AEO for dermatologists in Perth: AI search visibility ranking
How AI search engines rank dermatologists in Perth by visibility and citations. 6 providers measured quarterly across Google AI Mode: which providers the AI names in answers, which domains it cites as sources, and how the leaders compare. Dermatology practices serving Perth patients with medical dermatology, skin cancer checks, acne and eczema treatment, cosmetic dermatology, and laser care. Composite score: 70% visibility (% of AI answers naming the brand) + 30% citation rate (% citing the brand's domain). Full methodology →
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When buyers ask AI engines about dermatologists in Perth, Perth Dermatology Clinic emerges as a clear leader. It holds a visibility percentage of 37.5 and accounts for 50.0 percent of citations. Other notable providers include Perth Skin Specialists and DermCo. These brands frequently show up as top recommendations in AI responses, showcasing their prominence in the field.
The rankings on AI engines are heavily influenced by where they pull their information from, with frequent citations from domains like google.com, perthskinspecialists.com.au, and skinive.com. Many of these sources are aggregator or review sites, meaning they compile data from multiple dermatology clinics, allowing for a broader perspective and comparison.
For buyers, this page provides a comprehensive understanding of recognized dermatologists in Perth. When choosing from this list, consider what AI engines prioritize: recent and positive reviews, third-party endorsements, and specialized expertise. Look for providers with demonstrated topical authority in the specific subcategory of dermatology services you are interested in.
At a glance
What we observed in this category
Perth Dermatology Clinic leads the category with a composite score of 41.2, nearly 27 points above the category average of 12.5 visibility percent. Perth Skin Specialists sits second at 32.5 composite, meaning the top two brands together account for the majority of AI-surfaced mentions. The remaining four brands, DermCo, WA Dermatology, Subiaco Dermatology, and Westside Dermatology, collectively hold a composite score no higher than 8.8, with three recording zero across all metrics. This concentration at the top is a defining feature of this category.
A notable divergence exists between visibility and citation for DermCo. DermCo holds 12.5 percent visibility but zero citation percent, meaning Google AI Mode mentions it without linking or attributing it as a trusted source. By contrast, Perth Dermatology Clinic and Perth Skin Specialists each hold 50 percent citation rates, substantially above the category average of 16.7 percent. This split shows that appearing in AI-generated answers does not automatically translate into being treated as a citable authority.
Google AI Mode is the top engine for every brand in this data set, with no engine variation recorded across the six brands. The cited sources list anchors heavily on direct brand domains and third-party comparison or community platforms, including compareskinspecialists.com.au, reddit.com, and skinive.com, alongside google.com itself. The presence of integricaredermatology.com.au in cited sources despite its absence from the ranked brands suggests AI is drawing on sources beyond the audited brand set.
Movers & shakers since last refresh
Biggest visibility risers
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Perth Dermatology Clinic 0% → 38% · rank #2 → #1+38pp
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DermCo 0% → 12% · rank #3 → #3+12pp
The AEO ranking
| # | Brand | Visibility | Citation | Top engine |
|---|---|---|---|---|
| 1 |
perthdermatologyclinic.com.au
|
38% | 50% | Google AI Mode |
Perth Dermatology Clinic leads with 37.5 percent visibility and 50 percent citation rate, both well above the category averages of 12.5 and 16.7 percent respectively. |
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| 2 |
perthskinspecialists.com.au
|
25% | 50% | Google AI Mode |
Perth Skin Specialists holds 25 percent visibility and matches the top brand on citation rate at 50 percent, making it equally trusted as a source despite lower overall visibility. |
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| 3 |
dermco.com.au
|
12% | 0% | Google AI Mode |
DermCo reaches 12.5 percent visibility, exactly at the category average, but records zero citation percent, the sharpest visibility-to-citation gap among all ranked brands. |
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| 4 |
wadermatology.com.au
|
0% | 0% | Google AI Mode |
WA Dermatology scores zero across visibility, citation, and composite metrics, placing it among three brands with no measurable AI presence in this audit period. |
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| 5 |
subiacodermatology.com.au
|
0% | 0% | Google AI Mode |
Subiaco Dermatology records zero visibility and zero citation, identical to WA Dermatology and Westside Dermatology, indicating no differentiation at the lower end of this category. |
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| 6 |
westsidedermatology.com.au
|
0% | 0% | Google AI Mode |
Sources AI engines trust in this category
Across the 8 buyer-intent queries we ran on dermatologists in Perth, these are the domains Google AI Mode cited most often. If you're not on this list — or if your competitors are — that's a concrete PR / linkbuilding target.
How to read this AEO ranking
Four things worth knowing before you act on the numbers above. These are the same definitions across every industry page — for category-specific observations, see the What we observed section above (where available) and the per-brand insights inline in the ranking.
Visibility = being named
A brand's visibility % is the share of AI answers that mention it by name in the response prose. This is who AI engines actively recommend to the buyer. More on visibility →
Citation rate = being trusted
Citation rate is the share of AI answers that include the brand's domain as a clickable source link. This is what the AI treats as authoritative evidence, different from being named. More on citation rate →
Top engine differs by brand
The "top engine" column shows which AI surface each brand performs best on. Big gaps between a brand's score across engines usually points to specific content or schema gaps. How AI engines pick sources →
AEO rankings move month to month
AI engines re-crawl and re-rank on shorter cycles than classical search. We re-audit every brand on this list at least every 90 days and refresh this page automatically. How AI search ranking works →
Run an AEO audit on your own dermatologists in Perth brand
The brands above were curated from public market-leader lists. Want the same answer engine optimisation measurement against your own brand — including the queries you appear on, which competitors get named instead, and a prioritised fix list? Run a free preview.
Frequently asked about AEO for dermatologists in Perth
Who leads AI visibility in Dermatologists in Perth?
Perth Dermatology Clinic leads with a composite score of 41.2 and 37.5 percent visibility, placing it well above the category average of 12.5 percent.
Which brands are actually cited as sources by Google AI Mode in this category?
Perth Dermatology Clinic and Perth Skin Specialists each hold a 50 percent citation rate, while DermCo is visible but uncited, and the remaining three ranked brands receive no citations.
What third-party sources does Google AI Mode anchor on for Dermatologists in Perth queries?
The cited sources list includes compareskinspecialists.com.au, reddit.com, skinive.com, and youtube.com alongside direct brand domains, suggesting AI draws on review and community platforms heavily.
Can a brand appear in AI answers without being cited as a trusted source?
Yes. DermCo achieves 12.5 percent visibility but zero citation percent, confirming that Google AI Mode can mention a brand without treating its domain as a citable reference.
How concentrated is AI visibility in this category?
The top two brands hold composite scores of 41.2 and 32.5 respectively, while the remaining four brands score no higher than 8.8, with three recording zero across all metrics.
Are any brands outside the audited set being cited by AI for this category?
Yes. integricaredermatology.com.au appears in the cited sources list despite not featuring in the six ranked brands, indicating AI is referencing sources beyond the audited brand set.