Dermatologists in Sydney: AI search visibility ranking (2026)
How AI search engines rank dermatologists in sydney by visibility and citations. 10 providers measured monthly across Google AI Mode: which providers the AI names in answers, which domains it cites as sources, and how the leaders compare. Dermatology practices serving Sydney patients with medical dermatology, skin cancer checks, acne and eczema treatment, cosmetic dermatology, and laser care. Composite score: 70% visibility (% of AI answers naming the brand) + 30% citation rate (% citing the brand's domain). Full methodology →
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When asking AI engines like ChatGPT about dermatologists in Sydney, Northern Sydney Dermatology & Laser frequently tops the list. It holds a visibility percentage of 37.5, making it a prominent choice for many. Other notable names include Sydney Dermatology and Central Sydney Dermatology, showcasing their presence in the AI-driven landscape.
The rankings are largely shaped by the sources that AI engines most often pull from. Websites like google.com, nsdermatology.com.au, and csdermatology.com.au significantly contribute to the rankings. These are largely aggregator and review sites, indicating that user reviews and site content play a crucial role in shaping perceptions.
For buyers examining this list, it is essential to note that AI engines value recent reviews, third-party validation, and topical authority. When choosing a provider, consider these factors critically, as they reflect the dermatologists' reputations and expertise. Recent and favorable reviews often highlight the provider's reliability and service quality.
At a glance
What we observed in this category
Northern Sydney Dermatology & Laser and Sydney Dermatology share the top rank with identical visibility scores of 37.5%, both sitting nearly four times above the category average of 10.0%. Their composite scores of 26.2 each represent the ceiling in this category, and no other brand comes close. Central Sydney Dermatology sits third at 25.0% visibility, meaning the top three brands collectively hold all measurable visibility while the remaining seven brands score exactly zero percent.
The most striking divergence in this data is The Skin Hospital, which holds zero visibility yet carries the highest citation rate in the category at 50.0%. Its composite score of 15.0 is enough for fourth rank despite being completely absent from named mentions. Meanwhile, the top three brands by visibility all show 0.0% citation, meaning Google AI Mode names them without anchoring responses to their domains as reference sources. Named presence and cited trustworthiness are operating as entirely separate signals here.
Every brand in this audit lists Google AI Mode as its top engine, confirming this category's AI visibility is concentrated entirely within that single surface. The top cited sources include third-party platforms such as hotdoc.com.au and skinive.com alongside practice-specific domains, suggesting Google AI Mode is drawing on booking directories and review aggregators rather than relying solely on clinic websites. The Skin Hospital's domain skinhospital.edu.au also appears in the cited sources list despite its zero visibility score, reinforcing the named versus cited split observed across this category.
Movers & shakers since last refresh
Biggest visibility risers
-
Northern Sydney Dermatology & Laser 25% → 38% · rank #4 → #1+12pp
Biggest visibility fallers
-
The Skin Hospital 62% → 0% · rank #1 → #4-62pp
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Sydney Dermatology 62% → 38% · rank #2 → #2-25pp
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Central Sydney Dermatology 38% → 25% · rank #3 → #3-12pp
The ranking
| # | Brand | Visibility | Citation | Top engine |
|---|---|---|---|---|
| 1 |
nsdl.com.au
|
38% | 0% | Google AI Mode |
Leads the category with 37.5% visibility, 3.75 times the 10.0% average, after rising from rank 4 with a 12.5 point visibility gain, yet holds zero citation share. |
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| 2 |
sydneydermatology.com.au
|
38% | 0% | Google AI Mode |
Matches rank 1 with 37.5% visibility and a composite score of 26.2, but fell 25.0 points from its previous 62.5% visibility and retains zero citation share. |
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| 3 |
centralsydneydermatology.com.au
|
25% | 0% | Google AI Mode |
Holds 25.0% visibility and rank 3, down 12.5 points from its prior 37.5%, with zero citation share placing it below the category average citation rate of 5.0%. |
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| 4 |
skinhospital.edu.au
|
0% | 50% | Google AI Mode |
The only brand with measurable citation at 50.0%, ten times the 5.0% category average, yet visibility collapsed from 62.5% to 0.0% in the current period. |
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| 5 |
sydneyskinandvein.com.au
|
0% | 0% | Google AI Mode |
Scores zero on both visibility and citation, matching six other brands at the bottom and contributing nothing to its composite score of 0.0. |
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| 6 |
sydneyskinhospital.com.au
|
0% | 0% | Google AI Mode |
| 7 |
thedermatologypractice.com.au
|
0% | 0% | Google AI Mode |
| 8 |
easternsuburbsdermatology.com.au
|
0% | 0% | Google AI Mode |
| 9 |
macquariedermatology.com.au
|
0% | 0% | Google AI Mode |
| 10 |
northernbeachesdermatology.com.au
|
0% | 0% | Google AI Mode |
Sources AI engines trust in this category
Across the 8 buyer-intent queries we ran on dermatologists in sydney, these are the domains Google AI Mode cited most often. If you're not on this list — or if your competitors are — that's a concrete PR / linkbuilding target.
How to read this ranking
Four things worth knowing before you act on the numbers above. These are the same definitions across every industry page — for category-specific observations, see the What we observed section above (where available) and the per-brand insights inline in the ranking.
Visibility = being named
A brand's visibility % is the share of AI answers that mention it by name in the response prose. This is who AI engines actively recommend to the buyer. More on visibility →
Citation rate = being trusted
Citation rate is the share of AI answers that include the brand's domain as a clickable source link. This is what the AI treats as authoritative evidence, different from being named. More on citation rate →
Top engine differs by brand
The "top engine" column shows which AI surface each brand performs best on. Big gaps between a brand's score across engines usually points to specific content or schema gaps. How AI engines pick sources →
Rankings move month to month
AI engines re-crawl and re-rank on shorter cycles than classical search. We re-audit every brand on this list at least every 30 days and refresh this page automatically. How AI search ranking works →
Get your own dermatologists in sydney brand audited
The brands above were curated from public market-leader lists. Want the same measurement against your own brand — including the queries you appear on, which competitors get named instead, and a prioritised fix list? Run a free preview.
Frequently asked about dermatologists in sydney AI visibility
Who leads AI visibility in the Dermatologists in Sydney category?
Northern Sydney Dermatology & Laser and Sydney Dermatology are joint leaders, each with 37.5% visibility and a composite score of 26.2, far ahead of the 10.0% category average.
What sources does Google AI Mode cite most for Dermatologists in Sydney research?
The top cited sources include google.com, practice-level domains such as nsdermatology.com.au and csdermatology.com.au, and third-party platforms including hotdoc.com.au and skinive.com.
Which brand has the highest citation rate despite having zero visibility?
The Skin Hospital holds a 50.0% citation rate, the highest in the category, while simultaneously recording 0.0% visibility in the current period.
How concentrated is AI visibility across the ten brands audited?
Only three of the ten brands have any visibility at all, with the remaining seven scoring exactly 0.0%, making this a highly concentrated category.
Which brand showed the biggest movement in this audit period?
The Skin Hospital showed the largest shift, dropping 62.5 visibility points from rank 1 to rank 4, while gaining 12.5 citation points in the same period.
Does higher visibility in this category correlate with higher citation rates?
No. The top three brands by visibility all show 0.0% citation, while The Skin Hospital demonstrates the opposite pattern with maximum citation and zero visibility.