Embedded analytics platforms: AI search visibility ranking (2026)
How AI search engines rank embedded analytics platforms by visibility and citations. 20 brands measured monthly across Google AI Mode: which brands the AI names in answers, which domains it cites as sources, and how the leaders compare. Embedded analytics platforms used by software companies to deliver dashboards, reporting, and self-service data experiences inside customer-facing products. Composite score: 70% visibility (% of AI answers naming the brand) + 30% citation rate (% citing the brand's domain). Full methodology →
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At a glance
What we observed in this categoryauto-generated
Looker leads the embedded analytics category with a visibility score of 50.0%, more than double the 37.5% held by Power BI and Metabase in joint second place. The category average visibility sits at just 11.9%, meaning Looker's score is roughly four times the norm. This gap is significant because it signals that Google AI Mode is anchoring heavily on one brand when generating responses, leaving most of the 20 tracked brands with minimal or zero presence in AI-generated answers.
A clear divergence exists between being named in AI responses and being cited as a source. Domo holds zero visibility but a citation rate of 62.5%, the highest in the dataset, meaning AI Mode references Domo's domain without surfacing it as a named recommendation. Similarly, Explo has 0.0% visibility yet 37.5% citation rate. Looker, Power BI, and Metabase show the opposite pattern: high visibility with 0.0% citation, suggesting they are named in prose but not linked as sources.
Google AI Mode is the top engine for every brand in this dataset, confirming the audit reflects a single-engine picture with no Perplexity or ChatGPT distribution on record. The top cited sources list includes domo.com, explo.co, gooddata.ai, holistics.io, and reddit.com, indicating AI Mode pulls supporting references from a mix of vendor domains and community content. The presence of reddit.com in cited sources suggests AI Mode treats peer discussion as credible evidence when constructing embedded analytics responses.
Movers & shakers since last refresh
Biggest visibility risers
-
Looker 0% → 50% · rank #0 → #1+50pp
-
Power BI 0% → 38% · rank #0 → #2+38pp
-
Metabase 0% → 38% · rank #0 → #3+38pp
The ranking
| # | Brand | Visibility | Citation | Top engine |
|---|---|---|---|---|
| 1 |
cloud.google.com
|
50% | 0% | Google AI Mode |
Looker's 50.0% visibility is 4.2 times the 11.9% category average, the widest lead of any brand, yet its citation rate is 0.0%. |
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| 2 |
microsoft.com
|
38% | 0% | Google AI Mode |
Power BI matches Metabase at 37.5% visibility and 0.0% citation, placing both brands well above the 11.9% average but far behind Looker. |
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| 3 |
metabase.com
|
38% | 0% | Google AI Mode |
Metabase shares an identical composite score of 26.2 with Power BI, with 37.5% visibility and no citations recorded across the audit period. |
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| 4 |
domo.com
|
0% | 62% | Google AI Mode |
Domo is the category's citation outlier, scoring 62.5% citation rate against 0.0% visibility, the highest citation figure of any tracked brand. |
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| 5 |
sisense.com
|
25% | 0% | Google AI Mode |
Sisense sits at 25.0% visibility and 0.0% citation, matching Tableau and GoodData at rank 5 level with a composite score of 17.5. |
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| 6 |
tableau.com
|
25% | 0% | Google AI Mode |
| 7 |
gooddata.com
|
25% | 0% | Google AI Mode |
| 8 |
sigmacomputing.com
|
12% | 25% | Google AI Mode |
| 9 |
explo.co
|
0% | 38% | Google AI Mode |
| 10 |
qlik.com
|
12% | 0% | Google AI Mode |
| 11 |
mode.com
|
12% | 0% | Google AI Mode |
| 12 |
thoughtspot.com
|
0% | 12% | Google AI Mode |
| 13 |
luzmo.com
|
0% | 12% | Google AI Mode |
| 14 |
toucantoco.com
|
0% | 12% | Google AI Mode |
| 15 |
superset.apache.org
|
0% | 0% | Google AI Mode |
| 16 |
lightdash.com
|
0% | 0% | Google AI Mode |
| 17 |
infragistics.com
|
0% | 0% | Google AI Mode |
| 18 |
insightsoftware.com
|
0% | 0% | Google AI Mode |
| 19 |
cumul.io
|
0% | 0% | Google AI Mode |
| 20 |
boldbi.com
|
0% | 0% | Google AI Mode |
Sources AI engines trust in this category
Across the 8 buyer-intent queries we ran on embedded analytics platforms, these are the domains Google AI Mode cited most often. If you're not on this list — or if your competitors are — that's a concrete PR / linkbuilding target.
How to read this ranking
Four things worth knowing before you act on the numbers above. These are the same definitions across every industry page — for category-specific observations, see the What we observed section above (where available) and the per-brand insights inline in the ranking.
Visibility = being named
A brand's visibility % is the share of AI answers that mention it by name in the response prose. This is who AI engines actively recommend to the buyer.
Citation rate = being trusted
Citation rate is the share of AI answers that include the brand's domain as a clickable source link. This is what the AI treats as authoritative evidence — different from being named.
Top engine differs by brand
The "top engine" column shows which AI surface each brand performs best on. Big gaps between a brand's score across engines usually points to specific content or schema gaps.
Rankings move month to month
AI engines re-crawl and re-rank on shorter cycles than classical search. We re-audit every brand on this list at least every 30 days and refresh this page automatically.
Get your own embedded analytics platforms brand audited
The brands above were curated from public market-leader lists. Want the same measurement against your own brand — including the queries you appear on, which competitors get named instead, and a prioritised fix list? Run a free preview.
Frequently asked about embedded analytics platforms AI visibility
Who leads AI visibility in embedded analytics platforms?
Looker leads with 50.0% visibility, more than double the 37.5% held by second-place Power BI and Metabase. Its composite score of 35.0 is the highest in the category.
Which embedded analytics brands are cited by AI but not named in responses?
Domo has a 62.5% citation rate with 0.0% visibility, and Explo has a 37.5% citation rate with 0.0% visibility, meaning both appear as source references but not as named recommendations.
What sources does AI cite most for embedded analytics research?
The top cited sources include domo.com, gooddata.ai, holistics.io, explo.co, and reddit.com, showing AI Mode draws from a mix of vendor sites and community discussion.
How does average AI visibility compare across the embedded analytics category?
The category average visibility is 11.9% and the average citation rate is 8.1%, indicating that most of the 20 tracked brands have very limited presence in AI-generated answers.
Which AI engine dominates coverage in this category?
Google AI Mode is the top engine for every brand in the audit, with no other engines recorded in the dataset for this category.
Are any brands new entrants to AI visibility in embedded analytics?
Looker, Power BI, and Metabase are the three biggest visibility risers, each moving from 0.0% to their current scores, suggesting all three entered AI responses within the most recent audit period.