Embedded analytics platforms: AI search visibility ranking (2026)
How AI search engines rank embedded analytics platforms by visibility and citations. 20 brands measured monthly across Google AI Mode: which brands the AI names in answers, which domains it cites as sources, and how the leaders compare. Embedded analytics platforms used by software companies to deliver dashboards, reporting, and self-service data experiences inside customer-facing products. Composite score: 70% visibility (% of AI answers naming the brand) + 30% citation rate (% citing the brand's domain). Full methodology →
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When buyers ask AI engines about Embedded analytics platforms, Sisense emerges as the leader. With a visibility percentage of 37.5, it is frequently highlighted and cited in 50% of AI responses. Tableau and Domo also appear as top brands, making them worthy of consideration. Sisense’s notable presence underscores its capability and recognition in the industry.
The rankings are heavily influenced by sources such as qrvey.com, embeddable.com, and holistics.io. These aggregator and review sites frequently contribute data to AI responses, which means that visibility in such domains significantly boosts a brand’s prominence in AI-assisted evaluations. This reliance on external reviews and content aggregation plays a crucial role in brand performance.
For a buyer, assessing recent reviews and third-party validation is essential. AI engines prioritize brands with strong topical authority and current evaluations, which suggests they value up-to-date information and credibility. When choosing from the list, ensure the brands not only have strong AI visibility but are also backed by reliable third-party insights.
At a glance
What we observed in this category
Sisense leads the embedded analytics category with a composite score of 41.2, narrowly ahead of Tableau at 38.8, despite Tableau holding the highest raw visibility at 50.0%. The gap matters because Sisense achieves its top rank through citation strength (50.0% citation rate) rather than pure mention volume, suggesting Google AI Mode treats it as a more authoritative source. Tableau's recent rise from rank 6 to rank 2, with a 25-point visibility jump, signals it is recovering ground quickly but has not yet converted that exposure into citations.
The most striking divergence between visibility and citation sits with Domo and ThoughtSpot. Domo holds only 12.5% visibility yet earns a 75.0% citation rate, the highest in the dataset. ThoughtSpot records 0.0% visibility but a 62.5% citation rate, meaning the AI references these brands as trusted sources without consistently naming them in overviews. Conversely, Looker and Power BI each show 37.5% visibility with 0.0% citation, indicating they are named frequently but never linked as source material.
Every brand in the top 10 shows Google AI Mode as its primary engine, confirming this single engine dominates the visibility landscape for embedded analytics. The top cited external sources include qrvey.com, embeddable.com, holistics.io, alongside domo.com and thoughtspot.com, pointing to a mix of specialist review and vendor-owned content driving citations. Reddit and YouTube also appear in the cited sources list, suggesting Google AI Mode pulls from community and video content when constructing answers in this category.
Movers & shakers since last refresh
Biggest visibility risers
-
Tableau 25% → 50% · rank #6 → #2+25pp
-
Sisense 25% → 38% · rank #5 → #1+12pp
-
Domo 0% → 12% · rank #4 → #3+12pp
Biggest visibility fallers
-
Metabase 38% → 12% · rank #3 → #9-25pp
-
GoodData 25% → 0% · rank #7 → #14-25pp
-
Looker 50% → 38% · rank #1 → #4-12pp
The ranking
| # | Brand | Visibility | Citation | Top engine |
|---|---|---|---|---|
| 1 |
sisense.com
|
38% | 50% | Google AI Mode |
Sisense leads with a composite score of 41.2 and a 50.0% citation rate, the highest citation figure among the top five brands, despite visibility sitting at 37.5%. |
||||
| 2 |
tableau.com
|
50% | 12% | Google AI Mode |
Tableau holds the highest visibility at 50.0%, more than four times the 11.9% category average, but its 12.5% citation rate lags well behind Sisense and Domo. |
||||
| 3 |
domo.com
|
12% | 75% | Google AI Mode |
Domo records a category-high 75.0% citation rate from only 12.5% visibility, a sharper citation-to-visibility ratio than any other brand in the top five. |
||||
| 4 |
cloud.google.com
|
38% | 0% | Google AI Mode |
Looker maintains 37.5% visibility, triple the category average, but its 0.0% citation rate means Google AI Mode names it without treating its domain as a reference source. |
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| 5 |
microsoft.com
|
38% | 0% | Google AI Mode |
Power BI shares Looker's exact composite score of 26.2, with identical 37.5% visibility and 0.0% citation, suggesting both brands occupy the same named-but-uncited position in AI responses. |
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| 6 |
luzmo.com
|
12% | 38% | Google AI Mode |
| 7 |
thoughtspot.com
|
0% | 62% | Google AI Mode |
| 8 |
mode.com
|
25% | 0% | Google AI Mode |
| 9 |
metabase.com
|
12% | 12% | Google AI Mode |
| 10 |
infragistics.com
|
12% | 0% | Google AI Mode |
| 11 |
sigmacomputing.com
|
0% | 25% | Google AI Mode |
| 12 |
explo.co
|
0% | 25% | Google AI Mode |
| 13 |
boldbi.com
|
0% | 25% | Google AI Mode |
| 14 |
gooddata.com
|
0% | 0% | Google AI Mode |
| 15 |
qlik.com
|
0% | 0% | Google AI Mode |
| 16 |
toucantoco.com
|
0% | 0% | Google AI Mode |
| 17 |
superset.apache.org
|
0% | 0% | Google AI Mode |
| 18 |
lightdash.com
|
0% | 0% | Google AI Mode |
| 19 |
insightsoftware.com
|
0% | 0% | Google AI Mode |
| 20 |
cumul.io
|
0% | 0% | Google AI Mode |
Sources AI engines trust in this category
Across the 8 buyer-intent queries we ran on embedded analytics platforms, these are the domains Google AI Mode cited most often. If you're not on this list — or if your competitors are — that's a concrete PR / linkbuilding target.
How to read this ranking
Four things worth knowing before you act on the numbers above. These are the same definitions across every industry page — for category-specific observations, see the What we observed section above (where available) and the per-brand insights inline in the ranking.
Visibility = being named
A brand's visibility % is the share of AI answers that mention it by name in the response prose. This is who AI engines actively recommend to the buyer. More on visibility →
Citation rate = being trusted
Citation rate is the share of AI answers that include the brand's domain as a clickable source link. This is what the AI treats as authoritative evidence, different from being named. More on citation rate →
Top engine differs by brand
The "top engine" column shows which AI surface each brand performs best on. Big gaps between a brand's score across engines usually points to specific content or schema gaps. How AI engines pick sources →
Rankings move month to month
AI engines re-crawl and re-rank on shorter cycles than classical search. We re-audit every brand on this list at least every 30 days and refresh this page automatically. How AI search ranking works →
Get your own embedded analytics platforms brand audited
The brands above were curated from public market-leader lists. Want the same measurement against your own brand — including the queries you appear on, which competitors get named instead, and a prioritised fix list? Run a free preview.
Frequently asked about embedded analytics platforms AI visibility
Who leads AI visibility in embedded analytics platforms?
Sisense holds the top composite score at 41.2, driven by a 50.0% citation rate. Tableau ranks second with the highest raw visibility at 50.0% but converts far fewer appearances into citations.
Which brand has the highest citation rate in this category?
Domo records the highest citation rate at 75.0%, followed by ThoughtSpot at 62.5%, even though both brands have low or zero visibility scores in Google AI Mode responses.
What sources does Google AI Mode cite most for embedded analytics research?
The top cited sources include qrvey.com, embeddable.com, holistics.io, domo.com, and thoughtspot.com, with reddit.com and youtube.com also appearing, indicating AI draws on specialist review sites, vendor domains, and community content.
Are there brands that appear in AI answers but are never cited as sources?
Yes, Looker and Power BI both show 37.5% visibility but 0.0% citation rate, meaning Google AI Mode names them in answers while never linking their domains as reference material.
Which brands have seen the biggest recent shifts in AI visibility?
Tableau gained 25 visibility points moving from rank 6 to rank 2, while Metabase lost 25 points dropping from rank 3 to rank 9, and GoodData fell from rank 7 to rank 14 with a full loss of its previous 25.0% visibility.
How does the category average compare to the scores of leading brands?
The category average visibility is 11.9% and average citation is 16.2%, meaning Tableau's 50.0% visibility and Domo's 75.0% citation rate each exceed the category average by a factor of roughly four or more.