Electricians in Newcastle: AI search visibility ranking (2026)
How AI search engines rank electricians in newcastle by visibility and citations. 20 brands measured monthly across Google AI Mode: which brands the AI names in answers, which domains it cites as sources, and how the leaders compare. Electrical contractors serving Newcastle homes and businesses with emergency callouts, rewiring, lighting, switchboards, smoke alarms, EV chargers, and ongoing maintenance across the metro area. Composite score: 70% visibility (% of AI answers naming the brand) + 30% citation rate (% citing the brand's domain). Full methodology →
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At a glance
What we observed in this categoryauto-generated
Static Electrics holds the only meaningful position in this category, with a visibility score of 12.5 percent and a composite score of 8.8. Every other brand in the top 10, including national franchises like O'Brien Electrical, Jim's Electrical, and Mr Emergency, scores 0.0 across all metrics. The category average visibility sits at just 0.6 percent, meaning Static Electrics is responsible for almost the entire measurable AI presence in the Newcastle electricians space. That concentration in a single brand is an unusually sharp gap for a 20-brand field.
A notable divergence exists between visibility and citation across this entire category. Static Electrics leads on visibility at 12.5 percent but carries a citation rate of 0.0 percent, meaning Google AI Mode surfaces the brand in responses without directly linking to its domain. Every other brand also records 0.0 percent citation. This pattern suggests AI is naming brands in this category without treating any of their owned domains as authoritative sources worth citing, which separates brand mention from domain trust entirely.
The top cited sources in this category include google.com, angi.com, yelp.com, m.yelp.com, and reddit.com, alongside two electrician-specific domains (anmelectric.com and livewireelectricwa.com) that are not Newcastle-based brands in this audit. procompare.co.za also appears, which is a South African platform with no obvious local relevance. This signals that Google AI Mode is anchoring its source citations on third-party directories and review aggregators rather than on any of the 20 audited brand websites.
Movers & shakers since last refresh
Biggest visibility risers
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Static Electrics 0% → 12% · rank #0 → #1+12pp
The ranking
| # | Brand | Visibility | Citation | Top engine |
|---|---|---|---|---|
| 1 |
staticelectrics.com.au
|
12% | 0% | Google AI Mode |
Static Electrics is the sole brand with any measurable AI presence, holding 12.5 percent visibility and a composite score of 8.8, versus a category average of 0.6 percent. |
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| 2 |
obrienelectrical.com.au
|
0% | 0% | Google AI Mode |
12pp behind the leader on visibility but with a similar citation rate (0% vs 0%) — closer to being the AI's trusted source than its top recommendation. |
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| 3 |
jimselectrical.com.au
|
0% | 0% | Google AI Mode |
Third tier at 0% visibility. Roughly tracks the category average on citation rate (0% vs 0% average). |
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| 4 |
metropolitanelectrical.com.au
|
0% | 0% | Google AI Mode |
Metropolitan Electrical Contractors holds rank 4 but contributes nothing to category AI visibility, with 0.0 percent visibility and 0.0 citation rate recorded in this audit. |
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| 5 |
mremergency.com.au
|
0% | 0% | Google AI Mode |
Mr Emergency ranks fifth and, like ranks 2 through 20, carries a composite score of 0.0, indicating no detectable footprint in Google AI Mode responses for this category. |
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| 6 |
servicetoday.com.au
|
0% | 0% | Google AI Mode |
| 7 |
fallons.com.au
|
0% | 0% | Google AI Mode |
| 8 |
upsidedown.com.au
|
0% | 0% | Google AI Mode |
| 9 |
kennerelectrics.com.au
|
0% | 0% | Google AI Mode |
| 10 |
reactiveplumbingandelectrical.com.au
|
0% | 0% | Google AI Mode |
| 11 |
oncallelectrical.com.au
|
0% | 0% | Google AI Mode |
| 12 |
localheroes.com.au
|
0% | 0% | Google AI Mode |
| 13 |
platinumelectricians.com.au
|
0% | 0% | Google AI Mode |
| 14 |
laserelectrical.com.au
|
0% | 0% | Google AI Mode |
| 15 |
hiltonelectrical.com.au
|
0% | 0% | Google AI Mode |
| 16 |
dlhelectrical.com.au
|
0% | 0% | Google AI Mode |
| 17 |
expertelectrical.com.au
|
0% | 0% | Google AI Mode |
| 18 |
thelocalelectrician.com.au
|
0% | 0% | Google AI Mode |
| 19 |
leadingedgeelectrical.com.au
|
0% | 0% | Google AI Mode |
| 20 |
mchelectrical.com.au
|
0% | 0% | Google AI Mode |
Sources AI engines trust in this category
Across the 8 buyer-intent queries we ran on electricians in newcastle, these are the domains Google AI Mode cited most often. If you're not on this list — or if your competitors are — that's a concrete PR / linkbuilding target.
How to read this ranking
Four things worth knowing before you act on the numbers above. These are the same definitions across every industry page — for category-specific observations, see the What we observed section above (where available) and the per-brand insights inline in the ranking.
Visibility = being named
A brand's visibility % is the share of AI answers that mention it by name in the response prose. This is who AI engines actively recommend to the buyer.
Citation rate = being trusted
Citation rate is the share of AI answers that include the brand's domain as a clickable source link. This is what the AI treats as authoritative evidence — different from being named.
Top engine differs by brand
The "top engine" column shows which AI surface each brand performs best on. Big gaps between a brand's score across engines usually points to specific content or schema gaps.
Rankings move month to month
AI engines re-crawl and re-rank on shorter cycles than classical search. We re-audit every brand on this list at least every 30 days and refresh this page automatically.
Get your own electricians in newcastle brand audited
The brands above were curated from public market-leader lists. Want the same measurement against your own brand — including the queries you appear on, which competitors get named instead, and a prioritised fix list? Run a free preview.
Frequently asked about electricians in newcastle AI visibility
Who leads AI visibility in the Electricians in Newcastle category?
Static Electrics leads with 12.5 percent visibility and a composite score of 8.8. No other brand in the 20-brand audit records any measurable AI visibility.
What is the average AI visibility score for Electricians in Newcastle?
The category average visibility is 0.6 percent, a figure driven almost entirely by Static Electrics, since 19 of the 20 audited brands score 0.0 percent.
What sources does Google AI Mode cite most for Electricians in Newcastle research?
Google AI Mode cites third-party sources including google.com, angi.com, yelp.com, and reddit.com rather than any of the 20 audited brand domains in this category.
Does high AI visibility in this category translate to citation of a brand's own domain?
No. Static Electrics has 12.5 percent visibility but 0.0 percent citation, meaning Google AI Mode mentions the brand without linking to its domain as a source.
Are any national electrician franchises visible in Google AI Mode for Newcastle searches?
No. O'Brien Electrical, Jim's Electrical, and Mr Emergency all record 0.0 percent visibility despite holding ranks 2, 3, and 5 in the category audit.
Which brand showed the biggest visibility change in the most recent audit period for this category?
Static Electrics is the only brand listed as a visibility riser, moving from 0.0 to 12.5 percent visibility, with no brands recorded as fallers in this period.