Digital shelf analytics software: AI search visibility ranking (2026)
How AI search engines rank digital shelf analytics software by visibility and citations. 20 brands measured monthly across Google AI Mode: which brands the AI names in answers, which domains it cites as sources, and how the leaders compare. Digital shelf analytics software used by brands to measure visibility, content quality, share of search, pricing, and retail execution on online marketplaces. Composite score: 70% visibility (% of AI answers naming the brand) + 30% citation rate (% citing the brand's domain). Full methodology →
Refreshed Jun 17, 2026Download this ranking as a PDF
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At a glance
What we observed in this categoryauto-generated
Profitero leads the digital shelf analytics software category with a visibility score of 37.5%, more than double the 25.0% held by second-placed Syndigo and Stackline. The category average sits at just 4.4%, making Profitero's position a significant outlier. Profitero also recorded the largest visibility delta in the audit, rising 25.0 percentage points from a previous score of 12.5%. That gap between the leader and the rest of the ranked field signals a concentrated AI presence that competitors have not yet closed.
A striking pattern in this category is that citation rates are zero across all 20 brands, including the top three. Profitero is named most frequently by Google AI Mode yet receives no source citations, meaning the AI references the brand by name without linking to its domain. The same applies to Syndigo and Stackline. This named-but-not-cited dynamic indicates that Google AI Mode is surfacing these brands as category answers while anchoring its sourcing on third-party domains entirely separate from the vendors themselves.
The top cited sources in this category are inriver.com, gartner.com, g2.com, and several smaller domains including nimbleway.com, wifitalents.com, and hirinfotech.com. YouTube also appears as a cited source. None of these are vendor-owned properties. Google AI Mode appears to be drawing its factual grounding from analyst, review, and tutorial content rather than from the software vendors directly, which explains why vendor citation rates are uniformly zero despite some brands achieving meaningful visibility scores.
Movers & shakers since last refresh
Biggest visibility risers
-
Profitero 12% → 38% · rank #2 → #1+25pp
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Stackline 0% → 25% · rank #10 → #3+25pp
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Syndigo 12% → 25% · rank #3 → #2+12pp
Biggest visibility fallers
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Salsify 25% → 0% · rank #1 → #4-25pp
-
Data Impact 12% → 0% · rank #4 → #5-12pp
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NielsenIQ 12% → 0% · rank #5 → #6-12pp
The ranking
| # | Brand | Visibility | Citation | Top engine |
|---|---|---|---|---|
| 1 |
profitero.com
|
38% | 0% | Google AI Mode |
Profitero leads all 20 brands with 37.5% visibility, more than eight times the 4.4% category average, yet holds a 0.0% citation rate matching every other brand. |
||||
| 2 |
syndigo.com
|
25% | 0% | Google AI Mode |
Syndigo shares the 25.0% visibility mark with Stackline, both sitting well above the 4.4% average, but neither brand converts that presence into any citations. |
||||
| 3 |
stackline.com
|
25% | 0% | Google AI Mode |
Stackline is the biggest mover in the audit, jumping from rank 10 to rank 3 with a 25.0 percentage point visibility gain from a baseline of 0.0%, matching Syndigo's current score. |
||||
| 4 |
salsify.com
|
0% | 0% | Google AI Mode |
Salsify is the steepest faller, dropping from rank 1 to rank 4 with visibility collapsing from 25.0% to 0.0% and citation rate falling 12.5 percentage points to zero. |
||||
| 5 |
dataimpact.com
|
0% | 0% | Google AI Mode |
Data Impact fell one rank to fifth with visibility dropping from 12.5% to 0.0%, leaving it statistically indistinguishable from the 15 brands outside the top three. |
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| 6 |
niq.com
|
0% | 0% | Google AI Mode |
| 7 |
intelligencenode.com
|
0% | 0% | Google AI Mode |
| 8 |
commerceiq.ai
|
0% | 0% | Google AI Mode |
| 9 |
mikmak.com
|
0% | 0% | Google AI Mode |
| 10 |
similarweb.com
|
0% | 0% | Google AI Mode |
| 11 |
pricespider.com
|
0% | 0% | Google AI Mode |
| 12 |
channeladvisor.com
|
0% | 0% | Google AI Mode |
| 13 |
pacvue.com
|
0% | 0% | Google AI Mode |
| 14 |
estoremedia.com
|
0% | 0% | Google AI Mode |
| 15 |
conjura.com
|
0% | 0% | Google AI Mode |
| 16 |
omniaretail.com
|
0% | 0% | Google AI Mode |
| 17 |
wiser.com
|
0% | 0% | Google AI Mode |
| 18 |
pattern.com
|
0% | 0% | Google AI Mode |
| 19 |
flywheeldigital.com
|
0% | 0% | Google AI Mode |
| 20 |
edgeascential.com
|
0% | 0% | Google AI Mode |
Sources AI engines trust in this category
Across the 8 buyer-intent queries we ran on digital shelf analytics software, these are the domains Google AI Mode cited most often. If you're not on this list — or if your competitors are — that's a concrete PR / linkbuilding target.
How to read this ranking
Four things worth knowing before you act on the numbers above. These are the same definitions across every industry page — for category-specific observations, see the What we observed section above (where available) and the per-brand insights inline in the ranking.
Visibility = being named
A brand's visibility % is the share of AI answers that mention it by name in the response prose. This is who AI engines actively recommend to the buyer.
Citation rate = being trusted
Citation rate is the share of AI answers that include the brand's domain as a clickable source link. This is what the AI treats as authoritative evidence — different from being named.
Top engine differs by brand
The "top engine" column shows which AI surface each brand performs best on. Big gaps between a brand's score across engines usually points to specific content or schema gaps.
Rankings move month to month
AI engines re-crawl and re-rank on shorter cycles than classical search. We re-audit every brand on this list at least every 30 days and refresh this page automatically.
Get your own digital shelf analytics software brand audited
The brands above were curated from public market-leader lists. Want the same measurement against your own brand — including the queries you appear on, which competitors get named instead, and a prioritised fix list? Run a free preview.
Frequently asked about digital shelf analytics software AI visibility
Who leads AI visibility in digital shelf analytics software?
Profitero leads with 37.5% visibility in Google AI Mode, more than double the 25.0% scored by Syndigo and Stackline in second and third place.
What is the average AI visibility score for digital shelf analytics software brands?
The category average is 4.4% across 20 brands, with only three brands, Profitero, Syndigo, and Stackline, recording any visibility at all in this audit period.
Which brands are being cited by AI when answering questions about digital shelf analytics software?
No vendor brands in this category receive any citations. Google AI Mode cites third-party sources including gartner.com, g2.com, inriver.com, and youtube.com instead of vendor domains.
What sources does Google AI Mode anchor on for digital shelf analytics software research?
The top cited sources are inriver.com, gartner.com, g2.com, youtube.com, nimbleway.com, wifitalents.com, and hirinfotech.com, all of which are non-vendor properties.
Which brands have seen the biggest recent changes in AI visibility for this category?
Profitero and Stackline are the biggest risers, each gaining 25.0 percentage points, while Salsify is the biggest faller, losing 25.0 percentage points and dropping from rank 1 to rank 4.
Does high AI visibility in this category translate into citation traffic for vendors?
No. All three visible brands, Profitero, Syndigo, and Stackline, hold 0.0% citation rates, meaning Google AI Mode names them without linking to their domains.