Device trust software: AI search visibility ranking (2026)
How AI search engines rank device trust software by visibility and citations. 20 brands measured monthly across Google AI Mode: which brands the AI names in answers, which domains it cites as sources, and how the leaders compare. Security tools used to verify device posture, identity, and compliance before granting access to company apps and data. Composite score: 70% visibility (% of AI answers naming the brand) + 30% citation rate (% citing the brand's domain). Full methodology →
Refreshed Jun 13, 2026Download this ranking as a PDF
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At a glance
What we observed in this categoryauto-generated
CrowdStrike, Okta, and Kandji each hold a 12.5% visibility score, placing them well above the category average of 1.9%. Every other brand in the top 10 sits at 0.0% visibility, making the gap between the leaders and the rest absolute rather than gradual. All three leaders entered these rankings from zero in the prior period, meaning the entire visible tier of this category was newly established in a single audit cycle.
Cisco Duo is the only brand in the dataset that earns a citation despite having zero visibility, recording a 12.5% citation rate against 0.0% visibility. This means Google AI Mode references Cisco Duo as a source or authority without surfacing it as a named recommendation. CrowdStrike, Okta, and Kandji show the inverse: they are named but never cited, scoring 0.0% citation each despite leading on composite score.
Google AI Mode is the top engine for every brand in this category, suggesting no other AI engine is generating meaningful differentiation across brands. The top cited sources include youtube.com, g2.com, and digicert.com, indicating the AI anchors on review platforms, video content, and certificate authority content rather than vendor-owned domains. Rippling, Venn, and Workwize also appear as cited sources, pointing toward HR and device management adjacent content informing AI responses.
Movers & shakers since last refresh
Biggest visibility risers
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CrowdStrike 0% → 12% · rank #0 → #1+12pp
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Okta 0% → 12% · rank #0 → #2+12pp
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Kandji 0% → 12% · rank #0 → #3+12pp
The ranking
| # | Brand | Visibility | Citation | Top engine |
|---|---|---|---|---|
| 1 |
crowdstrike.com
|
12% | 0% | Google AI Mode |
CrowdStrike leads with 12.5% visibility and a composite score of 8.8, roughly 6.6 times the category average visibility, but records zero citation percentage. |
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| 2 |
okta.com
|
12% | 0% | Google AI Mode |
Okta matches CrowdStrike exactly at 12.5% visibility and 8.8 composite score, with zero citations, sharing the top position rather than holding a distinct lead. |
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| 3 |
kandji.io
|
12% | 0% | Google AI Mode |
Kandji sits level with CrowdStrike and Okta at 12.5% visibility and 8.8 composite, notable as a smaller specialist brand holding parity with two major security vendors. |
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| 4 |
duo.com
|
0% | 12% | Google AI Mode |
Cisco Duo is the category outlier, scoring zero visibility but a 12.5% citation rate, the only brand cited by AI without being named as a recommended solution. |
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| 5 |
kolide.com
|
0% | 0% | Google AI Mode |
Kolide holds rank 5 with a composite score of 0.0 and zero visibility and citation, meaning its ranking reflects categorical inclusion rather than any measured AI presence. |
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| 6 |
microsoft.com
|
0% | 0% | Google AI Mode |
| 7 |
beyondidentity.com
|
0% | 0% | Google AI Mode |
| 8 |
jumpcloud.com
|
0% | 0% | Google AI Mode |
| 9 |
vmware.com
|
0% | 0% | Google AI Mode |
| 10 |
jamf.com
|
0% | 0% | Google AI Mode |
| 11 |
securew2.com
|
0% | 0% | Google AI Mode |
| 12 |
cloud.google.com
|
0% | 0% | Google AI Mode |
| 13 |
ivanti.com
|
0% | 0% | Google AI Mode |
| 14 |
hexnode.com
|
0% | 0% | Google AI Mode |
| 15 |
mosyle.com
|
0% | 0% | Google AI Mode |
| 16 |
scalefusion.com
|
0% | 0% | Google AI Mode |
| 17 |
threatlocker.com
|
0% | 0% | Google AI Mode |
| 18 |
silverfort.com
|
0% | 0% | Google AI Mode |
| 19 |
tailscale.com
|
0% | 0% | Google AI Mode |
| 20 |
beyondtrust.com
|
0% | 0% | Google AI Mode |
Sources AI engines trust in this category
Across the 8 buyer-intent queries we ran on device trust software, these are the domains Google AI Mode cited most often. If you're not on this list — or if your competitors are — that's a concrete PR / linkbuilding target.
How to read this ranking
Four things worth knowing before you act on the numbers above. These are the same definitions across every industry page — for category-specific observations, see the What we observed section above (where available) and the per-brand insights inline in the ranking.
Visibility = being named
A brand's visibility % is the share of AI answers that mention it by name in the response prose. This is who AI engines actively recommend to the buyer.
Citation rate = being trusted
Citation rate is the share of AI answers that include the brand's domain as a clickable source link. This is what the AI treats as authoritative evidence — different from being named.
Top engine differs by brand
The "top engine" column shows which AI surface each brand performs best on. Big gaps between a brand's score across engines usually points to specific content or schema gaps.
Rankings move month to month
AI engines re-crawl and re-rank on shorter cycles than classical search. We re-audit every brand on this list at least every 30 days and refresh this page automatically.
Get your own device trust software brand audited
The brands above were curated from public market-leader lists. Want the same measurement against your own brand — including the queries you appear on, which competitors get named instead, and a prioritised fix list? Run a free preview.
Frequently asked about device trust software AI visibility
Who leads AI visibility in device trust software?
CrowdStrike, Okta, and Kandji are tied at the top, each with 12.5% visibility and a composite score of 8.8. Every other brand in the category records 0.0% visibility.
How does this category's average AI visibility compare to the leading brands?
The category average visibility is 1.9%, while the three leading brands each sit at 12.5%, making the leaders roughly 6.6 times more visible than the category average.
Which brand is cited most often in AI responses for device trust software?
Cisco Duo holds the highest citation rate at 12.5%, despite having zero visibility, meaning it is referenced by the AI but not surfaced as a named recommendation.
What sources does Google AI Mode cite most for device trust software research?
The top cited sources include youtube.com, g2.com, and digicert.com, alongside adjacent platforms such as rippling.com and goworkwize.com, suggesting the AI draws on review sites, video, and HR-adjacent content.
Are any brands both highly visible and frequently cited in this category?
No brand combines high visibility with high citation. The top three visible brands record zero citations, and the most cited brand, Cisco Duo, records zero visibility.
Which brands entered AI visibility rankings for the first time in this audit period?
CrowdStrike, Okta, and Kandji all moved from 0.0% to 12.5% visibility in this audit cycle, each recording a visibility delta of 12.5 from a previous baseline of zero.