Dermatologists in Sydney: AI search visibility ranking (2026)
How AI search engines rank dermatologists in sydney by visibility and citations. 10 brands measured monthly across Google AI Mode: which brands the AI names in answers, which domains it cites as sources, and how the leaders compare. Dermatology practices serving Sydney patients with medical dermatology, skin cancer checks, acne and eczema treatment, cosmetic dermatology, and laser care. Composite score: 70% visibility (% of AI answers naming the brand) + 30% citation rate (% citing the brand's domain). Full methodology →
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At a glance
What we observed in this categoryauto-generated
The Skin Hospital (skinhospital.edu.au) and Sydney Dermatology (sydneydermatology.com.au) share the category's highest visibility score at 62.5%, well above the 18.8% category average, giving them a combined dominance that leaves the remaining eight brands trailing significantly. The gap is stark: the third-ranked brand, Central Sydney Dermatology, sits at 37.5% visibility, and six of the ten tracked brands have zero visibility entirely. This concentration means the majority of AI-generated responses about Sydney dermatologists are shaped by just two providers.
Despite matching visibility scores, The Skin Hospital and Sydney Dermatology diverge sharply on citation: The Skin Hospital carries a 37.5% citation rate while Sydney Dermatology records 0.0%. This means Google AI Mode names Sydney Dermatology in responses but does not anchor source links to its domain, whereas The Skin Hospital is both named and cited. Ranks 3 through 10 all show 0.0% citation, making The Skin Hospital the only brand in the category that AI treats as a trusted, linkable source rather than merely a named entity.
The top cited sources in this category reveal that Google AI Mode is drawing heavily on third-party platforms and out-of-set domains — google.com, reddit.com, m.yelp.com, doctify.com, and dermodirect.com.au — rather than the brands' own websites. Only skinhospital.edu.au appears in both the top cited sources list and the brand rankings, suggesting the .edu.au domain authority is a factor in citation selection. Brands such as pymbledermatology.com.au and dermatologysydney.com.au are cited by AI despite not appearing in the top 10 brand rankings, indicating AI visibility does not strictly mirror brand market presence.
Movers & shakers since last refresh
Biggest visibility risers
-
The Skin Hospital 38% → 62% · rank #1 → #1+25pp
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Sydney Dermatology 38% → 62% · rank #2 → #2+25pp
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Central Sydney Dermatology 25% → 38% · rank #3 → #3+12pp
The ranking
| # | Brand | Visibility | Citation | Top engine |
|---|---|---|---|---|
| 1 |
skinhospital.edu.au
|
62% | 38% | Google AI Mode |
The Skin Hospital leads with a 55.0 composite score, the only brand combining above-average visibility (62.5%) with a non-zero citation rate (37.5%), making it the sole AI-trusted source in the category. |
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| 2 |
sydneydermatology.com.au
|
62% | 0% | Google AI Mode |
Sydney Dermatology matches The Skin Hospital's 62.5% visibility but holds a 0.0% citation rate, a 37.5-point citation gap that drops its composite score to 43.8 versus the leader's 55.0. |
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| 3 |
centralsydneydermatology.com.au
|
38% | 0% | Google AI Mode |
Central Sydney Dermatology sits 25 percentage points below the top two on visibility (37.5%) and records zero citations, yielding a composite score of 26.2 — less than half the category leader's. |
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| 4 |
nsdl.com.au
|
25% | 0% | Google AI Mode |
Northern Sydney Dermatology & Laser's 25.0% visibility exceeds the category average of 18.8% but its 0.0% citation rate and composite score of 17.5 place it near the threshold of AI invisibility. |
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| 5 |
sydneyskinandvein.com.au
|
0% | 0% | Google AI Mode |
Sydney Skin & Vein Clinic scores 0.0% on both visibility and citation, placing it among six brands with identical zero composite scores and no measurable presence in Google AI Mode responses. |
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| 6 |
sydneyskinhospital.com.au
|
0% | 0% | Google AI Mode |
| 7 |
thedermatologypractice.com.au
|
0% | 0% | Google AI Mode |
| 8 |
easternsuburbsdermatology.com.au
|
0% | 0% | Google AI Mode |
| 9 |
macquariedermatology.com.au
|
0% | 0% | Google AI Mode |
| 10 |
northernbeachesdermatology.com.au
|
0% | 0% | Google AI Mode |
Sources AI engines trust in this category
Across the 8 buyer-intent queries we ran on dermatologists in sydney, these are the domains Google AI Mode cited most often. If you're not on this list — or if your competitors are — that's a concrete PR / linkbuilding target.
How to read this ranking
Four things worth knowing before you act on the numbers above. These are the same definitions across every industry page — for category-specific observations, see the What we observed section above (where available) and the per-brand insights inline in the ranking.
Visibility = being named
A brand's visibility % is the share of AI answers that mention it by name in the response prose. This is who AI engines actively recommend to the buyer.
Citation rate = being trusted
Citation rate is the share of AI answers that include the brand's domain as a clickable source link. This is what the AI treats as authoritative evidence — different from being named.
Top engine differs by brand
The "top engine" column shows which AI surface each brand performs best on. Big gaps between a brand's score across engines usually points to specific content or schema gaps.
Rankings move month to month
AI engines re-crawl and re-rank on shorter cycles than classical search. We re-audit every brand on this list at least every 30 days and refresh this page automatically.
Get your own dermatologists in sydney brand audited
The brands above were curated from public market-leader lists. Want the same measurement against your own brand — including the queries you appear on, which competitors get named instead, and a prioritised fix list? Run a free preview.
Frequently asked about dermatologists in sydney AI visibility
Who leads AI visibility among Sydney dermatologists?
The Skin Hospital and Sydney Dermatology share the top visibility score at 62.5%, but The Skin Hospital leads overall with a composite score of 55.0 due to its 37.5% citation rate, which Sydney Dermatology lacks entirely.
What is the average AI visibility for dermatologists in Sydney?
The category average visibility is 18.8% and the average citation rate is just 3.8%, reflecting that six of ten tracked brands have zero visibility and only one brand holds any citation presence.
What sources does Google AI Mode cite most when responding to queries about Sydney dermatologists?
Google AI Mode anchors heavily on third-party platforms including google.com, reddit.com, m.yelp.com, and doctify.com, alongside specialist directories like dermodirect.com.au, with only skinhospital.edu.au from the ranked brands appearing in the top cited sources list.
Can a brand have high AI visibility but still not be cited by Google AI Mode?
Yes — Sydney Dermatology is named in 62.5% of AI responses yet carries a 0.0% citation rate, demonstrating that Google AI Mode can reference a brand without linking to or sourcing its domain.
Which brands in this category have been rising in AI visibility?
The Skin Hospital and Sydney Dermatology both recorded a +25.0 percentage point visibility increase from the prior period, while Central Sydney Dermatology gained +12.5 points; no brands recorded a visibility decline.
Are there brands cited by AI in this category that do not appear in the top 10 brand rankings?
Yes — pymbledermatology.com.au and dermatologysydney.com.au appear among the top cited sources despite neither featuring in the ranked brand set, indicating AI citation patterns do not align strictly with tracked brand market presence.