Dermatologists in Brisbane: AI search visibility ranking (2026)
How AI search engines rank dermatologists in brisbane by visibility and citations. 10 brands measured monthly across Google AI Mode: which brands the AI names in answers, which domains it cites as sources, and how the leaders compare. Dermatology practices serving Brisbane patients with medical skin care, skin cancer checks, laser treatments, acne treatment, eczema care, and cosmetic dermatology. Composite score: 70% visibility (% of AI answers naming the brand) + 30% citation rate (% citing the brand's domain). Full methodology →
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At a glance
What we observed in this categoryauto-generated
Cutis Dermatology holds the top composite score at 23.8, driven primarily by a 50% citation rate — the highest in the category — despite a visibility percentage of only 12.5%, which is below Brisbane Dermatology's 25.0%. This divergence is significant: Cutis is cited in half of all AI responses where it appears, signalling that Google AI Mode treats it as a trusted reference, whereas Brisbane Dermatology's higher raw visibility yields zero citations, making its lead in named mentions commercially weaker than the numbers initially suggest.
The visibility-versus-citation split is a defining pattern across this category. Brisbane Skin has 0% visibility yet a 37.5% citation rate, ranking fourth by composite score — meaning Google AI Mode cites its domain as a source without explicitly naming the brand in responses. Conversely, Brisbane Dermatology and Terrace Dermatology both register 12.5–25% visibility with 0% citation rates, indicating the AI mentions them by name but does not anchor sourcing to their domains. Five of the ten tracked brands score 0.0 composite, receiving no measurable AI presence at all.
Google AI Mode is the exclusive engine driving all rankings in this category, with no alternative engine appearing in any brand's top engine field. The top cited sources list reveals the AI is pulling from a mixed ecosystem: direct brand domains (cutis.com.au, brisbaneskin.com.au, skinpartners.com.au), a skin-specific aggregator (skincancerhub.au), a dermatology group domain (dermgroup.com.au), and general consumer platforms including m.yelp.com and reddit.com. Google.com itself appears as the top cited source, suggesting the AI is anchoring heavily on Google's own indexing signals and Maps-style entity data.
Movers & shakers since last refresh
Biggest visibility risers
-
Brisbane Dermatology 0% → 25% · rank #0 → #2+25pp
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Cutis Dermatology 0% → 12% · rank #0 → #1+12pp
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Skin Partners 0% → 12% · rank #0 → #3+12pp
The ranking
| # | Brand | Visibility | Citation | Top engine |
|---|---|---|---|---|
| 1 |
cutis.com.au
|
12% | 50% | Google AI Mode |
Leads on composite score (23.8) with the category's highest citation rate at 50%, despite visibility of just 12.5% — well above the 6.2% category average. |
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| 2 |
brisbanedermatology.com.au
|
25% | 0% | Google AI Mode |
Holds the highest raw visibility at 25.0% — four times the 6.2% category average — but records a 0% citation rate, yielding no sourcing trust signals from Google AI Mode. |
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| 3 |
skinpartners.com.au
|
12% | 25% | Google AI Mode |
Matches Cutis on visibility (12.5%) and holds a 25% citation rate, making it the only other brand combining both named mentions and domain citations in AI responses. |
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| 4 |
brisbaneskin.com.au
|
0% | 38% | Google AI Mode |
Anomalous position: 0% visibility yet 37.5% citation rate — the second highest in the category — indicating AI cites its domain as a source without naming it in responses. |
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| 5 |
terracedermatology.com.au
|
12% | 0% | Google AI Mode |
Achieves 12.5% visibility matching category leaders but posts 0% citation rate, resulting in the lowest composite score (8.8) among brands with any measurable AI presence. |
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| 6 |
qldderm.com.au
|
0% | 0% | Google AI Mode |
| 7 |
dermatologycentre.com.au
|
0% | 0% | Google AI Mode |
| 8 |
southeastdermatology.com.au
|
0% | 0% | Google AI Mode |
| 9 |
specialistdermatologybrisbane.com.au
|
0% | 0% | Google AI Mode |
| 10 |
valleydermatology.com.au
|
0% | 0% | Google AI Mode |
Sources AI engines trust in this category
Across the 8 buyer-intent queries we ran on dermatologists in brisbane, these are the domains Google AI Mode cited most often. If you're not on this list — or if your competitors are — that's a concrete PR / linkbuilding target.
How to read this ranking
Four things worth knowing before you act on the numbers above. These are the same definitions across every industry page — for category-specific observations, see the What we observed section above (where available) and the per-brand insights inline in the ranking.
Visibility = being named
A brand's visibility % is the share of AI answers that mention it by name in the response prose. This is who AI engines actively recommend to the buyer.
Citation rate = being trusted
Citation rate is the share of AI answers that include the brand's domain as a clickable source link. This is what the AI treats as authoritative evidence — different from being named.
Top engine differs by brand
The "top engine" column shows which AI surface each brand performs best on. Big gaps between a brand's score across engines usually points to specific content or schema gaps.
Rankings move month to month
AI engines re-crawl and re-rank on shorter cycles than classical search. We re-audit every brand on this list at least every 30 days and refresh this page automatically.
Get your own dermatologists in brisbane brand audited
The brands above were curated from public market-leader lists. Want the same measurement against your own brand — including the queries you appear on, which competitors get named instead, and a prioritised fix list? Run a free preview.
Frequently asked about dermatologists in brisbane AI visibility
Who leads AI visibility among Brisbane dermatologists?
Cutis Dermatology leads by composite score (23.8), anchored by a 50% citation rate. Brisbane Dermatology leads on raw visibility at 25.0% but holds a 0% citation rate.
Which Brisbane dermatology brands are cited as sources by Google AI Mode?
The top cited brand domains are cutis.com.au, brisbaneskin.com.au, and skinpartners.com.au, alongside third-party sources including skincancerhub.au, m.yelp.com, reddit.com, and dermgroup.com.au.
What is the difference between visibility and citation in this category's AI data?
Visibility measures how often a brand is named in AI responses; citation measures how often its domain is used as a source. Brisbane Skin has 0% visibility but 37.5% citation, illustrating these can diverge sharply.
How concentrated is AI visibility in the Brisbane dermatologist category?
Highly concentrated — five of ten tracked brands score 0.0 composite with no AI presence, and the category average visibility is just 6.2%, with meaningful scores held by only four brands.
Which engine is driving AI visibility for Brisbane dermatologists?
Google AI Mode is the sole engine recorded across all ten brands, with no alternative engine contributing to any brand's top engine classification in this audit.
Are there any brands that recently entered AI visibility in this category?
Yes — Brisbane Dermatology, Cutis Dermatology, and Skin Partners all rose from 0% visibility previously, with Brisbane Dermatology recording the largest single-period visibility gain at 25.0 percentage points.