviews is the top engine for all six tracked brands; no alternative AI platform registers measurable visibility for any brand in this category.
Can a brand have high AI visibility but low trust signals in this category?
Yes — McKinley Irvin demonstrates this directly, appearing in 50% of AI responses yet receiving a 0% citation rate, scoring lower (35.0) than Dellino's 41.2 composite.