Digital experience analytics software: AI search visibility ranking (2026)
How AI search engines rank digital experience analytics software by visibility and citations. 20 brands measured monthly across Google AI Mode: which brands the AI names in answers, which domains it cites as sources, and how the leaders compare. Analytics tools used to measure user journeys, friction, engagement, and experience quality across websites and digital products. Composite score: 70% visibility (% of AI answers naming the brand) + 30% citation rate (% citing the brand's domain). Full methodology →
Refreshed Jun 13, 2026Download this ranking as a PDF
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At a glance
What we observed in this categoryauto-generated
FullStory leads the digital experience analytics category with a composite score of 45.0, well ahead of second-placed Amplitude at 36.2 and third-placed Contentsquare at 26.2. The gap between FullStory and the rest of the field is meaningful: the category average visibility is just 6.9 percent, while FullStory sits at 37.5 percent visibility. Seven of the twenty tracked brands score a composite of zero, which shows that AI Mode is concentrating attention on a very small cluster of vendors rather than distributing it across the field.
Contentsquare presents the most striking divergence between visibility and citation in this category. It matches FullStory on visibility at 37.5 percent but records a citation rate of exactly zero, compared to FullStory's 62.5 percent citation rate. Amplitude shows the opposite balance, with lower visibility at 25.0 percent but a citation rate equal to FullStory's 62.5 percent. This split suggests AI Mode mentions Contentsquare in responses but does not link back to its domain, while Amplitude earns trusted-source treatment despite appearing less frequently in answers.
Google AI Mode is the top engine for every brand in this dataset, indicating no meaningful split across engines in this category. The top cited sources list includes amplitude.com, fullstory.com, and gartner.com prominently, alongside viewpointanalysis.com, youtube.com, getperspective.ai, and finance.yahoo.com. The presence of Gartner and third-party analyst or aggregator domains alongside brand-owned domains suggests AI Mode is anchoring category responses on a mix of vendor content and external analyst or review sources rather than relying on vendor sites alone.
Movers & shakers since last refresh
Biggest visibility risers
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FullStory 0% → 38% · rank #0 → #1+38pp
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Contentsquare 0% → 38% · rank #0 → #3+38pp
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Amplitude 0% → 25% · rank #0 → #2+25pp
The ranking
| # | Brand | Visibility | Citation | Top engine |
|---|---|---|---|---|
| 1 |
fullstory.com
|
38% | 62% | Google AI Mode |
FullStory leads with a composite score of 45.0 and a citation rate of 62.5 percent, the highest in the category and more than eight times the 7.5 percent category average. |
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| 2 |
amplitude.com
|
25% | 62% | Google AI Mode |
Amplitude matches FullStory's citation rate of 62.5 percent despite lower visibility at 25.0 percent, suggesting its domain earns trusted-source status in AI Mode responses more efficiently than its mention frequency implies. |
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| 3 |
contentsquare.com
|
38% | 0% | Google AI Mode |
Contentsquare ties FullStory on visibility at 37.5 percent but holds a zero percent citation rate, making it the clearest named-but-not-cited brand in the category. |
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| 4 |
quantummetric.com
|
25% | 12% | Google AI Mode |
Quantum Metric sits fourth with a composite score of 21.2 and a citation rate of 12.5 percent, placing it as the only brand outside the top three to earn any citations at all. |
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| 5 |
glassbox.com
|
12% | 0% | Google AI Mode |
Glassbox records a composite score of 8.8 with 12.5 percent visibility and zero citations, indicating occasional AI mentions but no domain-level trust signal from Google AI Mode. |
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| 6 |
logrocket.com
|
0% | 12% | Google AI Mode |
| 7 |
hotjar.com
|
0% | 0% | Google AI Mode |
| 8 |
mouseflow.com
|
0% | 0% | Google AI Mode |
| 9 |
smartlook.com
|
0% | 0% | Google AI Mode |
| 10 |
heap.io
|
0% | 0% | Google AI Mode |
| 11 |
mixpanel.com
|
0% | 0% | Google AI Mode |
| 12 |
pendo.io
|
0% | 0% | Google AI Mode |
| 13 |
adobe.com
|
0% | 0% | Google AI Mode |
| 14 |
dynatrace.com
|
0% | 0% | Google AI Mode |
| 15 |
medallia.com
|
0% | 0% | Google AI Mode |
| 16 |
medallia.com
|
0% | 0% | Google AI Mode |
| 17 |
luckyorange.com
|
0% | 0% | Google AI Mode |
| 18 |
uxcam.com
|
0% | 0% | Google AI Mode |
| 19 |
indicative.com
|
0% | 0% | Google AI Mode |
| 20 |
observepoint.com
|
0% | 0% | Google AI Mode |
Sources AI engines trust in this category
Across the 8 buyer-intent queries we ran on digital experience analytics software, these are the domains Google AI Mode cited most often. If you're not on this list — or if your competitors are — that's a concrete PR / linkbuilding target.
How to read this ranking
Four things worth knowing before you act on the numbers above. These are the same definitions across every industry page — for category-specific observations, see the What we observed section above (where available) and the per-brand insights inline in the ranking.
Visibility = being named
A brand's visibility % is the share of AI answers that mention it by name in the response prose. This is who AI engines actively recommend to the buyer.
Citation rate = being trusted
Citation rate is the share of AI answers that include the brand's domain as a clickable source link. This is what the AI treats as authoritative evidence — different from being named.
Top engine differs by brand
The "top engine" column shows which AI surface each brand performs best on. Big gaps between a brand's score across engines usually points to specific content or schema gaps.
Rankings move month to month
AI engines re-crawl and re-rank on shorter cycles than classical search. We re-audit every brand on this list at least every 30 days and refresh this page automatically.
Get your own digital experience analytics software brand audited
The brands above were curated from public market-leader lists. Want the same measurement against your own brand — including the queries you appear on, which competitors get named instead, and a prioritised fix list? Run a free preview.
Frequently asked about digital experience analytics software AI visibility
Who leads AI visibility in digital experience analytics software?
FullStory leads with a composite score of 45.0 and visibility of 37.5 percent, compared to the category average of 6.9 percent. Amplitude ranks second at a composite score of 36.2.
Which brand has the highest citation rate in this category?
FullStory and Amplitude are tied for the highest citation rate at 62.5 percent each, far above the category average of 7.5 percent.
Are there brands that appear in AI answers but do not get cited?
Yes. Contentsquare has 37.5 percent visibility but a zero percent citation rate, and Glassbox has 12.5 percent visibility with zero citations.
What sources does Google AI Mode cite most for digital experience analytics research?
The top cited sources include amplitude.com, fullstory.com, and gartner.com, alongside viewpointanalysis.com, youtube.com, getperspective.ai, and finance.yahoo.com.
How concentrated is AI visibility in this category?
Visibility is highly concentrated. Seven of the twenty tracked brands score a composite of zero, and only five brands have any measurable visibility at all.
Which AI engine dominates this category?
Google AI Mode is listed as the top engine for every brand in the dataset, with no other engine recording a leading position for any vendor in the category.