Device trust software: AI search visibility ranking (2026)
How AI search engines rank device trust software by visibility and citations. 20 brands measured monthly across Google AI Mode: which brands the AI names in answers, which domains it cites as sources, and how the leaders compare. Security tools used to verify device posture, identity, and compliance before granting access to company apps and data. Composite score: 70% visibility (% of AI answers naming the brand) + 30% citation rate (% citing the brand's domain). Full methodology →
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When buyers inquire about Device trust software, AI engines frequently highlight Hexnode as the leading brand, appearing in 12.5% of visibility discussions. With a considerable 25% citation rate, Hexnode stands out among its competitors. JumpCloud and Cisco Duo are also notable contenders in this market.
The prominence of Hexnode and other top brands is shaped by the sources AI engines pull from. YouTube.com, NinjaOne.com, 1Password.com, Venn.com, and Rippling.com are the most cited sources, many of which serve as aggregator or review sites, providing a breadth of user-generated insights and expert evaluations.
For buyers, this means focusing on brands that AI engines consistently reference for robust, recent user reviews and third-party validations. Prioritize brands that top the list not just for their prevalence in discussions, but for their demonstrated topical authority and innovative leadership within the specific subcategory of device trust.
At a glance
What we observed in this category
Hexnode leads the device trust software category with a composite score of 16.2, driven by a visibility rate of 12.5% and a citation rate of 25.0%, both well above the category averages of 1.2% and 8.1% respectively. JumpCloud sits second at 12.5% composite, matching Hexnode on visibility but trailing on citations. The gap between these two and the rest of the field is significant: ranks 3 through 10 all show zero visibility, meaning only two brands are actively surfaced in AI-generated answers.
Cisco Duo presents the clearest divergence between visibility and citation in this category. It holds 0.0% visibility but a 37.5% citation rate, the highest citation figure across all ranked brands, giving it a composite score of 11.2. CrowdStrike and Scalefusion show the same pattern, each cited 25.0% of the time despite zero visibility. This means AI is referencing these brands as supporting sources without naming them as primary answers, a meaningful distinction for analysts tracking named versus trusted status.
Google AI Mode is the top engine for every brand in the dataset, suggesting the audit is anchored almost entirely on that single engine. Among the top cited external sources, youtube.com, gartner.com, and aimultiple.com appear alongside vendor domains such as duo.com, ninjaone.com, and 1password.com. The presence of non-category vendors like 1password.com, venn.com, and rippling.com in the cited sources list indicates AI is pulling device trust content from broader identity and endpoint management contexts rather than pure-play device trust sources.
Movers & shakers since last refresh
Biggest visibility risers
-
Hexnode 0% → 12% · rank #14 → #1+12pp
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JumpCloud 0% → 12% · rank #8 → #2+12pp
Biggest visibility fallers
-
CrowdStrike 12% → 0% · rank #1 → #4-12pp
-
Okta 12% → 0% · rank #2 → #6-12pp
-
Kandji 12% → 0% · rank #3 → #9-12pp
The ranking
| # | Brand | Visibility | Citation | Top engine |
|---|---|---|---|---|
| 1 |
hexnode.com
|
12% | 25% | Google AI Mode |
Hexnode leads all 20 brands with a composite score of 16.2, having risen 13 places from rank 14, with visibility and citation rates both exceeding category averages by more than 10x. |
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| 2 |
jumpcloud.com
|
12% | 12% | Google AI Mode |
JumpCloud matches Hexnode's 12.5% visibility but its citation rate of 12.5% is half that of Hexnode, producing a composite score of 12.5 versus Hexnode's 16.2. |
||||
| 3 |
duo.com
|
0% | 38% | Google AI Mode |
Cisco Duo holds the highest citation rate in the category at 37.5% despite 0.0% visibility, signalling it is frequently referenced by AI as a source but not named as a primary answer. |
||||
| 4 |
crowdstrike.com
|
0% | 25% | Google AI Mode |
CrowdStrike fell from rank 1 to rank 4, losing all 12.5% of its previous visibility while its citation rate rose 25 percentage points, indicating a shift from named to cited status. |
||||
| 5 |
scalefusion.com
|
0% | 25% | Google AI Mode |
Scalefusion sits at rank 5 with a 25.0% citation rate and 0.0% visibility, matching CrowdStrike on both metrics but with no recorded rank movement in the riser or faller data. |
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| 6 |
okta.com
|
0% | 12% | Google AI Mode |
| 7 |
beyondidentity.com
|
0% | 12% | Google AI Mode |
| 8 |
jamf.com
|
0% | 12% | Google AI Mode |
| 9 |
kandji.io
|
0% | 0% | Google AI Mode |
| 10 |
kolide.com
|
0% | 0% | Google AI Mode |
| 11 |
microsoft.com
|
0% | 0% | Google AI Mode |
| 12 |
vmware.com
|
0% | 0% | Google AI Mode |
| 13 |
securew2.com
|
0% | 0% | Google AI Mode |
| 14 |
cloud.google.com
|
0% | 0% | Google AI Mode |
| 15 |
ivanti.com
|
0% | 0% | Google AI Mode |
| 16 |
mosyle.com
|
0% | 0% | Google AI Mode |
| 17 |
threatlocker.com
|
0% | 0% | Google AI Mode |
| 18 |
silverfort.com
|
0% | 0% | Google AI Mode |
| 19 |
tailscale.com
|
0% | 0% | Google AI Mode |
| 20 |
beyondtrust.com
|
0% | 0% | Google AI Mode |
Sources AI engines trust in this category
Across the 8 buyer-intent queries we ran on device trust software, these are the domains Google AI Mode cited most often. If you're not on this list — or if your competitors are — that's a concrete PR / linkbuilding target.
How to read this ranking
Four things worth knowing before you act on the numbers above. These are the same definitions across every industry page — for category-specific observations, see the What we observed section above (where available) and the per-brand insights inline in the ranking.
Visibility = being named
A brand's visibility % is the share of AI answers that mention it by name in the response prose. This is who AI engines actively recommend to the buyer. More on visibility →
Citation rate = being trusted
Citation rate is the share of AI answers that include the brand's domain as a clickable source link. This is what the AI treats as authoritative evidence, different from being named. More on citation rate →
Top engine differs by brand
The "top engine" column shows which AI surface each brand performs best on. Big gaps between a brand's score across engines usually points to specific content or schema gaps. How AI engines pick sources →
Rankings move month to month
AI engines re-crawl and re-rank on shorter cycles than classical search. We re-audit every brand on this list at least every 30 days and refresh this page automatically. How AI search ranking works →
Get your own device trust software brand audited
The brands above were curated from public market-leader lists. Want the same measurement against your own brand — including the queries you appear on, which competitors get named instead, and a prioritised fix list? Run a free preview.
Frequently asked about device trust software AI visibility
Who leads AI visibility in device trust software?
Hexnode leads with a composite score of 16.2, a visibility rate of 12.5%, and a citation rate of 25.0%, all significantly above the category averages of 1.2% and 8.1%. JumpCloud is the only other brand with any recorded visibility at 12.5%.
Which brand has the highest citation rate in device trust software AI results?
Cisco Duo holds the highest citation rate at 37.5%, despite having 0.0% visibility, meaning AI answers reference its content without naming it as a recommended solution.
What sources does AI cite most for device trust software research?
The top cited sources include youtube.com, gartner.com, aimultiple.com, and vendor domains such as duo.com, ninjaone.com, 1password.com, venn.com, and rippling.com, several of which are not pure-play device trust vendors.
Which brands have seen the biggest AI visibility gains in this category?
Hexnode rose 13 places from rank 14 to rank 1, gaining 12.5 percentage points of visibility and 25 percentage points of citation. JumpCloud rose 6 places from rank 8 to rank 2, gaining 12.5 points on both metrics.
Which brands lost AI visibility in device trust software?
CrowdStrike, Okta, and Kandji each lost 12.5 percentage points of visibility and fell to 0.0%, dropping 3, 4, and 6 places respectively in the rankings.
How does citation rate compare to visibility across this category?
The category average citation rate of 8.1% is nearly 7 times the average visibility rate of 1.2%, and brands like Cisco Duo, CrowdStrike, and Scalefusion are cited frequently despite holding zero visibility, showing a systematic gap between being referenced and being recommended.