AEO for digital experience analytics software: AI search visibility ranking
How AI search engines rank digital experience analytics software by visibility and citations. 20 brands measured quarterly across Google AI Mode: which brands the AI names in answers, which domains it cites as sources, and how the leaders compare. Analytics tools used to measure user journeys, friction, engagement, and experience quality across websites and digital products. Composite score: 70% visibility (% of AI answers naming the brand) + 30% citation rate (% citing the brand's domain). Full methodology →
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When buyers inquire about Digital experience analytics software from AI engines, Contentsquare often emerges as the leading choice, driven by its notable 62.5 percent visibility among answers. Other prominent brands mentioned include FullStory and Amplitude. Contentsquare's 75 percent citation rate underscores its strong presence in conversations about top software choices.
The rankings reflect the domains AI engines reference most frequently, with contentsquare.com, fullstory.com, and amplitude.com appearing prominently. Gartner and Enterpret also emerge as key sources, suggesting that aggregator and review sites significantly influence the perceived authority and popularity of brands in this category.
Buyers should take note of how AI engines prioritize brands like Contentsquare not just for their popularity but also for their credibility among trusted sources. Consider looking at recent reviews and validation from third-party sites as indicators of authoritative and current information when selecting from this list.
At a glance
What we observed in this category
Contentsquare leads the digital experience analytics software category with a composite score of 66.2, visibility of 62.5%, and citation rate of 75%. FullStory sits second at 57.5 composite, having dropped from rank 1 despite its citation rate also sitting at 75%. The gap between first and third place (Amplitude, composite 45.0) is substantial, and everything below rank 3 falls under a composite score of 29, indicating a sharp cliff rather than a gradual spread across the 20 brands audited.
Hotjar and Smartlook both achieved 25% visibility this period, rising from zero, yet both carry 0% citation rates. This means Google AI Mode mentions them by name but does not anchor responses with links to their domains. UXCam, Heap, and Mouseflow show the inverse pattern: 0% visibility but 12.5% citation each, indicating they appear as sourced references without being named in AI-generated answers. The visibility-to-citation gap is therefore a meaningful fault line across this category.
All ten ranked brands share Google AI Mode as their top engine, confirming the audit is effectively a single-engine snapshot. The top cited sources list includes vendor domains directly (fullstory.com, amplitude.com, contentsquare.com, quantummetric.com) alongside third-party authorities gartner.com and learn.g2.com. The presence of enterpret.com and fullsession.io as cited sources, despite neither appearing in the ranked brand list, suggests Google AI Mode is pulling supporting content from adjacent or niche publishers when constructing answers in this category.
Movers & shakers since last refresh
Biggest visibility risers
-
Hotjar 0% → 25% · rank #10 → #5+25pp
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Smartlook 0% → 25% · rank #12 → #6+25pp
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Amplitude 25% → 38% · rank #4 → #3+12pp
Biggest visibility fallers
-
FullStory 75% → 50% · rank #1 → #2-25pp
-
Mixpanel 25% → 0% · rank #6 → #11-25pp
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Glassbox 25% → 12% · rank #5 → #7-12pp
The AEO ranking
| # | Brand | Visibility | Citation | Top engine |
|---|---|---|---|---|
| 1 |
contentsquare.com
|
62% | 75% | Google AI Mode |
Contentsquare leads all 20 brands with a composite score of 66.2, visibility of 62.5%, and a citation rate of 75%, more than five times the category average citation rate of 14.4%. |
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| 2 |
fullstory.com
|
50% | 75% | Google AI Mode |
FullStory matches Contentsquare's 75% citation rate but trails on visibility at 50% versus 62.5%, and is the biggest visibility faller this period, dropping 25 percentage points from the previous audit. |
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| 3 |
amplitude.com
|
38% | 62% | Google AI Mode |
Amplitude at 37.5% visibility sits roughly three times the 11.9% category average, and its citation delta of plus 25 points this period makes it the strongest improver among already-ranked brands. |
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| 4 |
quantummetric.com
|
25% | 38% | Google AI Mode |
Quantum Metric holds rank 4 with a composite of 28.8 and a citation rate of 37.5%, which is more than double the 14.4% category average, despite its visibility sitting at just 25%. |
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| 5 |
hotjar.com
|
25% | 0% | Google AI Mode |
Hotjar rose five places to rank 5 with a 25-point visibility gain, but its 0% citation rate produces a composite of only 17.5, equal to Smartlook and well below Quantum Metric's 28.8. |
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| 6 |
smartlook.com
|
25% | 0% | Google AI Mode |
| 7 |
glassbox.com
|
12% | 0% | Google AI Mode |
| 8 |
uxcam.com
|
0% | 12% | Google AI Mode |
| 9 |
heap.io
|
0% | 12% | Google AI Mode |
| 10 |
mouseflow.com
|
0% | 12% | Google AI Mode |
| 11 |
mixpanel.com
|
0% | 0% | Google AI Mode |
| 12 |
indicative.com
|
0% | 0% | Google AI Mode |
| 13 |
observepoint.com
|
0% | 0% | Google AI Mode |
| 14 |
logrocket.com
|
0% | 0% | Google AI Mode |
| 15 |
pendo.io
|
0% | 0% | Google AI Mode |
| 16 |
adobe.com
|
0% | 0% | Google AI Mode |
| 17 |
dynatrace.com
|
0% | 0% | Google AI Mode |
| 18 |
medallia.com
|
0% | 0% | Google AI Mode |
| 19 |
medallia.com
|
0% | 0% | Google AI Mode |
| 20 |
luckyorange.com
|
0% | 0% | Google AI Mode |
Sources AI engines trust in this category
Across the 8 buyer-intent queries we ran on digital experience analytics software, these are the domains Google AI Mode cited most often. If you're not on this list — or if your competitors are — that's a concrete PR / linkbuilding target.
How to read this AEO ranking
Four things worth knowing before you act on the numbers above. These are the same definitions across every industry page — for category-specific observations, see the What we observed section above (where available) and the per-brand insights inline in the ranking.
Visibility = being named
A brand's visibility % is the share of AI answers that mention it by name in the response prose. This is who AI engines actively recommend to the buyer. More on visibility →
Citation rate = being trusted
Citation rate is the share of AI answers that include the brand's domain as a clickable source link. This is what the AI treats as authoritative evidence, different from being named. More on citation rate →
Top engine differs by brand
The "top engine" column shows which AI surface each brand performs best on. Big gaps between a brand's score across engines usually points to specific content or schema gaps. How AI engines pick sources →
AEO rankings move month to month
AI engines re-crawl and re-rank on shorter cycles than classical search. We re-audit every brand on this list at least every 90 days and refresh this page automatically. How AI search ranking works →
Run an AEO audit on your own digital experience analytics software brand
The brands above were curated from public market-leader lists. Want the same answer engine optimisation measurement against your own brand — including the queries you appear on, which competitors get named instead, and a prioritised fix list? Run a free preview.
Frequently asked about AEO for digital experience analytics software
Who leads AI visibility in digital experience analytics software?
Contentsquare leads with a composite score of 66.2, a visibility rate of 62.5%, and a citation rate of 75%. FullStory ranks second with a composite of 57.5, matching Contentsquare on citations but trailing on visibility.
What is the average AI visibility score for brands in this category?
The category average visibility is 11.9% and the average citation rate is 14.4% across 20 audited brands. Only the top three brands exceed the average visibility rate by a meaningful margin.
Which brands are mentioned in AI answers but not cited as sources?
Hotjar, Smartlook, and Glassbox all appear in AI-generated answers (visibility above zero) but carry 0% citation rates. This means Google AI Mode names them without linking to or sourcing their domains.
What sources does Google AI Mode anchor on for digital experience analytics research?
The top cited sources include vendor domains (fullstory.com, amplitude.com, contentsquare.com, quantummetric.com) and third-party authorities gartner.com and learn.g2.com. Non-ranked publishers enterpret.com and fullsession.io also appear as cited sources.
Which brands gained the most AI visibility in the latest audit period?
Hotjar and Smartlook each gained 25 percentage points of visibility, rising from 0% to 25% and jumping five and six places respectively. Amplitude also gained 12.5 visibility points alongside a 25-point citation increase.
Which brands lost the most AI visibility in the latest audit period?
FullStory dropped 25 visibility points from 75% to 50%, falling from rank 1 to rank 2. Mixpanel fell five places to rank 11 with a 25-point visibility loss, dropping entirely out of the top 10.