Electricians in Perth: AI search visibility ranking (2026)
How AI search engines rank electricians in perth by visibility and citations. 20 brands measured monthly across Google AI Mode: which brands the AI names in answers, which domains it cites as sources, and how the leaders compare. Electrical contractors serving Perth homes and businesses with emergency callouts, rewiring, lighting, switchboards, smoke alarms, EV chargers, and ongoing maintenance across the metro area. Composite score: 70% visibility (% of AI answers naming the brand) + 30% citation rate (% citing the brand's domain). Full methodology →
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At a glance
What we observed in this categoryauto-generated
Hilton Electrical holds rank 1 with a visibility score of 12.5 percent and a citation rate of 12.5 percent, making it the sole brand with any measurable AI presence in this category. The gap between Hilton Electrical and every other tracked brand is absolute: ranks 2 through 10 all score 0.0 percent on both visibility and citation. The category average sits at just 0.6 percent, which confirms that Hilton Electrical is pulling almost the entire category score on its own.
All brands from rank 2 onward, including well-known national names such as O'Brien Electrical, Jim's Electrical, and Mr Emergency, register zero visibility and zero citations in Google AI Mode. This means these brands are named in the market but are not being trusted or surfaced as sources by the AI engine. The divergence is stark because brand recognition in the traditional sense has not translated into any AI citation or mention for 19 of the 20 tracked brands.
The top cited sources in this category include google.com, hipages.com.au, and ecawa.org.au alongside hiltonelectrical.com.au itself, suggesting Google AI Mode anchors on directory and industry-body sources rather than individual brand websites. The presence of responseelectricianperth.com.au and electricalcontractor.com.au in the cited sources list, despite neither appearing as a ranked brand, indicates the AI is drawing on smaller or non-ranked local sites over the major franchise operators.
Movers & shakers since last refresh
Biggest visibility risers
-
Hilton Electrical 0% → 12% · rank #0 → #1+12pp
The ranking
| # | Brand | Visibility | Citation | Top engine |
|---|---|---|---|---|
| 1 |
hiltonelectrical.com.au
|
12% | 12% | Google AI Mode |
Hilton Electrical scores 12.5 percent on both visibility and citation, more than 20 times the 0.6 percent category average, making it the only brand with any AI presence. |
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| 2 |
obrienelectrical.com.au
|
0% | 0% | Google AI Mode |
12pp behind the leader on visibility but with a similar citation rate (0% vs 12%) — closer to being the AI's trusted source than its top recommendation. |
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| 3 |
jimselectrical.com.au
|
0% | 0% | Google AI Mode |
Third tier at 0% visibility. Roughly tracks the category average on citation rate (0% vs 1% average). |
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| 4 |
metropolitanelectrical.com.au
|
0% | 0% | Google AI Mode |
Metropolitan Electrical Contractors registers 0.0 percent across all measures, despite having a domain that signals local Perth relevance through its name. |
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| 5 |
mremergency.com.au
|
0% | 0% | Google AI Mode |
Mr Emergency scores 0.0 percent on visibility and citation, matching ranks 2 through 10 and confirming no brand below rank 1 has broken into AI-cited results. |
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| 6 |
servicetoday.com.au
|
0% | 0% | Google AI Mode |
| 7 |
fallons.com.au
|
0% | 0% | Google AI Mode |
| 8 |
upsidedown.com.au
|
0% | 0% | Google AI Mode |
| 9 |
kennerelectrics.com.au
|
0% | 0% | Google AI Mode |
| 10 |
reactiveplumbingandelectrical.com.au
|
0% | 0% | Google AI Mode |
| 11 |
oncallelectrical.com.au
|
0% | 0% | Google AI Mode |
| 12 |
localheroes.com.au
|
0% | 0% | Google AI Mode |
| 13 |
platinumelectricians.com.au
|
0% | 0% | Google AI Mode |
| 14 |
laserelectrical.com.au
|
0% | 0% | Google AI Mode |
| 15 |
staticelectrics.com.au
|
0% | 0% | Google AI Mode |
| 16 |
dlhelectrical.com.au
|
0% | 0% | Google AI Mode |
| 17 |
expertelectrical.com.au
|
0% | 0% | Google AI Mode |
| 18 |
thelocalelectrician.com.au
|
0% | 0% | Google AI Mode |
| 19 |
leadingedgeelectrical.com.au
|
0% | 0% | Google AI Mode |
| 20 |
mchelectrical.com.au
|
0% | 0% | Google AI Mode |
Sources AI engines trust in this category
Across the 8 buyer-intent queries we ran on electricians in perth, these are the domains Google AI Mode cited most often. If you're not on this list — or if your competitors are — that's a concrete PR / linkbuilding target.
How to read this ranking
Four things worth knowing before you act on the numbers above. These are the same definitions across every industry page — for category-specific observations, see the What we observed section above (where available) and the per-brand insights inline in the ranking.
Visibility = being named
A brand's visibility % is the share of AI answers that mention it by name in the response prose. This is who AI engines actively recommend to the buyer.
Citation rate = being trusted
Citation rate is the share of AI answers that include the brand's domain as a clickable source link. This is what the AI treats as authoritative evidence — different from being named.
Top engine differs by brand
The "top engine" column shows which AI surface each brand performs best on. Big gaps between a brand's score across engines usually points to specific content or schema gaps.
Rankings move month to month
AI engines re-crawl and re-rank on shorter cycles than classical search. We re-audit every brand on this list at least every 30 days and refresh this page automatically.
Get your own electricians in perth brand audited
The brands above were curated from public market-leader lists. Want the same measurement against your own brand — including the queries you appear on, which competitors get named instead, and a prioritised fix list? Run a free preview.
Frequently asked about electricians in perth AI visibility
Who leads AI visibility in the Electricians in Perth category?
Hilton Electrical leads with a visibility and citation score of 12.5 percent each, which is the only non-zero score across all 20 tracked brands.
What is the average AI visibility score for Electricians in Perth?
The category average is 0.6 percent for both visibility and citation, a figure almost entirely accounted for by Hilton Electrical's 12.5 percent score.
What sources does Google AI Mode cite most for Electricians in Perth research?
The top cited sources include google.com, hipages.com.au, ecawa.org.au, and hiltonelectrical.com.au, with smaller local sites such as responseelectricianperth.com.au also appearing.
Do national franchise brands like Jim's Electrical or O'Brien Electrical appear in Google AI Mode results for Perth electricians?
No, both brands score 0.0 percent on visibility and citation in this audit, meaning Google AI Mode is not currently surfacing or citing them.
Has any brand shown a significant change in AI visibility recently?
Hilton Electrical is the only brand recorded as a visibility riser, moving from 0.0 percent to 12.5 percent, with no brands recorded as fallers.
Is there a gap between which brands are named in the market and which are cited by AI in this category?
Yes, 19 of the 20 tracked brands including well-known operators score zero on citation, while directory and industry-body sites appear in the cited sources list instead.