Enterprise passwordless authentication: AI search visibility ranking (2026)
How AI search engines rank enterprise passwordless authentication by visibility and citations. 20 brands measured monthly across Google AI Mode: which brands the AI names in answers, which domains it cites as sources, and how the leaders compare. Enterprise passwordless authentication platforms used to replace passwords with phishing-resistant sign-in, device trust, biometrics, and strong identity controls. Composite score: 70% visibility (% of AI answers naming the brand) + 30% citation rate (% citing the brand's domain). Full methodology →
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According to AI engines, Microsoft is the leader in Enterprise passwordless authentication, securing a visibility percentage of 62.5. Okta and Yubico also rank among the top brands mentioned by AI systems. These insights signal strong brand awareness and presence in discussions surrounding passwordless solutions.
The rankings largely reflect data from top cited sources like oloid.com, jumpcloud.com, and supertokens.com. These are industry-focused platforms, often providing aggregations of expert reviews and technical analyses, helping AI to recognize and affirm brand competencies in passwordless authentication.
For a buyer reading this page, it's important to consider factors valued by AI engines, such as recent reviews and third-party validations. This suggests giving priority to brands with topical authority and consistent expert support in the specific subcategory of passwordless authentication solutions.
At a glance
What we observed in this category
Microsoft leads the enterprise passwordless authentication category with a composite score of 62.5, exactly matching both its visibility and citation percentages. Okta sits second at 33.8 composite but already trails by nearly 29 points. The category average visibility is just 6.2 percent, meaning Microsoft's 62.5 percent visibility represents a tenfold advantage over the field. This gap is not marginal. It reflects a structural dominance where one brand captures the majority of AI-generated narrative space.
Yubico and RSA expose a sharp divergence between being named and being trusted as a source. Yubico holds a citation rate of 62.5 percent but zero visibility, meaning Google AI Mode links to Yubico content without surfacing the brand in generated answers. RSA shows the same pattern at 37.5 percent citation with zero visibility. Meanwhile Cisco Duo has 12.5 percent visibility but zero citation, the inverse problem. Being named and being cited are clearly not the same signal in this category.
Google AI Mode is the top engine for every brand in this dataset, with no other engine recorded. The top cited sources in the category are predominantly third-party and niche domains including oloid.com, jumpcloud.com, supertokens.com, and infisign.ai. Yubico is the only brand appearing in both the top cited sources list and the ranked brand set, suggesting AI responses in this category anchor heavily on independent or secondary sources rather than the primary vendor domains.
Movers & shakers since last refresh
Biggest visibility risers
-
Microsoft 50% → 62% · rank #1 → #1+12pp
-
Okta 25% → 38% · rank #2 → #2+12pp
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Cisco Duo 0% → 12% · rank #9 → #6+12pp
Biggest visibility fallers
-
HYPR 25% → 12% · rank #3 → #4-12pp
-
Auth0 12% → 0% · rank #6 → #8-12pp
-
Trusona 12% → 0% · rank #5 → #13-12pp
The ranking
| # | Brand | Visibility | Citation | Top engine |
|---|---|---|---|---|
| 1 |
microsoft.com
|
62% | 62% | Google AI Mode |
Microsoft's visibility of 62.5 percent is ten times the 6.2 percent category average, and its citation rate jumped 62.5 points in the latest period. |
||||
| 2 |
okta.com
|
38% | 25% | Google AI Mode |
Okta sits 24.8 points below Microsoft on composite score, with visibility at 37.5 percent but citation lagging at 25.0 percent, signalling partial AI trust. |
||||
| 3 |
yubico.com
|
0% | 62% | Google AI Mode |
Yubico's citation rate of 62.5 percent matches Microsoft's, yet its visibility is zero, making it the starkest named-versus-cited outlier in the dataset. |
||||
| 4 |
hypr.com
|
12% | 12% | Google AI Mode |
HYPR dropped from rank 3 to rank 4 after visibility fell 12.5 points to 12.5 percent, despite a positive citation delta of 12.5 points. |
||||
| 5 |
rsa.com
|
0% | 38% | Google AI Mode |
RSA holds a 37.5 percent citation rate but zero visibility, placing it in the same zero-visibility cited group as Yubico, Ping Identity, and Auth0. |
||||
| 6 |
duo.com
|
12% | 0% | Google AI Mode |
| 7 |
pingidentity.com
|
0% | 25% | Google AI Mode |
| 8 |
auth0.com
|
0% | 25% | Google AI Mode |
| 9 |
pingidentity.com
|
0% | 25% | Google AI Mode |
| 10 |
fusionauth.io
|
0% | 12% | Google AI Mode |
| 11 |
silverfort.com
|
0% | 12% | Google AI Mode |
| 12 |
descope.com
|
0% | 12% | Google AI Mode |
| 13 |
trusona.com
|
0% | 0% | Google AI Mode |
| 14 |
doubleoctopus.com
|
0% | 0% | Google AI Mode |
| 15 |
beyondidentity.com
|
0% | 0% | Google AI Mode |
| 16 |
stytch.com
|
0% | 0% | Google AI Mode |
| 17 |
axiad.com
|
0% | 0% | Google AI Mode |
| 18 |
hidglobal.com
|
0% | 0% | Google AI Mode |
| 19 |
ibm.com
|
0% | 0% | Google AI Mode |
| 20 |
frontegg.com
|
0% | 0% | Google AI Mode |
Sources AI engines trust in this category
Across the 8 buyer-intent queries we ran on enterprise passwordless authentication, these are the domains Google AI Mode cited most often. If you're not on this list — or if your competitors are — that's a concrete PR / linkbuilding target.
How to read this ranking
Four things worth knowing before you act on the numbers above. These are the same definitions across every industry page — for category-specific observations, see the What we observed section above (where available) and the per-brand insights inline in the ranking.
Visibility = being named
A brand's visibility % is the share of AI answers that mention it by name in the response prose. This is who AI engines actively recommend to the buyer. More on visibility →
Citation rate = being trusted
Citation rate is the share of AI answers that include the brand's domain as a clickable source link. This is what the AI treats as authoritative evidence, different from being named. More on citation rate →
Top engine differs by brand
The "top engine" column shows which AI surface each brand performs best on. Big gaps between a brand's score across engines usually points to specific content or schema gaps. How AI engines pick sources →
Rankings move month to month
AI engines re-crawl and re-rank on shorter cycles than classical search. We re-audit every brand on this list at least every 30 days and refresh this page automatically. How AI search ranking works →
Get your own enterprise passwordless authentication brand audited
The brands above were curated from public market-leader lists. Want the same measurement against your own brand — including the queries you appear on, which competitors get named instead, and a prioritised fix list? Run a free preview.
Frequently asked about enterprise passwordless authentication AI visibility
Who leads AI visibility in enterprise passwordless authentication?
Microsoft leads with a visibility score of 62.5 percent and a composite score of 62.5, roughly 29 points ahead of second-placed Okta at 33.8 composite.
What sources does Google AI Mode cite most for enterprise passwordless authentication research?
The top cited sources are predominantly third-party domains including oloid.com, jumpcloud.com, supertokens.com, viasocket.com, and infisign.ai, with Yubico the only primary vendor in the list.
Which brands are cited frequently by Google AI Mode but rarely appear in generated answers?
Yubico and RSA both have zero visibility yet hold citation rates of 62.5 percent and 37.5 percent respectively, meaning AI links to their content without naming them in responses.
How does the category average visibility compare to the top brand?
The category average visibility is 6.2 percent while Microsoft stands at 62.5 percent, a gap of more than ten times the average across the 20 brands audited.
Which brands have improved AI visibility the most in the latest period?
Microsoft, Okta, and Cisco Duo each recorded a visibility delta of plus 12.5 points, with Cisco Duo also climbing three rank positions from 9 to 6.
Which brand experienced the largest rank drop in this category?
Trusona fell eight rank positions from 5 to 13, with visibility dropping 12.5 points to zero and no citation improvement recorded in the same period.