AEO for family lawyers in Perth: AI search visibility ranking
How AI search engines rank family lawyers in Perth by visibility and citations. 6 providers measured quarterly across Google AI Mode: which providers the AI names in answers, which domains it cites as sources, and how the leaders compare. Perth family law firms handling divorce, parenting disputes, property settlements, mediation, support issues, and complex domestic relationship matters. Composite score: 70% visibility (% of AI answers naming the brand) + 30% citation rate (% citing the brand's domain). Full methodology →
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When buyers inquire with AI engines about Family lawyers in Perth, Leach Legal emerges as the leader, capturing 12.5% visibility. Also noteworthy are DS Family Law and AMLG Family Lawyers, frequently mentioned by AI models for their expertise and client satisfaction.
The rankings reflect data predominantly sourced from platforms such as Google, Doyles Guide, and Reddit. These aggregator and review sites significantly influence the AI ranking due to their comprehensive client feedback and ratings, which help shape perceptions of legal service quality.
For those exploring this list, consider weighing recent reviews and third-party validations. AI engines prioritize these aspects, which indicate a firm's active engagement and topical authority in family law. Such signals can guide you to a provider with proven, up-to-date competence in your specific legal needs.
At a glance
What we observed in this category
Leach Legal holds the top rank in the 'Family lawyers in Perth' category with a visibility score of 12.5% and a composite score of 8.8, well above the category average of 2.1%. Every other tracked brand sits at 0.0% visibility, meaning the gap between first place and the rest of the field is absolute rather than marginal. Leach Legal's lead is real but fragile: its visibility has already fallen from 25.0% to 12.5% and its citation rate dropped 37.5 percentage points in the same period.
DS Family Law presents the clearest divergence between visibility and citation in this dataset. It holds 0.0% visibility yet records a 25.0% citation rate, the highest citation figure across all six tracked brands. This means Google AI Mode is referencing DS Family Law as a source or authority without surfacing it prominently in named responses. AMLG Family Lawyers, Solomon Hollett Lawyers, Avery Family Law, and Bastian Family Lawyers all show 0.0% on both metrics, scoring a composite of 0.0 and holding no measurable AI presence.
Google AI Mode is the sole engine recorded across all six brands, confirming this category's AI visibility landscape is entirely shaped by one platform. The top cited sources listed in the audit include google.com, doylesguide.com, reddit.com, and lawconnect.com alongside several Perth-specific legal directories such as justperthlawyers.com.au and perthfamilylawyers.com. None of the six tracked brand domains appear in that cited sources list, indicating the AI is anchoring on third-party directories and review platforms rather than the firms' own websites.
Movers & shakers since last refresh
Biggest visibility fallers
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Leach Legal 25% → 12% · rank #1 → #1-12pp
The AEO ranking
| # | Brand | Visibility | Citation | Top engine |
|---|---|---|---|---|
| 1 |
leachlegal.com.au
|
12% | 0% | Google AI Mode |
Leach Legal leads with 12.5% visibility and a composite score of 8.8, but its citation rate is 0.0% and visibility has halved from 25.0% in the prior period. |
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| 2 |
dsfamilylaw.com.au
|
0% | 25% | Google AI Mode |
DS Family Law records 0.0% visibility yet holds the highest citation rate in the category at 25.0%, six times the 4.2% category average, signalling authority without direct AI naming. |
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| 3 |
amlgfamilylaw.com.au
|
0% | 0% | Google AI Mode |
AMLG Family Lawyers sits at rank 3 but registers 0.0% on both visibility and citation, producing a composite score of 0.0 and no measurable AI presence in Google AI Mode. |
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| 4 |
solomonhollettlawyers.com.au
|
0% | 0% | Google AI Mode |
Solomon Hollett Lawyers matches AMLG with 0.0% visibility, 0.0% citation, and a composite score of 0.0, placing it among four brands with identical and negligible AI footprints. |
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| 5 |
averyfamilylaw.com.au
|
0% | 0% | Google AI Mode |
Avery Family Law records 0.0% visibility and 0.0% citation in Google AI Mode, indistinguishable in the data from ranks 3, 4, and 6 across all measured metrics. |
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| 6 |
bastianlawyers.com.au
|
0% | 0% | Google AI Mode |
Sources AI engines trust in this category
Across the 8 buyer-intent queries we ran on family lawyers in Perth, these are the domains Google AI Mode cited most often. If you're not on this list — or if your competitors are — that's a concrete PR / linkbuilding target.
How to read this AEO ranking
Four things worth knowing before you act on the numbers above. These are the same definitions across every industry page — for category-specific observations, see the What we observed section above (where available) and the per-brand insights inline in the ranking.
Visibility = being named
A brand's visibility % is the share of AI answers that mention it by name in the response prose. This is who AI engines actively recommend to the buyer. More on visibility →
Citation rate = being trusted
Citation rate is the share of AI answers that include the brand's domain as a clickable source link. This is what the AI treats as authoritative evidence, different from being named. More on citation rate →
Top engine differs by brand
The "top engine" column shows which AI surface each brand performs best on. Big gaps between a brand's score across engines usually points to specific content or schema gaps. How AI engines pick sources →
AEO rankings move month to month
AI engines re-crawl and re-rank on shorter cycles than classical search. We re-audit every brand on this list at least every 90 days and refresh this page automatically. How AI search ranking works →
Run an AEO audit on your own family lawyers in Perth brand
The brands above were curated from public market-leader lists. Want the same answer engine optimisation measurement against your own brand — including the queries you appear on, which competitors get named instead, and a prioritised fix list? Run a free preview.
Frequently asked about AEO for family lawyers in Perth
Who leads AI visibility in the 'Family lawyers in Perth' category?
Leach Legal leads with a visibility score of 12.5% and a composite score of 8.8, which is the only non-zero visibility figure across all six tracked brands.
How concentrated is AI visibility in this category?
Extremely concentrated: Leach Legal accounts for all measurable visibility, while five other brands each record 0.0%, against a category average of just 2.1%.
Which brand has the highest citation rate and does that match its visibility?
DS Family Law holds the highest citation rate at 25.0%, yet its visibility is 0.0%, showing a direct disconnect between being cited as a source and being named in AI responses.
What sources does Google AI Mode anchor on for 'Family lawyers in Perth' queries?
The audit lists google.com, doylesguide.com, reddit.com, and lawconnect.com as top cited sources, alongside Perth-specific directories, with none of the six tracked firm domains appearing in that list.
Is any brand's AI visibility growing in this category?
No. The data records zero visibility risers, and the only notable movement is Leach Legal falling from 25.0% to 12.5% visibility with a citation drop of 37.5 percentage points.
Which AI engine drives this category's visibility data?
Google AI Mode is the sole engine recorded for all six brands, meaning the entire category's AI visibility landscape is determined by a single platform.