AEO for embedded analytics software: AI search visibility ranking
How AI search engines rank embedded analytics software by visibility and citations. 20 brands measured quarterly across Google AI Mode: which brands the AI names in answers, which domains it cites as sources, and how the leaders compare. Analytics platforms used to embed dashboards, reports, and data exploration directly into software products and customer portals. Composite score: 70% visibility (% of AI answers naming the brand) + 30% citation rate (% citing the brand's domain). Full methodology →
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When prospective buyers ask AI engines about Embedded analytics software, Mode emerges as the leader with a visibility of 62.5%. Other top brands mentioned include Holistics and Power BI. This visibility indicates how often these brands are referenced and recommended across different AI platforms as reliable options for embedded analytics solutions.
The rankings are influenced heavily by sources like holistics.io and aggregator sites such as reddit.com. These sites provide a robust mix of expert analysis and community-driven insights, leading to higher visibility for brands often discussed or reviewed. This widespread citation on popular platforms underpins the perceived authority of the leading brands.
For buyers exploring options on this page, it's crucial to consider which brands have the most references from recent reviews and credible third-party sources. AI engines value these attributes, so brands with higher visibility likely offer well-recognized features and support in the embedded analytics software space.
At a glance
What we observed in this category
Mode leads the embedded analytics category with a visibility score of 62.5%, well above the category average of 15.6% and more than double Power BI's 50%. That gap matters because composite scores drop steeply below Mode (43.8) and Holistics (40.0), with Tableau at 26.2 and Sigma at 21.2, suggesting the top two hold a structurally different level of AI presence. Brands outside the top four cluster between 15 and 21 composite points, indicating a compressed mid-tier with little differentiation.
The most striking divergence between visibility and citation sits at the top. Mode leads on visibility at 62.5% but holds a 0% citation rate, while Holistics sits at 25% visibility yet achieves a 75% citation rate, the highest in the dataset. Reveal scores 0% visibility but 50% citation, and Luzmo shows 12.5% visibility against 37.5% citation. This pattern shows that being named frequently in AI responses and being trusted enough to cite as a source are entirely separate outcomes in this category.
Google AI Mode is the dominant engine across all ten ranked brands, with every brand recording it as their top engine. Among cited sources, holistics.io appears first, followed by reddit.com, gooddata.ai, knowi.com, and astrato.io. The presence of reddit.com as a top cited source suggests the AI is drawing on community discussion content rather than exclusively vendor or analyst sites. Brands like Holistics and Reveal, whose own domains appear in the cited sources list, appear to benefit directly from that source anchoring.
Movers & shakers since last refresh
Biggest visibility risers
-
Holistics 0% → 25% · rank #7 → #2+25pp
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Metabase 0% → 25% · rank #14 → #7+25pp
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Power BI 38% → 50% · rank #6 → #3+12pp
Biggest visibility fallers
-
Domo 38% → 0% · rank #2 → #11-38pp
-
Explo 50% → 12% · rank #1 → #13-38pp
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Looker 50% → 25% · rank #4 → #8-25pp
The AEO ranking
| # | Brand | Visibility | Citation | Top engine |
|---|---|---|---|---|
| 1 |
mode.com
|
62% | 0% | Google AI Mode |
Mode leads all brands with 62.5% visibility, four times the category average of 15.6%, but its 0% citation rate means it is named without being sourced. |
||||
| 2 |
holistics.io
|
25% | 75% | Google AI Mode |
Holistics jumped from rank 7 to rank 2 this period and holds the highest citation rate in the dataset at 75%, despite visibility of only 25%. |
||||
| 3 |
powerbi.microsoft.com
|
50% | 0% | Google AI Mode |
Power BI grew visibility from 37.5% to 50% this period but retains a 0% citation rate, mirroring Mode's pattern of high mentions without source attribution. |
||||
| 4 |
tableau.com
|
38% | 0% | Google AI Mode |
Tableau sits at 37.5% visibility and 0% citation, placing it below both Mode and Power BI on composite score despite being a widely recognised analytics brand. |
||||
| 5 |
sigmacomputing.com
|
25% | 12% | Google AI Mode |
Sigma matches Holistics and Metabase on visibility at 25% but achieves a modest 12.5% citation rate, giving it a composite score of 21.2 just above the mid-tier cluster. |
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| 6 |
luzmo.com
|
12% | 38% | Google AI Mode |
| 7 |
metabase.com
|
25% | 0% | Google AI Mode |
| 8 |
looker.com
|
25% | 0% | Google AI Mode |
| 9 |
gooddata.com
|
25% | 0% | Google AI Mode |
| 10 |
revealbi.io
|
0% | 50% | Google AI Mode |
| 11 |
domo.com
|
0% | 38% | Google AI Mode |
| 12 |
toucantoco.com
|
0% | 38% | Google AI Mode |
| 13 |
explo.co
|
12% | 0% | Google AI Mode |
| 14 |
superset.apache.org
|
12% | 0% | Google AI Mode |
| 15 |
boldbi.com
|
0% | 25% | Google AI Mode |
| 16 |
thoughtspot.com
|
0% | 12% | Google AI Mode |
| 17 |
sisense.com
|
0% | 12% | Google AI Mode |
| 18 |
logianalytics.com
|
0% | 0% | Google AI Mode |
| 19 |
qlik.com
|
0% | 0% | Google AI Mode |
| 20 |
aws.amazon.com
|
0% | 0% | Google AI Mode |
Sources AI engines trust in this category
Across the 8 buyer-intent queries we ran on embedded analytics software, these are the domains Google AI Mode cited most often. If you're not on this list — or if your competitors are — that's a concrete PR / linkbuilding target.
How to read this AEO ranking
Four things worth knowing before you act on the numbers above. These are the same definitions across every industry page — for category-specific observations, see the What we observed section above (where available) and the per-brand insights inline in the ranking.
Visibility = being named
A brand's visibility % is the share of AI answers that mention it by name in the response prose. This is who AI engines actively recommend to the buyer. More on visibility →
Citation rate = being trusted
Citation rate is the share of AI answers that include the brand's domain as a clickable source link. This is what the AI treats as authoritative evidence, different from being named. More on citation rate →
Top engine differs by brand
The "top engine" column shows which AI surface each brand performs best on. Big gaps between a brand's score across engines usually points to specific content or schema gaps. How AI engines pick sources →
AEO rankings move month to month
AI engines re-crawl and re-rank on shorter cycles than classical search. We re-audit every brand on this list at least every 90 days and refresh this page automatically. How AI search ranking works →
Run an AEO audit on your own embedded analytics software brand
The brands above were curated from public market-leader lists. Want the same answer engine optimisation measurement against your own brand — including the queries you appear on, which competitors get named instead, and a prioritised fix list? Run a free preview.
Frequently asked about AEO for embedded analytics software
Who leads AI visibility in embedded analytics software?
Mode leads with 62.5% visibility and a composite score of 43.8, more than 12 points ahead of second-placed Holistics. The category average visibility is just 15.6%, making Mode's position a significant outlier.
Which brand is cited most often by AI in embedded analytics responses?
Holistics has the highest citation rate in the category at 75%, and its domain holistics.io appears as the top cited source in the dataset. This is notably higher than any other brand despite its visibility sitting at only 25%.
What sources does AI cite most for embedded analytics research?
The top cited sources are holistics.io, reddit.com, gooddata.ai, knowi.com, and astrato.io. The inclusion of reddit.com indicates the AI is drawing on community and forum content alongside vendor sites.
Can a brand have high AI visibility but low citation, and does it matter?
Yes, Mode and Power BI both show 0% citation rates despite visibility scores of 62.5% and 50% respectively, meaning they are mentioned in AI responses but not sourced. Holistics and Reveal show the opposite pattern, with high citation and lower visibility.
Which brands have lost the most AI visibility recently in this category?
Explo fell from rank 1 to rank 13, losing 37.5 visibility points and 62.5 citation points. Domo dropped from rank 2 to rank 11, losing 37.5 visibility points and reaching 0% on both visibility and citation.
Which AI engine dominates coverage of embedded analytics software?
Google AI Mode is the top engine for every brand in the ranked dataset, with no brand recording a different engine as their primary source of visibility.