Dermatologists in Perth: AI search visibility ranking (2026)
How AI search engines rank dermatologists in perth by visibility and citations. 6 brands measured monthly across Google AI Mode: which brands the AI names in answers, which domains it cites as sources, and how the leaders compare. Dermatology practices serving Perth patients with medical dermatology, skin cancer checks, acne and eczema treatment, cosmetic dermatology, and laser care. Composite score: 70% visibility (% of AI answers naming the brand) + 30% citation rate (% citing the brand's domain). Full methodology →
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At a glance
What we observed in this categoryauto-generated
Perth Skin Specialists holds the only meaningful AI visibility score in this category at 12.5%, against a category average of just 2.1% — a gap that reflects near-total dominance by default rather than competitive strength. Five of the six tracked brands register 0.0% visibility, meaning Google AI Mode is functionally surfacing only one brand in narrative responses. Perth Skin Specialists is also a recent entrant to AI visibility, having moved from 0.0% in the prior period, suggesting the category is in early formation rather than settled hierarchy.
The most striking divergence in this data is DermCo, which holds 0.0% visibility yet leads all brands on citation rate at 37.5% — triple Perth Skin Specialists' citation figure of 12.5%. This means Google AI Mode references DermCo's domain as a trusted source without naming it prominently in responses. Perth Dermatology Clinic shows a similar but smaller gap: 0.0% visibility against 12.5% citation. Four brands — WA Dermatology, Subiaco Dermatology, and Westside Dermatology — register zero on both metrics, indicating no current AI footprint.
The top cited sources list reveals that Google AI Mode is anchoring heavily on third-party and out-of-category domains rather than local clinic websites. google.com and reddit.com appear before any Perth dermatology practice, and several cited domains — royalstreetderm.com.au, oxforddermatology.com.au, integricaredermatology.com.au, hola.health, and suncoastskin.com — are not among the six tracked brands at all, indicating the AI draws on a broader and partly non-local source pool when answering Perth dermatology queries.
Movers & shakers since last refresh
Biggest visibility risers
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Perth Skin Specialists 0% → 12% · rank #0 → #1+12pp
The ranking
| # | Brand | Visibility | Citation | Top engine |
|---|---|---|---|---|
| 1 |
perthskinspecialists.com.au
|
12% | 12% | Google AI Mode |
The only brand with any AI visibility (12.5%), Perth Skin Specialists sits 10.4 percentage points above the category average, having risen from zero visibility in the prior period. |
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| 2 |
dermco.com.au
|
0% | 38% | Google AI Mode |
DermCo's 37.5% citation rate — the category's highest — against 0.0% visibility signals it is used as a reference source by AI Mode but not surfaced as a named recommendation. |
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| 3 |
perthdermatologyclinic.com.au
|
0% | 12% | Google AI Mode |
Perth Dermatology Clinic achieves a 12.5% citation rate despite zero visibility, placing it above the 10.4% category citation average but absent from any AI-named responses. |
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| 4 |
wadermatology.com.au
|
0% | 0% | Google AI Mode |
WA Dermatology scores zero on both visibility and citation, meaning Google AI Mode neither names nor references its domain across all tracked queries. |
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| 5 |
subiacodermatology.com.au
|
0% | 0% | Google AI Mode |
Subiaco Dermatology holds a composite score of 0.0 with no citation or visibility presence, identical to ranks 4 and 6, indicating no differentiated AI footprint from its peers. |
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| 6 |
westsidedermatology.com.au
|
0% | 0% | Google AI Mode |
Sources AI engines trust in this category
Across the 8 buyer-intent queries we ran on dermatologists in perth, these are the domains Google AI Mode cited most often. If you're not on this list — or if your competitors are — that's a concrete PR / linkbuilding target.
How to read this ranking
Four things worth knowing before you act on the numbers above. These are the same definitions across every industry page — for category-specific observations, see the What we observed section above (where available) and the per-brand insights inline in the ranking.
Visibility = being named
A brand's visibility % is the share of AI answers that mention it by name in the response prose. This is who AI engines actively recommend to the buyer.
Citation rate = being trusted
Citation rate is the share of AI answers that include the brand's domain as a clickable source link. This is what the AI treats as authoritative evidence — different from being named.
Top engine differs by brand
The "top engine" column shows which AI surface each brand performs best on. Big gaps between a brand's score across engines usually points to specific content or schema gaps.
Rankings move month to month
AI engines re-crawl and re-rank on shorter cycles than classical search. We re-audit every brand on this list at least every 30 days and refresh this page automatically.
Get your own dermatologists in perth brand audited
The brands above were curated from public market-leader lists. Want the same measurement against your own brand — including the queries you appear on, which competitors get named instead, and a prioritised fix list? Run a free preview.
Frequently asked about dermatologists in perth AI visibility
Who leads AI visibility among Perth dermatologists?
Perth Skin Specialists leads with a 12.5% visibility score, the only brand above zero in the category. The remaining five tracked brands all register 0.0% visibility.
Which Perth dermatology brand is cited most often by Google AI Mode?
DermCo holds the highest citation rate at 37.5%, despite having zero AI visibility — meaning it is referenced as a source but not named in AI responses.
What sources does Google AI Mode anchor on for Perth dermatology queries?
The top cited sources include google.com, reddit.com, and several clinic domains not in the tracked brand set, such as royalstreetderm.com.au and oxforddermatology.com.au, indicating a broad, partly non-local sourcing pattern.
How competitive is the Perth dermatologist category in AI Mode?
The category average visibility is just 2.1% and five of six brands score zero, suggesting AI Mode coverage is extremely thin and the category is still in early AI visibility formation.
Can a brand be cited by AI without being visible in AI responses?
Yes — DermCo (37.5% citation, 0.0% visibility) and Perth Dermatology Clinic (12.5% citation, 0.0% visibility) both demonstrate that Google AI Mode can draw on a domain as a reference without surfacing it as a named result.
Are any Perth dermatology brands growing in AI visibility?
Perth Skin Specialists is the only brand showing movement, rising from 0.0% to 12.5% visibility in the current period with a matching 12.5% citation delta. No brands are recorded as fallers.