AEO Rankings · Analytics

AEO for embedded analytics platforms: AI search visibility ranking

By monitoraeo Last updated August 10, 2026 Refreshed every 90 days

How AI search engines rank embedded analytics platforms by visibility and citations. 20 brands measured quarterly across Google AI Mode: which brands the AI names in answers, which domains it cites as sources, and how the leaders compare. Embedded analytics platforms used by software companies to deliver dashboards, reporting, and self-service data experiences inside customer-facing products. Composite score: 70% visibility (% of AI answers naming the brand) + 30% citation rate (% citing the brand's domain). Full methodology →

Avg visibility across category

Avg citation rate

20/20

Brands successfully audited

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When asking AI engines about embedded analytics platforms, Mode consistently emerges as the leader with a visibility score of 62.5%. Other leading brands like Looker and Tableau also feature prominently in discussions. Buyers should note the strong presence of these brands in AI-driven results, which could be indicative of their market prominence.

The rankings are heavily influenced by frequently cited sources including Reddit, omni.co, and usedatabrain.com. Notably, these are often aggregator or review sites, providing a broad lens on user sentiments and expert opinions, which can amplify a brand's visibility when these sources are trusted and frequently referenced by AI engines.

For buyers evaluating this list, it is crucial to consider platforms that score high in recent reviews and third-party validation. AI engines prioritize these factors, highlighting the importance of recent user feedback and authoritative insights. Prioritizing platforms with strong topical authority in embedded analytics can ensure a well-informed choice.

At a glance

Category leader Mode 62% visibility · named in 5 of 8 AI answers

Most cited brand Domo 25% citation rate · the AI's most-trusted source brand in embedded analytics platforms

Top cited domain reddit.com Referenced by AI across the embedded analytics platforms query set — the highest-leverage PR target in this category

Visibility spread 62pp Gap between top and bottom of the ranking · 15 brands at 0% (invisible to the AI)

What we observed in this category

Mode leads the embedded analytics category with a visibility score of 62.5%, more than double the 25.0% held by Looker and Tableau in joint second place. The category average visibility sits at just 6.9%, making Mode's position a significant outlier rather than a marginal lead. This gap matters because AI Mode responses are concentrating attention on a single brand at a rate that leaves the remaining 19 brands fighting for scraps, with most recording zero visibility entirely.

A clear divergence exists between visibility and citation across this category. The top five brands by rank, including Mode, Looker, Tableau, Reveal, and Power BI, all carry a 0.0% citation rate despite holding meaningful visibility scores. Meanwhile, brands ranked sixth through tenth, including Domo at 25.0% citation and Luzmo, ThoughtSpot, Bold BI, and Toucan each at 12.5% citation, are being cited in sources but not named in AI-generated answers. Being trusted as a reference does not translate into being named as a solution here.

Google AI Mode is the dominant engine across all 10 ranked brands, with every brand listing it as their top engine. The top cited sources in this category are notably independent or community-driven, including reddit.com, holistics.io, cube.dev, and gooddata.ai, rather than the official domains of the leading brands. This suggests the AI is anchoring its category knowledge on third-party editorial and community content rather than vendor-owned material, which explains the citation-visibility disconnect seen across the data.

Movers & shakers since last refresh

Biggest visibility risers

Mode 25% → 62% · rank #8 → #1
+38pp

Biggest visibility fallers

Sisense 38% → 0% · rank #1 → #12
-38pp
Tableau 50% → 25% · rank #2 → #3
-25pp
Power BI 38% → 12% · rank #5 → #5
-25pp

The AEO ranking

#	Brand	Visibility	Citation	Top engine
1	Mode mode.com	62%	0%	Google AI Mode
Mode leads at 62.5% visibility, nine times the 6.9% category average, after a dramatic rise from rank 8, yet still records zero citation share.
2	Looker cloud.google.com	25%	0%	Google AI Mode
Looker holds 25.0% visibility, matching Tableau in third but well below Mode, and like all top-five brands carries a 0.0% citation rate.
3	Tableau tableau.com	25%	0%	Google AI Mode
Tableau has fallen from 50.0% to 25.0% visibility and lost 12.5 citation points, making it one of the sharpest decliners in the category this period.
4	Reveal infragistics.com	12%	0%	Google AI Mode
Reveal sits at 12.5% visibility with zero citations, placing it level with Power BI but well below the three brands ahead of it in named mentions.
5	Power BI microsoft.com	12%	0%	Google AI Mode
Power BI held its rank-5 position but lost 25.0 visibility points from 37.5% to 12.5%, one of the largest visibility drops recorded this period.
6	Domo domo.com	0%	25%	Google AI Mode
7	Luzmo luzmo.com	0%	12%	Google AI Mode
8	ThoughtSpot thoughtspot.com	0%	12%	Google AI Mode
9	Bold BI boldbi.com	0%	12%	Google AI Mode
10	Toucan toucantoco.com	0%	12%	Google AI Mode
11	Logi Analytics insightsoftware.com	0%	12%	Google AI Mode
12	Sisense sisense.com	0%	12%	Google AI Mode
13	Sigma sigmacomputing.com	0%	0%	Google AI Mode
14	Explo explo.co	0%	0%	Google AI Mode
15	Qlik qlik.com	0%	0%	Google AI Mode
16	Apache Superset superset.apache.org	0%	0%	Google AI Mode
17	Lightdash lightdash.com	0%	0%	Google AI Mode
18	Cumul.io cumul.io	0%	0%	Google AI Mode
19	Metabase metabase.com	0%	0%	Google AI Mode
20	GoodData gooddata.com	0%	0%	Google AI Mode

Sources AI engines trust in this category

Across the 8 buyer-intent queries we ran on embedded analytics platforms, these are the domains Google AI Mode cited most often. If you're not on this list — or if your competitors are — that's a concrete PR / linkbuilding target.

reddit.comomni.cousedatabrain.comholistics.iogooddata.aiquerio.aicube.devastrato.io

How to read this AEO ranking

Four things worth knowing before you act on the numbers above. These are the same definitions across every industry page — for category-specific observations, see the What we observed section above (where available) and the per-brand insights inline in the ranking.

Visibility = being named

A brand's visibility % is the share of AI answers that mention it by name in the response prose. This is who AI engines actively recommend to the buyer. More on visibility →

Citation rate = being trusted

Citation rate is the share of AI answers that include the brand's domain as a clickable source link. This is what the AI treats as authoritative evidence, different from being named. More on citation rate →

Top engine differs by brand

The "top engine" column shows which AI surface each brand performs best on. Big gaps between a brand's score across engines usually points to specific content or schema gaps. How AI engines pick sources →

AEO rankings move month to month

AI engines re-crawl and re-rank on shorter cycles than classical search. We re-audit every brand on this list at least every 90 days and refresh this page automatically. How AI search ranking works →

Run an AEO audit on your own embedded analytics platforms brand

The brands above were curated from public market-leader lists. Want the same answer engine optimisation measurement against your own brand — including the queries you appear on, which competitors get named instead, and a prioritised fix list? Run a free preview.

Audit your embedded analytics platforms brand → Browse all AEO rankings Methodology →

Frequently asked about AEO for embedded analytics platforms

Who leads AI visibility in embedded analytics platforms?

Mode leads with 62.5% visibility, more than double Looker and Tableau who are tied at 25.0%. The category average is just 6.9%, so Mode's lead is substantial.

Which brands are cited most in AI responses for embedded analytics?

Domo leads on citation share at 25.0%, followed by Luzmo, ThoughtSpot, Bold BI, and Toucan each at 12.5%, yet none of these brands appear in the top five for named visibility.

What sources does AI cite most for embedded analytics research?

The top cited sources include reddit.com, holistics.io, cube.dev, omni.co, and gooddata.ai. These are third-party and community sources rather than the official domains of leading vendors.

Which brands have seen the biggest shifts in AI visibility recently?

Mode rose seven rank positions with a visibility gain of 37.5 points, while Sisense fell eleven positions and lost all 37.5 points of its previous visibility, dropping to zero.

Is there a gap between being named in AI answers and being cited as a source in embedded analytics?

Yes, a clear split exists. The five most visible brands all have 0.0% citation rates, while brands with the highest citation rates such as Domo and Luzmo have zero visibility in named answers.

Which AI engine dominates coverage of the embedded analytics category?

Google AI Mode is the top engine for every single brand in the top 10, suggesting this category's AI visibility landscape is currently shaped almost entirely by one engine.