Embedded analytics software: AI search visibility ranking (2026)
How AI search engines rank embedded analytics software by visibility and citations. 20 brands measured monthly across Google AI Mode: which brands the AI names in answers, which domains it cites as sources, and how the leaders compare. Analytics platforms used to embed dashboards, reports, and data exploration directly into software products and customer portals. Composite score: 70% visibility (% of AI answers naming the brand) + 30% citation rate (% citing the brand's domain). Full methodology →
Download this ranking as a PDF
We'll email it to you. One-off send — no list, no follow-up, no surprise marketing.
When buyers ask AI engines about Embedded analytics software, Explo consistently emerges as the leader. With a visibility percentage of 50.0 and a citation percentage of 62.5, Explo stands out among the top brands like Domo and Mode. These engines frequently recommend Explo, reflecting its strong presence in the field.
The rankings from AI engines rely on top-cited sources such as qrvey.com, explo.co, and holistics.io. These sites, often aggregators or review platforms, heavily influence visibility by providing comprehensive information about various brands. High citation from these sources indicates a brand's prominent reputation and validation from trusted reviews.
For buyers considering this list, one key factor is the emphasis AI engines place on recent reviews and third-party validations from authoritative sites. They value topical authority on specific subcategories, making it crucial to consider how these brands are referenced in up-to-date reviews from reliable industry sources.
At a glance
What we observed in this category
Explo leads the embedded analytics category with a composite score of 53.8, roughly 8 points ahead of second-placed Domo at 45.0. That gap matters because Explo achieved it by combining above-average visibility (50.0%) with a citation rate of 62.5%, well above the category average of 18.8%. Explo also rose from rank 8 to rank 1 this period, adding 25 visibility points and 62.5 citation points, making it the most significant mover in the dataset.
Mode and Looker illustrate a sharp divergence between being named and being trusted. Mode has the highest raw visibility in the top 10 at 62.5%, yet its citation rate is 0.0%, the same as Looker at 50.0% visibility and 0.0% citations. By contrast, Holistics holds 0.0% visibility but a 75.0% citation rate, the highest in the dataset, meaning AI surfaces it as a source without describing it in answers. These two patterns represent opposite failure modes for AI presence.
Google AI Mode is the top engine for every brand in the top 10, confirming it as the dominant surface for this category. The top cited sources list is anchored by specialist or niche domains such as qrvey.com, explo.co, holistics.io, embeddable.com, and gooddata.ai, alongside reddit.com. Established enterprise tools like Tableau and Power BI appear lower in citations despite brand recognition, suggesting Google AI Mode is drawing on embedded-analytics-specific content rather than broad BI brand authority.
Movers & shakers since last refresh
Biggest visibility risers
-
Domo 0% → 38% · rank #4 → #2+38pp
-
Explo 25% → 50% · rank #8 → #1+25pp
-
Looker 25% → 50% · rank #5 → #4+25pp
Biggest visibility fallers
-
Sigma 38% → 12% · rank #3 → #9-25pp
-
Metabase 25% → 0% · rank #7 → #14-25pp
-
Tableau 38% → 25% · rank #2 → #8-12pp
The ranking
| # | Brand | Visibility | Citation | Top engine |
|---|---|---|---|---|
| 1 |
explo.co
|
50% | 62% | Google AI Mode |
Explo leads with a composite score of 53.8 and a 62.5% citation rate, more than three times the category average citation rate of 18.8%. |
||||
| 2 |
domo.com
|
38% | 62% | Google AI Mode |
Domo matches Explo's 62.5% citation rate but trails on visibility at 37.5% versus Explo's 50.0%, producing a composite score 8.8 points lower. |
||||
| 3 |
mode.com
|
62% | 0% | Google AI Mode |
Mode posts the highest visibility in the top 10 at 62.5% but earns zero citations, creating the widest visibility-to-citation gap among ranked brands. |
||||
| 4 |
looker.com
|
50% | 0% | Google AI Mode |
Looker matches Explo's 50.0% visibility yet records 0.0% citations, holding a composite score of 35.0 versus Explo's 53.8 as a result. |
||||
| 5 |
sisense.com
|
25% | 38% | Google AI Mode |
Sisense sits at 25.0% visibility and 37.5% citations, both below the top four but above the category averages of 16.2% and 18.8% respectively. |
||||
| 6 |
powerbi.microsoft.com
|
38% | 0% | Google AI Mode |
| 7 |
holistics.io
|
0% | 75% | Google AI Mode |
| 8 |
tableau.com
|
25% | 0% | Google AI Mode |
| 9 |
sigmacomputing.com
|
12% | 12% | Google AI Mode |
| 10 |
qlik.com
|
12% | 12% | Google AI Mode |
| 11 |
toucantoco.com
|
0% | 38% | Google AI Mode |
| 12 |
gooddata.com
|
12% | 0% | Google AI Mode |
| 13 |
thoughtspot.com
|
0% | 25% | Google AI Mode |
| 14 |
metabase.com
|
0% | 12% | Google AI Mode |
| 15 |
luzmo.com
|
0% | 12% | Google AI Mode |
| 16 |
revealbi.io
|
0% | 12% | Google AI Mode |
| 17 |
boldbi.com
|
0% | 12% | Google AI Mode |
| 18 |
aws.amazon.com
|
0% | 0% | Google AI Mode |
| 19 |
superset.apache.org
|
0% | 0% | Google AI Mode |
| 20 |
logianalytics.com
|
0% | 0% | Google AI Mode |
Sources AI engines trust in this category
Across the 8 buyer-intent queries we ran on embedded analytics software, these are the domains Google AI Mode cited most often. If you're not on this list — or if your competitors are — that's a concrete PR / linkbuilding target.
How to read this ranking
Four things worth knowing before you act on the numbers above. These are the same definitions across every industry page — for category-specific observations, see the What we observed section above (where available) and the per-brand insights inline in the ranking.
Visibility = being named
A brand's visibility % is the share of AI answers that mention it by name in the response prose. This is who AI engines actively recommend to the buyer. More on visibility →
Citation rate = being trusted
Citation rate is the share of AI answers that include the brand's domain as a clickable source link. This is what the AI treats as authoritative evidence, different from being named. More on citation rate →
Top engine differs by brand
The "top engine" column shows which AI surface each brand performs best on. Big gaps between a brand's score across engines usually points to specific content or schema gaps. How AI engines pick sources →
Rankings move month to month
AI engines re-crawl and re-rank on shorter cycles than classical search. We re-audit every brand on this list at least every 30 days and refresh this page automatically. How AI search ranking works →
Get your own embedded analytics software brand audited
The brands above were curated from public market-leader lists. Want the same measurement against your own brand — including the queries you appear on, which competitors get named instead, and a prioritised fix list? Run a free preview.
Frequently asked about embedded analytics software AI visibility
Who leads AI visibility in embedded analytics software?
Explo leads with a composite score of 53.8, a visibility rate of 50.0%, and a citation rate of 62.5%, all above the category averages of 16.2% and 18.8%.
Which brand has the highest citation rate in this category?
Holistics has the highest citation rate at 75.0%, yet its visibility is 0.0%, meaning AI cites its content as a source but does not name it in generated answers.
What sources does AI cite most for embedded analytics research?
The top cited sources are qrvey.com, explo.co, holistics.io, embeddable.com, reddit.com, gooddata.ai, domo.com, and omni.co, skewing toward specialist embedded analytics domains rather than broad BI vendors.
Which brands saw the biggest AI visibility gains in this period?
Domo gained 37.5 visibility points rising from rank 4 to rank 2, while Explo gained 25.0 visibility points and 62.5 citation points rising from rank 8 to rank 1.
Which previously visible brands have lost the most AI presence?
Sigma dropped from rank 3 to rank 9, losing 25.0 visibility points, and Metabase fell from rank 7 to rank 14, losing all visibility to reach 0.0%.
Does high brand recognition translate to strong AI visibility in this category?
Not consistently: Tableau fell from rank 2 to rank 8 with only 25.0% visibility and 0.0% citations, while smaller specialist brands like Explo and Holistics outperform it on citation metrics.