Top 20 digital experience platforms by AI search visibility (2026)
Platforms used to build, orchestrate, personalize, and optimize digital experiences across websites, apps, commerce, and customer journeys. Ranked by a composite score: 70% visibility (% of AI answers naming the brand) + 30% citation rate (% citing the brand's domain). Full methodology →
Refreshed Jun 07, 2026At a glance
What we observed in this categoryauto-generated
Adobe Experience Manager leads the Digital Experience Platforms category with a visibility score of 37.5% — six times the category average of 6.2% — establishing a clear gap over second-placed Sitecore at 25.0%. This dominance is recent: AEM, Sitecore, and Bloomreach all entered from zero visibility in the prior period, suggesting Google AI Mode has only recently begun surfacing this category at scale. The composite score gap between AEM (26.2) and third-place Bloomreach (17.5) indicates the lead is structurally significant, not marginal.
A notable divergence exists between AI visibility and citation in this category. Adobe Experience Manager holds the highest visibility at 37.5% yet has a 0.0% citation rate, meaning Google AI Mode names it frequently but never links back to adobe.com as a source. By contrast, Contentstack and Sitefinity show the inverse pattern: 0.0% visibility but 25.0% citation each, indicating their domains are being used as reference material without those brands being named in AI-generated answers. Sitecore is the only top-5 brand balancing meaningful scores in both dimensions (25.0% visibility, 12.5% citation).
The top cited sources in this category are third-party review and analyst platforms: g2.com, cmswire.com, gartner.com, and trustradius.com lead the list, with gartner.com's presence confirming that analyst-tier content anchors AI responses. Niche sources such as kogifi.com, experro.com, and devopsschool.com also appear, suggesting Google AI Mode draws on long-tail specialist content alongside tier-one outlets. Every brand in the top 10 lists Google AI Mode as its top engine, confirming this is a single-engine visibility landscape with no meaningful diversification across other AI surfaces.
Movers & shakers since last refresh
Biggest visibility risers
-
Adobe Experience Manager 0% → 38% · rank #0 → #1+38pp
-
Sitecore 0% → 25% · rank #0 → #2+25pp
-
Bloomreach 0% → 25% · rank #0 → #3+25pp
The ranking
| # | Brand | Visibility | Citation | Top engine |
|---|---|---|---|---|
| 1 |
adobe.com
|
38% | 0% | Google AI Mode |
AEM's 37.5% visibility is 6x the 6.2% category average, yet its 0.0% citation rate means Google AI Mode names but never links to adobe.com. |
||||
| 2 |
sitecore.com
|
25% | 12% | Google AI Mode |
Sitecore is the only top-3 brand with both meaningful visibility (25.0%) and a non-zero citation rate (12.5%), making it the most balanced performer in the category. |
||||
| 3 |
bloomreach.com
|
25% | 0% | Google AI Mode |
Bloomreach matches Sitecore's 25.0% visibility but holds a 0.0% citation rate, placing it in the same named-but-not-trusted pattern as AEM. |
||||
| 4 |
optimizely.com
|
12% | 12% | Google AI Mode |
Optimizely's equal visibility and citation scores (12.5% each) produce a composite of 12.5, identical to Kentico and Liferay, indicating no differentiation at this tier. |
||||
| 5 |
kentico.com
|
12% | 12% | Google AI Mode |
Kentico shares rank 4–6 parity with Optimizely and Liferay across all three metrics (12.5% visibility, 12.5% citation, 12.5 composite), showing no AI-visible differentiator between them. |
||||
| 6 |
liferay.com
|
12% | 12% | Google AI Mode |
| 7 |
contentstack.com
|
0% | 25% | Google AI Mode |
| 8 |
progress.com
|
0% | 25% | Google AI Mode |
| 9 |
contentful.com
|
0% | 12% | Google AI Mode |
| 10 |
storyblok.com
|
0% | 12% | Google AI Mode |
| 11 |
sanity.io
|
0% | 12% | Google AI Mode |
| 12 |
acquia.com
|
0% | 0% | Google AI Mode |
| 13 |
magnolia-cms.com
|
0% | 0% | Google AI Mode |
| 14 |
umbraco.com
|
0% | 0% | Google AI Mode |
| 15 |
builder.io
|
0% | 0% | Google AI Mode |
| 16 |
crownpeak.com
|
0% | 0% | Google AI Mode |
| 17 |
prismic.io
|
0% | 0% | Google AI Mode |
| 18 |
hygraph.com
|
0% | 0% | Google AI Mode |
| 19 |
webflow.com
|
0% | 0% | Google AI Mode |
| 20 |
uniform.dev
|
0% | 0% | Google AI Mode |
Sources AI engines trust in this category
Across the 8 buyer-intent queries we ran on digital experience platforms, these are the domains Google AI Mode cited most often. If you're not on this list — or if your competitors are — that's a concrete PR / linkbuilding target.
How to read this ranking
Four things worth knowing before you act on the numbers above. These are the same definitions across every industry page — for category-specific observations, see the What we observed section above (where available) and the per-brand insights inline in the ranking.
Visibility = being named
A brand's visibility % is the share of AI answers that mention it by name in the response prose. This is who AI engines actively recommend to the buyer.
Citation rate = being trusted
Citation rate is the share of AI answers that include the brand's domain as a clickable source link. This is what the AI treats as authoritative evidence — different from being named.
Top engine differs by brand
The "top engine" column shows which AI surface each brand performs best on. Big gaps between a brand's score across engines usually points to specific content or schema gaps.
Rankings move month to month
AI engines re-crawl and re-rank on shorter cycles than classical search. We re-audit every brand on this list at least every 30 days and refresh this page automatically.
Get your own digital experience platforms brand audited
The brands above were curated from public market-leader lists. Want the same measurement against your own brand — including the queries you appear on, which competitors get named instead, and a prioritised fix list? Run a free preview.
Frequently asked about digital experience platforms AI visibility
Who leads AI visibility in the Digital Experience Platforms category?
Adobe Experience Manager leads with 37.5% visibility, well ahead of Sitecore and Bloomreach at 25.0% each, and far above the 6.2% category average.
Which DXP brands are cited most by Google AI Mode?
Contentstack and Sitefinity each have the highest citation rates at 25.0%, despite having zero visibility — meaning Google AI Mode uses their domains as sources without naming them in answers.
What sources does AI cite most for Digital Experience Platform research?
Google AI Mode anchors on g2.com, cmswire.com, gartner.com, and trustradius.com as primary sources, supplemented by niche outlets including kogifi.com, experro.com, and devopsschool.com.
Is there a brand that performs well on both AI visibility and citation in this category?
Sitecore is the only top-5 brand with meaningful scores in both dimensions, at 25.0% visibility and 12.5% citation, giving it the most balanced AI presence in the category.
How concentrated is AI visibility in the Digital Experience Platforms category?
The top 3 brands — AEM, Sitecore, and Bloomreach — account for the majority of visibility, while 6 of the top 10 brands have 0.0% visibility, indicating high concentration.
Which AI engine dominates visibility for Digital Experience Platforms brands?
Google AI Mode is listed as the top engine for every brand in the top 10, with no other AI surface registering as a primary driver of visibility in this category.